Google Ads cost per click by industry in Canada (2026 data)

CPC by industry: glass bars topped with industry icons, the tallest bar glowing red

What does a Google Ads click cost in Canada? Across more than 50 high intent searches we pulled for this study, average cost per click (CPC) ran from about US$0.25 for “pharmacy near me” to about US$67 for “personal injury lawyer”. Legal, insurance and urgent home repair searches were the most expensive. Health and personal care searches were among the cheapest, though Google withholds data for some health terms entirely. This page publishes the figures by industry so you can benchmark your own campaigns.

How to read these figures

Volumes are monthly averages over the last twelve months. CPC is Google’s historical average for the keyword, reported in US dollars. Your own CPC will differ by city, ad quality, bidding strategy, time of year and competition, and will be higher in Canadian dollars at current exchange rates. We chose searches that show clear buying intent for each industry, such as “plumber near me” rather than “how to fix a tap”.

SearchMonthly searchesAverage CPC (USD)
personal injury lawyer9,90067.39
criminal lawyer5,40044.77
corporate lawyer2,40017.48
family lawyer18,10014.27
employment lawyer9,90011.47
real estate lawyer8,10010.95
immigration lawyer8,10010.85
paralegal14,8008.12
notary near me49,5001.71
Want every ad dollar to bring a lead?

We build and run Google Ads campaigns measured on calls, forms and booked jobs, not clicks.

More legal data, including disability, impaired driving and accident searches, is in Google Ads for lawyers: cost per click by practice area.

Finance, insurance and real estate

SearchMonthly searchesAverage CPC (USD)
home insurance12,10044.57
car insurance40,50033.08
mortgage broker22,20013.04
realtor near me5,4004.98
accountant near me12,1004.92

Home services and trades

SearchMonthly searchesAverage CPC (USD)
emergency plumber6,60027.17
window replacement9,90024.33
basement renovation2,90020.16
air conditioner repair near me8,10018.22
garage door repair near me6,60017.98
plumber near me49,50016.40
furnace repair near me5,40014.26
painters near me6,60011.98
movers near me14,80011.02
hvac near me12,1009.19
electrician near me27,1008.21
roofer near me9,9007.93
contractor near me9,9006.73
pest control near me14,8005.91
handyman near me5,4005.41
cleaning services near me8,1004.38
landscaping near me8,1004.17

Health, dental and personal care

SearchMonthly searchesAverage CPC (USD)
dentist near me246,00016.03
dentist110,00015.32
orthodontist27,10012.93
therapist near me27,1007.55
eye exam near me33,1004.92
psychologist near me12,1004.21
chiropractor near me60,5004.06
vet near me90,5003.67
optometrist near me74,0002.75
hearing aids18,1002.63
laser hair removal near me14,8002.47
naturopath near me12,1002.24
massage near me550,0001.02
pharmacy near me550,0000.25

Google returned no data for several health searches, including physiotherapy terms, because it limits keyword data for some health topics.

What it costs to reach business owners

Searches made by business owners looking for marketing help are some of the most expensive per click, even though volumes are small:

SearchMonthly searchesAverage CPC (USD)
hvac seo11055.73
dental marketing59052.34
law firm marketing14050.32
therapist seo11046.62
dental seo48043.81
roofing seo32024.94

Five patterns in the data

  1. Value per customer drives CPC. Personal injury files, insurance policies and window replacements are worth a lot, so advertisers bid more.
  2. Urgency raises prices. “Emergency plumber” costs far more per click than “plumber near me”, because the job is booked within hours.
  3. Huge volume does not mean high cost. “Massage near me” and “pharmacy near me” have enormous demand and low CPCs.
  4. Health data is partly hidden. Google withholds data for some health searches, so clinics should rely on their own Search Console and Business Profile data.
  5. Narrow B2B searches are expensive. Few searches with many bidders push prices up.

How to use these benchmarks

  • Compare your actual CPCs with these averages. Much higher costs can point to low Quality Scores or poor targeting.
  • Work out your break even CPC from your own customer value and conversion rates before judging any number as too high.
  • For high CPC industries, invest in SEO and local SEO so you depend less on paid clicks over time.
  • Test Local Services Ads, which charge per lead. See our Local Services Ads guide.

For budgets and how Google Ads pricing works, read how much Google Ads costs. Industry guides: law firms, clinics and home services. Want campaigns managed on booked jobs, not clicks? See our Google Ads management and the industries we serve.

Industry guides built on this data: insurance brokers, mortgage brokers, accounting firms, auto repair and dealerships, LinkedIn Ads for B2B and choosing a CRM.

Channel guides: YouTube ads, TikTok ads, Google Ad Grants for charities and the Google Business Profile guide.

Frequently asked questions

What is the average cost per click in Canada?

It varies by industry. In our October 2026 data, it ranged from about US$0.25 for pharmacy near me to about US$67 for personal injury lawyer.

Which industries have the highest CPC in Canada?

Legal, insurance and urgent home repair searches were the most expensive in our data.

Which industries have the lowest CPC?

Health and personal care searches such as massage, pharmacy and optometry were among the cheapest.

Are these CPCs in Canadian dollars?

No. Google reports them in US dollars, so costs in Canadian dollars will be higher at current exchange rates.

Why is there no data for physiotherapy?

Google withholds keyword data for some health searches, and physiotherapy terms returned no data.

Why are emergency searches so expensive?

The job is booked within hours, so advertisers compete hard for the click.

How should I use these benchmarks?

Compare them with your own CPCs, then judge costs against your break even CPC based on customer value and conversion rates.

How can I lower my CPC?

Improve ad relevance and landing pages, tighten targeting, add negative keywords and build SEO alongside ads.

How often does CPC change?

Constantly, with competition, seasons and Google's auctions. Review your own data monthly.

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