Senior living website design
Senior living website design
Retirement home websites that are easy to read and built to book tours
Accessible, fast, mobile-first websites for retirement residences, assisted living and memory care, with care, suite and cost pages families actually use.
Get your occupancy marketing plan
Tell us about your residence, your suites and your current move-in pace. We reply with a clear plan.
By submitting, you agree that Canada Create™ may contact you about your request. No spam, ever.
What a better senior living website delivers
More tour bookings
A clear tour path on every page, on every device.
Better-fit inquiries
Care and cost pages answer questions before the call.
Easier to read
Large type, strong contrast and plain language for older readers.
Found in search
Structured for local search from the first day.
What is included in a retirement home website
The pages and features families look for, built to accessibility standards.
- Care level pagesIndependent, assisted, memory care and respite.
- Suites and floor plansReal photos, dimensions and inclusions.
- Cost guidance pageHow pricing works and what is included.
- Daily life pagesDining, activities and staff stories.
- Book-a-tour systemShort forms and tap-to-call, connected to your CRM.
- AccessibilityBuilt to WCAG 2.0 Level AA.
- Local SEO structureSchema, fast load times and residence pages.
- TrackingAnalytics and call tracking tied to tour bookings.
Senior living website pricing
Every build is quoted in writing after discovery.
Website refresh
Quoted in writing
Residences with a sound site that needs better pages
- Care, suite and cost pages
- Tour booking and CRM connection
- Accessibility fixes
- Speed improvements
New residence website
Quoted in writing
Single residences starting fresh
- Discovery and content plan
- Custom accessible design
- WordPress build
- Redirects and tracking
Multi-residence platform
By proposal
Operators with several locations
- Brand and location pages
- Shared design system
- Local schema per residence
- Central CRM routing
Hosting, photography and ongoing care are quoted separately. You own the site, domain and content.
Website design
Websites designed for families and future residents
Senior living website design is not about looking modern. It is about helping a worried adult child, and often the future resident, understand your residence in a few minutes and feel confident enough to book a tour. Canada Create™ designs and builds websites for retirement residences, assisted living and memory care communities that are easy to read, fast on a phone, honest about care and cost, and built to turn visits into tour bookings.
Two audiences, one website
Adult children on a phone
Most first visits come from an adult child on a mobile phone, often between meetings or late at night. They want care levels, photos, location, cost guidance and a way to book a tour, in that order. If they have to pinch, zoom or hunt for a phone number, they leave.
Older readers on a tablet or desktop
Future residents often read more carefully, on a larger screen. They need larger type, strong contrast, plain language, and buttons that are easy to see and press. Designing for them makes the site better for everyone.
What a senior living website needs
Clear care level pages
One page for each care level you offer: independent living, assisted living, memory care, respite. Each page explains who it is for, what support is included, staffing, how assessments work and what happens if needs change.
Suites and floor plans
Real floor plans with dimensions, photos of actual suites, and what is included (kitchenette, accessible bathroom, emergency call system). Families use floor plans to picture furniture and decide what their parent can bring.
Honest cost guidance
A page that explains how pricing works, what is included in the monthly fee, what care costs extra, and a starting range where your team is comfortable sharing one. This single page often becomes one of the most visited on the site.
Real photos and video
Dining rooms at mealtime, activities, gardens, staff at work, with documented consent. Stock photos of smiling models damage trust. A short walkthrough video can replace a first visit for families who live far away.
Dining, activities and daily life
Menus, activity calendars and stories that show what a normal Tuesday looks like. These pages matter most for independent living.
Book-a-tour on every page
A clear tour button, a phone number that is tappable on mobile, and a short form. Tour requests go straight into your CRM with their source. See senior living CRM.
Resources for families
Guides that answer the questions families ask before they are ready to call: how to talk to a parent about moving, retirement home versus long-term care, what to bring on move-in day, how respite works. These pages also earn search traffic. See senior living SEO.
Accessibility is not optional
Your readers are more likely than most to have low vision, hearing loss or limited dexterity. We build to the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA, which is the standard referenced by Ontario’s Accessibility for Ontarians with Disabilities Act (AODA) for larger organizations’ websites. In practice that means:
- Body text of at least 18 pixels with generous line spacing
- Strong colour contrast for text and buttons
- Large tap targets and simple navigation
- Descriptive alt text on photos and captions on video
- Forms that work with screen readers and keyboards
- No auto-playing sound or moving elements that cannot be stopped
Speed, security and hosting
A slow website loses families before the first photo loads. We build lightweight WordPress sites that load fast on mobile networks, with images sized correctly and no unnecessary plugins. Sites are secured with SSL, regular updates and backups, and can be hosted on our website hosting service. Forms are protected against spam without puzzles that frustrate older users.
Built to rank and to measure
Every page is structured for search from day one: clean headings, local schema markup for each residence, fast load times, and content that matches how families search. Analytics and call tracking record which pages and channels produce tour bookings, so marketing decisions are based on move-ins, not guesses.
Multi-residence operators
If you operate several residences, the website has to work for both the brand and each location. We build a shared design system with individual residence pages: their own photos, care levels, staff, reviews, address and tour booking. Each location can rank in its own area while the brand stays consistent.
Our website process
- Discovery: care levels, suite mix, audiences, competitors and what your sales team hears most often.
- Structure and content plan: the pages families need, in the order they need them.
- Design: readable, warm, accessible layouts using your real photography.
- Build: WordPress, fast and secure, with forms connected to your CRM.
- Launch: redirects from the old site so you keep existing search rankings, tracking verified.
- Improve: monthly review of tour bookings and page performance.
What a senior living website costs
Every website is quoted in writing after discovery, because cost depends on the number of residences, pages, integrations, photography and content writing needed. Hosting and ongoing care are quoted separately. You own the website, the domain and the content.
Your website is the centre of your retirement home marketing. For our general web design approach, see web design services.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, with no long-term contract.
How we fill suites, step by step
A process built around how families actually choose a residence: research, a tour, a long conversation at the kitchen table, then a deposit.
- Discovery and occupancy audit Week 1
We review your website, Google Business Profile, reviews, ads, referral sources and how inquiries are answered, and learn your care levels, suite mix and current vacancies.
- Tracking and CRM setup Weeks 1 to 2
Calls, forms and tour bookings are tied to their source in analytics and CS+, so every family and every referral is recorded and followed up.
- Website and tour pages Weeks 2 to 6
We fix or build care level, suite, dining and lifestyle pages with a clear book-a-tour path that works for adult children on a phone.
- Campaign launch Weeks 3 to 6
Search ads, local SEO, social and email nurture go live, timed around open houses, seasonal moves and vacancies you need to fill.
- Monthly optimization Ongoing
We shift budget toward the care levels and channels with the lowest cost per move-in and report in plain language.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation and a fixed quote.
Why retirement residences choose Canada Create™
18+ years in digital marketing
We have helped businesses across Canada and the United States grow online since 2008.
BBB Accredited, A+ rating
A long record of doing what we say, with zero complaints.
Tours and move-ins, not vanity metrics
We report inquiries, tours and move-ins by source, not only clicks and impressions.
Respectful, accurate messaging
Copy that speaks to seniors and their families with dignity and describes your care honestly.
One team for every channel
SEO, Google Ads, website, social and CRM follow-up under one plan and one report.
Quoted in writing
Every fee is confirmed in writing before work starts. Get a proposal in one business day.
24/7* sales and support
Call +1 (800) 808-9235 any time with a question about your campaigns or website.
Canada and the United States
We work with the terms each market uses, from retirement residence to assisted living.
Senior living website questions
What should a retirement home website include?
Care level pages, suites and floor plans, cost guidance, real photos, dining and activities, family resources, and a book-a-tour option with tap-to-call on every page.
How do you make a website accessible for seniors?
Larger body text, strong contrast, simple navigation, large buttons, captions, alt text and forms that work with screen readers, following WCAG 2.0 Level AA.
Should we use stock photos?
We recommend real photos of your residence, residents and staff, with documented consent. Families notice stock photography and trust it less.
Will we lose our search rankings with a new website?
Not if redirects are planned properly. We map every old page to its new address before launch.
Can the website connect to our CRM?
Yes. Tour requests and forms go straight into CS+ or your existing CRM with their source.
How long does a senior living website take?
A typical single-residence build takes six to ten weeks, depending on content and photography.
Do you build websites for several residences?
Yes. We build brand sites with individual residence pages that can each rank locally.
Who owns the website?
You do: the site, the domain and all content.
Every empty suite costs you every single day
Families research residences for weeks before they call. If they cannot find you, or your website does not answer their questions, they tour somewhere else. Let us show you where inquiries are slipping away.
