Amir Vincent

Coding since the dial-up era

Amir wrote his first lines of code and built his first websites at the age of 11, in the early 2000s, when the internet still arrived over a dial-up modem and every kilobyte had to earn its place. As a teenager he built and powered several highly popular early-internet websites on culture, literature and music, published and widely read, together with his brother and co-founder Sam Vincent, a partnership that later created Canada Create. Raised in Europe, he also established security protocols for high-level institutions there, work that taught him how systems fail and how to keep them from failing. More than 25 years of coding later, that foundation still shows in how he builds: fast, secure and measured.

From engineering to search

Amir studied industrial engineering at Ferdowsi University of Mashhad, a discipline built on measuring processes, removing waste and improving results step by step. He brought that way of thinking to digital marketing. Where many agencies talk about impressions and traffic, Amir treats a website, an ad account and a search presence as one system that either produces customers or needs to be fixed. That engineering habit of measuring first and deciding second still shapes how every Canada Create campaign is planned today.

Lead generation first

Amir’s core belief is simple: marketing is only worth paying for when it brings in qualified leads. Every engagement he oversees starts with the numbers that matter to the owner, such as calls, form submissions, booked appointments and cost per lead, and works backwards from there. That is why lead generation at Canada Create is not a separate product but the thread that ties together SEO, website design and advertising. Measurement is planned before launch, with supported conversion events and call tracking tested against the agreed campaign goals. Reports connect recorded enquiries with available source data and explain gaps in attribution.

Website design that sells

A beautiful website that does not convert is an expensive brochure. Under Amir’s direction, the Canada Create website design team builds fast, mobile-first WordPress websites with clear calls to action, strong trust signals and pages structured for search from day one. Design, copy and technical SEO are planned together, so a new site launches ready to rank and ready to turn visitors into enquiries. For clients who choose Canada Create managed hosting, the plan includes SSL, malware cleanup, off-site backups and core software updates. Additional monitoring and maintenance are scoped separately.

SEO, AI search and prompt engineering

Search engine optimization has been at the centre of Amir’s work since the beginning, and it is how many clients first find Canada Create. He leads strategies that combine technical SEO, local SEO and Google Business Profile optimization, keyword research grounded in real search data and content that answers what customers actually ask. As search has moved beyond ten blue links, Amir has pushed the agency toward what he calls search everywhere: being visible in Google, in Maps, in AI Overviews and in answer engines such as ChatGPT. He works hands-on as an AI prompt engineer, designing the prompts, agents and workflows behind the agency’s research, content and reporting, and that work is now part of the AI search optimization service. See the SEO services Amir’s team delivers.

Google Ads built around cost per lead

Amir approaches paid search the same way he approaches everything else: with tracking first. Google Ads campaigns at Canada Create are built around tight keyword themes, local targeting, dedicated landing pages and conversion goals for form submissions, phone calls and messages. Budgets are reviewed against cost per lead rather than clicks, and search terms are cleaned continuously so money is spent on buyers, not browsers. For businesses that need calls this month while SEO builds lasting visibility, paid search and organic search are planned together.

Security, growth and leadership

The security discipline Amir learned early never left. As a cybersecurity red team lead he tests systems the way an attacker would, and he brings that perspective to access controls, launch checks and the security work agreed for each project. The same appetite for finding what others miss drives his growth hacking: quick, measured experiments in search, ads and conversion that scale only when the numbers prove them. Amir has led Canada Create as CEO for 18+ years alongside his brother and co-founder Sam Vincent, the agency’s Art Director and the lead creative mind behind the branding, graphic direction and positioning of every account. Amir remains hands-on. He still reviews strategy, writes and edits CC Zone™ guides and speaks directly with business owners about their goals. He is fluent in English, Russian and Persian, which lets the agency serve clients in the language they are most comfortable with. His management style reflects the agency’s values: honest advice, transparent pricing, work that is measured, and lasting relationships over quick wins. Known on LinkedIn as a Toronto SEO and digital marketing expert, he connects with business owners who want a partner rather than a vendor.