Enrolment marketing
Enrolment marketing for private schools
Private school enrollment marketing that moves families from inquiry to enrolment
A funnel mapped to your admissions calendar, with campaigns, events, nurturing and reporting for every stage.
Get your enrolment marketing plan
Tell us about your school, your grades and your open seats. We reply with a clear plan.
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What enrolment marketing delivers
Seats filled by grade
Campaigns shift to the grades with open seats.
Higher conversion at each stage
Fewer families lost between inquiry and offer.
Better yield
More offers accepted and deposits paid.
Cost per enrolment
A clear number for every channel.
What is included in enrolment marketing
Strategy, campaigns and systems across the whole admissions funnel.
- Funnel auditWhere families dropped off last cycle.
- Admissions calendarTwelve months built back from deadlines.
- Inquiry campaignsSearch and SEO for parent searches.
- Event marketingOpen houses promoted and followed up.
- Nurturing journeysCASL-compliant emails by stage and grade.
- Admissions CRMEvery family and stage in one place.
- Yield activitiesOffer-stage communication and welcome events.
- Enrolment dashboardStages, conversion and cost by channel.
Enrolment marketing pricing
Programs are quoted in writing. Ad spend is always separate.
Funnel audit and plan
Quoted in writing
Private schools that want a clear enrolment plan
- Funnel audit by grade
- Stage targets
- Twelve-month calendar
- Channel recommendations
Managed enrolment program
Quoted in writing
Private schools that want campaigns run for them
- Search and social campaigns
- Event marketing
- Nurturing journeys
- Monthly dashboard
Full enrolment partnership
By proposal
Multi-campus private schools with growth goals
- Everything in managed
- SEO from CAD 1,500/month
- Admissions CRM setup
- Retention and referral program
Ad spend is paid directly to Google or Meta and is not part of our management fee.
Enrollment marketing
A plan for every stage of your admissions funnel
Enrolment marketing (often spelled enrollment marketing in the United States) is the discipline of moving families from first awareness of your school all the way to a signed enrolment contract, and then keeping them. Canada Create™ builds enrolment marketing programs for private and independent schools in Canada and the United States: a funnel mapped to your admissions calendar, campaigns for each stage, open house promotion, nurturing that feels personal, and reporting that shows exactly where families come from and where they drop away.
The enrolment funnel, stage by stage
Every school’s funnel has the same stages. Enrolment marketing gives each stage a job, a measure and an owner.
1. Awareness
Parents in your area learn that your school exists and what it stands for. Channels: search visibility, social media, community presence, word of mouth. Measure: reach among local parents, branded searches.
2. Inquiry
A parent asks for information, downloads a viewbook or calls. Channels: Google Ads, SEO, social ads, your website’s inquiry forms. Measure: inquiries by source and grade.
3. Visit
The family attends an open house, a private tour or a shadow day. Channels: event promotion, reminder emails, personal invitations. Measure: registrations, attendance rate.
4. Application
The family starts and completes an application. Channels: follow-up emails, calls from admissions, deadline reminders. Measure: applications started and completed.
5. Assessment and offer
Entrance assessment or interview, then an offer. Measure: offers made.
6. Enrolment
The family accepts and pays a deposit. Measure: yield (enrolments divided by offers).
7. Retention and referral
Families stay year after year and recommend you to friends. Retention is part of enrolment: keeping a family is almost always cheaper than finding a new one.
What our enrolment marketing program includes
Funnel audit and targets
We map your last admissions cycle: inquiries, visits, applications, offers and enrolments by grade and source. We find where families drop off, then set realistic targets for each stage based on your seats and goals.
An admissions marketing calendar
A twelve-month plan built backwards from your enrolment deadlines: when to build awareness, when to push inquiries, when to fill open houses, when to remind families about applications, when to welcome new families.
Campaigns for each stage
Search campaigns and SEO for inquiries (see Google Ads for private schools and SEO for private schools), social campaigns for awareness and events (see social media marketing for private schools), and email journeys for the middle and end of the funnel.
Open house and event marketing
Event landing pages, registration forms connected to your CRM, reminder emails and texts, and a same-week follow-up sequence for attendees and no-shows alike. Open house attendance is often the single strongest predictor of enrolment, so we treat every event as a campaign.
Nurturing journeys
Email sequences by stage and grade: welcome after inquiry, program stories matched to the child’s interests, visit reminders, application nudges, offer and deposit reminders, and onboarding for new families. Every message is written to sound like your admissions team, not a machine. All emails are sent with consent under Canada’s Anti-Spam Legislation (CASL).
Admissions CRM
The system that holds it all together: every family, stage, event and task in one place, with source tracking. See admissions CRM.
Reporting
A monthly enrolment dashboard: stage counts by grade, conversion between stages, cost per inquiry, cost per visit and cost per enrolment by channel.
Common enrolment problems we fix
- Plenty of inquiries, few visits: slow or generic follow-up; we build faster, personal responses and clearer tour booking.
- Good open houses, few applications: no structured follow-up after events; we add a same-week sequence and admissions call tasks.
- Offers declined: weak yield activities; we add offer-stage communication, welcome events and family connections.
- Strong in one grade, weak in another: budget spread evenly; we shift campaigns to grades with open seats.
- No idea which marketing works: no source tracking; we connect every form, call and event to the CRM.
What enrolment marketing costs
Enrolment marketing programs are quoted in writing based on your number of campuses and entry grades, channels used and whether CRM setup is needed. SEO, when included, starts from CAD 1,500 per month. Ad spend is paid directly to Google or Meta. The right benchmark is cost per enrolled student compared with the tuition a family pays over the years they stay.
Enrolment marketing is the strategy layer of complete private school marketing.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, with no long-term contract.
How we build your enrolment engine
A clear, step by step process that starts with how your families decide and ends with enrolments you can trace to their source.
- Discovery and audit Week 1
We review your website, Google Business Profile, ads, reviews and inquiry handling, and learn your programs, capacity and enrolment calendar.
- Tracking and CRM setup Weeks 1 to 2
We connect forms, calls and bookings to analytics and CS+, so every inquiry is recorded with its source.
- Website and landing pages Weeks 2 to 6
We fix or build program, subject and location pages with clear inquiry paths and fast mobile performance.
- Campaign launch Weeks 3 to 6
Search ads, local SEO and follow-up emails go live, timed to your open houses, school year and exam periods.
- Monthly optimization Ongoing
We shift budget toward programs and channels with the lowest cost per enrolment and report in plain language.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review, no obligation
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation and a fixed quote.
Why private schools choose Canada Create™
18+ years in digital marketing
We have helped businesses across Canada and the United States grow online since 2008.
BBB Accredited, A+ rating
A long record of doing what we say for the clients we serve.
Enrolments, not vanity metrics
We report inquiries, bookings and enrolments by source, not only clicks and impressions.
One team for every channel
SEO, Google Ads, websites, hosting and email follow-up work together under one plan.
Quoted in writing
Every fee is confirmed in writing before work starts. Get a proposal in one business day.
24/7* sales and support
Call +1 (800) 808-9235 any time with a question about your campaigns or website.
Respectful, accurate messaging
Copy that speaks to parents and students honestly and describes your programs, accreditation and outcomes accurately.
Canada and the United States
We work with the terms each market uses, from independent school to private academy.
Enrolment marketing questions
What is enrolment marketing?
A planned approach to moving families through awareness, inquiry, visit, application, offer and enrolment, with campaigns, events, follow-up and reporting for each stage.
How do private schools increase enrolment?
Find where families drop off, fix follow-up at those stages, time campaigns to the admissions calendar and focus budget on grades with open seats.
What is yield in admissions?
The share of offered families who accept and enrol. Offer-stage communication and welcome events improve it.
When should private schools start enrolment marketing?
Twelve months before your enrolment deadline. Awareness and inquiry work should begin well before open house season.
How important are open houses?
Very. Attendance is often a strong predictor of enrolment, so each event should be promoted and followed up like a campaign.
Do we need an admissions CRM?
Yes, to track families across stages and sources. We work with your system or set up CS+.
How do you measure enrolment marketing?
Stage counts, conversion between stages, yield, and cost per inquiry, visit and enrolment by channel.
Is retention part of enrolment marketing?
Yes. Keeping families and earning their referrals is usually the lowest-cost source of enrolment.
Every open seat in September was decided last fall
Parents research private schools a year or more before they apply. If they cannot find you, or your website does not answer their questions, they tour somewhere else. Let us show you where inquiries are slipping away.
