Senior living lead generation
Senior living lead generation
Exclusive retirement home leads from campaigns you own
Search, social, landing pages and speed-to-lead systems that bring families who want a tour at your residence.
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Tell us about your residence, your suites and your current move-in pace. We reply with a clear plan.
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What owned lead generation delivers
Exclusive leads
Families who chose your residence, not a shared list.
Less reliance on referral fees
Owned channels that grow instead of rented ones.
Faster tours
Instant alerts and follow-up while families are deciding.
Cost per move-in
Every lead tracked to a tour and a move-in.
What is included in senior living lead generation
Campaigns, pages and systems built around tour bookings.
- Google search adsCampaigns by care level and location.
- Meta adsReach adult children before they search.
- Landing pagesOne page per campaign, built for tours.
- Call trackingEvery call tied to its source.
- Event promotionOpen houses and lunch tours with registration.
- Speed-to-lead alertsInstant notifications and escalation.
- Offline conversionsTours and move-ins sent back to Google Ads.
- Quality reportingQualified leads, tours and move-ins by channel.
Senior living lead generation pricing
Setup, management and ad spend are always separate.
Search lead program
Quoted in writing
One residence with vacancies to fill
- Google Ads by care level
- Two landing pages
- Call tracking
- Monthly reporting
Search and social program
Quoted in writing
Residences building a steady pipeline
- Google and Meta campaigns
- Event promotion
- Speed-to-lead setup
- Offline conversions
Portfolio lead program
By proposal
Operators with several residences
- Campaigns per location
- Central lead routing
- CS+ CRM integration
- Portfolio reporting
Ad spend is paid directly to Google or Meta and is never marked up.
Lead generation
Leads that turn into tours, not just names
Senior living lead generation should give you families who want a tour at your residence, not a spreadsheet of names shared with every competitor in town. Canada Create™ builds exclusive lead generation programs for retirement residences, assisted living and memory care communities: search and social campaigns you own, landing pages built for tour bookings, call tracking, and fast follow-up so leads become move-ins.
Exclusive leads versus referral networks
Many operators rely on senior placement and referral services. They can help, but understand the trade-offs before you depend on them:
- Shared leads. The same family may be sent to several residences at once, so you compete on speed and price from the first call.
- Referral fees. Fees are often tied to a move-in and can be substantial per resident.
- No asset. When you stop paying, the flow stops, and you have built nothing you own.
An owned lead generation program works differently. The family found you, chose to contact you, and the campaigns, landing pages and data belong to you. Most residences end up using both, with owned channels growing over time to reduce dependence on referral fees.
The channels that produce senior living leads
Google search ads
The highest-intent channel. Families searching “assisted living near me” or “retirement home [city]” want to act. We build campaigns by care level and location, with call extensions, ad schedules matched to your team’s hours, and negative keywords that block job seekers and unrelated searches. See Google Ads management.
Google Maps and local SEO
Calls from your Google Business Profile are some of the best leads you will get, and they cost nothing per click. See senior living SEO.
Meta ads for adult children
Facebook and Instagram reach adult children in your area before they start searching, with content such as open house invitations, respite stay offers and guides to talking with a parent about moving. Meta limits some targeting for ads about housing in certain markets, and we set campaigns up within the rules that apply to yours. See social media advertising.
Remarketing within the rules
Many families visit several times before calling. Remarketing can remind them of your open house or respite suites, but Google restricts personalized ads based on health, so we build audiences on website visits and life stage, never on health conditions.
Events and open houses
Lunch and tour events, information sessions and seasonal open houses remain strong for independent living. We promote them with landing pages, registration forms connected to your CRM and reminder emails.
Referral partners
Discharge planners, physicians, social workers and faith communities. We build a partner page and a tracked referral form so every partner lead is counted.
Landing pages built for tours
Sending ad traffic to your home page wastes money. Each campaign gets a landing page that matches the search: assisted living ads go to an assisted living page, respite ads to a respite page. Each page shows real photos, the care included, a cost explanation, reviews, a tap-to-call number and a short tour form. Nothing else competes for attention.
Speed to lead
A family that fills out a form often contacts two or three residences the same evening. The first one to call back, with warmth and useful answers, usually gets the tour. We set up:
- Instant alerts to your sales team by email and text
- An automatic confirmation to the family with what happens next
- After-hours call handling options so evening calls are not lost
- CRM tasks that escalate if a lead is not contacted within your target time
See senior living CRM for the full setup.
Measuring lead quality, not lead volume
A lead generation program that reports only “leads” can look good while occupancy stays flat. We track each lead through to its outcome:
- Leads by channel and campaign, including calls
- Qualified leads (right care level, right timeline, right budget)
- Tours booked and completed
- Deposits and move-ins
- Cost per tour and cost per move-in by channel
Tours and move-ins are sent back to Google Ads as offline conversions, so bidding improves toward families who actually move in.
What senior living lead generation costs
Campaign setup, landing pages and monthly management are quoted in writing based on the number of residences, care levels and channels. Ad spend is paid directly to Google or Meta and never marked up. We recommend judging the program on cost per move-in compared with the revenue of an occupied suite over a typical stay.
Lead generation is one part of complete retirement home marketing. For our lead generation work across other sectors, see lead generation services.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, with no long-term contract.
How we fill suites, step by step
A process built around how families actually choose a residence: research, a tour, a long conversation at the kitchen table, then a deposit.
- Discovery and occupancy audit Week 1
We review your website, Google Business Profile, reviews, ads, referral sources and how inquiries are answered, and learn your care levels, suite mix and current vacancies.
- Tracking and CRM setup Weeks 1 to 2
Calls, forms and tour bookings are tied to their source in analytics and CS+, so every family and every referral is recorded and followed up.
- Website and tour pages Weeks 2 to 6
We fix or build care level, suite, dining and lifestyle pages with a clear book-a-tour path that works for adult children on a phone.
- Campaign launch Weeks 3 to 6
Search ads, local SEO, social and email nurture go live, timed around open houses, seasonal moves and vacancies you need to fill.
- Monthly optimization Ongoing
We shift budget toward the care levels and channels with the lowest cost per move-in and report in plain language.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation and a fixed quote.
Why retirement residences choose Canada Create™
18+ years in digital marketing
We have helped businesses across Canada and the United States grow online since 2008.
BBB Accredited, A+ rating
A long record of doing what we say, with zero complaints.
Tours and move-ins, not vanity metrics
We report inquiries, tours and move-ins by source, not only clicks and impressions.
Respectful, accurate messaging
Copy that speaks to seniors and their families with dignity and describes your care honestly.
One team for every channel
SEO, Google Ads, website, social and CRM follow-up under one plan and one report.
Quoted in writing
Every fee is confirmed in writing before work starts. Get a proposal in one business day.
24/7* sales and support
Call +1 (800) 808-9235 any time with a question about your campaigns or website.
Canada and the United States
We work with the terms each market uses, from retirement residence to assisted living.
Senior living lead generation questions
How do senior living communities generate leads?
Through Google search ads, Google Maps and local SEO, social ads aimed at adult children, events and open houses, referral partners and placement services.
Are your leads exclusive?
Yes. The campaigns run in your name and the leads come only to your residence.
Should we stop using placement services?
Not necessarily. Many residences use both, and grow owned channels over time to reduce referral fees.
How fast should we follow up on a lead?
As soon as possible. Families often contact several residences the same evening, and the first helpful callback usually wins the tour.
Can we use remarketing for senior living?
Yes, based on website visits and life stage. Google restricts personalized ads based on health conditions, so we never target those.
What is a good cost per lead?
It varies by market and care level. Cost per move-in is the number that matters, compared with the revenue of an occupied suite.
Do Facebook ads work for retirement homes?
They work well for reaching adult children with events, respite offers and guides, within Meta's rules for your market.
Who owns the ad accounts?
You do. The accounts, pages and data stay with you.
Every empty suite costs you every single day
Families research residences for weeks before they call. If they cannot find you, or your website does not answer their questions, they tour somewhere else. Let us show you where inquiries are slipping away.
