Toronto · App store optimization
App store optimization services in Toronto
App store optimization in Toronto is the work that helps the right people find your app in store search and choose to install it. We research store terms, rewrite listings, plan creative tests and run app campaigns where they fit.
ASO services for Toronto and GTA app publishers, from North York to downtown: relevant discovery, clearer listings and measured installs on the App Store and Google Play.
- BBB A+ accredited
- 18 years in business
- Mon to Fri 9 to 6, Sat 10 to 2
Get a custom proposal for your ASO program
Share your app-store links, markets and acquisition goals. We aim to reply to your enquiry within one business day. A custom proposal follows review of the listings and available data.
Please do not share passwords or other sensitive details here. We never sell your contact information and we comply with Canadian privacy law
(privacy policy).
What app store optimization gives your app
Relevant store discovery
Accurate metadata and categories aligned with the app’s function and target users.
Tested listing creative
Icons, screenshots and descriptions tested where the platform and traffic support a useful comparison.
Useful review feedback
Neutral review prompts, privacy-conscious public replies and product feedback handled within store rules.
Measured paid acquisition
Campaign costs assessed alongside listing interactions, acquisition and downstream use.
What is included in app store optimization
Each program is scoped to your app and its markets, but these are the building blocks we plan, run and report.
- Listing auditAvailable listing performance, ratings and competitor context reviewed for the agreed stores and markets.
- Store keyword researchRelevant terms, audience and market fit, with store-search evidence and estimates distinguished from web-query data.
- MetadataTitle, subtitle, keyword field and descriptions written for each store's rules.
- Screenshots and preview videoAccurate creative reflecting the app’s supported functions, approved claims and usage rights.
- Listing experimentsEligible Google Play experiments and Apple product-page tests, with scope, traffic needs and review dependencies identified.
- Ratings and reviewsNeutral requests through permitted review mechanisms and privacy-conscious public replies, with app-team work identified where required.
- Paid app marketingApple Ads, Google App campaigns, Meta and TikTok assessed against app and market eligibility and the approved scope.
- ReportingPlatform-specific listing interactions, acquisition, ratings and downstream-use measures reported with their definitions and limits.
App store optimization cost
Cost depends on stores and markets, whether the app is new or established, ratings, creative production, localization, testing cadence and paid marketing. We separate the program from creative production and from advertising spend.
Launch listing
Quoted in writing
A new app going live on one or both stores
- Keyword research
- Metadata for each store
- Screenshots and description
- Launch review plan
Monthly ASO program
Quoted in writing
A live app needing ongoing listing assessment and eligible tests
- Scheduled keyword research and listing tests
- Ratings management
- Localization where needed
- Monthly reporting
ASO plus paid app marketing
Quoted in writing
Apps with budget for Apple Ads, Google App campaigns or social advertising
- Everything in the monthly program
- Campaign setup and management
- Creative for ads
- Available acquisition and downstream-use reporting
Advertising spend is billed by the platforms separately from our management fee. The proposal identifies the agreed ASO scope, creative costs, campaign management and expected third-party costs.
ASO agency
App marketers who connect listings with acquisition and retention
ASO that treats your listing as your most important landing page. App store optimization in Toronto is the work of improving how an app is found and chosen in Apple App Store and Google Play search: the title, subtitle, keywords, description, screenshots, video, ratings and the campaigns around them. Canada Create has served businesses since 2008, is BBB Accredited with an A+ rating and works from 126 Willowdale Ave. in Toronto. This page covers ASO deliverables, the differences between the two stores, paid app marketing, measurement, costs and the responsibilities your app team keeps.
Our app store optimization covers six areas of work:
- Store keyword research: the words your audience types in each store and market, chosen for each store’s own fields and limits.
- Listing copy: title, subtitle, short and long descriptions and the promotional text, with every claim approved by your team.
- Creative assets: icon, screenshots and preview video planned around what a browsing user needs to see first.
- Testing: product page and store listing experiments where the store and your traffic allow them.
- Ratings and reviews: neutral in-app review prompts and replies within each store’s rules.
- App campaigns and reporting: Apple Ads and Google App campaigns where scoped, with installs and in-app events reported together.
What app store optimization is and how it works now
App store optimization (ASO) focuses on discovery and the store listing experience. Discovery work aligns accurate names, categories, keywords and descriptions with the fields and policies each store supports. Listing work covers icons, screenshots, previews, localization and useful review responses. We measure store interactions alongside completed acquisition, activation and retention where data is available, keeping each platform’s definitions separate.
App Store and Google Play scope
Apple and Google support different listing fields, assets, languages and testing options. The proposal identifies the stores and countries, required account access, permitted changes and review dependencies. Your app team confirms product functionality, privacy disclosures, availability and approved claims; Apple and Google control acceptance and review timing. Approval, visibility and ranking position after a listing change depend on store review, competing apps and algorithm changes, which no agency controls.
Keyword research for app stores
Research is scoped around the app’s category, intended users, supported functions and markets. We distinguish store-search evidence and any estimates from web-search queries; neither establishes future installs or retention. The deliverable identifies relevant listing opportunities, localization needs and evidence limits for client review. French-language listings should reflect the actual product, onboarding and support available to users. Competitor listings can inform the comparison without copying claims or assets.
Listing assets and testing scope
The icon, screenshots, ratings and description help people decide whether the app fits their needs. We scope accurate screenshots, captions, descriptions and preview video around the supported product and approved usage rights. Google Play offers eligible listing experiments; Apple product page optimization tests eligible icons, screenshots and previews. Apple custom product pages are separately reviewed alternate destinations, not the same testing feature. The app team supplies suitable builds, permissions and product approvals. Timing depends on available traffic, platform eligibility, review and the agreed scope. Results can be positive, negative or inconclusive.
Ratings, reviews and retention
Ratings and reviews help prospective users assess the app. We scope neutral review requests using the stores’ permitted review mechanisms, with app-team development where required. We do not screen users by sentiment, divert unhappy users away from public reviews, buy or incentivize ratings, or promise a higher score. Support remains available to everyone, and public responses should protect private information. Feedback about onboarding and first-session use can inform work with our mobile app design team, while retention is measured as a product outcome rather than a direct ranking lever.
Paid app marketing and web search around the listing
Paid and organic acquisition need a useful listing and a product that meets expectations. Apple Ads, formerly Apple Search Ads, offers App Store placements including search results. Google App campaigns can reach Google Play, Search, YouTube and other supported inventory; availability depends on the app, market, campaign and current policy. Meta and TikTok can also be assessed within a separately approved scope. A landing page and web content developed with our SEO team can support discovery outside the stores. We assess available acquisition, activation and retention evidence using the measurement responsibilities agreed for our Google Ads management. The app team confirms SDK, event, privacy and consent requirements; required development is separately scoped. Attribution windows, aggregation, consent choices and platform limits affect what can be reconciled, and a measured install does not prove an incremental customer.
Measurement and reporting
Reporting distinguishes listing interactions from completed acquisition and subsequent use. Apple’s current conversion metric uses downloads and pre-orders divided by unique-device impressions, with pre-orders not counted again on download. Google Play’s current listing-performance reports use unique Install, Open or Pre-register clicks and CTR; acquisition counts remain available in Statistics and exports. We report the relevant denominator, source, date range and reporting limits, then examine activation and retention separately. Tests are labelled as positive, negative or inconclusive, and ranking observations are not proof that a single edit caused a change.
What app store optimization costs in Toronto and what changes the fee
Every program is quoted in writing after a review of the app and its listings. The cost drivers are the number of stores and markets, whether the app is new or established, the state of ratings and reviews, screenshot and video production, the number of localized listings, the testing cadence, and whether paid app marketing is included. A proposal separates the ASO program from creative production and from advertising spend, which is billed by the platforms. AI can assist research, drafting, creative and analysis, with human review, editorial judgement and applied expertise. Confidential inputs require appropriate permissions and controls, and you approve final claims and assets before publication.
How to compare ASO agencies in Toronto
Five questions help when you compare ASO agencies in Toronto. Who does the work, and have they managed listings in both stores? What is delivered each month: research, copy, creative, tests and reports? Does reporting show installs and in-app events, not only keyword positions? Who owns the developer accounts, ad accounts and creative files (it should be your company)? Can you read real Google reviews from the agency’s clients? Ask for relevant work the agency is permitted to share and the context behind any reported result, including definitions, dates and other product or campaign changes. Compare the proposed stores, markets, asset production, eligible tests and the work your app team must provide. Confirm who approves claims, handles platform review feedback and owns ongoing reporting and support. Written scope, dependencies, costs and limitations help you compare proposals without relying on a promised ranking or install increase. Be cautious of any agency that promises first place in store search: results depend on competing apps, store algorithm changes and your product itself.
Guides for app publishers
Request a custom proposal for app store optimization in Toronto
If your app is live or preparing for launch, a listing review can establish the scope worth considering. Canada Create was established in 2008 and is BBB Accredited with an A+ rating. We currently serve businesses across Canada. Call (416) 273-9030, Monday to Friday, 9 am to 6 pm, and Saturday, 10 am to 2 pm. After hours, our 24/7 AI agent answers the toll-free line, +1 (800) 808-9235, and we’ll follow up the next business morning. Or request a custom proposal. We aim to reply to your enquiry within one business day; a written proposal follows discovery.
Talk to a strategist
Ready when you are?
Request a custom proposal
Tell us your goals, budget and timeline. You get a custom proposal and a named strategist, so your next stage of growth starts now.
How your app store optimization program runs
A listing review, approved changes and a measurement plan tailored to the stores and markets you serve.
- Listing and data review Discovery
Review store access, current listings, markets, acquisition sources and available performance data.
- Research and creative Planning
Select relevant terms, localization needs and creative tests, with client review of all claims and assets.
- Prepare and approve Before publication
Prepare store-specific metadata and creative, confirm permissions and obtain client approval before submitting changes.
- Publish and test By platform review
Submit approved changes and run eligible listing tests; Apple and Google control review timing and acceptance.
- Report and refine Agreed cadence
Compare listing interactions, acquisition and downstream use, document uncertainty and agree the next changes.
Why Toronto app teams choose Canada Create for ASO
Established in 2008
Canada Create was established in 2008. We currently serve businesses across Canada.
BBB Accredited A+
A BBB Accredited Business with an A+ rating, so you work with a team that answers for its work.
Build and marketing under one roof
Listing work, creative, web SEO and paid acquisition can be scoped together, with results measured across the available data.
Clear account access and asset rights
Developer-account ownership and access are confirmed against the platform’s rules and your agreement.
App store optimization in Toronto: questions publishers ask
What is ASO in app development and marketing?
ASO, or app store optimization, is the work of making an app easier to find and easier to choose inside the App Store and Google Play. Discovery work lines up the app name, category, keywords and descriptions with the fields each store supports. Listing work covers the icon, screenshots, preview video, localization and replies to reviews. It sits after the build, so the developers' job and the marketers' job need to be agreed separately.
How much does app store optimization cost?
The cost of ASO depends on how many stores and countries are covered, whether the app is new or already live, its current ratings, how much creative is produced, localization, how often listings are tested and whether paid campaigns are included. Canada Create quotes ASO in writing and keeps the program, creative production and ad spend as separate lines. Ad budgets for Apple Ads, Google App campaigns or social platforms are billed by those platforms.
Does App Store optimization actually work for every app?
It helps an accurate, relevant listing get seen and chosen, but it cannot make up for an app people do not want or a product that crashes. Neither Apple nor Google promises a ranking position, and they control approval and review timing. Listing tests can come back positive, negative or inconclusive, which is still useful learning. The fair way to judge ASO is store interactions alongside installs, activation and retention.
How is app store keyword research different from web keyword research?
Store search works on its own fields and limits, such as the app title, subtitle and Apple's keyword field, so terms are chosen for each store's rules. Store-search evidence and estimates are kept apart from web search data, since people search differently in a store than on Google. Research is scoped around the app's category, intended users, supported functions and markets. Neither source predicts future installs or retention.
How does app store optimization work on Apple and Google Play?
Apple and Google support different listing fields, assets, languages and tests. Google Play offers listing experiments, and Apple offers product page optimization tests for eligible icons, screenshots and previews, plus custom product pages that are reviewed separately. Your app team confirms what the product does and its privacy disclosures, and each store decides what it accepts. The proposal lists the stores, countries, account access and permitted changes.
What belongs on an app store optimization checklist?
A useful ASO checklist covers the app title, subtitle and description for each store, the keyword field on Apple, the category, the icon, screenshots and captions, any preview video and the languages offered. It also covers how review requests are made through the stores' own prompts and how public replies are handled. Finally, it notes which tests are eligible and what will be measured. Every claim on the listing should match what the app really does.
What do app store optimization services include?
Typical services include a listing audit, store keyword research, metadata for each store, screenshots and preview video, eligible listing experiments, a ratings and reviews process and reporting. Some programs add paid app marketing through Apple Ads, Google App campaigns, Meta or TikTok. Reviews are requested neutrally through permitted mechanisms, never by screening out unhappy users. The proposal sets out what your app team still owns, such as product changes.
Should an app listing be localized in French for Canadian users?
If the app, its onboarding and its support work in French, a French listing helps French-speaking users find and trust it. If the product itself is English only, a French listing would mislead them, so localize the product first. Both stores let you add listings in several languages. Because Canada Create works in both official languages, the English and French listings can be written and checked together.
How do I judge an app store optimization specialist before hiring one?
Look for someone who connects listing work with installs, activation and retention instead of reporting store impressions alone. Ask how they request reviews within store rules, how they separate store data from web data, and who holds account access. They should be clear that Apple and Google control approval and that tests can fail. Canada Create, established in 2008, can also build the app and manage paid acquisition.
Give your listing a clear testing plan
Bring your store links, audience, markets and current reports. We identify listing issues, creative hypotheses and measurement gaps, then scope the next set of approved changes.