Toronto · App store optimization
App store optimization and app marketing in Toronto
Canada Create researches relevant store terms, prepares approved listings and creative, assesses eligible tests and review mechanisms, and manages Apple Ads, Google App campaigns and social campaigns where scoped. Product changes and developer responsibilities are agreed separately.
App store optimization services in Canada for relevant discovery, clearer listings and measured acquisition across the App Store and Google Play.
- BBB A+ accredited
- 18 years in business
- Mon to Fri 9 to 6, Sat 10 to 2
Get a custom proposal for your Toronto ASO program
Share your app-store links, markets and acquisition goals. We aim to reply to your enquiry within one business day. A scoped proposal follows review of the listings and available data.
Please do not share passwords or other sensitive details here. We never sell your contact information and we comply with Canadian privacy law (privacy policy).
What app store optimization gives your app
Relevant store discovery
Accurate metadata and categories aligned with the app’s function and target users.
Tested listing creative
Icons, screenshots and descriptions tested where the platform and traffic support a useful comparison.
Useful review feedback
Neutral review prompts, privacy-conscious public replies and product feedback handled within store rules.
Measured paid acquisition
Campaign costs assessed alongside listing interactions, acquisition and downstream use.
What is included in app store optimization
Each program is scoped to your app and its markets, but these are the building blocks we plan, run and report.
- Listing auditAvailable listing performance, ratings and competitor context reviewed for the agreed stores and markets.
- Store keyword researchRelevant terms, audience and market fit, with store-search evidence and estimates distinguished from web-query data.
- MetadataTitle, subtitle, keyword field and descriptions written for each store's rules.
- Screenshots and preview videoAccurate creative reflecting the app’s supported functions, approved claims and usage rights.
- Listing experimentsEligible Google Play experiments and Apple product-page tests, with scope, traffic needs and review dependencies identified.
- Ratings and reviewsNeutral requests through permitted review mechanisms and privacy-conscious public replies, with app-team work identified where required.
- Paid app marketingApple Ads, Google App campaigns, Meta and TikTok assessed against app and market eligibility and the approved scope.
- ReportingPlatform-specific listing interactions, acquisition, ratings and downstream-use measures reported with their definitions and limits.
App store optimization cost
Cost depends on stores and markets, whether the app is new or established, ratings, creative production, localization, testing cadence and paid marketing. We separate the program from creative production and from advertising spend.
Launch listing
Quoted in writing
A new app going live on one or both stores
- Keyword research
- Metadata for each store
- Screenshots and description
- Launch review plan
Monthly ASO program
Quoted in writing
A live app needing ongoing listing assessment and eligible tests
- Scheduled keyword research and listing tests
- Ratings management
- Localization where needed
- Monthly reporting
ASO plus paid app marketing
Quoted in writing
Apps with budget for Apple Ads, Google App campaigns or social advertising
- Everything in the monthly program
- Campaign setup and management
- Creative for ads
- Available acquisition and downstream-use reporting
Advertising spend is billed by the platforms separately from our management fee. The proposal identifies the agreed ASO scope, creative costs, campaign management and expected third-party costs.
ASO agency
App marketers who connect listings with acquisition and retention
Executive summary: App store optimization assesses an app’s listing, relevant discovery and store presentation against its audience and supported functionality. Canada Create scopes store-specific metadata, approved creative, localization, eligible tests and reporting for app publishers. Canada Create was established in 2008; we currently serve businesses across Canada. This page covers ASO deliverables, the differences between store platforms, organic and paid app marketing, measurement limits, costs and the responsibilities your app team retains.
What app store optimization is
App store optimization (ASO) focuses on discovery and the store listing experience. Discovery work aligns accurate names, categories, keywords and descriptions with the fields and policies each store supports. Listing work covers icons, screenshots, previews, localization and useful review responses. We measure store interactions alongside completed acquisition, activation and retention where data is available, keeping each platform’s definitions separate.
App Store and Google Play scope
Apple and Google support different listing fields, assets, languages and testing options. The proposal identifies the stores and countries, required account access, permitted changes and review dependencies. Your app team confirms product functionality, privacy disclosures, availability and approved claims; Apple and Google control acceptance and review timing. A listing change does not guarantee approval, visibility or a ranking position.
Keyword research for app stores
Research is scoped around the app’s category, intended users, supported functions and markets. We distinguish store-search evidence and any estimates from web-search queries; neither establishes future installs or retention. The deliverable identifies relevant listing opportunities, localization needs and evidence limits for client review. French-language listings should reflect the actual product, onboarding and support available to users. Competitor listings can inform the comparison without copying claims or assets.
Listing assets and testing scope
The icon, screenshots, ratings and description help people decide whether the app fits their needs. We scope accurate screenshots, captions, descriptions and preview video around the supported product and approved usage rights. Google Play offers eligible listing experiments; Apple product page optimization tests eligible icons, screenshots and previews. Apple custom product pages are separately reviewed alternate destinations, not the same testing feature. The app team supplies suitable builds, permissions and product approvals. Timing depends on available traffic, platform eligibility, review and the agreed scope. Results can be positive, negative or inconclusive.
Ratings, reviews and retention
Ratings and reviews help prospective users assess the app. We scope neutral review requests using the stores’ permitted review mechanisms, with app-team development where required. We do not screen users by sentiment, divert unhappy users away from public reviews, buy or incentivize ratings, or promise a higher score. Support remains available to everyone, and public responses should protect private information. Feedback about onboarding and first-session use can inform work with our mobile app design team, while retention is measured as a product outcome rather than a guaranteed ranking lever.
Paid app marketing and web search around the listing
Paid and organic acquisition need a useful listing and a product that meets expectations. Apple Ads, formerly Apple Search Ads, offers App Store placements including search results. Google App campaigns can reach Google Play, Search, YouTube and other supported inventory; availability depends on the app, market, campaign and current policy. Meta and TikTok can also be assessed within a separately approved scope. A landing page and web content developed with our SEO team can support discovery outside the stores. We assess available acquisition, activation and retention evidence using the measurement responsibilities agreed for our Google Ads management. The app team confirms SDK, event, privacy and consent requirements; required development is separately scoped. Attribution windows, aggregation, consent choices and platform limits affect what can be reconciled, and a measured install does not prove an incremental customer.
Measurement and reporting
Reporting distinguishes listing interactions from completed acquisition and subsequent use. Apple’s current conversion metric uses downloads and pre-orders divided by unique-device impressions, with pre-orders not counted again on download. Google Play’s current listing-performance reports use unique Install, Open or Pre-register clicks and CTR; acquisition counts remain available in Statistics and exports. We report the relevant denominator, source, date range and reporting limits, then examine activation and retention separately. Tests are labelled as positive, negative or inconclusive, and ranking observations are not proof that a single edit caused a change.
What drives app store optimization cost
Every program is quoted in writing after a review of the app and its listings. The cost drivers are the number of stores and markets, whether the app is new or established, the state of ratings and reviews, screenshot and video production, the number of localized listings, the testing cadence, and whether paid app marketing is included. A proposal separates the ASO program from creative production and from advertising spend, which is billed by the platforms. AI can assist research, drafting, creative and analysis, with human review, editorial judgement and applied expertise. Confidential inputs require appropriate permissions and controls, and you approve final claims and assets before publication.
How to choose an ASO agency
Ask for relevant work the agency is permitted to share and the context behind any reported result, including definitions, dates and other product or campaign changes. Compare the proposed stores, markets, asset production, eligible tests and the work your app team must provide. Confirm who approves claims, handles platform review feedback and owns ongoing reporting and support. Written scope, dependencies, costs and limitations help you compare proposals without relying on a promised ranking or install increase.
Guides for app publishers
Your next step
If your app is live or preparing for launch, a listing review can establish the scope worth considering. Canada Create was established in 2008 and is BBB Accredited with an A+ rating. We currently serve businesses across Canada. Call (416) 273-9030, Monday to Friday, 9 am to 6 pm, and Saturday, 10 am to 2 pm. After hours, our 24/7 AI agent answers the toll-free line, +1 (800) 808-9235, and we’ll follow up the next business morning. Or request a scoped proposal. We aim to reply to your enquiry within one business day; a written proposal follows discovery.
Talk to a strategist
Ready when you are!
Request a scoped proposal.
Tell us your goals, budget and timeline. You get a custom proposal and a named strategist, so your next stage of growth starts now.
How your app store optimization program runs
A listing review, approved changes and a measurement plan tailored to the stores and markets you serve.
- Listing and data review Discovery
Review store access, current listings, markets, acquisition sources and available performance data.
- Research and creative Planning
Select relevant terms, localization needs and creative tests, with client review of all claims and assets.
- Prepare and approve Before publication
Prepare store-specific metadata and creative, confirm permissions and obtain client approval before submitting changes.
- Publish and test By platform review
Submit approved changes and run eligible listing tests; Apple and Google control review timing and acceptance.
- Report and refine Agreed cadence
Compare listing interactions, acquisition and downstream use, document uncertainty and agree the next changes.
Why businesses choose Canada Create for app marketing
Established in 2008
Canada Create was established in 2008. We currently serve businesses across Canada.
BBB Accredited A+
A BBB Accredited Business with an A+ rating, so you work with a team that answers for its work.
Build and marketing under one roof
Listing work, creative, web SEO and paid acquisition can be scoped together, with results measured across the available data.
Clear account access and asset rights
Developer-account ownership and access are confirmed against the platform’s rules and your agreement.
App store optimization questions
What is app store optimization?
ASO is the work of improving an app’s relevant discovery and store presentation through accurate metadata, creative testing, localization and policy-compliant review practices. We evaluate listing interactions, acquisition and downstream use with platform-specific metrics.
How is ASO different for Apple and Google?
The stores support different metadata, assets, localization and test options. We identify the eligible work, developer access and app-team approvals for each platform. Apple and Google control review and acceptance; changes do not guarantee a ranking position or approval.
How long does ASO take to show results?
Useful test timing depends on traffic, the change, seasonality and platform review. Some tests remain inconclusive. We set a review cadence and report observed results without promising a ranking, rating or acquisition improvement by a fixed date.
Can you improve our app's rating?
We can scope the feedback process and help the app team assess reported issues. Requests must use permitted store mechanisms; we do not screen for happy users, redirect negative reviewers, buy or incentivize reviews, or guarantee a score. Product fixes may require separately scoped development, and support remains available to everyone.
Do you run Apple Ads and Google App campaigns?
Yes, where the app, market and campaign meet current platform requirements and the work is agreed. Apple Ads and Google App campaigns are scoped separately from media spend and any required app development. We assess available attribution and downstream use; listing work does not guarantee a lower acquisition cost.
How much does app store optimization cost?
It depends on stores and markets, the state of the app and its ratings, creative production, localization, testing cadence and whether paid marketing is included. We quote in writing after a listing review.
Should our listing be in French as well as English?
A localized listing can help French-speaking users understand the app. We assess audience, product language support and market requirements before recommending localization, then measure results rather than promise improved rankings or conversion.
Does web SEO help an app?
Web SEO can support discovery through relevant landing pages and content outside the app stores. Website visits, store interactions, completed acquisition and later app use are distinct measures. We assess the supported handoff and available attribution without assuming that web visibility will produce installs or store-ranking gains.
How do you report on ASO?
Reports distinguish Apple downloads/pre-orders per unique-device impression from Google Play listing clicks and CTR, with completed acquisitions and downstream usage assessed separately. We record reporting limits, test results and the next approved changes.
Give your listing a clear testing plan
Bring your store links, audience, markets and current reports. We identify listing issues, creative hypotheses and measurement gaps, then scope the next set of approved changes.