Explainer video company in Toronto for motion graphics and 2D animation

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An explainer video company for products that are hard to explain

Canada Create™ is an explainer video company that turns complicated offers into short, clear animated videos. If your software, financial product, clinical treatment, industrial process or professional service takes too long to explain in a sales call, an animated explainer can do the heavy lifting in about a minute. We write the script, design the style, animate every scene and deliver the finished video in the formats your website, ads, sales team and training programs need. Our work covers animated explainer videos, motion graphics for social media and YouTube, animated logos, product and process animation, data animation and 2D animation for business, for companies across Canada and the United States.

Our motion designers sit alongside our graphic designers, videographers, copywriters and advertising team at our office in Toronto. That matters more than it sounds. Most explainer videos that disappoint were animated well and planned badly: the message was vague, the video was built for one screen size, or nobody thought about where it would be shown. Because the same team that writes and animates your video also builds websites and runs campaigns, every project starts with the question of how the video will earn its keep, and ends with files that are ready to publish.

You deal with one point of contact from the first brief to the final export. Scope, deliverables, review rounds and timeline are agreed in writing before production starts, so there are no surprises halfway through. Every project is quoted in writing after a short brief.

Animated explainer videos and motion graphics services

Every service below is built around one principle: a viewer should understand your offer faster with the video than without it. Here is what we produce and when each option makes sense.

Custom explainer videos

An explainer video tells a prospect what you do, who it is for and why it matters, usually in sixty to ninety seconds. It suits a home page, a landing page, a sales email, a pitch deck or the start of a product demo. We write the script around the customer’s problem first, then show how your product or service solves it, and finish with one clear next step. Explainers can be fully animated, combine animation with screen recordings for software, or mix animation with live footage of your team and location.

SaaS and app explainer videos

Software is one of the hardest things to show on camera. Raw screen recordings are cluttered, change with every release and rarely tell a story. We recreate your interface as clean animated screens that highlight only the features that matter, then place them inside a short story about the user’s problem. The result is easier to follow than a recording and far easier to update when your product changes. We produce launch explainers, feature videos, onboarding walkthroughs and short in-app clips.

Animated social media and video ads

Short animated ads work well on Instagram, Facebook, LinkedIn, TikTok and YouTube, where they have to catch attention in the first seconds and make sense with the sound off. We design ads in vertical, square and wide formats, with on-screen text, captions and a clear brand presence from the first frame. We produce several variations so your campaigns can test different hooks, messages and calls to action instead of betting everything on one version.

Animated logos and brand intros

An animated version of your logo gives videos, presentations and social content a polished opening and closing. We animate from your existing logo files, respecting your brand guidelines, and deliver short versions for video intros and outros, social content and presentations.

Product and process animation

Animation can show what a camera cannot: the inside of a machine, how software moves data between systems, how a treatment works or how an installation is done step by step. Product and process animations support sales teams, trade shows, training and product pages on your website.

Data and infographic animation

Numbers are easier to remember when they move. We turn survey results, timelines, comparisons and financial figures into short animated graphics for reports, presentations, social media and board or investor updates, using only the figures you supply or approve.

Motion graphics for live-action video

Titles, lower thirds, animated captions, callouts, transitions and graphic overlays make filmed video clearer and more consistent with your brand. When a project needs real people, places or products on camera, our video production company team handles the shoot and our motion designers add the graphics, so filmed and animated pieces look like they belong together.

What an animated explainer video does for your pipeline

A good explainer is a sales asset, not a decoration. Here is where it earns its place.

Faster understanding

Animation removes everything that does not help the viewer understand. A process that takes a page of text or ten minutes of a sales call can often be explained in well under two minutes of focused motion. Prospects who understand your offer quickly are more likely to keep reading, book a call or start a trial.

A message people remember

Pairing a simple visual with a spoken line gives viewers two ways to take in the same idea. When the story is built around one problem and one solution, people can repeat it to a colleague or a manager, which is how many business purchases actually get approved.

Less hesitation at the call to action

Visitors hesitate when they are unsure what happens next. An explainer placed near a form or a pricing section can answer the quiet questions: who this is for, how it works, what the first step looks like. That removes friction right where a decision is made.

Better sales conversations

When prospects have already watched the explainer, your sales team spends less time on basics and more time on the buyer’s real situation. Sales teams also send the video after a call, so the message reaches decision makers who were not in the room.

One asset, many channels

A single explainer can be cut into short social clips, ad variations, a trade show loop, a presentation insert and an onboarding video. Planning those versions from the start costs far less than producing each piece separately.

Sharper positioning

Writing a sixty-second script forces clear choices about who you serve and why you are different. Many businesses find that the script becomes the clearest description of their offer they have ever written, and reuse its language on their website and in sales material.

Types of explainer videos we produce

The right type depends on where the viewer is in their decision. A cold audience on social media needs something different from a trial user inside your app.

• Brand explainer: introduces your company, the problem you solve and what makes you different. Suited to a home page or an about page.
• Product explainer: focuses on one product or offer, how it works and the result the customer can expect.
• App and SaaS explainer: uses animated interface screens to show a workflow without clutter.
• Brand awareness video: short, emotional and built for reach on social platforms and YouTube.
• Onboarding and tutorial videos: short modules that help new customers or staff get started without a live session.
• Internal and training explainers: policies, processes and safety procedures explained consistently for every new hire.
• Fundraising and program explainers: for nonprofits and education programs that need to inform and motivate in a short time.
• Investor and pitch explainers: a clear, short version of your business story for decks and meetings.

2D animation for business and other explainer styles

Style should follow the message, the audience and the budget. We recommend a style at the brief stage and show it in style frames before any animation begins, so you see the look before committing to it.

2D motion graphics

Flat shapes, icons, typography and illustrations in motion. Clean, modern and efficient to produce, 2D animation for business suits most explainers, social ads and data stories. It is also the easiest style to update and extend into a library of reusable assets.

Character animation

Illustrated people or mascots who act out a story. Characters help viewers see themselves in a situation, such as a customer facing the problem your service solves. We design characters for your brand rather than pulling them from templates, to give your video a distinct visual identity.

Whiteboard animation

Drawings that appear as if sketched by hand while the narrator speaks. It suits educational content, training and step-by-step explanations where a calm, teaching tone fits the audience.

Infographic animation

Charts, maps, icons and numbers that build on screen to explain a trend or compare options. A strong choice for finance, research, reports and investor updates.

Kinetic typography

Animated text that carries the message on its own, often set to music. Good for short social ads, announcements, event promotion and quote-driven content.

Screen and interface animation

Simplified, animated versions of your software or app screens. Clearer than raw recordings, and scenes can be updated when the interface changes without redoing the whole video.

Mixed media

Animation combined with live-action footage or photography. Useful when you want real people and places on screen with graphics that explain what is happening.

3D elements

Three-dimensional product models and scenes where depth matters, such as showing a product from every angle before it is manufactured. 3D adds time and cost, so we suggest it only where it clearly helps the viewer understand.

AI-assisted production

AI can assist concept development, scripts, storyboards, voice, visual generation and animation when it suits the brief. Our writers, designers and animators make the creative decisions, review the output and present it for your approval. We agree any realistic synthetic voice or presenter use with you, address the necessary permissions and follow platform disclosure requirements. Custom illustration and traditional animation remain part of the same production toolkit.

How our explainer video process works

Every project follows the same order, because each approval protects the next stage. Changes made at the script stage take minutes. The same change made after animation can take days.

1. Brief and message

We start with the goal, the audience, where the video will be used, the target length and the one thing viewers should remember. We gather your brand guidelines, existing assets and examples of animation you like and dislike. Then we agree the core message in four parts: the viewer’s main pain, the change your offer makes, what makes you different from the alternatives, and the single action you want viewers to take.

2. Script

Our writers draft a script that fits the length. A comfortable narration pace is roughly 130 to 150 spoken words per minute, so a sixty-second explainer has room for fewer words than most people expect. You review and approve the script before any design starts.

3. Storyboard and style frames

We design key frames that show the look of the video and a storyboard that shows each scene with its script line. This is where you see how the finished video will look and flow, while changes are still quick.

4. Voice-over and music

For narrated videos, we arrange professional voice-over talent in the tone you need and select licensed music. You approve the voice before animation begins, because the animation is timed to it.

5. Animation

Our motion designers animate the approved storyboard, timing movement to the voice and music. You review a draft and give feedback in organized rounds agreed at the start.

6. Sound, captions and delivery

We add sound effects, mix the audio, supply caption files or burned-in captions, and export the final video in every format and aspect ratio agreed, ready for your website, YouTube, social platforms, ads and presentations.

Writing an explainer script that works

Most weak explainer videos fail at the script, not the animation. These principles guide every script we write:

• Start with the viewer’s problem. People pay attention when they recognize their own situation in the first few seconds.
• One message. A video that tries to explain every feature explains none of them well.
• Plain language. No jargon the audience would not use themselves.
• Show, then tell. Visuals carry the idea; the narration adds what the visuals cannot.
• Keep it short. Most explainers work best under ninety seconds, and most social ads under thirty.
• Proof you can stand behind. Only claims and figures you can support go on screen.
• A clear next step. Every video ends by telling the viewer exactly what to do.

How long should an explainer video be?

Length should follow the job the video has to do and where it will be watched.

• Social ads: six to thirty seconds. The first two or three seconds decide whether anyone keeps watching.
• Social posts and stories: fifteen to sixty seconds, vertical, with captions.
• Home page and landing page explainers: sixty to ninety seconds, focused on one offer.
• Product and feature videos: one to two minutes, one feature or use case each.
• Longer explainers of about three minutes: suited to complex products, investor audiences or detailed walkthroughs where viewers have already shown interest.
• Training and onboarding: short modules of two to five minutes, easier to follow and update than one long video.
• Logo animations: three to eight seconds.

When one message needs to appear in several places, we produce a main video and cut shorter versions from it, which costs far less than producing each separately.

How much do explainer videos cost?

Explainer video pricing varies widely across the market, from template tools to large studios, and a single price rarely tells you what you are actually buying. At Canada Create™, every project is quoted in writing after a short brief, with scope, deliverables, revision rounds and timeline spelled out. The main cost drivers are:

• Length: longer videos need more script, design and animation time. Cost follows the number of scenes more closely than the number of seconds.
• Style: simple 2D motion graphics take less time than detailed character animation, whiteboard illustration or 3D.
• Script and message work: whether we write the script from scratch or refine one you supply.
• Illustration: custom characters and scenes take longer than building from existing brand assets.
• Voice and music: professional voice talent and music licences, and the channels and period they must cover.
• Versions: extra aspect ratios, social cut-downs and alternate language versions.
• Revision rounds: the number of review rounds agreed at the start.
• Timeline: rush projects that need to jump the schedule.

How much should a three-minute video cost?

A three-minute animated video is not simply three times the price of a one-minute video. It needs a longer script, more scenes, more illustration and more voice time, but the style, characters and brand assets are designed once and reused throughout. The honest answer is that the cost depends on style and scene count, which is why we quote it in writing once the script outline is agreed. Before choosing three minutes, ask whether one strong ninety-second video plus shorter feature clips would serve viewers better.

Production budget versus ad spend

Keep three budgets separate: the one-time production of the video, any monthly production for ongoing ads and clips, and the advertising spend paid to platforms to show the video. Our quotes separate these so you can see exactly where your money goes. If we also run your campaigns through our Google Ads team, management is quoted on its own line.

Explainer video maker or explainer video company?

Online explainer video makers let you drag templates, stock characters and text into a timeline yourself. They can work for a quick internal update or a simple social post. The trade-offs are real: template characters and scenes appear in many other businesses’ videos, the script is still yours to write, and the result is limited by what the template allows. Freelancers can also offer complete custom production; compare who handles the script, voice, music, animation and project management in each quote.

An explainer video company handles the whole chain: message, script, custom design, voice, animation, captions and delivery in every format. Choose a tool when speed matters more than distinctiveness. Choose a studio when the video represents your brand to buyers, investors or partners, or when the idea is complex enough that the script needs professional help.

How to choose an explainer video company

Directories and ranking lists can help you build a shortlist of the top explainer video companies, but the best company for you is the one that understands your buyer and can show relevant work. Before you sign, ask:

• Do they write scripts? A studio that only animates leaves the hardest part to you.
• Will you see a storyboard? Approving the look and flow before animation avoids expensive changes later.
• Is the artwork custom? Ask whether characters and illustrations are original or from templates.
• Is the scope in writing? Deliverables, revision rounds, timeline and price should be agreed before work starts.
• What formats do they deliver? Confirm aspect ratios, lengths and caption files for every channel you use.
• Who owns the result? Ownership, music licences, voice rights and source files should be clear in writing.
• Can they help it perform? A team that also runs ads, websites and SEO can measure the video and improve it.
• What do their reviews say? Read public reviews for comments on communication, deadlines and how revisions were handled.

Getting your explainer video seen

A video only pays off when the right people watch it. Because Canada Create™ also runs Google Ads, YouTube advertising, social media marketing, websites and SEO, we plan every animation with its distribution in mind.

On your website

An explainer near the top of a home page or service page gives visitors a quick way to understand your offer. We choose hosting and player-loading settings, provide captions or transcripts and test the page’s performance. Plays and contact actions can be measured with the agreed tracking setup. If video search is a priority, a dedicated watch page may also be appropriate; an embedded video is not automatically eligible for a video result.

In advertising

Animated ads are produced in the lengths and aspect ratios each platform prefers, with variations for testing. When our team runs the campaigns, reports show which versions earn clicks and enquiries, so the next round of creative builds on real results.

On YouTube and social media

Videos are published with titles, descriptions, thumbnails and captions written to be found and watched. Short cut-downs from a longer explainer give you weeks of social content from one project.

Can views alone pay for a video?

People often ask how many YouTube views a channel needs to earn a set monthly income from ads. Platform ad revenue per view varies a great deal by audience, country, topic and season, and it is not something anyone can promise. For most businesses, an explainer pays for itself through the leads, trials and sales it helps create, not through ad revenue from views. That is why we measure explainers by enquiries and conversions first.

In sales and training

Sales teams use explainers in emails and presentations; trainers use process animations to onboard staff and customers consistently. We deliver files sized for each use, including versions without on-screen text where you plan other language versions.

Put the most effort into the message and opening

The opening, the core message and the next step deserve close attention because they shape how the rest of the video is understood. We test the script and storyboard before polishing movement, transitions and sound. That helps catch an unclear offer while it is still straightforward to change, rather than trying to rescue it after animation.

Where animated explainers pay off most

Animation is especially useful where the product or service is hard to see or hard to explain.

Software, SaaS and AI products

Product explainers, feature launches, onboarding tutorials and animated ads for software, apps, AI tools and IT services, where the value lives in a workflow that is invisible on camera.

Healthcare and clinics

Treatment and procedure explainers, patient education and clinic introductions, written in plain language and reviewed by your qualified clinical or professional reviewer before publication. The practice confirms medical accuracy, permissions and the advertising rules that apply.

Finance, fintech and professional services

Explainers for financial products, insurance, payments, legal processes and accounting services that make complex topics approachable without making promises your compliance team would reject.

Manufacturing and industrial

Process and product animations for sales teams, trade shows, training and investor presentations, showing parts and mechanisms that cannot be filmed.

Education and nonprofits

Course introductions, program explainers, impact stories and fundraising videos that inform and motivate.

More places motion graphics work

Trade shows and events

Looping animations on booth screens attract people walking past and explain your offer without a full presentation. They are designed to make sense at any point in the loop and without sound.

Presentations and pitches

Short animated sequences in sales decks and investor presentations make key points memorable and give a pitch a polished finish.

Email and web banners

Lightweight animated graphics for email headers and website banners add movement within an agreed file-size budget. We test loading and provide a static fallback where animation is unsupported or reduced motion is preferred.

Digital signage

Menu boards, lobby screens and in-store displays need content that reads from a distance and refreshes often. We design motion templates your team can update with new offers.

Common explainer video mistakes

• Too much information. Trying to explain everything makes the video long and forgettable.
• Slow openings. A long logo sting or introduction before the point loses viewers on social platforms.
• No captions. Videos without captions lose mobile viewers who watch on mute.
• Off-brand visuals. Generic template animation makes a brand look like everyone else using the same template.
• One format for every channel. A wide video cropped to vertical often cuts off the important parts.
• No call to action. Viewers who were persuaded need to know exactly what to do next.

Rights, music and ownership

After full payment, you own the finalized custom video and artwork subject to Sections 14 and 18 of our Terms. Music, voice, stock and pre-existing materials retain their agreed licences. We document the permitted channels and uses and keep licence records for publication questions; a licence does not prevent every automated copyright claim. Source files reasonably needed to operate the deliverables are provided on final payment unless the agreement states otherwise, with additional edit-ready project files identified in scope.

Measuring explainer video performance

Video should be judged by what it does for your business, not only by view counts. We set up measurement before a video is published.

Attention

Watch time, average view duration and the share of viewers who reach the end show whether the video holds attention. A sharp drop identifies a scene to investigate alongside traffic source, placement and the viewers reached.

Action

Clicks, form submissions, calls and purchases after viewing help connect the video to business activity. Viewers may already be more interested than non-viewers, so a simple comparison does not prove the video caused the difference. Where practical, controlled tests and qualified-lead or sales outcomes provide a stronger basis for decisions.

Ad performance

In paid campaigns, cost per view, click-through rate and cost per lead show which versions to keep running. Testing different openings and calls to action often matters more than any change to the middle of the video.

Improving over time

Because animation is easy to edit, we can adjust underperforming scenes, test new openings or produce fresh variations without starting again. Leads from your videos can flow into CS+, our CRM, so you can see which videos bring enquiries that turn into customers.

Building a library of animated assets

The first explainer for a brand takes the longest, because the style, characters, icons and transitions are designed from scratch. After that they become a library. Later videos, social posts, ads and presentation animations reuse those assets, which makes them faster to produce and keeps every piece consistent. For businesses that publish video regularly, we can plan a monthly production schedule of animated ads, social clips or explainer updates built from the same library and aligned with your campaign calendar.

What we need from you

You do not need a finished brief to start. For the first conversation, it helps to have:

• A short description of what the video needs to explain and who will watch it.
• Where it will be used: website, ads, social, sales, training or events.
• Your brand guidelines, logo files and any existing illustrations or product images.
• Examples of animation you like and do not like, from any field.
• Your deadline and any launch or event it needs to be ready for.

We turn that into a written brief and quote, and confirm who on your side approves each stage so reviews move quickly.

Working with Canada Create™

Canada Create™ has produced design, video and marketing work since 2008, for businesses across Canada and the United States. We are a BBB Accredited Business with an A+ rating. Our sales line and AI-assisted support intake are available 24/7 at +1 (800) 808-9235, toll-free. Projects are quoted in writing, and most work happens online with review sessions by video call.

Related guide: video content that drives B2B leads.

Start your explainer video project

Tell us what you need to explain, who will watch it and where it will be shown. Request a scoped proposal: use the form on this page or call +1 (800) 808-9235.