Toronto · Real estate marketing agency
Real estate marketing in Toronto
Real estate marketing in Toronto, brought together in one custom proposal, with deliverables, costs, approvals and reporting agreed around your real estate business.
Real estate marketing for Toronto and GTA agents, teams, brokerages and developments, from North York to downtown: websites, SEO, advertising, listings and follow-up.
- BBB A+ accredited
- 18 years in business
- Mon to Fri 9 to 6, Sat 10 to 2
Get a free marketing review
Tell us about your business and marketing priorities. We reply within one business day. Review and proposal timing are confirmed after discovery.
Please do not share passwords or other sensitive details here. We never sell your contact information and we comply with Canadian privacy law
(privacy policy).
What your real estate marketing should support
A credible business presence
Clear agent, team and property information across the agreed channels.
Buyer and seller conversations
Marketing scoped around the types of enquiries your business can serve.
Clear follow-up responsibilities
Agreed enquiry handling and handoff to your team.
Informed budget decisions
Spend and recorded outcomes reviewed with the available sales information.
Services available for your agreed scope
Choose a focused service or a coordinated program. The proposal identifies deliverables, costs and client responsibilities.
- Initial marketing reviewYour current website, suppliers, marketing and priorities.
- SEO and local presenceAgreed website and content work reflecting your services and areas.
- Agent and brokerage websitesDesign, approved listings and supported enquiry connections.
- Google Ads managementCampaigns, creative and reporting within the approved scope.
- Social advertisingAgreed listing, business or project promotion.
- Reviews and approved proofReview support and permitted client material.
- CRM and follow-upSupported connections, responses and team handoffs.
- ReportingRecorded enquiries, appointments and supplied sales outcomes.
Real estate marketing pricing
The initial review is free. Paid services are custom-scoped and quoted in writing after discovery.
Real estate SEO
Quoted after discovery
Scope reflects your existing site, services and content requirements.
- Agreed website work
- Approved content
- Local presence where eligible
- Agreed reporting
Google Ads management
Quoted in writing
Scope and fees reflect campaigns and media spend. Ad spend is billed directly by Google.
- Agreed campaigns
- Creative scope
- Enquiry measurement
- Agreed reporting
Real estate website
Quoted in writing
Pages, listing access, supported integrations and migration requirements are confirmed first.
- Agreed design and pages
- Authorized listing integration
- Supported CRM connection
- Scoped migration and handover
Marketing review
Free
Discuss your business, current marketing and fit before a paid engagement.
- Current marketing review
- Business priorities
- Scope discussion
Setup, recurring management, media spend and third-party costs are identified separately. Fees are quoted in writing.
Agents, teams, brokerages and developments
A marketing scope that fits your real estate business
Real estate marketing built around the business you want to grow
A stronger seller pipeline, a more credible team website and a well-prepared development launch are different briefs. Real estate marketing in Toronto brings websites, SEO, advertising, listing presentation and lead follow-up together for agents, teams, brokerages, property managers and developments, so more buyers and sellers find you and your team knows which enquiries turn into appointments. Canada Create has worked from its office at 126 Willowdale Ave., Suite #3, in Toronto since 2008, and is a BBB Accredited Business with an A+ rating. Developers launching a new project should see our real estate developer marketing.
Our real estate marketing covers five areas, and your custom proposal names the ones your business needs:
- Websites: agent, team and brokerage websites with listing connections and lead capture.
- Real estate SEO: neighbourhood, building and service pages, plus your Google Business Profile.
- Advertising: Google Ads and social campaigns for seller, buyer, rental and development enquiries.
- Listing presentation and content: photography, video, newsletters and social posts approved by you.
- Lead follow-up and reporting: CRM routing and reports that connect enquiries with appointments, listings and closings.
We agree the work your business needs, who handles each enquiry and how you will judge its value. For search on its own, see our SEO for realtors in Toronto.
You can engage us for a focused service or a coordinated program. The starting point is your current marketing, your brokerage’s resources, the properties and clients you serve, and your capacity to take on business. For a search-only engagement, explore our real estate SEO service.
A scope that fits agents, teams, brokerages and developments
Individual agents
Personal branding, an agent website, listing materials and enquiry follow-up can sit within one manageable scope. We identify what your brokerage already supplies so the proposal addresses the work you still need.
Real estate teams
Team and agent profiles, shared campaigns and agreed enquiry handoffs help present one consistent business. Your team confirms responsibilities, service areas and the information needed to distinguish an enquiry from an appointment.
Brokerages
Brand and website work can include office and agent pages, recruitment content and marketing support across approved locations. The proposal identifies who supplies agent information, who approves advertising and who maintains changing records.
New developments
Project pages, registration campaigns and release communications can be scoped around a development’s launch. The builder or authorized sales team supplies current prices, availability, renderings and approved claims, with responsibilities for updates agreed before launch.
If a brokerage move, site replacement or project launch is already planned, tell us early. Listing access, brand permissions, existing supplier agreements and approval dates can materially affect the work and its schedule.
What your real estate marketing program can include
A website buyers and sellers can use with confidence
We build and improve WordPress websites with agent information, property presentation and clear routes to enquire. Scope can include a new design, content, approved listing integration and a connection to your CRM. We confirm supported systems and access before including an integration in the agreement.
Listing feeds and property data require the relevant permissions and supplier access. A website project does not itself provide rights to board data, sold information, photography or another brokerage’s listings. Hosting, maintenance, listing-provider subscriptions and other ongoing services are identified separately.
Search visibility and useful local content
Our SEO programs can cover your website, local business presence and content that explains your services and areas. You contribute the local knowledge, credentials and property facts that make the material accurate. The proposal defines the pages and ongoing work included, rather than leaving you to guess what a monthly fee buys.
Advertising for your agreed business goals
Google Ads management and social advertising can support enquiries about your services, listings, open houses or developments. We scope the campaigns, creative, destination pages and reporting together. Media spend is paid directly to the platforms and is separate from management fees.
Housing advertising has platform-specific restrictions. Google’s housing advertising policy applies to real estate services in Canada. We check the applicable platform requirements for the proposed campaign; ad approval, delivery and business results remain subject to factors outside our control.
Listing presentation and communications
Property pages, listing brochures, social content, video planning and email can be included in the agreed scope. The proposal specifies which assets we create, which you supply, and whether photography, filming, printing or other supplier costs are additional. For project marketing, it also identifies who authorizes each release and updates availability.
Connected enquiries and follow-up
CS+, our CRM, and an AI sales agent can support agreed enquiry responses, appointment requests and follow-up. An AI receptionist can be included for connected calls. We confirm supported connections, booking permissions, escalation to your team and the required consent before launch.
Automation supports the sales conversation; your agents remain responsible for client advice, representation and personal follow-through. Email, SMS, software subscriptions and usage charges are scoped explicitly so the operational cost is visible.
Which part of your marketing needs to work better?Tell us about your business, current suppliers and priority. We reply within one business day. After discovery, you receive a written proposal with scope and fees before work starts.
Winning buyers, sellers and commercial tenants
Most agents want a steady flow of enquiries in their own name rather than leads rented from a portal. The services below cover the channels that produce those enquiries and keep past clients close.
Your own buyer and seller enquiries
Buyers search for homes and neighbourhoods long before they search for an agent, and sellers usually start by asking what their house is worth. Real estate leads built in your own name come from home valuation pages, listing, neighbourhood and open house pages, and search and social lead forms that feed one pipeline. Seller, buyer and rental enquiries are handled as separate jobs, because each needs a different reply and a different follow-up pace. Fast responses through CS+ keep a new enquiry from going cold, and sphere and past client campaigns bring back people who are not ready yet. Tracking follows each lead to the signed listing, so you can see which sources deserve more budget.
Google Ads and social media for agents
Paid search reaches people while they are actively looking, and social media keeps an agent familiar between moves. Real estate advertising on Google runs separate seller, buyer, development and commercial campaigns, each with its own landing page and conversion tracking connected to CS+ or the CRM you already use. Appointment quality is reviewed alongside spend. Social media for realtors covers listing reels, neighbourhood guides, Facebook lead ads and inbox handling, planned around the filming and approval time you can realistically give. Both channels follow brokerage brand rules, and ads are prepared for your brokerage’s review against RECO advertising requirements in Ontario.
Newsletters that keep past clients close
Years can pass between a client’s transactions, and the agent who stays useful in the meantime is the one who gets the call. A real estate newsletter shares local market context and answers homeowner questions on a regular schedule, while drip campaigns follow up with new buyer and seller leads and targeted listing emails reach cooperating agents. Canada Create plans, writes, designs and sends each issue; you add local knowledge and approve the content. Contact lists are built and segmented with consent, as CASL requires for commercial email, and deliverability is set up so messages reach inboxes rather than spam folders. Opens matter less than the conversations a newsletter starts.
Campaigns for commercial listings
A commercial tenant types the space, the size and the place, such as a warehouse for lease in Mississauga or a small office near Yonge and Eglinton. That precision suits paid search well. Commercial real estate advertising runs Google search ads by property type, size and area, LinkedIn ads to business owners and finance leaders, Meta ads for retail and small business tenants, and video tours with retargeting for people who viewed a listing. Listing landing pages offer tours and brochure requests, separate campaigns can fill vacancies or launch new developments, and owner acquisition campaigns help a brokerage win new mandates. Success is measured in booked tours and qualified enquiries.
Property management firms
Management companies market to owners and boards who hand over buildings, and to tenants who fill them. These services keep the two audiences apart while serving both.
Winning owners and condo boards
An owner comparing managers often searches how much property managers charge, and the firm that answers that question clearly tends to get the first call. Property management marketing plans for both sides of the business: owner and board acquisition on one hand, rental marketing that supports the leasing team on the other, with listing approvals agreed for each. Property manager leads concentrates on the owner side, with offers and landing pages for each owner type, search ads on near me searches, LinkedIn and email outreach to investors and boards, and referral programs with realtors, lawyers and mortgage brokers. Enquiries are qualified and called back quickly, and new mandates are tracked by source.
Search and websites for management firms
Most visitors to a management firm’s website are tenants looking for a unit or trying to report a repair, yet the smaller group of owners and boards decides whether the firm grows. Property management website design gives each group its own path: owner and board pages that win mandates, tenant pages with listings and portal links, and forms that route each enquiry to the right person. SEO for property managers then puts the firm in the map pack and organic results for owner searches, such as condo management in a named city, with area pages for the places you manage and content that answers owner questions. Licence details and rental ad rules are respected throughout.
A CRM for owner relationships
An investor fills in a form on a Friday, nobody calls back until Tuesday, and the building goes to another firm. A property manager CRM exists to stop that. It is separate from the property management software that runs leases and maintenance: its job is the business development side, holding the owner and investor pipeline, condo board RFPs and proposals in progress, referral partners and the onboarding of each new mandate. Tenant and applicant enquiries can be routed away from the sales team so they do not bury owner leads. Canada Create sets this up in CS+, and reporting shows which sources and portfolio types bring in new business.
Listing photographers and media companies
Photographers, drone operators and virtual tour companies sell to agents rather than homeowners. Their marketing has to keep pace with listing work.
Booking more agents for listing shoots
An agent looking for a photographer usually has a signed seller, a stager booked and a go-live date already promised. Real estate photography marketing starts by deciding who you shoot for, then builds a service menu agents can read at a glance, a portfolio website, local search visibility and relationships with brokerages and teams, supported by agent reviews and programs that bring them back. Real estate photography advertising adds Google search ads by area and service, Meta and Instagram ads showing your own work, LinkedIn ads to brokerages and builders, and remarketing to agents who viewed your packages. Campaigns follow the listing seasons, and success is counted in booked shoots and repeat agents.
Keeping shoots and agents organized
Texts, voicemails and a calendar app work for one shooter and a dozen agents. They start to fail when a second photographer joins, a team admin books for six agents at once, or spring brings requests faster than anyone can reply. A real estate photography CRM treats agents and brokerages as accounts, captures booking requests from the website and the phone, and keeps shoot details and access notes in one record. Shooters and editors are assigned from the same place, delivery and invoice follow-up sits beside the tools you already use, and rebooking reminders go out on schedule. On a Monday morning the owner can see which requests are unconfirmed and which agents have gone quiet.
Know what is included before work starts
Your custom proposal sets out deliverables, quantities, fees, schedule and approval responsibilities. A complete program may cover several services, and a request for one service covers that service.
- Website work: agreed pages, content, listing connections, migration and handover requirements.
- Ongoing marketing: the campaigns, content, account management and reporting covered by the recurring fee.
- Creative production: the approved media supplied by you and any separately commissioned design, photography, video or print.
- Client participation: the person who supplies property facts, approves material and keeps sales outcomes current.
- Support and upkeep: hosting, maintenance and additional changes identified separately where applicable.
Existing services can be kept where they meet your requirements; any replacement or migration is confirmed in scope.
Property permissions, advertising approvals and privacy
Real estate marketing needs accurate information and an accountable approver. Every deliverable is presented for your review before publication. Canada Create does not provide legal or regulatory advice, and our work is not a compliance review.
Your brokerage’s role
Ontario’s RECO advertising requirements address brokerage identification, accurate claims and consent when advertising properties, people or transaction details. Your brokerage confirms the required wording, permissions and approval process. If you operate outside Ontario, your local requirements must also be confirmed.
Listings, photography and project information
You supply or authorize the listing data and confirm the rights needed to use photos, video, floor plans, testimonials and client stories. Membership marks, including REALTOR® and MLS®, require the appropriate permissions. A published listing or an image available online is not, by itself, evidence that it is cleared for a new campaign.
For development or renovation marketing, supplied renderings and other illustrative images should be identified accurately. Your authorized approver confirms property claims, prices, incentives and expected dates, and tells us when those details change.
Contacts and communications
Your business remains responsible for lawful data collection, privacy notices, valid consent and unsubscribe records, including for contacts supplied by a lead vendor. We scope the agreed communication features and consent handling around your approved requirements. Access to personal information is limited to what is authorized and needed for the work.
We may use AI-assisted research and drafting with human review, editorial judgement and applied expertise. The resulting content still comes to you for approval. Tell us about any agreed restrictions on data or content before work begins.
Compare purchased leads, referral platforms and managed marketing
If you already buy leads or use a referral platform, the question is whether an agency program fills a real gap in your business. Compare the costs, delivery conditions, follow-up work and information available to judge the outcome.
| Option | What you are paying for | What to confirm before choosing |
|---|---|---|
| Purchased enquiries | Contacts supplied under the vendor’s pricing and delivery terms | How an enquiry is defined, how it is distributed, the consent basis, contact quality and invalid-contact terms |
| Referral platform | Introductions under the platform’s fee arrangement | When fees become due, any continuing obligations and the information shared with your team |
| Agency-managed marketing | Agreed website, content, campaigns and enquiry handling, with management and media costs identified separately | Deliverables, account access, approval responsibilities, reporting and ongoing upkeep |
Vendor terms vary, and some purchased enquiries may be supplied to several agents. A prospect can also contact other businesses independently. A quoted lead count alone does not establish consent, appointment quality or a likely closing. Our proposal describes the marketing work and enquiry routes to be delivered, with results assessed from the information available.
If an investor or wholesale-property business is involved, describe its services and transaction model during discovery. That scope needs its own permissions and qualified advice where appropriate; an agent-marketing proposal should not be assumed to cover it.
What real estate marketing costs and what changes the fee
The initial review is free. Paid work is custom-scoped after discovery, with fees confirmed in writing in Canadian dollars unless stated otherwise, plus applicable taxes. Cost depends on your existing website, the number of agents or projects, content and media requirements, integrations, advertising scope and level of media spend.
- One-time project or setup fees may cover a website, creative work or agreed CRM connections.
- Recurring management fees cover the ongoing services named in your proposal.
- Media and third-party costs can include advertising, listing-feed subscriptions, CRM usage, photography, printing, hosting and licensed assets. Platform ad spend is billed directly to you.
We discuss your available budget and follow-up capacity before recommending scope. The proposal should make clear what is included now, what is optional and which costs continue after launch.
Accounts, custom work and handover
Advertising accounts, analytics properties, Google Business Profiles, domains and social media accounts are set up in your name where the platform allows, and remain yours. You grant us the access needed to perform the services.
We confirm the handover deliverables and any ongoing services in writing. Website maintenance is scoped separately when you need it.
Reporting that connects marketing with your sales conversations
Reports should help you decide whether the work supports the business you want to grow. We review recorded buyer and seller enquiries, appointments and other agreed outcomes alongside campaign spend. Listings and closings can be included when your team supplies the relevant updates and the available systems support them.
A form submission, a booked appointment and a completed transaction are different measures. Reporting identifies the information available, missing source or sales data, and the time between an enquiry and an outcome. It does not attribute every closing to a single campaign or turn an incomplete record into a proven return.
Your team contributes the context that a marketing dashboard cannot: whether the enquiry suited your services, whether contact was made and what happened next. We use that feedback in the agreed review process. Rankings, leads, appointments, sales and advertising costs cannot be assured.
Launch timing and your real estate calendar
A listing date, development release, brokerage move or team expansion can create a firm business deadline. Share it during discovery so the proposal can account for content, supplier access, approvals and production lead time. We confirm the schedule in writing once the required scope and dependencies are understood.
Market conditions and your own capacity can change over the course of an engagement. Bring planned absences, changes in inventory and brokerage requirements into the review conversation. Changes to approved work are agreed in writing rather than assumed to fit the original fee or launch date.
More real estate marketing services
Commercial brokerages, AI-assisted follow-up and listing presentation each have a dedicated page.
How to compare real estate marketing agencies in Toronto
Many agencies say they specialize in real estate. Five questions show how one will actually work for your team:
- Who does the work? Ask who builds the website, runs the ads and writes the content, and what your team still needs to do.
- What is delivered each month? Look for named quantities of pages, campaigns, posts and reports, and whether the work fits the website, listing provider and CRM you already use.
- How are results reported? The report should separate enquiries from appointments, listings and completed sales.
- Who owns the accounts? Ad accounts, analytics, your Google Business Profile, domain and social accounts should be in your name.
- What do real clients say? Read the agency’s Google reviews and ask who approves property details and advertising claims under RECO rules.
Be cautious of promised listing counts or lead numbers; results depend on your market, your follow-up and your listings.
Why consider Canada Create?
Canada Create was established in 2008 and works from Toronto at 126 Willowdale Ave., Suite #3. Our BBB profile records accreditation and an A+ rating. You can also read the live Google reviews displayed on this page.
Our service range lets you coordinate website, content, advertising and follow-up work with one agency. The useful test is whether our proposed work fits your operation: the available people, existing suppliers, approval needs and business goals. General business history and reviews should be considered alongside the actual scope, rather than treated as proof of a particular real estate sales result.
During discovery, ask to discuss relevant work and how it relates to your brief. A helpful comparison should make the deliverables, client responsibilities, costs and measurement clear. Any example results need their own context; they are not a forecast for your business.
Related real estate reading
- How realtors get more listings in Canada
- Guide: How property managers win owners, boards and tenants
- Guide: How home builders and condo developers sell more homes
Start with a free real estate marketing review
Tell us whether you are an individual agent, team, brokerage or development, what you want the marketing to support, and what is already in place. Include any launch date and who handles enquiries and advertising approvals.
We reply within one business day. After discovery, you receive a written proposal with scope and fees before work starts. The reply target is separate from the review, proposal and launch schedule. Call (416) 273-9030, Monday to Friday, 9 am to 6 pm, and Saturday, 10 am to 2 pm. After hours, our 24/7 AI agent answers the toll-free line, +1 (800) 808-9235, and we’ll follow up the next business morning.
Talk to a strategist
Ready when you are?
Request a custom proposal
Tell us your goals, budget and timeline. You get a custom proposal and a named strategist, so your next stage of growth starts now.
From initial review to agreed delivery
Discovery confirms the work, schedule, required access and approvals. Your business deadline and supplier dependencies help shape the custom proposal.
- Initial review Discovery
Discuss your business, current marketing and priority.
- Written scope Before work starts
Confirm deliverables, fees, schedule and responsibilities.
- Access and materials As agreed
Supply authorized access, property facts, media and permissions.
- Review and approval Before publication
Your designated approver reviews the proposed pages, ads and content.
- Launch agreed work Confirmed schedule
Release approved work subject to required access and platform decisions.
- Review delivery and results Agreed reporting cadence
Discuss completed work, recorded outcomes and any proposed scope changes.
Real estate marketing services
Explore focused services that may form part of your written proposal.
Why Toronto agents and brokerages choose Canada Create
Coordinated service range
Website, search, advertising and follow-up available through one agency.
Scope around your business
Account for brokerage resources, existing suppliers and team capacity.
Defined approval roles
Your brokerage confirms permissions and professional requirements.
Business-focused reporting
Review enquiry quality and supplied appointment and sales outcomes.
Local knowledge in the brief
Content reflects the services, places and property facts you confirm.
Privacy responsibilities identified
Agree authorized data use, consent requirements and communication scope.
Established in 2008
Canada Create works from Toronto.
BBB Accredited A+
Business accreditation and rating recorded by the Better Business Bureau.
Real estate marketing Toronto: questions agents ask
What is marketing in real estate?
Real estate marketing is how agents, teams and brokerages attract buyer, seller and landlord conversations and present listings. It covers an agent or brokerage website, local search, Google and social ads, listing presentation, newsletters to past clients and CRM follow-up. Each piece should fit the types of enquiries your business can actually serve.
What type of marketing works for real estate agents?
It depends on the business: a solo agent usually needs personal branding, a website and steady follow-up, while a brokerage needs consistent brand, office and agent information. Search and local content attract people researching neighbourhoods, ads promote listings and seller appraisals, and newsletters keep past clients in touch. Choose based on where your current business comes from.
What does a real estate marketer do for an agent or brokerage?
A real estate marketer plans and runs the website, search, advertising and follow-up work around your goals, then reports on recorded enquiries and appointments. At Canada Create the work starts with a marketing review of your current website, suppliers and priorities. Your brokerage confirms required wording and approvals before anything is published.
How can I market myself as a real estate agent?
Build a personal brand that is consistent across your website, social profiles and listing materials, and make it clear which areas and clients you serve. Keep in touch with past clients through a newsletter and ask for reviews in a way your brokerage allows. In Ontario, RECO advertising requirements cover brokerage identification and accurate claims, so confirm wording with your brokerage.
What marketing tools do real estate agents need?
The core set is a website you control, a CRM that tracks enquiries and follow-up, a Google Business Profile where eligible, and ad accounts registered to you. For follow-up, Canada Create uses CS+, its CRM, and can add an AI sales agent for prompt replies to listing enquiries and showing requests. Your agents stay responsible for client advice and personal follow-through.
How can AI be used in real estate marketing?
AI is useful for prompt replies to listing enquiries, booking showing requests and keeping follow-up on schedule. An AI receptionist can also answer connected calls. Booking permissions, escalation to your team and consent are confirmed before launch, and agents remain responsible for advice and representation.
Should I hire a real estate marketing agency or keep buying leads?
Compare what each option actually delivers. Purchased leads come under the vendor's pricing and distribution terms, so check how an enquiry is defined, its consent basis and how often contacts are invalid. A managed program builds enquiries through your own website and accounts, which takes more setup but leaves the records with you.
What does real estate agency marketing cost?
Cost depends on your existing website, the number of pages and listing integrations, the campaigns and media spend involved, and any migration work. Each part, from setup to recurring management, listing media and outside software, appears as its own line. The initial marketing review is free, and paid work is priced in a written custom proposal.
Get a custom proposal for your next project
Review the offer, budget and enquiry process before committing your marketing spend.