Toronto · Lead generation

Lead generation agency for qualified leads in Toronto

Lead generation in Toronto is the inbound work that brings qualified enquiries to your business: search and social campaigns, landing pages and fast follow-up in your CRM. We agree what a qualified lead means first, then report against it.

Inbound lead generation for B2B and service businesses in Toronto and the GTA, from North York to downtown: campaigns, landing pages and CRM follow-up judged by qualified leads.

  • BBB A+ accredited
  • 18 years in business
  • Mon to Fri 9 to 6, Sat 10 to 2

Get a custom proposal for your lead generation

Tell us what you sell, where you work and what makes an enquiry worthwhile. We reply within one business day.

This field is for validation purposes and should be left unchanged.

Please do not share passwords or other sensitive details here. We never sell your contact information and we comply with Canadian privacy law
(privacy policy).

  • Since 2008
  • BBB A+ accredited
  • 4.8 on Google from 110 reviews
  • Proposal in one business day

Ready to grow with Canada Create Agency?

We review what works, then recommend your clearest first step.

Book A Free Consultation

What your lead generation program is designed to support

Enquiries relevant to your business

A shared definition of a qualified lead helps your team assess the opportunities the program brings.

Clear follow-up responsibility

Agreed enquiry delivery and response responsibilities help your team act on new opportunities.

A clearer view of the investment

Reports connect spend, enquiry quality and recorded sales where the available information supports the comparison.

Informed next decisions

Review results, open questions and your sales capacity before agreeing changes to the program.

What the lead generation scope covers

The written proposal identifies the selected services, deliverables and responsibilities. Advertising spend and third-party costs are separate from our service fees.

  • Lead qualification agreementThe enquiry criteria and sales feedback needed to evaluate quality, agreed with your team.
  • Program scopeSelected services, deliverables, responsibilities, fees and review points in a written proposal.
  • B2B campaign managementCampaign support for suitable business markets, with the included channels and content requirements specified.
  • Search and social campaignsAgreed advertising services, subject to platform eligibility, verification and approval requirements.
  • Landing pages and formsNew or improved enquiry pages, with page quantities, content approvals and delivery destinations defined.
  • Measurement and reportingThe agreed enquiry and sales measures, with missing information and matching limitations identified.
  • CRM and follow-upAgreed enquiry handling, booking and follow-up support in CS+ or a supported existing system.
  • Monthly report and callA review of spend, enquiry quality, response times and available sales outcomes for the ongoing program.

How lead generation services are quoted

After discovery, the written quote sets out service fees, recommended media spend and any identified third-party costs. Fees are in Canadian dollars unless stated otherwise, plus applicable taxes.

Initial program work

Quoted in writing

The agreed campaign preparation, pages and enquiry-handling work. Fees depend on the selected deliverables and existing systems.

  • Agreed enquiry criteria
  • Defined setup deliverables
  • Client review and approvals
  • Launch responsibilities

Ongoing program management

Quoted in writing

Selected campaign and follow-up services, with the ongoing work and reporting stated in the Agreement.

  • Agreed campaign management
  • Scoped page improvements
  • Selected follow-up support
  • Monthly report and call

SEO for inbound enquiries

Custom scope after discovery

Website and content work to support organic enquiries, with deliverables and evaluation expectations specified.

  • Agreed website scope
  • Selected content work
  • Client approvals
  • Program reporting

CRM and follow-up support

Quoted in writing

Agreed work in CS+ or a supported existing CRM. Software subscriptions and integration requirements are identified separately.

  • Defined system requirements
  • Enquiry delivery
  • Agreed follow-up support
  • Team responsibilities

Advertising budget

Separate from service fees

Paid directly to advertising platforms from your accounts. The recommended budget is stated in the proposal.

  • Budget stated in writing
  • Platform billing
  • Separate management fee

Fees are quoted in writing after discovery. Advertising spend is paid directly to the platforms from your own accounts.

Qualified enquiries and clearer decisions

Lead generation that fits your business

Lead generation built around the customers your business needs

A lead only counts when your sales team would want to call it back. Lead generation in Toronto is the inbound marketing work that brings qualified enquiries to a B2B or service business: search and social campaigns, landing pages built for one offer, forms and calls routed to the right person, and CRM follow-up so no enquiry waits. Our lead generation is inbound only. Canada Create has done this work since 2008, is BBB Accredited with an A+ rating and works from 126 Willowdale Ave. in Toronto.

Six areas of work:

  • A written definition of a qualified lead for your business
  • Search campaigns, including Google Ads lead generation in Toronto
  • Local enquiry work through local lead generation in Toronto and your map listing
  • Landing pages and forms built for one offer each
  • CRM routing and follow-up in CS+ so enquiries are answered quickly
  • Monthly reports on qualified leads, meetings and sales information you share

More enquiries only help when your team can turn them into worthwhile business. Canada Create provides B2B lead generation services, along with lead generation for local service companies, in Toronto and across Canada. We bring campaigns, landing pages and CRM follow-up into one agreed scope, so you can see what you are buying, who handles each enquiry and how the work will be evaluated.

Whether you need a stronger pipeline, better-fit enquiries or clearer reporting from existing campaigns, the starting point is your business: what you sell, whom you serve, your sales capacity and the cost of winning a customer. Our lead generation is inbound only: people find your business and contact you. We do not make cold calls, run telemarketing or buy and sell contact lists. Enquiries are delivered to the contacts or CRM agreed for your engagement, with responsibilities for follow-up and data handling set out in the scope.

Laptop displaying a marketing dashboard with charts, tables and metrics.

Is this the right service for your business?

This service is a good fit when you have an established offer and a team that can respond to new opportunities, but need help attracting, handling or evaluating them. You may be relying heavily on referrals, receiving enquiries outside your service area, paying for activity without knowing its business value, or losing track of promising conversations after the first contact.

For a B2B company, a useful enquiry may be a relevant request for a demonstration, consultation or quote, with a longer decision period. For a local service business, it may be an appointment or project enquiry that matches the work you can accept. We agree those distinctions with you rather than treating every contact as a sales opportunity.

Before recommending a program, we discuss your budget, sales cycle, delivery capacity and customer value. If the main obstacle is an unclear offer, an unfinished website or nobody available to handle enquiries, that affects the proposed scope and launch readiness. A campaign cannot take over your responsibility for pricing, selling or delivering the service.

Solar campaign landing-page design mockup
Historical solar landing-page design example. Pictured financial claims and promotional offers are not current offers or promised results.

Agree what a qualified lead means for you

A qualified lead is an enquiry that meets criteria agreed with your business. Those criteria may include the service requested, location, project suitability and timing. An enquiry can meet the initial criteria without becoming a confirmed opportunity or customer. Your sales team provides the information needed to distinguish those stages.

The proposal identifies the qualification standard and the records needed to evaluate it. That gives you a practical basis for discussing quality: which enquiries fit, which do not, and which still need a conversation. An appointment request, a booked appointment, an attended meeting and a completed sale are different outcomes and should be reported accordingly.

Illustrative new-enquiry email notification

Lead numbers, appointments and acquisition cost depend on your market, competitors and offer, which no agency controls. Targets support planning and review; results depend on demand, competition, the offer, available budget and your team’s follow-up.

What your lead generation scope can include

Your written proposal lists the channels, deliverables and ongoing work selected for your business. The options below are not an automatic all-inclusive package.

Paid search campaigns

Campaign management for businesses seeking enquiries from search. Google Ads and, where eligibility and verification permit, Local Services Ads can be considered. Review our Google Ads management service for the engagement options.

LinkedIn lead generation

B2B campaign support for companies whose offer and market suit LinkedIn. The proposal states the campaign work, content requirements, account responsibilities and reporting included.

Meta and Instagram campaigns

Paid social campaigns for suitable offers and markets. Creative production, enquiry handling and ongoing management are identified in scope, with platform eligibility and approval requirements taken into account.

SEO and content

Website and content work supporting organic enquiries over time. Our SEO services are scoped separately or included explicitly in the program, with their own deliverables and review expectations.

Email follow-up

Agreed follow-up communications for relevant enquiries and contacts, subject to the applicable consent, privacy and platform requirements. Copy approval and responsibility for contact records are established before use.

Landing-page improvement

Work on the pages where prospective customers learn about your offer and contact you. The scope identifies new pages, improvements to existing pages and any ongoing evaluation included.

Inbound lead generation and booking support: know what you are buying

Inbound lead generation

Inbound work helps prospective customers find your business and respond to your offer through advertising, your website or content. Our service can cover both the campaigns and the supporting pages and enquiry-handling arrangements. Your proposal makes clear which channels are included and what your team needs to supply.

Inbound enquiries usually come from people who have already started looking for a solution, so the work focuses on being present at that moment with a clear answer. That can mean search campaigns for the services your buyers look up, pages that answer the questions they ask before they call, and articles that help a purchasing group compare options. For business buyers, a useful inbound program often includes a guide, checklist or short assessment that gives a reason to share contact details, followed by email that relates to what they asked for.

Each source is tracked to the form, call or booking it produces, so you can see which channels bring enquiries your team wants and which bring noise. Inbound work improves as pages and campaigns are refined, which is why it fits best with a realistic view of your sales cycle and the number of enquiries your team can handle.

What we do not do

We do not make cold calls, run telemarketing or appointment-setting call campaigns, send cold email, or buy and sell contact lists. Every enquiry we deliver comes from a person who chose to contact your business through your ads, website, content or listings.

Appointment booking and the sales conversation

Booking support can include online appointments, reminders and agreed follow-up. An AI assistant may be included for approved questions and booking tasks, with its scope and handoff arrangements defined. Booking support does not include staffed sales representatives. Your team remains responsible for the sales conversation, advice, quotations and closing decisions.

Landing pages and a dependable enquiry handoff

Your landing page should help a prospective customer understand your offer, decide whether it fits and take the next step. We can create or improve landing pages and enquiry forms as part of the agreed program. You review the claims, pricing, service information and creative before publication, and provide the permissions needed for customer examples or testimonials.

Illustrative stages from prospect identification to customer follow-up

The proposal identifies the number of pages, their purpose, the enquiry destination and any integrations required. See our landing page design service if the main requirement is a page project. Hosting, maintenance, additional pages and later changes are included only where specified.

Lead handling can use CS+, our CRM, or a supported existing system. We agree who receives enquiries, what information the team needs and which follow-up responsibilities remain with you. Our CRM setup service covers a new system or a separate improvement project where needed. Software subscriptions, integration work and ongoing administration should be visible in the quote.

Condominium registration landing-page design mockup
Historical real-estate registration-page design example. Offers pictured in the design were the client’s own at the time and are not current.

For contacts who are still considering their options, agreed follow-up can help your business remain available and answer buying questions. Your team still answers and closes each enquiry. Your team needs to act on replies, keep appointment availability current and record the outcome of conversations so the reporting remains useful.

Ready to discuss your lead generation?Tell us what you sell, where you work and what makes an enquiry worthwhile. We reply within one business day. After discovery, you receive a written proposal with scope and fees before work starts.

Lead generation for different buying decisions

The value of an enquiry depends on your service and how customers buy. These examples describe service fit, not client results. Companies selling to other businesses, with buying committees and longer sales cycles, usually need more than lead capture; our B2B marketing agency page covers positioning, account-based campaigns and sales alignment around that kind of pipeline. Companies selling to other companies can see our B2B lead generation in Toronto, which is inbound only.

Professional services and law firms

A consultation enquiry needs to relate to services the firm actually provides and can accept. Your team determines suitability and gives professional advice. Our lawyer PPC services page explains the related advertising scope.

Dental and health clinics

Clinics may need support attracting suitable new-patient enquiries and making the next contact step clear. Clinical advice, patient suitability and professional approval remain with the practice. Sensitive information requires appropriate handling. See dental Google Ads.

Home services and trades

The work needs to match the jobs, areas and appointment capacity your team can serve. Explore HVAC leads, plumbing leads and roofing leads for relevant service options.

Construction and commercial services

Project enquiries can involve several stakeholders and a longer quotation period. The reporting needs to reflect that decision cycle rather than treating an early enquiry as a won contract. See construction leads, commercial cleaning leads and commercial moving leads.

Real estate

Lead generation can support enquiries about your property services, with offers and professional claims approved by your business. Availability, pricing and transaction advice remain your responsibility. Explore real estate lead generation.

B2B technology and manufacturing

Demonstration, consultation and quotation enquiries may progress through a lengthy evaluation. We agree the relevant enquiry criteria and reporting with your team so you can distinguish early interest from an opportunity being actively considered.

Search and local enquiry campaigns

Two of our services focus on a single source of enquiries each: paid search for people ready to hire, and the full mix of nearby sources for businesses that serve a defined area.

Search campaigns judged on enquiries

Someone typing a request for a renovation quote in Mississauga is ready to hire; someone asking how much a kitchen costs is still reading. Google Ads lead generation builds campaigns around the first kind of search and keeps job seekers, do it yourself searches and spam out of the budget. Each service gets its own landing page, budgets are split by service line and area, and lead form and call assets are used where they suit the offer. Enquiries go into CS+ for quick follow-up, and a regular lead quality review feeds back into the campaign. Reporting goes past cost per click to cost per enquiry and, once your sales outcomes are recorded, cost per booked job.

Calls from inside your service area

When a pipe bursts or a child chips a tooth, the search is short and local, and the person often calls one of the first businesses they see. Local lead generation starts by mapping the towns and neighbourhoods you actually serve, then works every nearby source together: calls from your Google Business Profile, Local Services Ads where your trade is eligible, and area pages that give real local information instead of swapped town names. Every call and message needs an answer, so the setup plans who picks up and when. Town and source are recorded in CS+, letting you compare cost per enquiry by area and decide with evidence where to expand your map.

Commission-based partner programs

Some businesses would rather pay for a result than for media. A partner program does that, provided the sales it reports are real.

Affiliate and partner programs

For online stores, subscription services and brands with a clear sale or sign-up to reward, partners can promote your offer and earn a commission only when they deliver a result. Affiliate marketing management covers commission design, tracking, partner recruitment and ongoing reporting, with programs for creators and complementary businesses as well as publishers and review sites. Coupon and loyalty sites can claim credit for sales that would have happened anyway, so the program is measured against your other channels and judged by profitable, incremental sales. Partner promotions also need clear disclosure under Canadian advertising rules, and the program sets those expectations before anyone posts.

AI lead generation

Artificial intelligence can make a lead generation program quicker to respond and easier to manage, but it works best on narrow, well defined tasks with a person checking the results. Where it is agreed in your scope, it can help in a few practical places.

  • Answering and booking: an assistant on your website or landing page answers approved questions about your services, collects the details your team needs and offers a booking time, including outside office hours.
  • Sorting enquiries: form and chat answers are compared with the criteria you agreed for a qualified lead, so the most promising enquiries reach your team first.
  • Follow-up drafts: first replies and reminder emails are drafted from your approved wording, then reviewed before they are sent.
  • Campaign testing: headline and ad variations can be produced for testing, with you approving any claim about your business.

AI does not replace your sales conversation, your pricing decisions or professional advice. The assistant only uses information you have approved, hands off to a person when a question falls outside it, and records each conversation in your CRM so nothing is lost. Because these tools handle personal information, your scope sets out what is collected, how visitors are told they are speaking with an automated assistant and how the data is stored under Canadian privacy law.

Lead generation marketing

This is the part of your marketing designed to produce a named enquiry rather than general awareness. Brand campaigns help people remember you; lead campaigns ask a specific person to take a specific step, such as requesting a quote, booking a consultation or downloading a buyer’s guide. That difference shapes every decision in the program.

  • The offer: a clear reason to get in touch now, written for where the buyer is in their decision, such as a free assessment, a sample, a pricing conversation or a practical guide.
  • The channel: search for people already looking, LinkedIn for reaching specific job titles in B2B, and Meta or Instagram for local consumer services.
  • The page: one landing page per offer, with a short form and nothing that pulls attention away from the next step.
  • The follow-up: a prompt first reply and a short email sequence so interested prospects are not left waiting.
  • The measure: cost per qualified enquiry and the share of enquiries that become sales conversations, rather than clicks or impressions.

When these pieces are planned together, you can see which offer and channel bring customers worth having and move budget toward them with evidence rather than guesswork.

Privacy, consent and client responsibilities

Lead generation involves information about real people. The scope should identify the contact information needed, the systems involved and responsibility for approved communications. Canada Create handles personal information under its Privacy Policy. Your business is responsible for lawful collection, privacy notices, valid marketing consent and maintaining unsubscribe lists for communications sent on its behalf.

Commercial email and text can be subject to CASL; telephone outreach has separate rules. The CRTC’s CASL guidance explains the general requirements and exceptions. Privacy obligations also apply to collecting and using contact details; see the Privacy Commissioner’s guidance for businesses. We implement the agreed service requirements; our work is not legal advice or a regulatory compliance review.

If you already use purchased contacts or another lead supplier, tell us before the project is scoped. Their permitted use, collection history and supporting records need review with your team and, where appropriate, your adviser. Existing contact data is not automatically approved for a new campaign. The engagement does not change anyone’s privacy rights or the permitted uses of their information.

Your team also provides timely account access, accurate service information, approved content, availability and sales feedback. Regulated businesses retain responsibility for their professional and advertising obligations. If AI assists research or drafting, our team reviews the output and presents it for your approval.

What lead generation costs in Toronto and what changes the fee

Canada Create quotes the work after discovery. A program may include an initial setup fee and ongoing management, depending on the channels, pages, creative and CRM work required. Project-only work and SEO have their own agreed scope. The quote separates our fees from the recommended advertising budget and any software, licence or other third-party costs.

Advertising spend is paid directly to the platforms from your accounts, is not marked up by Canada Create and is separate from our management fee. Fees are in Canadian dollars unless stated otherwise, plus applicable taxes. We do not sell a fixed number of leads at a price per lead. Lead volume and cost depend on your market, competitors and offer, so any target is a planning figure we review with you each month.

Reporting that helps you assess the investment

Ongoing program reporting covers the agreed spend and enquiry measures, qualification, response times and appointments. Recorded sales and revenue are included where the available records support a reliable connection. A monthly report and review call give you a place to discuss the results, unresolved questions and recommended next steps.

Your team supplies sales outcomes and explains why enquiries were accepted or declined. If records are incomplete, sources cannot be matched or the buying cycle is still open, those limits are identified. A contact, a booked meeting and revenue are not interchangeable. Where the evidence is sufficient, reporting can support a discussion of acquisition cost against the value of a customer to your business.

We do not treat a planning target as a promise or incomplete reporting as proof of profitability. Budget changes and additional work are discussed within the agreed approval arrangements, with your sales capacity and actual results in view.

Launch timing and what happens next

The launch schedule depends on access, materials, approvals, required pages and any platform verification. We agree milestones for your project instead of attaching a universal launch date to every business.

Once the approved work is live, the review considers enquiry quality and the time customers need to decide. A long B2B sales cycle may leave opportunities open across several reporting periods. Organic lead generation also requires its own evaluation period. Early activity alone is not evidence of a sustainable customer-acquisition cost.

Accounts, deliverables and ownership

Advertising accounts, analytics properties, Google Business Profiles, domains and social media accounts are set up in your business’s name where the platform allows and remain yours. You grant the access needed for the agreed service. Customer information is handled under the agreed privacy and access responsibilities; using a platform does not give unrestricted rights over its audiences or other people’s data.

How to compare lead generation agencies in Toronto

Ask every agency five things. Who runs your campaigns and landing pages day to day? What will you receive each month, in pages, ads and reports? Will the reports show qualified leads, calls and booked meetings, not only clicks? Are the ad accounts, landing pages and CRM in your company’s name? And are the agency’s Google reviews from real clients? Check how the leads are generated too: inbound enquiries from people who chose to contact you behave very differently from bought lists. Be cautious of anyone who promises a fixed number of leads before seeing your market.

Related guides: cost per qualified lead, call tracking for marketing decisions, and marketing attribution models.

B2B lead generation: inbound pipeline from business buyers

Business buyers do most of their research before they ever speak to a salesperson. B2B lead generation in Toronto is the work of attracting companies that need what you sell, through search, LinkedIn and other ads, useful content and a website that converts, then passing qualified enquiries to your sales team with the context they need. Canada Create has run search, advertising and website work for business-to-business companies since 2008, is BBB Accredited with an A+ rating and works from 126 Willowdale Ave. in Toronto.

Five areas of work:

  • Ideal customer profile, offer and landing pages for each buying group
  • Search ads and B2B SEO for the problems your buyers type into Google
  • LinkedIn ads, lead gen forms and ads aimed at named accounts
  • Lead magnets, webinars and content that earn a contact’s details
  • Lead scoring, CRM handoff and pipeline reporting in CS+, our CRM, or yours

B2B lead generation is for owners, marketing leads and sales leaders at Toronto and GTA companies that sell to other businesses: manufacturers and distributors, professional services firms, IT and software companies, staffing agencies, logistics providers and commercial trades. Our lead generation is inbound only. Buyers find you, read your material and ask to talk; we do not make cold calls, send cold email, run LinkedIn connection or message sequences, or buy, rent or sell contact lists. The only outbound messages we send are to your existing customers, with CASL consent.

What B2B lead generation means

B2B lead generation is the process of finding and attracting businesses that may buy your product or service, capturing their interest and turning it into a sales conversation. A lead is a contact at a company who has shown interest, for example by requesting a quote, downloading a guide, registering for a webinar or booking a demo.

How it differs from B2C lead generation

  • Several decision makers: a purchase usually involves a user, a manager, finance and sometimes procurement or IT.
  • Longer cycles: decisions can take weeks or months, with budgets set by quarter or fiscal year.
  • Higher value per deal: fewer leads, each worth more, so quality matters more than volume.
  • Rational buying: buyers compare specifications, risk, support and total cost, and they need material they can share internally.

What a B2B lead generation program does

It brings the right companies to your website, gives them reasons to identify themselves, scores how ready they are and hands the ready ones to sales with the pages they read and the questions they asked. Those not ready yet keep receiving useful material, with consent, until they are.

The people you need to reach

  • The user: the person who feels the problem every day and often starts the research.
  • The manager or owner: who decides the problem is worth solving this year.
  • Finance: who asks about total cost, payment timing and return.
  • IT, procurement or legal: who checks security, supplier requirements and risk.

Each of them looks for different material. The user wants to know how the work gets done; finance wants a clear cost picture; IT wants to know how data is handled. A B2B lead generation program gives each role something useful, so the person who first found you can make the case internally.

Inbound only, and why

B2B lead generation is often sold as outbound: lists of contacts, cold email sequences, calling and appointment setting. We do not offer that. Our work is inbound, which means the buyer takes the first step after finding your company.

Why inbound suits most B2B companies

  • Buyers ask for the conversation, so sales time goes to people who already know what you do.
  • Assets keep working: pages, guides and rankings bring enquiries long after they are published.
  • Fewer compliance risks: no purchased lists, no unsolicited messages to people who never asked.
  • Your brand stays clean: no domain reputation damaged by bulk email.

A note on prospecting

In sales, prospecting means a salesperson identifying potential buyers and contacting them first. If your own team does that, the rules are yours to follow: CASL for commercial email, and the CRTC Unsolicited Telecommunications Rules and the National Do Not Call List for calls. Our role is to make sure that when your team or a referral mentions your company, the buyer finds a website, LinkedIn page and content that back it up. Printed direct mail to target companies is also possible, with a landing page that tracks responses.

How business buyers research

Business buyers search for problems before they search for vendors. An operations manager types how to reduce warehouse picking errors before warehouse management consultant Toronto. A controller reads about month-end close before asking for an accounting software partner. Your content has to be there at both stages.

The usual path

  1. A problem appears: a system fails, a contract comes up for renewal, a new regulation applies.
  2. Someone researches it on Google, LinkedIn, industry sites and AI assistants.
  3. A short list forms from what they read, peers they ask and companies they recognize.
  4. The group compares vendors on websites, case pages, reviews and pricing pages.
  5. One person fills in a form or calls.

By the time your sales team hears from them, much of the decision may be made. Lead generation for B2B is about being present and credible through those early steps.

What makes a B2B website convert

  • Plain statements of what you do, for whom and in which regions, at the top of each page.
  • Proof a buyer can share: project pages, certifications you hold, client logos used with permission and specifications.
  • A next step for each stage: a guide for early researchers, an assessment for evaluators and a direct consultation request for buyers ready to talk.
  • Short forms: name, company, email and one or two qualifying questions.
  • Fast pages on phones, since many first visits happen between meetings.

Most B2B sites lose buyers at the same points: a homepage that talks about the company instead of the buyer’s problem, no pricing context at all, and a single contact form for every kind of visitor. Fixing those three often raises enquiries before any new ad money is spent.

Your ideal customer and the offer

Before campaigns, we write down who you want to hear from. An ideal customer profile covers company size, sector, location, the roles involved in buying and the problems that trigger a purchase.

The four types of B2B marketing buyers meet

  • Search and content: SEO, blog articles, guides and comparison pages.
  • Paid media: search ads, LinkedIn ads and display.
  • Events and webinars: online sessions, trade shows and seminars.
  • Relationship and referral marketing: partner programs, customer stories and email to existing customers.

An offer worth giving details for

Most business buyers will not fill in a form for a generic contact us page. They will for an assessment, a calculator, a sample, a short guide that solves a real problem or a webinar with a useful speaker. We help you choose one or two offers per buying group and build the landing pages around them.

Buying triggers

B2B purchases rarely happen at random. A new regulation, a failed audit, a contract renewal, an office move, a merger, rapid hiring or a key system reaching end of support all push companies to look for help. Campaigns and content built around the triggers in your market reach buyers when they are actually looking, which is cheaper and more effective than reaching everyone in the sector all year.

A sales and marketing team reviews buyer-information layouts with user, finance and process symbols beside an unbranded component sample.

Google search is still where many B2B purchases start, both for problem research and for vendor shortlists.

Search ads

Search campaigns target high-intent terms such as a service plus a city or an industry, with careful negative keywords to keep out students, job seekers and consumers. Ads lead to pages written for that buyer, with a clear next step such as a consultation request or an assessment.

SEO for B2B companies

Organic search brings enquiries at no cost per click and builds trust over time. It covers service and solution pages, industry pages, comparison content and technical fixes. Our B2B SEO agency in Toronto runs this work in depth when search is the main channel.

Comparison and alternatives pages

Buyers near a decision search for comparisons: your service against doing it in-house, one approach against another, or your company against a known competitor. Honest comparison pages that state differences fairly, without implying any affiliation with a competitor, often bring some of the most qualified B2B enquiries a site receives.

AI answers

Buyers increasingly ask AI assistants for vendor suggestions. Clear service pages, consistent business information across the web and content that answers specific questions make it more likely your company is mentioned.

LinkedIn ads and lead gen forms

LinkedIn lets you show ads to people by job title, function, seniority, company size and industry, which suits many B2B offers. It is a paid advertising channel: people see your ad and choose to respond.

Formats that bring inbound leads

  • Single image and video ads pointing to a landing page or a guide.
  • Document ads that preview a guide and ask for details to read the rest.
  • Lead gen forms that fill in a member’s profile details when they choose to submit.
  • Event ads for webinars and in-person sessions.

Clicks on LinkedIn cost more than on most networks, so targeting has to be precise and the offer strong. We start narrow, test offers and creative, and expand only when leads turn into sales conversations. We do not send connection requests or direct messages on your behalf.

Creative that works on LinkedIn

The ads that earn responses tend to lead with the buyer’s problem rather than the company name, show a concrete outcome of using the guide or assessment, and use a person or a clear diagram instead of stock imagery. Each campaign tests two or three offers and a few headlines, and weak versions are paused after enough impressions to judge them fairly.

Lead magnets and gated content

A lead magnet is something useful a buyer receives in exchange for contact details. Gated content works when the material is genuinely worth it and when the form asks only what sales needs.

Lead magnets that suit B2B buyers

  • Checklists and buying guides for a specific decision.
  • Cost or savings calculators with the assumptions shown.
  • Short reports built from knowledge your team already has, with no invented figures.
  • Templates, sample policies or specifications.
  • Recorded webinars and on-demand demos.

Gated or open?

Not everything should sit behind a form. Articles that answer common questions stay open, because they bring search traffic and build trust. Deeper material, such as a full guide or an assessment, can be gated. The rule of thumb: gate what a serious buyer would happily trade an email for.

Two marketers compare an open article layout with a guide-request form and a separate consent choice.

Ads aimed at named accounts

For companies with a defined list of target accounts, ads can be aimed at those companies specifically. This is advertising, not direct contact: people at those companies see your ads and content while they browse, and they choose whether to respond.

How it works

  • A list of target companies agreed with your sales team.
  • LinkedIn and display ads matched to those companies, by role.
  • Landing pages written for each sector or account group.
  • Reports on engagement by account, so sales knows which companies are reading.

We run this through our account based marketing in Toronto service, with no direct outreach to the people at those accounts.

MQL, SQL and the handoff to sales

Not every lead is ready for sales. Clear definitions stop the familiar argument between marketing, who sent the leads, and sales, who say they are no good.

Common definitions

  • Marketing qualified lead (MQL): a contact who fits your profile and has shown interest, for example by downloading a guide or attending a webinar.
  • Sales qualified lead (SQL): a contact sales has accepted as worth a conversation, usually with a need, a role in the decision and a likely timeline.
  • Opportunity: an SQL where a proposal or quote is being prepared.

Scoring and handoff

Lead scoring adds points for fit (company size, sector, role) and for interest (pages viewed, content downloaded, pricing page visits). When a contact crosses the agreed score, the CRM alerts the right salesperson with the history attached. In CS+ or your own CRM, the stages and rules are written down and reviewed each month with your sales lead.

Measuring pipeline, not form fills

Form fills are easy to count and easy to inflate. The numbers that matter in B2B are later in the funnel.

What we report

  • Leads by channel, campaign and offer.
  • MQL to SQL rate and the reasons sales rejected leads.
  • Opportunities created and their value, by source.
  • Closed business by source where your CRM records it.
  • Cost per SQL and per opportunity, from your own numbers once campaigns run.

Sales cycles and patience

Where a deal takes months to close, early reports focus on leading signs such as SQLs and opportunities. Budget decisions use those signals rather than waiting a full cycle, and closed revenue confirms them later.

Fixing leaks between stages

When leads arrive but few turn into opportunities, the problem is usually at one stage: the offer attracts the wrong roles, the form lets in students and competitors, sales follows up days later, or the first call does not match what the ad promised. Reviewing rejected leads with sales each month shows which stage leaks, and the fix is often in the targeting or the follow-up rather than the budget.

Sales and marketing colleagues review enquiry-fit criteria, an accepted-conversation handoff and a blank pipeline report.

CASL, privacy and honest claims

B2B marketing in Canada has its own rules. This is a marketing observation, not legal advice; check the current rules with your adviser.

CASL applies to B2B email

  • Commercial email to businesses needs consent, just as it does for consumers.
  • Implied consent can apply when a person’s business email is conspicuously published and the message is relevant to their role, without a statement refusing messages.
  • Purchased or rented lists are not consent.
  • Every message names the sender and includes a working unsubscribe.

Privacy and honest claims

Forms say how contact details will be used, and data stays in systems you control. Comparison pages about competitors are accurate and fair. Claims about results, savings or performance need support, as the Competition Act requires, and case pages use details clients have approved.

How we run B2B lead generation

Every engagement starts with your sales goals and what your team can handle.

  1. Free review: your website, current campaigns, CRM, offers and how leads reach sales today.
  2. Custom proposal: ideal customer profile, channels, offers, lead definitions and fees quoted in writing.
  3. Build and launch: landing pages, forms, tracking, campaigns and CRM stages set up and tested.
  4. Monthly management: campaigns, content and scoring reviewed with sales, with a pipeline report.

Ad accounts, analytics, CRM data and content stay in your company’s name. When you need brand, content and events alongside lead generation, our B2B marketing agency in Toronto covers the wider program.

What shapes the cost

Our management fees are quoted in writing after a free review. Ad spend is paid directly to Google, LinkedIn or other platforms and shown separately from our fees.

What changes the fee

  • How many buying groups, offers and landing pages are needed.
  • The channels involved: search, LinkedIn, display, SEO and content.
  • Whether lead magnets, webinars or calculators need to be created.
  • CRM setup, lead scoring and sales handoff rules.
  • Ads aimed at named accounts and the reporting they need.

Choosing a B2B lead generation agency

When you compare B2B lead generation companies, ask how they get leads before you ask how many.

Questions to ask

  • How are leads generated? Inbound channels you own, or calls and emails to people who never asked?
  • Who owns the accounts? The client should own ad accounts, analytics, content and CRM data.
  • How is a qualified lead defined? Ask for MQL and SQL definitions in writing.
  • What is reported? Look for opportunities and pipeline by source, not only form fills.
  • Who does the work? Ask who writes, builds and manages each part.

Canada Create has worked with Toronto companies since 2008, and you can read our live Google reviews before getting in touch.

Why Toronto companies choose Canada Create for lead generation

Canada Create was established in 2008. We are based in Toronto and currently serve businesses across Canada. Our service brings campaign, landing-page and CRM work together within one written engagement, with a shared view of the enquiries and sales information available. You can discuss the offer, customer experience and follow-up with the team responsible for the agreed program.

Canada Create is a BBB Accredited Business with an A+ rating and zero complaints. Google reviews are displayed on this page. The landing-page visuals shown here are design examples, not evidence of a particular lead volume or return, and pictured promotions may no longer be available.

Tell us your priority and the obstacles you are facing so we can discuss a scope that addresses them.

Lead generation guides by industry

Request a free initial lead generation review using the enquiry form. We reply within one business day. After discovery, you receive a written proposal with scope and fees before work starts. Call (416) 273-9030, Monday to Friday, 9 am to 6 pm, and Saturday, 10 am to 2 pm. After hours, our 24/7 AI agent answers the toll-free line, +1 (800) 808-9235, and we’ll follow up the next business morning.

Talk to a strategist

Ready when you are?
Request a custom proposal

Tell us your goals, budget and timeline. You get a custom proposal and a named strategist, so your next stage of growth starts now.

Discovery, proposal, access and launch: how lead generation starts

Your project schedule depends on the agreed scope, access, materials, approvals and platform requirements. Milestones are established in the Agreement.

  1. Discuss your business Discovery

    Review your offer, current enquiries, sales capacity and what you need from the service.

  2. Review the proposal Before commitment
  3. Provide access and materials Agreed preparation

    Supply the account access, accurate information and approvals needed for the scoped work.

  4. Approve for launch Agreed milestone

    Review the proposed pages and communications before publication; platform requirements can affect timing.

  5. Review enquiry quality Ongoing program

    Your team’s feedback and available sales records inform the monthly report and discussion.

  6. Agree the next steps Review points

    Consider results and capacity when discussing continued work, budget or scope changes.

Why consider Canada Create for lead generation

Established in 2008

A Toronto-based agency currently serving businesses across Canada.

A shared qualification standard

Agree what makes an enquiry relevant before evaluating campaign quality.

Connected service scope

Campaign, landing-page and CRM work can be included within one written engagement.

Clear handoff responsibilities

Enquiry delivery and follow-up responsibilities are agreed with your team.

Defined data responsibilities

The scope reflects agreed consent, privacy and communication requirements; clients retain their legal responsibilities.

No media markup

Advertising budgets are paid directly to the platforms from your accounts and are not marked up by Canada Create.

BBB Accredited, A+ rated

BBB accreditation began September 18, 2026; the current rating is A+.

Lead generation in Toronto: questions buyers ask

What lead generation mistake do businesses make most often?

Treating every contact as a sales opportunity is one of the costliest. Without a shared definition of a qualified lead, teams waste time on poor-fit enquiries and cannot tell which campaigns work. An unclear offer, an unfinished website or nobody available to answer enquiries will also undercut any campaign.

How do lead generation agencies set their fees?

Fees depend on the channels and deliverables you choose, the landing pages and forms needed, your existing systems and the CRM follow-up included. Advertising spend is a separate budget paid directly to the platforms from your accounts. Canada Create does not sell fixed-price lead counts. Lead generation fees, in Canadian dollars before taxes, are written into your custom proposal after we hold a free consultation about your sales process.

How do I choose a lead generation agency in Toronto?

Confirm the agency's address is published, its Google reviews are live, you know who does the work, reporting is plain and monthly, and the ad accounts belong to you. Find out how the agency defines a qualified lead and how it reports booked appointments and sales separately. Canada Create, a Toronto agency established in 2008, keeps its lead generation inbound only: people find your business and contact you.

Is a lead generation agency worth hiring for a service business?

It is a good fit when you have an established offer and a team that can respond, but need help attracting, handling or judging enquiries. Signs include heavy reliance on referrals, enquiries from outside your service area or spending without knowing the business value. A campaign cannot take over pricing, selling or delivering the work.

What is a lead generation agency, and what does its program cover?

A lead generation agency brings in enquiries from people who want what you sell. Canada Create combines search and social campaigns, landing pages and forms, and enquiry follow-up in CS+ or a supported existing CRM under one written scope. A monthly report and call review spend, enquiry quality, response times and available sales outcomes.

How does B2B lead generation differ from lead generation for local services?

For a B2B company, a useful enquiry is often a request for a demonstration, consultation or quote, with a longer decision period and several people involved. LinkedIn campaigns may suit those markets. For a local service business, a useful lead is usually an appointment or project enquiry that matches work you can accept.

How can I tell if a lead generation agency in Toronto is legit?

Treat promises of a fixed number of leads, or offers to sell contact lists, as warning signs. A genuine agency lists where it works, has live Google reviews, opens ad accounts that belong to your business and separates appointment requests from completed sales in its reports. Canada Create holds BBB accreditation and an A+ rating.

What counts as a qualified lead in a lead generation program?

A qualified lead is an enquiry that meets criteria agreed with your business, such as the service requested, location, project suitability and timing. Meeting those criteria is not the same as becoming a customer. Your sales team supplies the feedback needed to tell an appointment request, a booked appointment, an attended meeting and a sale apart.

What is B2B lead generation?

B2B lead generation is the process of attracting businesses that may buy your product or service and turning their interest into sales conversations. A lead is a contact at a company who has shown interest, for example by requesting a quote, downloading a guide or registering for a webinar. Our B2B lead generation is inbound only: buyers find your company and choose to get in touch.

How do you generate B2B sales leads?

Start with a clear ideal customer profile and an offer worth responding to, such as an assessment or a practical guide. Then reach those buyers where they research: Google search, LinkedIn ads, useful content and your website. Capture interest with short forms, score leads by fit and interest, and hand the ready ones to sales quickly with the history attached in your CRM.

What does B2B lead generation do for a company?

It fills the sales pipeline with companies that already know what you offer and have asked to talk. Instead of salespeople spending their days finding contacts, they spend it with interested buyers. A good program also shows which channels and offers produce real opportunities, so budget moves to what works for your company.

What are the four types of B2B marketing?

A common way to group them is search and content marketing, paid media such as search and LinkedIn ads, events and webinars, and relationship marketing such as referrals, partners and email to existing customers. Most B2B companies use a mix. We plan the mix around where your buyers research and how long your sales cycle runs.

What is the main difference between B2B and B2C lead generation?

B2B purchases usually involve several decision makers, longer sales cycles, higher value per deal and more rational comparison of options. B2C buyers often decide alone and faster. That is why B2B lead generation focuses on lead quality, material buyers can share internally and a careful handoff to sales, rather than the volume of form fills.

What does B2B prospecting mean?

In sales, prospecting means a salesperson identifying potential buyers and contacting them first, by phone, email or social messages. Canada Create does not do prospecting on your behalf; our work is inbound, so buyers contact you. If your own team prospects, CASL applies to commercial email, and the CRTC rules and the National Do Not Call List apply to calls.

What is the difference between an MQL and an SQL?

A marketing qualified lead (MQL) fits your customer profile and has shown interest, such as downloading a guide. A sales qualified lead (SQL) has been accepted by sales as worth a conversation, usually with a clear need, a role in the decision and a likely timeline. Writing both definitions down before launch keeps marketing and sales working from the same numbers.

Do LinkedIn ads work for B2B lead generation?

They often do, because LinkedIn lets ads reach people by job title, function, seniority, company size and industry. Clicks cost more than on many networks, so targeting must be precise and the offer strong. Lead gen forms, document ads and event ads work well. We run LinkedIn as an advertising channel and never send connection requests or messages on your behalf.

Should B2B content be gated behind a form?

Gate material a serious buyer would happily trade an email for, such as a full buying guide, a calculator or a recorded webinar. Keep articles that answer common questions open, because they bring search traffic and build trust. Forms should ask only what sales needs, since every extra field lowers the number of buyers who complete it.

Does CASL apply to B2B email in Canada?

Yes. Commercial email to businesses needs consent under CASL. Implied consent can apply when a business email is conspicuously published and your message is relevant to the person's role, but purchased or rented lists are not consent. Every message must identify the sender and include an unsubscribe. This is general information, not legal advice.

How long does B2B lead generation take to show results?

Search ads and LinkedIn ads can bring enquiries within weeks of launch, while SEO and content build over months. Where deals take months to close, early reports focus on SQLs and opportunities by source, and closed revenue confirms the picture later. We report monthly so budget decisions do not wait for a full sales cycle.

How do you hand B2B leads to our sales team?

Leads flow into CS+, our CRM, or the CRM you already use, with the form answers, pages viewed and content downloaded. When a contact crosses the agreed lead score, the right salesperson gets an alert. Stages and rules are written down and reviewed monthly with your sales lead. See our B2B marketing agency in Toronto for the wider program.

You don't want to miss thisLet's talkLead generation campaign mockup

Discuss your lead generation priorities

Request a free initial review. We reply within one business day. After discovery, you receive a written proposal with scope and fees before work starts.