Toronto · Video production company
Video production company for businesses in Toronto
Corporate video production, commercial video production and video marketing services for businesses across Canada and the United States.
Canada Create™ plans, scripts, films and edits video that has a job to do: explain, sell, recruit or build trust. The same team plans where it runs and how people find it. Every production is quoted in writing.
Plan your Toronto video
Tell us what the video is for and where it will run. We reply within one business day to book a planning call.
Toronto (416) 273-9030 · 24/7 +1 (800) 808-9235
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What the work should produce
Video with a clear job
Each video is planned around one audience, one message and the platform it will run on, so success can be judged fairly.
Versions for every placement
A website master plus ad lengths, vertical social cuts and captioned files from the same shoot.
A calm, organized shoot day
Script, shot list, locations, releases and permits sorted before the crew arrives.
Video that gets seen
Distribution planned with our SEO, YouTube, social and Google Ads teams before the shoot is booked.
What is included
The written scope lists every item before work starts.
- Planning call and briefAudience, message, platforms and deliverables agreed in writing.
- Script or interview planWritten script, several ad hooks or interview questions.
- Shot list and schedulingLocations, people, releases and permits checked in advance.
- Filming crewCamera, lighting and sound, with location and any travel set out in the quote.
- Editing and colourStory edit, colour correction and sound design.
- Licensed music and captionsProperly licensed music and captions for silent viewing.
- Motion graphicsTitles, logo animation and explainer graphics as scoped.
- Platform versionsWebsite master, ad lengths and vertical cuts for Reels, TikTok and Shorts.
How video production is quoted
Every production is different, so we quote after a short planning call. The quote lists shoot days, crew, deliverables and review rounds.
Planning call
Free
Goals, audience, platforms and timing discussed, with a recommended format and next steps.
- Format recommendation
- Platform plan
- Timeline outline
- Written next steps
Video production
Quoted in writing
Corporate or commercial video: scripting, filming, editing and finishing for the agreed deliverables. Cost is driven by shoot days, locations, crew, people on camera, animation and the number of versions.
- Pre-production and script
- Shoot days and crew
- Editing, colour and sound
- Captions and platform versions
Ongoing video content
Quoted in writing
Regular social and ad video for brands that publish every month. Production, campaign management and ad spend are kept separate.
- Monthly content day plan
- Vertical edits
- Captions
- Ad variations for testing
Quotes list every deliverable. Permits, studio rental, actors, travel and licensed stock footage are itemized where a project needs them. Ad spend is paid to the platform and kept separate from production and management.
Video production company
Corporate and commercial video production
A video production company that starts with the job the video has to do
Canada Create™ is a video production company for businesses across Canada and the United States that need video to do real work: explain what they sell, win trust, recruit good people, support a sales team or run as advertising. We plan, script, film and edit corporate video, commercial video and short social clips, and because we are also a marketing agency, the same team plans where each video will run and how people will find it. That is the difference between a nice video and a useful one.
Every project begins with three questions. Who is the video for? What should they think, feel or do after watching? Where will they see it? A short ad seen in a social feed by someone who has never heard of you needs a very different approach from a longer explainer watched by a prospect already on your website, or a training video for new staff. Answering those questions first decides the length, the format, the tone, the script, the shooting style and the cost, and it gives everyone a fair way to judge whether the finished video worked.
Since 2008, Canada Create™ has done creative and marketing work for businesses in Canada and the United States. We are BBB Accredited with an A+ rating, we answer the phone around the clock on our toll-free line, +1 (800) 808-9235. Tell us what the video is for and you can get a proposal in one business day.
Corporate video production
Corporate video production covers the films a company uses to explain itself: to customers, to investors, to job candidates and to its own staff. These videos live on home pages and about pages, open sales presentations, play at conferences and sit in onboarding programs. They are watched by people who are deciding whether to trust you, so they need to feel honest and specific.
Brand and company films
A brand film shows who you are, what you do and why customers choose you. The best ones feature real people, real places and real stories instead of stock footage and slogans. We usually build them around interviews with founders, staff or customers, supported by footage of the work itself: the shop floor, the clinic, the job site, the product being made or used.
Interview videos and leadership messages
Interview videos let a person speak directly to the viewer. They suit leadership updates, expert explanations, partner introductions and investor communication. We prepare questions that draw out stories instead of rehearsed lines, light and mic people properly and edit for clarity so the speaker sounds like themselves on a good day.
Recruitment and culture video
Recruitment videos show the workplace, the team and the work so candidates can picture themselves there. They help attract people who fit and filter out people who would not, which saves time for your hiring team. Short versions work well on job posts and social channels, and longer versions belong on a careers page.
Training, onboarding and internal communication
Onboarding, safety, product training and process videos deliver the same message every time, to every new hire, without taking a senior person away from their work. Internal announcements and change communication are clearer on video when a leader needs to explain a decision in their own voice. These videos are planned around what staff need to remember and do, and they are kept short enough to watch between tasks.
Commercial video production and video advertising
Commercial video production is video made to sell: ads for streaming and connected TV, pre-roll for YouTube, spots for Instagram, Facebook and TikTok, and product videos for websites and online stores. Commercial work has less time to make its point, so the planning is tighter. One message, a clear offer or next step, and an opening that earns attention before the viewer scrolls or skips.
TV, streaming and connected TV commercials
Commercials for broadcast, streaming and connected TV follow the length and technical rules of each outlet. We plan the script to the time slot, build in a clear brand moment and deliver files to the specifications the platform or broadcaster asks for. Where a commercial also needs online versions, we plan them at the same time so one shoot covers both.
Social and online video ads
Vertical and square ads for Instagram, Facebook, TikTok and YouTube Shorts, and horizontal ads for YouTube, have to work with the sound off and deliver the message in the first seconds. We write several hooks for each idea so the campaign can test more than one opening, and we cut each concept in several lengths. If you want help running the campaign itself, our team can manage YouTube advertising and social media advertising, so the people who made the ad see which version performs and use that learning in the next shoot.
Product and promotional videos
Product videos show how something works, how big it is, what comes in the box and what it looks like in use. Promotional videos announce a launch, an opening, a sale or a new service. Both answer the questions that stop people from buying, and both work harder when they are placed on the product or service page where the decision happens.
Video formats we produce
Most projects fall into a handful of formats, and each one is planned differently.
- Testimonial and case study videos. Customers describing their experience in their own words, filmed with their written permission. Nothing we could write does as much for trust.
- Explainer videos. Clear, short explanations of a product, service or process. Some ideas are easier to show than to film, and for those our team produces motion graphics and explainer videos that can be mixed with live footage.
- Event and conference video. Keynotes with clean audio, speaker and guest interviews, atmosphere footage and a short highlight film that helps promote the next event and show sponsors what they supported.
- Real estate and property video. Walk-through tours, neighbourhood films, agent introductions and short social clips that give buyers and tenants a real sense of a place before they visit.
- Social video. Vertical clips edited for the first two seconds, because that is where most viewers decide whether to keep watching.
- Website and landing page video. Short, fast-loading videos placed where they help visitors decide.
You can see finished work in our portfolio, including the Danieli website and videography project, the BFC Church website and videography project and the ComeHome realtor website and video.
Scripting and pre-production
A good video is decided before the camera arrives. In pre-production we agree the audience, the single message, the length and the platforms, then write the script or interview questions, plan the shot list and book locations and people. For advertising we write several hooks so the edit can test more than one opening. For interview-led videos we prepare questions that draw out specific stories.
Scripts that sound like you
Many business videos fail because the script sounds like a brochure read aloud. We write for the ear: short sentences, plain words, one idea at a time and a clear ending that tells viewers what to do next. For interviews and testimonials we do not script answers. We prepare good questions, help people relax and let them speak in their own words, then edit for clarity.
Locations, permits and releases
Filming on public streets, sidewalks or in parks can require a permit from the local municipality, and each city sets its own rules. We check what your locations need during pre-production so the shoot day is not stopped by a missing approval. Everyone who appears on camera signs a written release, and private locations give written permission before we arrive.
Preparing your team for camera
Most people are nervous on camera, and it shows when they are rushed. Before a shoot we send simple guidance on what to wear, what to expect and the questions we will ask. On the day we start with an easy conversation, film several takes without pressure and let people pause and restart as often as they need. Relaxed people give warmer, more believable answers.
Filming, editing and motion graphics
On the shoot day, the crew handles camera, lighting and sound so your team can focus on being on camera. Crews are kept small so shoots stay efficient and unobtrusive in working offices, clinics, shops and job sites. After the shoot, editing turns hours of footage into a clear story: selecting the best takes, cutting to the message, colour correction, sound design, licensed music, captions and graphics.
Scripting and planning
Message, audience, script or interview questions, shot list, locations and schedule agreed in writing before the shoot.
Filming
Camera, lighting and sound for interviews, products, events, properties and on-location stories, with location and travel set out in the quote.
Editing and finishing
Edit, colour, sound, licensed music and captions, with review rounds built into the schedule.
Motion graphics
Titles, animated logos, explainer graphics and lower thirds that make complex points easy to follow.
Every project ends with versions cut for where the video will actually run: a full-length master for the website, shorter edits for ads, vertical cuts for Reels, TikTok and Shorts, and captioned files because many people watch social video with the sound off. We shoot with those versions in mind, so vertical cuts are framed on the day instead of cropped awkwardly afterwards.
Making the most of every shoot
A shoot day takes effort to organize, so we plan each one to produce as much useful material as possible. While filming a brand film, we can also capture social clips, team introductions, product close-ups and testimonial interviews. If you also need stills for your website and profiles, our commercial photography can be planned for the same day. We deliver an organized library of clips so new edits can be made later without another shoot.
How much does video production cost?
Video production is quoted in writing, because the cost is set by decisions that change from one project to the next. Anyone who gives a fixed number before hearing the brief is guessing. These are the things that move the cost up or down:
- Shoot days and locations. One location on one day is a small shoot. Several locations, travel between them or more than one day adds crew time.
- People on camera. Your own staff and customers, or hired actors and a presenter.
- Crew size. An interview needs a small crew. A commercial with movement, props and several setups needs more hands.
- Studio, sets and props. Filming in your space, or renting a studio and building a set.
- Motion graphics and animation. Simple titles, or a fully animated explainer section.
- Number of deliverables. One master video, or a master plus several ad lengths and vertical cuts.
- Review rounds and turnaround. The number of revision rounds and how quickly you need final files.
- Music and stock. Licensed music is standard. Licensed stock footage, where needed, is itemized.
A common question is what a short video, such as a two minute explainer, costs. The honest answer is that length matters less than what goes into it. A two minute interview filmed in one room is a modest project. A two minute brand film with several locations, actors and animation is a large one. We quote every project after a short planning call, with shoot days, crew, deliverables and review rounds listed, so you can compare quotes on the same basis.
If the video will run as advertising, keep three costs separate in your budget: the production itself, the monthly management of the campaign, and the ad spend that goes to the platform. Our quotes keep them apart so you always know what you are paying for. For businesses that also want search traffic, SEO starts from CAD 1,500 a month, and higher tiers are by proposal.
Video marketing services that get the video seen
A video only earns its cost when the right people see it. Our video marketing services plan distribution with the same team that runs Google Ads and SEO for our clients, so every video has a home and a job before the shoot is booked.
YouTube and search
Key videos are uploaded to YouTube with titles, descriptions and chapters written for search, so a helpful video that answers a common customer question can keep bringing in viewers long after it is published. Thumbnails are designed to be read at small sizes, and descriptions link back to the page where the viewer can act.
Video on your website
Video on a website helps visitors understand what you do and decide faster, but only if it loads quickly and sits where it helps. We compress and host video properly so it does not slow the page, add transcripts and structured data so search engines understand it, and place it on the service or product page where the decision happens. If the page itself needs work, our web design team can fix it at the same time.
Paid distribution and retargeting
Video ads reach people who are not yet searching for what you sell. They work best as part of a campaign: an audience and objective chosen first, several short versions produced to test, and landing pages and tracking connected so results can be measured. Retargeting then shows follow-up videos to people who watched most of the first one. Ads are refreshed regularly, because strong creative loses impact as audiences see it again and again, and a shoot that captured extra footage makes those refreshes quick.
Measuring what video achieves
Views are easy to count and easy to misread. We measure video against its purpose. Ads are judged by the enquiries, bookings or sales they produce and the cost of each. Website videos are judged by whether visitors who watch them are more likely to get in touch. Social content is judged by reach among the right audience and the actions that follow. Training videos are judged by time saved and consistency. Enquiries from video can be tracked in CS+, our CRM, so you can see which videos lead to real conversations.
Short-form video and monthly content
Every major platform now favours short vertical video, and businesses that post it regularly give themselves far more chances to be seen than those relying on static images. The challenge is keeping up a steady supply without the cost of a full production for every clip. We handle that in two ways. Content days capture a month or more of short clips in one planned shoot: team introductions, quick tips, behind-the-scenes moments, product close-ups and answers to common questions, edited into a posting calendar. And we can coach your team to capture simple clips on a phone, which we then edit with consistent titles, captions, music and branding. The mix keeps quality high and costs under control.
Captions, accessibility, music and rights
Many viewers watch with the sound off, and many rely on captions. Every video we deliver includes accurate captions, burned in for social platforms and as separate files for YouTube and your website. Captioned video is also easier to use on sites that aim to meet accessibility standards for web content.
Using music, footage, images or people in a video requires the right permissions. We use properly licensed music, obtain written releases from everyone who appears on camera and secure location permissions. You receive the rights you need to use the finished videos across your channels and ads, and we document them so there are no disputes later. Raw footage can be archived and delivered on request, so future edits stay possible. Content produced by influencers or creators for your brand should be covered by clear written agreements about usage and disclosure, and we plan for that when creators are involved.
AI in video production: where it helps and where it does not
AI tools now help with parts of video production: transcribing interviews, drafting rough caption files, cleaning up background noise, searching hours of footage and producing quick storyboard sketches. Used that way, they save time in the edit. We are careful about the rest. Synthetic presenters, cloned voices and generated footage of people raise questions about consent, disclosure and trust, and viewers are quick to notice when something feels fake. Our view is simple: real people and real places carry trust, and any AI-generated element in your video is discussed with you and approved in writing before it is used.
How to choose a video production company
People searching for the top video production companies usually find directory lists and award pages. Those lists are useful for a shortlist, but rankings are often based on paid placement, self-submitted information or reviews from very different kinds of projects. A better approach is to judge each company against your own project.
- Ask to see work like yours. A company that makes great music videos may not be the right fit for a recruitment film or a product ad.
- Ask who writes the script. Many problems start with a vague brief and a script nobody owns.
- Ask what the quote includes. Shoot days, crew, locations, review rounds, music licensing, captions and every final version should be listed in writing.
- Ask who owns the finished video and the raw footage. Get usage rights in writing.
- Ask how the video will be used. A production company that also understands advertising, SEO and your website will plan the shoot around where the video must perform.
- Check that the business is real and reachable. Look for a physical office, a phone line that answers and a history of dealing fairly with customers.
Canada Create™ works from our office on Willowdale Avenue in Toronto and serves clients across Canada and the United States. You deal with the same producer from the first call to final delivery, with a clear schedule, written approvals at each stage and no surprises on cost. Where a project needs a shoot, the location, crew and any travel are agreed in the written quote before anything is booked.
Film studios, film producers and business video
Some searches for a video production company are really about the film and television business. Questions like which are the big five production companies, who the top film producers are, or what productions are currently filming in a city belong to the entertainment industry. The big five usually refers to the major Hollywood studios: Universal Pictures, Paramount Pictures, Warner Bros. Pictures, Walt Disney Studios and Sony Pictures. Lists of top film producers and film production companies change with each release year and depend on who is doing the ranking. To find out what is filming locally, check the film office of your city or province, which usually publishes current productions and filming notices.
Business video production is a different job. A studio makes films for audiences who choose to watch them. A business video production company makes video that has to win attention from people who did not ask to see it, and then move them to act. The skills overlap, but the planning, the budget and the measure of success are not the same, and it helps to know which kind of company you need before you start comparing quotes.
How a video project runs
Each project follows the same clear steps. A briefing call covers the purpose, audience, message, where the video will be used and your deadline. We then write a creative approach and a script or interview plan, with a shot list and schedule, for your approval. Pre-production covers locations, people, props, permits, releases and logistics, so the shoot day runs on time. Filming is done by a small, efficient crew that respects your workplace and customers. Editing brings in music, graphics, captions and colour, and you review a first cut and a final cut with a set number of revision rounds agreed at the start. Final files are delivered in every format you need.
Revisions are handled in a structured way: you receive a link to the cut, leave time-stamped comments directly on the video, and we make the changes. Clear feedback keeps projects on schedule and within the agreed scope. The timeline depends on scheduling, locations and how quickly approvals come back, and it is agreed in writing at the start.
Common video mistakes to avoid
We see the same problems across many business videos: videos that are too long for where they will be shown, messages that take too long to reach the point, poor audio that makes viewers leave even when the picture is good, stock footage that could belong to any company, no captions for people watching without sound, no clear next step at the end, and a single expensive video with no plan for how it will be promoted. Avoiding these is mostly a matter of planning before anyone picks up a camera.
Related guides: freelance videographer or production company and video content that drives B2B leads.
Video for clinics, firms, property, retail and hospitality
Different kinds of business need different things from video, and some have rules to follow.
Clinics and health practices
Practitioner introductions, clinic tours and patient-education videos help people feel comfortable before their first visit. Health professions follow the advertising rules of their regulatory college, which can limit testimonials, before-and-after images and claims about results. We plan scripts within those limits from the start, and a qualified person at your practice approves the video before it is published. See healthcare marketing.
Law firms and professional services
Firm introductions, lawyer and adviser profiles, explainer videos on common questions and recruitment video. Professional rules on advertising apply, and client privacy is protected with written consent from anyone who appears. See law firm marketing.
Real estate and property
Listing tours, development films, agent introductions and short social clips, scheduled around light and access, with brokerage identification included where advertising rules require it. See real estate marketing.
Retail, restaurants and hospitality
Food, drinks, products and spaces look their best on video when they are lit and filmed with care. Short clips of dishes being prepared, a room filling with guests, a product in use or a new collection arriving work well on Instagram and TikTok, and they give menus, product pages and Google Business Profiles more life. We plan shoots around service times so the business keeps running.
Community organizations and events
Fundraisers, community programs and annual events benefit from short films that show the people involved and the difference the work makes, for donors, sponsors and volunteers.
Ready to plan a video? Tell us what it is for and where it will run, and get a proposal in one business day. Call +1 (800) 808-9235, any time, or use the form on this page.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, so your next stage of growth starts now.
How a project runs
From first call to final delivery.
- Planning call Week 1
Goals, audience, platforms, budget and timing discussed.
- Brief and quote Week 1
Deliverables, shoot days, crew and review rounds in writing.
- Pre-production Before the shoot
Script, shot list, locations, talent and permits.
- Shoot Shoot day
Filming on location or in studio with camera, lighting and sound.
- Edit and review After the shoot
First cut, your feedback, final cut, colour and sound.
- Delivery Final step
Master files and platform versions, ready to publish.
Recent work
Projects from our portfolio.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation, scoped and priced in writing.
Why businesses choose Canada Create™
Since 2008, still here
Eighteen years of creative and marketing work.
Planned for results
Every video starts with the audience, the message and where it will run.
One team, start to finish
Scripting, filming, editing and motion graphics handled together.
Versions for every platform
Website masters, ad lengths and vertical social cuts from the same shoot.
Marketing built in
SEO, social and Google Ads teams in the same agency to get the video seen.
Clear quotes
Shoot days, crew, deliverables and review rounds listed in writing.
Portfolio you can check
Website and video projects published in our portfolio.
BBB A+, zero complaints
An accredited Canadian business with a real office and a phone line that answers.
Video production questions
What does a video production company do?
A video production company plans, scripts, films and edits video. At Canada Create™ that covers pre-production, the shoot, editing, colour, sound, captions, motion graphics and the platform versions you need, plus the marketing that gets the video seen.
How much does video production cost?
Cost depends on shoot days, locations, crew size, people on camera, animation and the number of final versions. Length matters less than what goes into the video. We quote every project in writing after a free planning call.
What is corporate video production?
Corporate video production covers brand films, interview and leadership videos, recruitment, training and internal communication. These are the videos a company uses to explain itself to customers, candidates and staff.
What is commercial video production?
Commercial video production is video made to sell: ads for streaming and connected TV, YouTube pre-roll, social ads and product videos. Each is built around one message and a clear next step.
Do you offer video marketing services as well as production?
Yes. The same agency runs SEO, YouTube and social advertising and Google Ads, so distribution is planned before the shoot and results can be measured.
Can you make vertical video for Instagram, TikTok and YouTube Shorts?
Yes. We plan and frame vertical versions on the shoot day instead of cropping a horizontal video afterwards.
How do I choose a video production company?
Ask to see work like yours, who writes the script, what the quote includes, who owns the footage and how the video will be used. Check that the business has a real office and answers the phone.
Do you handle music, releases and permits?
Yes. We use licensed music, collect written releases from everyone on camera and check whether your locations need permits during pre-production.
Do we own the finished videos?
You receive the rights you need to use the finished videos across your channels and ads, documented in writing. Raw footage can be archived and delivered on request.
Where can I see your video work?
Our portfolio includes website and videography projects such as Danieli, BFC Church and ComeHome.
Plan your next project
Review the offer, budget and enquiry process before committing your marketing spend.
