Home care marketing
Home care marketing
Marketing for home care agencies that brings clients and caregivers
Local SEO, Google Ads, consultation-ready websites and caregiver recruitment for private home care and in-home senior care companies.
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What home care marketing delivers
More care consultations
Families find you and book an assessment quickly.
More caregivers applying
Recruitment campaigns that keep your schedule staffed.
Better-fit clients
Clear services, areas and pricing guidance.
Referral partners tracked
Know which hospitals and physicians refer.
What is included in home care marketing
Client acquisition and caregiver recruitment in one plan.
- Google Business ProfileService-area setup, services and reviews.
- Home care SEOService pages for the care families search.
- Google AdsCampaigns by service and area.
- Consultation pathShort forms and tap-to-call on every page.
- Trust contentScreening, training and supervision explained.
- Recruitment marketingCareers pages, job listings and social ads.
- Referral programPartner page and tracked referrals.
- CRM and reportingClients and applicants by source.
Home care marketing pricing
Setup, monthly management and ad spend are always separate.
Home care SEO
From CAD 1,500/month
Agencies that want steady local inquiries
- Google Business Profile
- Service pages
- Reviews and listings
- Monthly reporting
Client and recruitment ads
Quoted in writing
Agencies growing clients and staff
- Google Ads for clients
- Social recruitment ads
- Landing pages
- Ad spend paid to the platform
Full growth program
By proposal
Agencies with several service areas
- SEO, ads and recruitment
- Website and careers section
- CS+ CRM setup
- Client and applicant reporting
Ad spend is paid directly to Google or Meta and is not part of our management fee.
Home care agencies
Grow your client list and your caregiver team
Home care marketing has two jobs that most agencies only half solve: bringing in families who need care at home, and bringing in the caregivers you need to serve them. Canada Create™ runs marketing for private home care agencies, personal support services and in-home senior care companies in Canada and the United States: local SEO, Google Ads, a website that turns worried visitors into consultations, and recruitment campaigns that keep your schedule staffed.
How families find home care
Home care searches are local and often urgent. A parent is coming home from hospital next week. A spouse needs help bathing. A family member lives out of town and wants someone to check in daily. Families search terms like “home care near me”, “personal support worker for seniors”, “overnight care for elderly parent” and “companion care”, and they call two or three agencies the same day.
They want to know three things quickly: can you cover their area and schedule, are your caregivers screened and trained, and what does it cost. A website and Google profile that answer those questions win the call.
What our home care marketing includes
Google Business Profile and local SEO
Home care agencies serve clients at home, so your Google Business Profile should be set up as a service-area business with accurate service areas, services listed individually (personal care, companionship, respite, overnight, post-hospital care, dementia support), photos of your real team and a steady review system. We build service pages that rank for the care families search for. See senior living SEO for our method.
Google Ads for urgent needs
Search ads reach families who need care arranged this week. We build campaigns by service and area, with call extensions and schedules that match when your intake team can answer, and we follow Google’s rules on health-related personalized advertising. See Google Ads management.
Service pages that answer real questions
Each service gets its own page: what is included, how many hours minimum, how caregivers are matched, what screening and training they have, how supervision works and how to start. A clear “how it works” page and an honest explanation of hourly rates or how pricing is set cut unqualified calls.
Free consultation path
Most home care agencies start with an assessment or consultation. We make booking it easy from every page, with a short form and tap-to-call, connected to CS+, Canada Create’s CRM, or your current system so intake can respond fast.
Referral partner marketing
Hospital discharge planners, family physicians, retirement residences, physiotherapists and lawyers handling estates or powers of attorney all refer families to home care. We build a partner page and tracked referral form so you know where clients come from.
Caregiver recruitment marketing
For most home care agencies, the real limit on growth is staffing. Every client you cannot staff is revenue lost and a family let down. We build recruitment into your marketing:
- A careers section with clear pay structure information, schedules, areas and benefits
- Job postings structured so they can appear in Google’s job listings
- Social ads aimed at personal support workers and caregivers in your service areas
- A short mobile application form, because most caregivers apply on a phone
- Tracking of applicants by source, so you know which channels produce hires who stay
Keeping recruitment traffic separate from client traffic also keeps your client campaigns clean: we exclude job-seeker searches from your client ads so budget is not wasted.
Building trust with families
Families are letting a stranger into a parent’s home. Trust is everything. The most effective trust signals we build into home care marketing are:
- Real photos and short introductions of your care coordinators and caregivers, with consent
- A clear explanation of caregiver screening, such as reference and background checks, and training
- How supervision, care plans and family updates work
- Reviews from families, answered personally
- Insurance and bonding information where applicable
Every claim must be accurate. If your caregivers are personal support workers, say so; if some services are companionship only, be clear about that.
Rules that apply to home care marketing
Home care is regulated differently in each province and state, and publicly funded home care runs alongside private agencies in Canada. Your marketing should explain clearly whether your services are private-pay and how they can complement publicly funded care. We follow Canada’s Competition Act on truthful advertising, CASL for email follow-up, and privacy law for the health information families share. Your compliance advisors have the final word on regulated claims.
What home care marketing costs
SEO starts from CAD 1,500 per month. Google Ads management, recruitment campaigns, website work and CRM setup are quoted in writing based on your service areas and goals. Ad spend is paid directly to Google or Meta.
Home care marketing sits alongside our retirement home marketing work. For clinics and other care providers, see healthcare marketing, and for lead programs, see senior living lead generation.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, with no long-term contract.
How we fill suites, step by step
A process built around how families actually choose a residence: research, a tour, a long conversation at the kitchen table, then a deposit.
- Discovery and occupancy audit Week 1
We review your website, Google Business Profile, reviews, ads, referral sources and how inquiries are answered, and learn your care levels, suite mix and current vacancies.
- Tracking and CRM setup Weeks 1 to 2
Calls, forms and tour bookings are tied to their source in analytics and CS+, so every family and every referral is recorded and followed up.
- Website and tour pages Weeks 2 to 6
We fix or build care level, suite, dining and lifestyle pages with a clear book-a-tour path that works for adult children on a phone.
- Campaign launch Weeks 3 to 6
Search ads, local SEO, social and email nurture go live, timed around open houses, seasonal moves and vacancies you need to fill.
- Monthly optimization Ongoing
We shift budget toward the care levels and channels with the lowest cost per move-in and report in plain language.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation and a fixed quote.
Why retirement residences choose Canada Create™
18+ years in digital marketing
We have helped businesses across Canada and the United States grow online since 2008.
BBB Accredited, A+ rating
A long record of doing what we say, with zero complaints.
Tours and move-ins, not vanity metrics
We report inquiries, tours and move-ins by source, not only clicks and impressions.
Respectful, accurate messaging
Copy that speaks to seniors and their families with dignity and describes your care honestly.
One team for every channel
SEO, Google Ads, website, social and CRM follow-up under one plan and one report.
Quoted in writing
Every fee is confirmed in writing before work starts. Get a proposal in one business day.
24/7* sales and support
Call +1 (800) 808-9235 any time with a question about your campaigns or website.
Canada and the United States
We work with the terms each market uses, from retirement residence to assisted living.
Home care marketing questions
How do home care agencies get clients?
Through Google Maps and local search, search ads for urgent needs, referral partners such as discharge planners and physicians, and a website that makes booking a consultation easy.
How do we recruit more caregivers?
A clear careers section, job listings structured for Google, social ads aimed at caregivers in your areas and a short mobile application form.
Should home care agencies show prices?
We recommend explaining hourly rates or how pricing is set and any minimum hours. It filters poor-fit calls and builds trust.
Do Google Ads work for home care?
Yes, especially for urgent local searches. We follow Google's health advertising rules and exclude job-seeker searches from client campaigns.
How do we set up Google Business Profile without an office visit?
As a service-area business with your real service areas and your address hidden if clients do not visit you.
What trust signals matter most?
Real team photos, clear screening and training information, how supervision works and reviews from families.
Can you track which ads bring clients?
Yes. Calls and forms are tracked to their source and recorded in CS+ or your CRM.
Do you work in the United States?
Yes. We work with home care agencies in Canada and the United States.
Every empty suite costs you every single day
Families research residences for weeks before they call. If they cannot find you, or your website does not answer their questions, they tour somewhere else. Let us show you where inquiries are slipping away.
