Google Ads management in Toronto

Start with the account and the offer

Review campaign structure, search terms, location targeting, budgets and conversion actions. Establish what counts as a useful enquiry before optimising around it.

Match the search to the landing page

Group searches around a specific service and direct visitors to a page that answers that need. Ad copy, page content and the call to action should describe the same offer.

Manage the details that affect spend

Review negative keywords, bidding, scheduling and geographic settings. Changes are assessed against the agreed campaign goal and the quality of available data.

Measure enquiries and follow-up

Check form and call measurement, then connect lead outcomes where the sales process supports it. A recorded conversion is not automatically a qualified lead or a sale.

Keep media costs separate

The proposal distinguishes agency management fees from advertising spend and any landing page, creative or tracking work. Account access, reporting and responsibilities are specified before work starts.

Separate paid campaigns from local SEO

Google Business Profile and organic local search work have their own scope. They can support a wider acquisition plan, but they should not be described as interchangeable with paid campaign management.

Review the next decision

Reporting explains spend, enquiries, changes made and the next recommended test. Increasing budget should follow evidence that the campaign and follow-up process can use it.