Memory care marketing
Memory care marketing
Dementia care marketing that families can trust
Search, careful ads, clear program pages and warm follow-up for memory care residences and dementia care neighbourhoods.
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Tell us about your residence, your suites and your current move-in pace. We reply with a clear plan.
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What memory care marketing delivers
Found at the right moment
Visible when families search for dementia care nearby.
Trust before the tour
Clear pages on training, design and daily life.
Better-fit inquiries
Families understand what you can and cannot support.
Stronger referral partners
Clinics and physicians know how to refer.
What is included in memory care marketing
Every piece written for families living through a hard decision.
- Memory care pagesProgram, design, staff training and daily life.
- Local SEOMaps and search for dementia care terms.
- Careful search adsWithin Google's health advertising rules.
- Caregiver guidesSigns, conversations and tour checklists.
- Event promotionSupport groups and education evenings.
- Referral programPages and tracking for clinics and physicians.
- Sensitive follow-upCRM routing to the right team member.
- Move-in reportingTours and move-ins by source.
Memory care marketing pricing
Setup, monthly management and ad spend are always separate.
Memory care SEO
From CAD 1,500/month
Residences that want steady local inquiries
- Google Business Profile
- Memory care pages
- Caregiver guides
- Monthly reporting
Memory care advertising
Quoted in writing
Residences with memory care suites to fill
- Search campaigns
- Call tracking
- Landing page
- Ad spend paid to the platform
Full memory care program
By proposal
Operators with dedicated memory care neighbourhoods
- SEO, ads and events
- Referral partner program
- CS+ CRM setup
- Move-in reporting
Ad spend is paid directly to Google or Meta and is not part of our management fee.
Memory care
Marketing with the care your residents receive
Memory care marketing speaks to families at one of the hardest moments of their lives: when a parent or spouse living with dementia can no longer be kept safe at home. Canada Create™ markets memory care residences and dementia care neighbourhoods in Canada and the United States with care, accuracy and clear next steps: search visibility, pages that explain your approach honestly, and follow-up that respects the family’s pace.
What makes memory care different
The decision is made under strain
Families usually start looking after a crisis: wandering, a fall, aggression, or a caregiver who is exhausted. They are grieving a person who is still alive, often feel guilty, and need to decide quickly. Marketing that feels promotional pushes them away. Marketing that feels calm, knowledgeable and kind brings them in.
The questions are specific
Families want to know how staff are trained in dementia care, how the building is secured, how you handle responsive behaviours, what the daily routine looks like, how you communicate with families, and what happens as the disease progresses. Generic retirement home copy does not answer any of this.
Trust is built before the tour
Families read every review and look closely at photos. They look for evidence that staff understand dementia. A clear description of your approach, your staff training and your programming does more than any headline.
What our memory care marketing includes
Dedicated memory care pages
A memory care section on your website that explains who it serves, the stages of dementia you can support, your secure design (such as secured exits, circular walking paths, wayfinding cues and outdoor spaces), staff training, meaningful activity programs, meals and nutrition support, family communication and what happens if care needs change beyond what you provide. Written plainly, accurately, and within the care your licence allows.
Search visibility
Local SEO and Google Business Profile work so families find you for “memory care near me”, “dementia care home [city]” and “Alzheimer’s care residence”. See senior living SEO.
Search ads, carefully built
Search ads for memory care terms put you in front of families looking now. Google restricts personalized ads based on health conditions, including remarketing lists built from health-related page visits. We build campaigns on search terms and location, and review ad copy so it never implies knowledge of a searcher’s condition. See Google Ads management.
Caregiver resources
Guides that help families before they are ready to tour: signs it may be time for memory care, how to talk with siblings about the decision, what to ask on a memory care tour, how to prepare for moving day. These pages earn search traffic and, more importantly, trust.
Support group and education events
Many memory care residences host caregiver support sessions or education evenings. We help promote them with event pages, registration and reminders. They serve families in your community and introduce your team long before a crisis.
Sensitive follow-up
Memory care inquiries need a warm, prompt callback from someone who understands dementia. We set up CRM routing so these inquiries go to the right person, with follow-up sequences that offer help rather than pressure. See senior living CRM.
Words matter in memory care
We follow person-centred language throughout your marketing:
- “People living with dementia”, not “dementia patients” or “sufferers”
- “Responsive behaviours”, not “problem behaviours”
- Photos and stories that show residents as individuals, with documented consent from the resident’s substitute decision maker
- No fear-based messaging and no promises about slowing the disease
Families notice this language. It signals that your team sees their parent as a person.
Referral partners in memory care
Geriatricians, family physicians, memory clinics, hospital social workers and local dementia support organizations often guide families toward memory care. We help you create a clear referral page, a one-page summary of your program and a tracked referral form, so you can see which relationships lead to move-ins and thank partners properly.
Rules and responsibilities
Memory care is regulated differently across provinces and states. Your marketing must describe the care you are licensed to provide, your staffing and your secure design accurately. Canada’s Competition Act prohibits misleading claims; privacy laws protect the health information families share; CASL governs follow-up emails. We plan with these in mind, and your compliance advisors have the final word.
What memory care marketing costs
SEO starts from CAD 1,500 per month. Website pages, Google Ads management and CRM setup are quoted in writing based on your residence, number of memory care suites and current marketing. Ad spend is paid directly to the platform.
Memory care marketing is part of complete retirement home marketing. If your residence also offers assisted living, see assisted living marketing.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, with no long-term contract.
How we fill suites, step by step
A process built around how families actually choose a residence: research, a tour, a long conversation at the kitchen table, then a deposit.
- Discovery and occupancy audit Week 1
We review your website, Google Business Profile, reviews, ads, referral sources and how inquiries are answered, and learn your care levels, suite mix and current vacancies.
- Tracking and CRM setup Weeks 1 to 2
Calls, forms and tour bookings are tied to their source in analytics and CS+, so every family and every referral is recorded and followed up.
- Website and tour pages Weeks 2 to 6
We fix or build care level, suite, dining and lifestyle pages with a clear book-a-tour path that works for adult children on a phone.
- Campaign launch Weeks 3 to 6
Search ads, local SEO, social and email nurture go live, timed around open houses, seasonal moves and vacancies you need to fill.
- Monthly optimization Ongoing
We shift budget toward the care levels and channels with the lowest cost per move-in and report in plain language.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation and a fixed quote.
Why retirement residences choose Canada Create™
18+ years in digital marketing
We have helped businesses across Canada and the United States grow online since 2008.
BBB Accredited, A+ rating
A long record of doing what we say, with zero complaints.
Tours and move-ins, not vanity metrics
We report inquiries, tours and move-ins by source, not only clicks and impressions.
Respectful, accurate messaging
Copy that speaks to seniors and their families with dignity and describes your care honestly.
One team for every channel
SEO, Google Ads, website, social and CRM follow-up under one plan and one report.
Quoted in writing
Every fee is confirmed in writing before work starts. Get a proposal in one business day.
24/7* sales and support
Call +1 (800) 808-9235 any time with a question about your campaigns or website.
Canada and the United States
We work with the terms each market uses, from retirement residence to assisted living.
Memory care marketing questions
How do you market a memory care community?
Be visible for dementia care searches in your area, publish clear pages on your program, secure design and staff training, build referral relationships with clinics, and follow up warmly and quickly.
Can we run Google Ads for memory care?
Yes, on search terms and location. Google restricts personalized targeting based on health conditions, so we avoid health-based remarketing and review copy carefully.
What should a memory care page include?
Who you serve, the stages you support, secure design, staff training, daily programming, family communication and what happens if care needs change.
How should we describe residents in marketing?
With person-centred language such as people living with dementia, and only with documented consent from the resident's substitute decision maker for any photo or story.
Who refers families to memory care?
Geriatricians, family physicians, memory clinics, hospital social workers and dementia support organizations.
How long is the memory care sales cycle?
Often short once a family starts looking, because the need is usually urgent. Fast, kind follow-up matters.
Do you write the content for us?
Yes. We interview your team and write pages and guides that reflect your real program.
Do you work outside Canada?
Yes. We work with memory care communities in Canada and the United States.
Every empty suite costs you every single day
Families research residences for weeks before they call. If they cannot find you, or your website does not answer their questions, they tour somewhere else. Let us show you where inquiries are slipping away.
