Assisted living marketing
Assisted living marketing
Reach families searching for assisted living when the need is urgent
Local search, Google Ads, clear care and cost pages, and same-day follow-up for assisted living residences and communities.
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Tell us about your residence, your suites and your current move-in pace. We reply with a clear plan.
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What assisted living marketing should deliver
Found in urgent searches
Top of Maps and search when families need help this week.
More qualified tours
Clear care and cost pages bring families who fit.
Faster move-ins
Same-day follow-up while the family is deciding.
Referral partners on record
Know which discharge planners and advisors send move-ins.
What is included in assisted living marketing
Every piece built for adult children making an urgent, emotional decision.
- Google Business ProfileCategories, care services, real photos and reviews.
- Assisted living SEOCare, location and cost pages that rank.
- Google AdsSearch and call campaigns for urgent family searches.
- Care pagesDaily support, staffing and assessments, explained plainly.
- Cost explanationHow rent and care packages work, with a starting range.
- CRM and alertsEvery inquiry routed and followed up fast.
- Referral programPages and tracking for hospitals and advisors.
- Move-in reportingCost per tour and move-in by source.
Assisted living marketing pricing
Setup, monthly management and ad spend are always quoted separately.
Assisted living SEO
From CAD 1,500/month
Communities that want steady Maps and organic inquiries
- Google Business Profile
- Care and location pages
- Technical SEO
- Monthly reporting
Urgent-search advertising
Quoted in writing
Communities with suites to fill now
- Google Ads setup and management
- Call tracking
- Landing page recommendations
- Ad spend paid to the platform
Full occupancy program
By proposal
Operators with several communities
- SEO, ads and social
- Website and CRO
- CS+ CRM setup
- Move-in reporting
Ad spend is paid directly to Google or Meta and is not part of our management fee.
Assisted living
Marketing for a decision families make in days
Assisted living marketing has one job: when a family realizes a parent can no longer live safely alone, your community should be the one they find, trust and tour first. Canada Create™ runs assisted living marketing for residences and communities in Canada and the United States, with local search, Google Ads, a website that answers hard questions honestly, and fast follow-up that respects how stressful this decision is.
Assisted living inquiries are different from independent living. They are more urgent, the decision maker is usually an adult child, and the questions are about safety, care and cost rather than lifestyle. Marketing that works for a 55+ community rarely works here.
Why assisted living needs its own marketing plan
The search is urgent
Many assisted living searches start after a hospital stay, a fall or a caregiver burning out. Families need answers within days. Being visible in Google Maps and at the top of search results, with a phone number that is answered, matters more than almost anything else.
The buyer is not the resident
The person searching is usually a daughter, son or spouse, often working, often in another city. They search on a phone, compare options quickly and want a clear picture of care, staff and cost before they call.
Trust decides the shortlist
Families read reviews closely, look for real photos, and want to know who will care for their parent. Stock photos and vague claims push them to the next listing.
What an assisted living marketing program includes
Local search and Google Business Profile
We set up and manage your Google Business Profile with the right categories, care services, real photos, tour hours and a steady review request system. We build location and care pages that rank for searches such as “assisted living near me” and “assisted living in [city]”. Our senior living SEO page explains the method.
Google Ads for urgent searches
Search ads reach families who are looking today. We build campaigns around assisted living terms, respite stays and cost questions, with call extensions for mobile searchers and ad schedules that match when your team can answer. We follow Google’s rules on health-related personalized advertising by targeting location and search intent rather than conditions. See Google Ads management.
Care pages that answer the real questions
Families want to know what help is included: bathing, dressing, medication support, mobility assistance, meals, laundry and housekeeping. They want to know staff availability overnight, what happens if needs increase, and how care is assessed. We write care pages that answer these questions directly, in plain language, accurately describing what your licence and staffing allow.
Cost explanation
Cost is the question families ask first and residences answer last. We help you explain how pricing works: base rent, care packages or levels, what is included and what is extra. Even a starting range cuts unqualified calls and builds trust with the families who fit.
Fast follow-up and CRM
With urgent inquiries, speed wins. We connect forms and calls to CS+, Canada Create’s CRM, or your current system, with alerts so no family waits. See senior living CRM.
Referral partner marketing
Hospital discharge planners, social workers, family physicians and placement advisors often recommend assisted living. We create referral pages, simple one-page care summaries and tracking so you know which partners send move-ins.
Messaging that respects the family
Assisted living copy should never sound like a sales pitch aimed at a crisis. The best-performing messages we write share three traits:
- Calm and specific. “A nurse is on site around the clock” is more reassuring than “exceptional care”.
- Dignity for the resident. Residents are adults with preferences and histories, not patients or problems.
- Support for the caregiver. Adult children often carry guilt. Content that helps them talk to a parent about moving, or explains respite care, builds trust before the tour.
Rules that apply to assisted living marketing
Assisted living is regulated differently in each province and state. In British Columbia, assisted living residences are registered with the Assisted Living Registrar. In Ontario, retirement homes that provide care services are licensed by the Retirement Homes Regulatory Authority. Quebec certifies private seniors’ residences. In the United States, assisted living is licensed by each state. Your marketing must describe the care you are licensed to provide, and nothing more.
Other rules we plan around: truthful advertising under Canada’s Competition Act, CASL consent for follow-up emails, documented consent for every resident photo and story, and privacy of any health information families share during inquiries. Your compliance advisors have the final word on regulated claims.
Measuring what matters: cost per move-in
Clicks and leads are easy to count and easy to inflate. We measure the numbers your operations team cares about:
- Inquiries by source, including calls
- Tours booked and completed
- Move-ins by source and care level
- Cost per tour and cost per move-in
- Time from inquiry to move-in
When one assisted living suite represents months of care revenue, knowing which channel produced it changes how you spend next month.
What assisted living marketing costs
SEO starts from CAD 1,500 per month. Google Ads management, website work and CRM setup are quoted in writing based on the number of communities, care levels and vacancies. Ad spend is paid directly to Google or Meta. We keep setup, management and media separate so you always know where the money goes.
Part of a complete senior living program
Assisted living marketing works best inside a wider retirement home marketing plan. If you also offer dementia care, see memory care marketing. If your website is holding you back, see senior living website design.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, with no long-term contract.
How we fill suites, step by step
A process built around how families actually choose a residence: research, a tour, a long conversation at the kitchen table, then a deposit.
- Discovery and occupancy audit Week 1
We review your website, Google Business Profile, reviews, ads, referral sources and how inquiries are answered, and learn your care levels, suite mix and current vacancies.
- Tracking and CRM setup Weeks 1 to 2
Calls, forms and tour bookings are tied to their source in analytics and CS+, so every family and every referral is recorded and followed up.
- Website and tour pages Weeks 2 to 6
We fix or build care level, suite, dining and lifestyle pages with a clear book-a-tour path that works for adult children on a phone.
- Campaign launch Weeks 3 to 6
Search ads, local SEO, social and email nurture go live, timed around open houses, seasonal moves and vacancies you need to fill.
- Monthly optimization Ongoing
We shift budget toward the care levels and channels with the lowest cost per move-in and report in plain language.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation and a fixed quote.
Why retirement residences choose Canada Create™
18+ years in digital marketing
We have helped businesses across Canada and the United States grow online since 2008.
BBB Accredited, A+ rating
A long record of doing what we say, with zero complaints.
Tours and move-ins, not vanity metrics
We report inquiries, tours and move-ins by source, not only clicks and impressions.
Respectful, accurate messaging
Copy that speaks to seniors and their families with dignity and describes your care honestly.
One team for every channel
SEO, Google Ads, website, social and CRM follow-up under one plan and one report.
Quoted in writing
Every fee is confirmed in writing before work starts. Get a proposal in one business day.
24/7* sales and support
Call +1 (800) 808-9235 any time with a question about your campaigns or website.
Canada and the United States
We work with the terms each market uses, from retirement residence to assisted living.
Assisted living marketing questions
How do you market an assisted living facility?
Be visible in Google Maps and search for assisted living terms in your area, run search ads for urgent inquiries, publish honest care and cost pages, and follow up the same day on every inquiry.
Who is the target audience for assisted living?
Mostly adult children aged roughly 45 to 65 researching on behalf of a parent, plus spouses and referral partners such as discharge planners.
Should assisted living pricing be on the website?
We recommend explaining how pricing works and giving a starting range. It filters poor-fit inquiries and builds trust with families who fit.
Do Google Ads work for assisted living?
Yes, for urgent local searches. Google restricts targeting by health conditions, so we target by location and search intent.
How quickly should we respond to inquiries?
As fast as possible, ideally within the hour during business hours. Families often call several communities the same day.
Can you help with referral partners?
Yes. We build referral pages, care summaries and tracking so you know which partners send move-ins.
Is assisted living the same as long-term care?
No. In Canada, long-term care is publicly funded and placed through the province. Assisted living is private-pay, and your marketing should explain the difference clearly.
Do you work in the United States?
Yes. We market assisted living communities in Canada and the United States.
Every empty suite costs you every single day
Families research residences for weeks before they call. If they cannot find you, or your website does not answer their questions, they tour somewhere else. Let us show you where inquiries are slipping away.
