Google Ads Agency in Toronto

Local Services Ads support for eligible trades and services

If Local Services Ads suit your business, we help you understand the costs, verification requirements and responsibility for responding to enquiries. Your team still needs to answer calls, assess fit and turn suitable enquiries into booked work. Eligibility for this advertising service does not establish an organic map ranking.

We can coordinate the campaign with Google Business Profile management when included in your engagement. We also monitor lead quality and available Google lead credits; Google decides which leads qualify for a credit.

Google has announced a transition that moves Local Services Ads into specialized Performance Max pay-per-lead campaigns, with Canadian accounts scheduled for 2027. We review your account notice before recommending any transition work.

Shopping, video and visual advertising

Shopping campaigns and Merchant Center

For retailers and ecommerce brands, we manage Shopping and Performance Max campaigns alongside the product information and creative required for the agreed program. The buying decision should account for product margins, stock availability and fulfilment capacity, as well as the sales reported by the advertising platform.

Shopping ads and the retail side of Performance Max draw on the product data in Google Merchant Center: titles, prices, availability, images, identifiers, shipping and return settings. Products with missing or disapproved data cannot show, and a title that hides the product type rarely matches the searches you want. We review the product data with the campaigns, check that prices and stock in the feed match your store, and agree which product data work is part of the scope.

Hotel, travel and automotive businesses may also have specialist advertising options. We check the format’s current availability and your business eligibility before including it. The proposal states whether product information, photography, video or website work is part of the engagement.

YouTube and video campaigns

For YouTube, Demand Gen and display advertising, we produce or adapt the agreed image and video assets and manage the campaigns. We distinguish awareness objectives from enquiries and sales, so the report reflects what the campaign was hired to achieve. Formats, lengths and video sizes are covered on our YouTube advertising in Toronto page.

Landing pages that support the enquiry

Advertising can bring a prospective customer to your website; the page must then help them decide whether your business is right for them. Canada Create’s Toronto web design team works alongside our ads team on the service message, mobile experience and enquiry journey.

Our Google Ads scope includes a landing page for each agreed campaign theme, with the exact pages and ongoing updates confirmed in writing. You approve the claims, offers and proof before publication. A wider website rebuild, ongoing maintenance or additional creative production is identified separately rather than assumed to be part of campaign management.

Google Ads for your sector and buying cycle

The right enquiry means something different for a software company, a law firm and a local clinic. We agree what your business considers a suitable opportunity, who will follow up and what information is available to assess the outcome.

B2B, SaaS and AI companies

Your sales team needs enquiries from organizations that fit your product, contract value and buying process. We scope campaigns around the demo, consultation or quote requests you want, with reporting on later sales outcomes where your records support it. Explore our SaaS marketing services for the wider growth engagement.

If your team is evaluating advertising around competing software brands, our buyer’s guide to SaaS competitor-brand advertising covers the commercial questions to raise before commissioning that work.

Law firms

For a law firm, a relevant enquiry must fit the practice, jurisdiction and intake capacity. We bring advertising, service pages and reporting together around those priorities. The firm approves legal statements and advertising against its professional obligations before launch. See our lawyer PPC services.

Dental and health clinics

Clinic campaigns should support the services and appointment capacity you actually offer. We agree the campaign and booking-page scope with you and check platform eligibility, including Google’s restrictions on health-related personalized advertising. The clinic remains responsible for professional and privacy approvals. Explore dental Google Ads management.

Home services and trades

For trades, useful demand must fit your service area, job types and ability to respond. We manage Search and eligible Local Services Ads around the agreed business priorities, with attention to seasonal capacity and booked-work feedback. See our HVAC marketing and plumber marketing services.

Pay per click advertising platforms compared

Choosing a PPC platform starts with where your buyers are when they are ready to act. Search platforms catch people who are already looking; social and video platforms reach people before they search. Most Toronto businesses do best with one platform done properly before a second is added.

Google Ads

Search, Maps, YouTube, Shopping, Display and Performance Max in one account. It is the first choice for services people search for by name, such as a plumber, a lawyer, a dentist or an accountant, because the intent is already in the search. This page is our owner page for Google Ads management in Toronto, and Google Local Services Ads management in Toronto covers the pay per lead format for eligible trades and professionals.

Microsoft Advertising

Search ads on Bing, Yahoo, DuckDuckGo results powered by Bing, and Microsoft’s partner sites. The audience skews toward desktop and work computers, and clicks can cost less than on Google for the same search. See Microsoft Advertising in Toronto.

Meta (Facebook and Instagram)

Paid social on Facebook, Instagram, Messenger and the Audience Network, bought on cost per thousand impressions or optimized toward leads and purchases. It suits offers people buy on impulse or need to see before they search. See Meta ads management in Toronto and social media advertising in Toronto.

LinkedIn

The B2B platform, with targeting by job title, seniority, company and industry. Clicks cost more than on most networks, so it earns its place when a single client is worth a lot. See LinkedIn advertising in Toronto.

YouTube

Video ads bought through Google Ads, from skippable in-stream ads to Shorts placements, useful for explaining a service and for remarketing to people who have already visited. See YouTube advertising in Toronto.

Amazon

Sponsored Products, Sponsored Brands and display on Amazon.ca, where the shopper is already on a product page. See Amazon advertising and PPC management in Toronto.

X, Reddit, Pinterest and Snapchat

Smaller networks that fit specific audiences: news and tech followers on X, interest communities on Reddit, planning and home or style searches on Pinterest, younger audiences on Snapchat. See X ads management in Toronto, Reddit ads, Pinterest ads and Snapchat ads.

ChatGPT ads

OpenAI now sells ads that appear below answers for logged-in adult users on ChatGPT’s Free and Go plans in Canada, bought through its Ads Manager. Category rules are stricter than on Google, so check eligibility first. See ChatGPT ads management in Toronto.

Advertising beyond Google search

Google is usually the first platform an advertiser funds, but some customers are easier to reach on Bing, on a marketplace or through several channels bought together.

Microsoft Advertising beside Google Ads

Some of the people who search for your services rarely open Google: they use Bing at work, on a Windows computer or in the Edge browser. Microsoft Advertising reaches them with search ads on Bing and partner sites, usually starting from an import of your existing Google Ads campaigns. The import is only the beginning, because settings, negative keywords and conversion tracking often need adjustment once they arrive. For Quebec and other bilingual markets, French and English campaigns run separately. Reporting places both platforms side by side so you can judge whether the extra search volume brings enquiries at a cost that suits your business.

Amazon and Shopify stores

Product sellers face a different question from service businesses: which channel should carry each product, and what is left after advertising and fulfilment costs. Amazon ads management covers Sponsored Products, Sponsored Brands, display and listing improvements on Amazon.ca, planned around inventory and the contribution each product leaves after fees. For brands that sell from their own store, Shopify advertising combines Google Shopping and Performance Max with Meta, TikTok or eligible Shop Campaigns, depending on product restrictions and the creative available. Reporting looks at orders and attribution limits together, so Amazon, Google and the store are not each claiming the same sale.

Media buying across several channels

When Google is one line in a larger budget, the harder decision is how much each channel should receive. Media buying plans and buys placements across Google, Meta, YouTube, TikTok, LinkedIn and programmatic display, then manages pacing every week. Each channel is judged by the enquiries, bookings and sales it produces, which means landing pages, creative sized for each placement and follow-up belong in the same plan. Media is bought in accounts the client owns, and brand safety checks keep ads away from placements a business would not want its name beside.

Calls, conversions and nonprofit grants

Three narrower services sit close to Google Ads management: campaigns built to make the phone ring, work on the pages ads send people to, and grant accounts for qualifying nonprofits.

Call campaigns and call tracking

For a towing company, a locksmith or a clinic that books by phone, a form is a slower path than a tap on a call button. Google Ads call campaigns are search campaigns with call assets, scheduled to the hours someone can actually answer, with call reporting that separates real enquiries from hang ups and wrong numbers. Google has retired the old call only ad format, so accounts still relying on it need to move to call assets. Reviewing which searches produced genuine calls, and how quickly staff picked up, often matters more than adding budget.

Conversion work on the pages ads reach

Paying for more clicks rarely helps if the page they land on leaves visitors unsure what to do next. Conversion rate optimization looks at how a site supports enquiries, bookings and sales: whether the offer is clear, whether forms ask for too much, how the page behaves on a phone and whether tracking records what happens after a visit. You receive a set of recommended improvements in order of priority, followed by approved design or development changes and testing where traffic allows. Sometimes the finding is that the problem sits in follow-up or targeting rather than the page, and the scope changes to match.

Google Ad Grants for nonprofits

Qualifying Canadian nonprofits can receive in-kind search advertising through Google’s grant program, but an approved account still needs relevant campaigns and suitable landing pages to stay active and useful. Google Ad Grant management covers checking eligibility, preparing the website, building campaigns that follow the program’s rules and managing the account each month. The aim is action from donors, volunteers and people who use the organization’s programs, reported in terms a board and staff can follow. Approval and continued participation are decided by Google, so the work focuses on keeping the account within the rules and spending on searches that serve the mission.

Know which enquiries become customers

Call, form and booking measurement is part of the agreed setup, with eligible CRM reporting where your systems and data permissions support it. This gives you a more useful view of the advertising than clicks alone. We distinguish an enquiry from a qualified opportunity and a completed sale wherever the available records allow.

You decide which customer information may be used and provide the required permissions and privacy approvals. We identify measurement gaps and reporting limits, so you are not asked to treat incomplete data as proof of return.

What we send back to Google: revenue signals, not clicks

Google’s bidding learns from the conversions it is told about. If the only signal is a form submission, it finds more people who fill in forms, including the ones who never buy. Where your records and permissions allow, we send outcomes back to Google Ads so bidding can learn which clicks became customers:

• Qualified leads: enquiries your team marked as a fit, imported from your CRM as offline conversions.
• Call outcomes: calls long enough to be real conversations, and calls your team confirmed as bookings, so a quick hang up does not count like a booked job.
• Lead and sale values: a value for each qualified lead or closed sale, so value based bidding can favour the searches that bring better customers.

With those signals in place, strategies such as Target CPA, Target ROAS and Maximize conversion value aim at revenue rather than clicks. To set a realistic target, work out your break-even ROAS and target CPA with our ROAS calculator. Enhanced conversions for leads can improve how Google matches an outcome to the original click, using hashed first party details where your privacy notice and consent allow. Health details and other sensitive information stay out of every upload. For the detail, see connecting Google Ads to the leads and sales in your CRM, which Google Ads bidding strategy fits your goal and marketing attribution models.

The account decisions behind a Google Ads campaign that works

Most of the difference between a campaign that pays and one that leaks money is a set of small decisions made every week. These are the ones we review on every account we manage, with a longer guide for each if you want to check the reasoning.

Keyword match types

Exact match narrows meaning but is not a fixed list of searches; phrase match adds detail; broad match finds related demand once measurement and bidding are ready for it. The right mix depends on how narrow your service is and how much reliable conversion data the account has. Our guide on choosing Google Ads keyword match types works through three common situations.

Search terms and negative keywords

The search terms report shows what people actually typed. We read each search as a question someone is asking, keep comparison and booking searches, and exclude job seekers, training courses and services you do not offer at the narrowest sensible level. See finding better searches in your Google Ads search terms report and what to exclude with negative keywords.

Bidding strategy

Maximize conversions, Target CPA, value based bidding and manual CPC each buy something different, and they only work when the conversion being counted is the one you care about. We choose the strategy from the economics of a customer and the quality of the signal, not from a default. See which Google Ads bidding strategy fits your goal.

Location targeting

Google’s “Presence or interest” setting can show ads to people who only searched about Toronto from somewhere else. For most local services we start with “Presence”, then decide on cities, a radius or postal codes from where you can actually serve. See Google Ads location targeting.

Ad schedule and staffed hours

Ads that run when nobody can answer the phone often cost the same and convert worse. We set schedules from the hours your team can respond, keep call asset hours separate and check the account time zone before entering hours. See when your Google Ads should run.

Budget pacing

Google can spend up to twice the average daily budget on a busy day while keeping the month within its limit. We check pacing against the monthly figure you approved, so a mid-month edit does not produce a surprise. See will your Google Ads budget last the month.

Testing before rolling out

A bid strategy or landing page change can be tested as a Google Ads experiment on part of the traffic before it touches the whole account. See how to test a Google Ads change before you roll it out.

Leads, sales and the CRM

A form fill is not a customer. Where your records allow, we send qualified leads and closed sales back to Google Ads as offline conversions, so bidding learns from outcomes rather than enquiries. See connecting Google Ads to the leads and sales in your CRM and why Google Ads leads can be poor quality.

Disapproved ads and policy

A disapproval has a stated reason, and the fix depends on whether it is editorial, a destination problem or a regulated claim. We correct the cause and request review rather than rewording blindly. See how to fix disapproved Google Ads.

Invalid clicks and click fraud

Google filters many invalid clicks before you are billed and can credit others after an investigation, which you can request within 60 days. Our own account taught us to log the click ID and IP address of every paid visit, so a report to Google rests on evidence. See what we learned when most of our own clicks were not real customers.

Account audits and rebuilds

Before changing anything on an account we take over, we check conversion goals, budgets, bidding, targeting and the customer’s path to an enquiry, in that order. See how to audit a Google Ads account.

Most accounts can be repaired in place, which keeps their history. A rebuild makes sense when the campaign structure no longer matches the services you sell, when conversion goals have counted the wrong actions for months, or when several old campaigns compete for the same searches. We explain the reason before recommending one, and the rebuilt campaigns stay in the same account, in your business’s name.

Ongoing management with a clear owner

Your named strategist oversees weekly campaign review and improvement, with a monthly report and review call. The purpose is to keep the account aligned with your current offer, lead quality and agreed spending priorities. You can ask what changed, why it changed and what decision is needed next.

Support for more than one location

When several offices or service areas share an advertising budget, you need to know where enquiries are going and who is responsible for them. We agree the locations, offers, enquiry destinations and reporting needs in the scope. New branches and markets are reviewed as additions to the program, with any fee or deliverable changes confirmed in writing.

When it is time to review your Google Ads account

• Spend is rising but suitable enquiries are not. You need an assessment of the account and the wider enquiry journey before committing more budget.
• Reports stop at clicks or form fills. You want to understand lead quality and customer outcomes using the information your team can provide.
• The ads and website tell different stories. Your offer, availability and next step need to be clear to a prospective customer.
• Nobody owns the follow-through. You want one strategist coordinating the campaign, landing-page work and reporting.
• You cannot see what you are paying for. Media spend, management fees and additional work should be identifiable.
• You are changing agencies. Your existing account, access and reporting need an orderly handover.

Who our Google Ads management suits, and who it does not

We work with small and midsize companies and with larger teams that want a second pair of hands on paid search. The fit depends less on size than on a few practical conditions.

A good fit when:

• You sell a service or product people search for, in places you can serve.
• Someone can answer calls and follow up on enquiries during the hours ads run.
• You are willing to share which enquiries became customers, so the account is judged on sales.
• You have a website, or room in the scope for landing pages, that can turn a click into an enquiry.
• You want one named strategist and a monthly review, not only a dashboard.

Not a good fit when:

• You need a fixed number of leads or a set cost per lead promised before launch.
• Nobody can respond to enquiries while the ads are running.
• The offer, service area or customer you want is not yet decided.
• You want ads run from an account that is not in your business’s name.
• The product or claim is one Google’s advertising policies do not allow.

A budget tied to your commercial goals

We discuss what a customer is worth to your business, the time it takes to close a sale and the capacity you have to fulfil new work. Your proposed media budget is considered alongside management, setup and other agreed costs. A low cost per enquiry is only useful when those enquiries are relevant and your team can convert them into worthwhile business.

The recommendation identifies the goals, spending assumptions and review period. We use the observed results to discuss whether to continue, adjust or expand the program. No agency can promise a fixed cost per lead, a specific number of customers or a profitable outcome.

Ad creative that represents your business

We write and develop the ads and assets in your agreed scope, using the services, credentials, offers and evidence you approve. The creative should give a prospective customer a clear reason to consider your business and an accurate expectation of what happens after they enquire.

AI may assist research and drafting, with human review, editorial judgement and applied expertise. Our team presents the work for your approval before publication. You remain responsible for the accuracy, rights and regulatory suitability of the final content; agency review is not legal or regulatory advice.

Account ownership and transparency

Your business keeps its Google Ads account. We work through authorized access to your existing account or set up a new account in your name where the platform allows. Google bills your media spend directly, and our management fee is separate. Platform access, retained history and audience portability remain subject to Google’s rules.

Custom work we create for you belongs to you. Third-party licences and pre-existing tools keep their own terms.

Search is changing, and PPC has to change with it

Google now places AI Overviews and AI Mode answers above many results, and ads can appear in and around those answers. AI Max for Search campaigns widens the searches an ad can match and can adapt headlines and landing pages from your site. Both reward the same basics: clear offers on the landing page, accurate business information and conversion data that reflects real customers. We review which AI features to switch on for each campaign and keep a record of what changed, so performance can be compared before and after.

AI assistants also change how people research before they click. If buyers are asking ChatGPT, Gemini or Perplexity which company to call, paid search alone will not put you in that answer; AI search optimization in Toronto covers that side, and ChatGPT ads management covers the new paid placements inside ChatGPT.

Google Ads and SEO in one business plan

If Canada Create also manages your SEO services, the teams can work from the same service priorities and lead-quality feedback. We keep the paid advertising scope and results visible, so you can judge its contribution alongside your other marketing activity.

What to expect when we start

We first discuss your goals and review the existing account, or the requirements for a new one. You then receive a written proposal covering deliverables, setup and management fees, media budget and schedule. Launch timing depends on access, measurement, landing pages, platform checks and your approvals.

Your team provides accurate business information, approved offers and assets, account access and timely feedback. It also handles enquiries and shares the sales outcomes available for reporting. We manage the agreed advertising work and explain the decisions in your regular reviews.

What the first ninety days should look like

Month one is setup: tracking confirmed, the account structured around your services and areas, negative keyword lists built, and the first ads and landing pages live. Month two is learning: search terms cleaned weekly, bids and budgets adjusted, and the first landing page changes made. By month three you should be able to see whether cost per enquiry is settling toward a number your business can work with, and the agency should be able to show which searches, ads and pages produce customers and which do not. If after ninety days nobody can show you that, ask for a written explanation.

Google Ads agency Toronto comparison: Canada Create vs a typical agency

Every line in the Canada Create column is a practice set out on this page. The right column is what to check with any agency, because setups vary and the answer is worth having in writing.

Know what a lead is worth before you talk to any agency

An agency cannot judge whether an account is working unless you both agree on what a result is and what it is worth. Before the first call, work out the enquiry types that matter (calls, booked appointments, quote requests, online orders), roughly how many of each become customers, and what an average customer is worth over a year. With those three numbers you can tell any agency what a lead can cost, and you can judge every report against it. Agencies that ask for these numbers in the first meeting manage to results rather than to clicks.

What to ask a Google Ads agency to show you

A live account for a business like yours

Ask for an anonymized view of a live account in a comparable industry: the campaign structure, the search terms report, the conversion tracking and the last three months of results. Numbers on a slide can be anything; a real account view shows how the agency actually works. Check whether the search terms report is clean, because wasted spend on irrelevant searches is a common fault in badly managed accounts.

The conversion tracking they set up

Ask how calls, forms, bookings and chats are tracked, whether the tracking is checked after website changes, and whether it feeds back into Google’s bidding. An agency that cannot explain its tracking in plain words is optimizing blind.

The landing pages they recommend

Ads are only half the system. Ask whether the agency builds or improves landing pages, how it decides where each ad should land, and how it tests changes. Sending paid traffic to a generic home page is a sign that the agency manages the account and not the result.

A sample monthly report

Ask for one. It should show spend, enquiries by type, cost per enquiry, the searches that produced them, what was changed in the account and what will change next. A report that leads with impressions and clicks is designed to look busy.

Questions to ask any PPC agency

Put the same questions to every agency you are considering, including us, and compare the answers side by side:

• Whose name is the Google Ads account in, and who holds admin access?
• Which actions count as conversions, and how are calls and offline sales measured?
• Who manages the account each week, and will that person join the monthly review?
• How are the media budget and the management fee shown, and is media ever marked up?
• Which landing pages are included, and who writes and approves them?
• How often do you read the search terms report, and how do you decide what to exclude?
• What will the monthly report show beyond clicks and impressions?
• Can I check your Google Partner status and reviews myself?
• How do you handle local targeting: neighbourhoods, the suburbs we can serve, people only interested in the area, and the hours we answer the phone?
• What will you refuse to run, and how do you keep ads in regulated fields such as health, legal, finance and real estate within the regulator’s rules?
• Can we speak to a current client who has worked with you for a year?

How to compare Google Ads companies in Toronto

Look for a clear fit with your business, a defined scope and evidence you can assess. Ask who will manage the work, what reporting you receive, which landing pages and creative are included, and how the total cost is separated. Put the proposals side by side and score the same lines: understanding of your lead value, tracking and measurement, campaign structure, landing page plan, the people on the account, reporting and ownership. Google’s advertiser guide to working with third parties is a useful independent reference.

With Canada Create, you can discuss advertising and website needs with the same team, review our live client feedback and receive a written scope before work starts. Our current BBB profile confirms accreditation and an A+ rating. These are ways to assess the agency; your campaign’s results must be evaluated on their own evidence.

Warning signs when you compare Google Ads agencies

• Results promised before discovery. Nobody can promise leads at a price before seeing your market, your site and your tracking.
• No search terms review. If nobody can tell you which actual searches triggered your ads last month, money is being wasted.
• Everything on automated settings. Automation is useful with good data and weak with poor data. Ask what the agency controls by hand and why.
• Silence on landing pages and tracking. If the proposal is only about ads, the results will be too.

What Google Ads management costs in Toronto and what changes the fee

Your quote separates account setup or rebuild work, recurring management and the media budget. Management fees are agreed case by case according to media spend and the written scope. You pay Google directly for advertising, with no agency markup on media. Fees are in Canadian dollars unless stated otherwise, plus applicable taxes.

The proposal identifies the campaign formats, locations, landing pages, creative, measurement and reporting included. Additional production, software licences, a larger website project or work outside that scope is identified separately. Read our guide to Google Ads costs for the buying questions to consider.

Guides for advertisers

• Google Ads management fees when budgets and scope change
• Understanding industry differences in Google Ads costs in Canada
• Guide: How Google Local Services Ads work in Canada
• Guide: How YouTube ads work for Canadian businesses

Related work is explained on its own pages: dental implants advertising and Google Shopping ads for Shopify stores.

Related guides: how to optimize PPC ads for voice search and finding better search queries in your Google Ads report.

Reporting that helps you make the next decision

Your monthly report, live dashboard and review call show media spend, enquiries and cost per lead, alongside the significant work completed. Where you share suitable sales records, reporting also covers qualified opportunities, customers and revenue. We explain the limits of the available data and the next decision for your account.

If you are reviewing spend on searches for your own company name, our guide to evaluating brand-search advertising outlines the business questions to discuss. Your SEO and Google Ads services can be reviewed together when both are in scope.

Ready to discuss your account? Tell us what you sell, where you operate and what you want advertising to achieve. We reply within one business day. After discovery, you receive a written proposal with scope and fees before work starts.

Areas we serve outside Toronto: Mississauga and Ottawa, with a dedicated Google Ads agency in Ottawa page. See all locations.