What does a Google Ads click cost in Canada? Across more than 50 high intent searches we pulled for this study, average cost per click (CPC) ran from about US$0.25 for “pharmacy near me” to about US$67 for “personal injury lawyer”. Legal, insurance and urgent home repair searches were the most expensive. Health and personal care searches were among the cheapest, though Google withholds data for some health terms entirely. This page publishes the figures by industry so you can benchmark your own campaigns.
How to read these figures
Volumes are monthly averages over the last twelve months. CPC is Google’s historical average for the keyword, reported in US dollars. Your own CPC will differ by city, ad quality, bidding strategy, time of year and competition, and will be higher in Canadian dollars at current exchange rates. We chose searches that show clear buying intent for each industry, such as “plumber near me” rather than “how to fix a tap”.
Legal
| Search | Monthly searches | Average CPC (USD) |
|---|---|---|
| personal injury lawyer | 9,900 | 67.39 |
| criminal lawyer | 5,400 | 44.77 |
| corporate lawyer | 2,400 | 17.48 |
| family lawyer | 18,100 | 14.27 |
| employment lawyer | 9,900 | 11.47 |
| real estate lawyer | 8,100 | 10.95 |
| immigration lawyer | 8,100 | 10.85 |
| paralegal | 14,800 | 8.12 |
| notary near me | 49,500 | 1.71 |
We build and run Google Ads campaigns measured on calls, forms and booked jobs, not clicks.
More legal data, including disability, impaired driving and accident searches, is in Google Ads for lawyers: cost per click by practice area.
Finance, insurance and real estate
| Search | Monthly searches | Average CPC (USD) |
|---|---|---|
| home insurance | 12,100 | 44.57 |
| car insurance | 40,500 | 33.08 |
| mortgage broker | 22,200 | 13.04 |
| realtor near me | 5,400 | 4.98 |
| accountant near me | 12,100 | 4.92 |
Home services and trades
| Search | Monthly searches | Average CPC (USD) |
|---|---|---|
| emergency plumber | 6,600 | 27.17 |
| window replacement | 9,900 | 24.33 |
| basement renovation | 2,900 | 20.16 |
| air conditioner repair near me | 8,100 | 18.22 |
| garage door repair near me | 6,600 | 17.98 |
| plumber near me | 49,500 | 16.40 |
| furnace repair near me | 5,400 | 14.26 |
| painters near me | 6,600 | 11.98 |
| movers near me | 14,800 | 11.02 |
| hvac near me | 12,100 | 9.19 |
| electrician near me | 27,100 | 8.21 |
| roofer near me | 9,900 | 7.93 |
| contractor near me | 9,900 | 6.73 |
| pest control near me | 14,800 | 5.91 |
| handyman near me | 5,400 | 5.41 |
| cleaning services near me | 8,100 | 4.38 |
| landscaping near me | 8,100 | 4.17 |
Health, dental and personal care
| Search | Monthly searches | Average CPC (USD) |
|---|---|---|
| dentist near me | 246,000 | 16.03 |
| dentist | 110,000 | 15.32 |
| orthodontist | 27,100 | 12.93 |
| therapist near me | 27,100 | 7.55 |
| eye exam near me | 33,100 | 4.92 |
| psychologist near me | 12,100 | 4.21 |
| chiropractor near me | 60,500 | 4.06 |
| vet near me | 90,500 | 3.67 |
| optometrist near me | 74,000 | 2.75 |
| hearing aids | 18,100 | 2.63 |
| laser hair removal near me | 14,800 | 2.47 |
| naturopath near me | 12,100 | 2.24 |
| massage near me | 550,000 | 1.02 |
| pharmacy near me | 550,000 | 0.25 |
Google returned no data for several health searches, including physiotherapy terms, because it limits keyword data for some health topics.
What it costs to reach business owners
Searches made by business owners looking for marketing help are some of the most expensive per click, even though volumes are small:
| Search | Monthly searches | Average CPC (USD) |
|---|---|---|
| hvac seo | 110 | 55.73 |
| dental marketing | 590 | 52.34 |
| law firm marketing | 140 | 50.32 |
| therapist seo | 110 | 46.62 |
| dental seo | 480 | 43.81 |
| roofing seo | 320 | 24.94 |
Five patterns in the data
- Value per customer drives CPC. Personal injury files, insurance policies and window replacements are worth a lot, so advertisers bid more.
- Urgency raises prices. “Emergency plumber” costs far more per click than “plumber near me”, because the job is booked within hours.
- Huge volume does not mean high cost. “Massage near me” and “pharmacy near me” have enormous demand and low CPCs.
- Health data is partly hidden. Google withholds data for some health searches, so clinics should rely on their own Search Console and Business Profile data.
- Narrow B2B searches are expensive. Few searches with many bidders push prices up.
How to use these benchmarks
- Compare your actual CPCs with these averages. Much higher costs can point to low Quality Scores or poor targeting.
- Work out your break even CPC from your own customer value and conversion rates before judging any number as too high.
- For high CPC industries, invest in SEO and local SEO so you depend less on paid clicks over time.
- Test Local Services Ads, which charge per lead. See our Local Services Ads guide.
For budgets and how Google Ads pricing works, read how much Google Ads costs. Industry guides: law firms, clinics and home services. Want campaigns managed on booked jobs, not clicks? See our Google Ads management and the industries we serve.
Industry guides built on this data: insurance brokers, mortgage brokers, accounting firms, auto repair and dealerships, LinkedIn Ads for B2B and choosing a CRM.
Channel guides: YouTube ads, TikTok ads, Google Ad Grants for charities and the Google Business Profile guide.
Frequently asked questions
What is the average cost per click in Canada?
It varies by industry. In our October 2026 data, it ranged from about US$0.25 for pharmacy near me to about US$67 for personal injury lawyer.
Which industries have the highest CPC in Canada?
Legal, insurance and urgent home repair searches were the most expensive in our data.
Which industries have the lowest CPC?
Health and personal care searches such as massage, pharmacy and optometry were among the cheapest.
Are these CPCs in Canadian dollars?
No. Google reports them in US dollars, so costs in Canadian dollars will be higher at current exchange rates.
Why is there no data for physiotherapy?
Google withholds keyword data for some health searches, and physiotherapy terms returned no data.
Why are emergency searches so expensive?
The job is booked within hours, so advertisers compete hard for the click.
How should I use these benchmarks?
Compare them with your own CPCs, then judge costs against your break even CPC based on customer value and conversion rates.
How can I lower my CPC?
Improve ad relevance and landing pages, tighten targeting, add negative keywords and build SEO alongside ads.
How often does CPC change?
Constantly, with competition, seasons and Google's auctions. Review your own data monthly.




