Commercial real estate marketing in Toronto

Canada Create™ provides commercial real estate marketing for brokerages, leasing and investment sales teams, landlords and property owners, developers and commercial property managers across Canada. We help you lease space faster, attract qualified buyers and investors and build a brokerage brand that wins mandates, through listing marketing, property and brokerage websites, search, LinkedIn, email to tenant and investor lists, visual media and targeted ads, all measured by tours, enquiries and deals rather than impressions.

Commercial real estate is a relationship business with a long cycle. A tenant may search for a year before signing; an investor may watch a market for longer. Marketing in CRE has two jobs at once: move the listings you have now, and keep your name in front of the owners, tenants and investors who will hire you for the next one.

Who you are marketing to

CRE marketing speaks to several audiences, each with its own questions:

• Tenants and occupiers (business owners, office managers, operations and real estate leads) want the right space in the right location at a workable cost, with clear information on size, rent, additional rent, availability and use.
• Buyers and investors want income, location, condition, tenancy and upside, and expect a professional package and process.
• Owners and landlords choose a brokerage or leasing team based on market knowledge, reach, marketing quality and track record they can check.
• Cooperating brokers bring many tenants and buyers, so your listings must be easy for other brokers to find and share.

Good commercial real estate marketing gives each audience its own path, instead of one generic brochure for everyone.

Listing marketing that leases and sells

Every listing deserves a complete marketing package. For leasing, that usually means a property page with available units, sizes, rental rates where disclosed, additional rent estimates, availability dates, zoning or permitted uses, parking, loading and clear height for industrial, and floor plans. For investment sales, it means a teaser, a confidentiality agreement process and an offering memorandum with the information buyers need to underwrite. Both need professional photography, floor plans and, increasingly, drone footage, video and virtual tours.

Distribution matters as much as design. Commercial listing platforms such as LoopNet, Spacelist and ICX, brokerage networks, cooperating broker emails, signage and your own website each reach different people. A listing that looks the same everywhere, with the same accurate figures, builds confidence. Our 3D rendering, virtual tours and drone team produces listing visuals, including renderings for space that is not yet built or fitted out.

Commercial real estate marketing flyers, brochures and proposals

Print still matters in CRE. Flyers and brochures go to tours, broker opens and email blasts; listing proposals and marketing packages win mandates from owners. A consistent design system makes every piece look like it came from the same professional team and saves time on each new listing. Marketing proposals for owners should show the plan for their property: audiences, channels, timing, materials and reporting. We design templates your team can reuse and keep them aligned with your website and brand.

Websites for brokerages and properties

A commercial brokerage website has to do more than show listings. It should present your team and specialties by asset class (office, industrial, retail, multifamily, land), show market knowledge, make listings easy to search and share, and capture enquiries with the right questions: space type, size range, location, timing and budget. Property websites for larger assets or developments give each building its own story, availability and leasing contact.

Under Ontario’s Trust in Real Estate Services Act, brokerage advertising must show the brokerage name as registered, and individual registrants advertise under their registered names; claims such as volume or rankings need support. Other provinces have their own regulators and rules. Consent from the owner is needed before you advertise a property or share deal details. Our website design team builds brokerage and property sites with these requirements in mind.

Search: tenants and owners look online first

Many commercial searches start on Google: “office space for lease Toronto”, “industrial unit for rent Mississauga”, “retail space for lease Calgary”, “commercial real estate broker Vancouver”. Pages for each asset type and submarket, listing pages that Google can read and a complete Google Business Profile for each office help you appear for these searches. Content that answers occupier and owner questions (“how much office space do we need per employee”, “gross vs net lease explained”, “how to sell a commercial building”) brings people earlier in their research and supports your expertise. Our SEO services start at CAD 1,500 a month.

LinkedIn and thought leadership

LinkedIn is where commercial real estate decision makers spend time. Brokers who post consistently about their markets (new listings, completed deals with the client’s consent, market observations, quarterly reports and short videos from properties) stay visible to owners, tenants and investors between deals. Market reports are a strong anchor: a clear quarterly view of availability, rents and activity in your submarket, published on your site, shared on LinkedIn and sent by email, gives people a reason to follow you. Our social media management team plans and produces this content.

Email to tenants, owners and investors

Email remains the backbone of CRE marketing: new listing announcements, investor offerings, market updates and broker blasts. CASL applies to B2B email, so lists must be built on consent or valid implied consent, every message must identify the sender and every message needs a working unsubscribe. Purchased lists are not consent. Segment by asset class, size, market and role, so an industrial user does not get retail listings. A CRM that stores contacts, requirements and conversations makes this possible; see our commercial real estate CRM service and our email marketing service.

Paid advertising for commercial space

Paid search works well for leasing because intent is clear: someone searching for warehouse space in a specific city is a prospect. Google Ads campaigns by asset type and submarket, sent to matching listing pages, can bring tenant enquiries quickly. LinkedIn ads reach decision makers by role and industry for larger spaces and investment offerings; retargeting keeps your listings in front of people who viewed them. Housing related ads on Meta fall under a special ad category with restricted targeting, which can affect multifamily and mixed use listings. See Google Ads for real estate.

Winning listing mandates from owners

For a brokerage, every listing starts with a pitch. Owners and asset managers compare brokers on market knowledge, the buyers or tenants they can reach, the quality of their marketing and how they will report. Marketing supports that pitch long before the meeting: a website that shows completed deals (with consent), team bios by specialty, market reports owners actually read and a LinkedIn presence that keeps your name in front of decision makers.

In the meeting itself, a clear marketing proposal for the specific property makes the difference. It should name the likely tenants or buyers, explain how you will reach them, show sample materials, set out the timeline from launch to offers and explain how the owner will see results. A reusable proposal template, adapted for each property, saves time and lifts quality.

Tenant representation and occupier marketing

Tenant representation brokers market to occupiers rather than owners. Their audience is business owners, operations leaders and real estate heads whose leases are coming up or whose companies are growing or consolidating. Useful marketing here includes content about lease renewals and relocations, space planning and budgeting, guides to subleasing and the true cost of a lease, and targeted outreach to companies whose lease events you can anticipate. Search campaigns for phrases such as “tenant rep broker” or “office lease advice” and LinkedIn campaigns by industry and company size can bring conversations months before a lease ends.

Developers and pre leasing

Developers market space that does not yet exist. Renderings, site plans, construction updates, a project website and a clear pre leasing story give prospective tenants and buyers confidence. Labelling renderings as artist’s concepts, keeping specifications current and dating timelines protects credibility as plans change. Construction milestones are strong content for LinkedIn, email updates and broker events, and a well timed launch campaign can secure anchor tenants that help finance and lease up the rest.

Commercial real estate marketing packages and costs

Commercial real estate marketing is usually priced in two parts: ongoing brokerage marketing (website, SEO, LinkedIn, email and reporting) and listing marketing for each property (photography, video, virtual tour, brochure, property page and ads). What drives cost is the number of listings, the media each one needs, the markets you cover and the channels you use. SEO starts at CAD 1,500 a month; everything else is quoted in writing after a free review, with ad spend paid directly to the platforms.

Related guides: how realtors get more listings and how property management companies win clients.

Measure tours, enquiries and deals

The numbers that matter are listing views by source, enquiries, tours booked, offers and deals, plus mandate wins on the brokerage side. We connect your website, listing platforms where possible, ads and CRM so each enquiry and tour can be traced to where it started. Monthly reports show owners what their marketing did and show you where to put the next dollar.

Start with a free marketing review of your brokerage, listings and channels. You get a written plan and a quote, with every fee in writing. Call our 24/7 toll free line at +1 (800) 808-9235 or request a proposal below. Canada Create has helped businesses across Canada and the United States since 2008. Residential teams can see our real estate marketing service.