Winery, brewery and distillery marketing

Canada Create™ provides winery marketing, craft brewery marketing and distillery marketing for producers, tasting rooms, taprooms, cideries and meaderies across Canada. We help you bring more visitors through the door, sell more bottles and cans direct to consumers, grow your club and keep your brand visible where buyers choose, through branding, a website and online shop, search, social media, email and responsible paid campaigns, all measured by visits, club members and direct sales.

Alcohol producers face a marketing challenge most businesses do not. Your product is regulated, many ad platforms restrict it, retail shelves are crowded and much of what you sell goes through a provincial liquor board or retailer that controls the shelf. The producers who grow build a direct relationship with drinkers: people who visit, join, subscribe and come back.

Direct to consumer is where producers grow

For most small and mid sized wineries, breweries and distilleries, the most valuable customer buys directly: at the tasting room, through the online shop where permitted, through a wine club or beer subscription, or at an event on site. Direct sales keep more of the price with you and give you a customer relationship you own. Good winery and brewery marketing is built around growing that direct channel while supporting retail and licensee sales.

That means every channel should lead somewhere specific: plan a visit, book a tasting or tour, buy online, join the club or sign up for release news. Marketing that only builds likes, without a next step, does not move bottles.

Branding that stands out on a shelf and a screen

Drinkers often choose with their eyes. A label, can design or bottle shape gets seconds on a crowded shelf and less on a phone screen. Strong beverage branding tells a clear story (the place, the people, the method, the style) and carries it consistently from packaging to website, tasting room signage and social media. If your brand has grown piece by piece, a refresh that brings everything into one system can make each channel work harder. Packaging and labels must also meet federal labelling rules and provincial requirements, so design and compliance work together. Our logo design and branding team works on producer identities.

A website that sells visits, bottles and memberships

A producer website has several jobs. It tells your story, helps people plan a visit (hours, tastings, tours, food, accessibility, directions, group bookings), sells online where your province and the buyer’s province allow it, promotes events and grows your club or subscription list. It also needs an age gate or age confirmation appropriate to the legal drinking age, which is 18 in Alberta, Manitoba and Quebec and 19 in the rest of Canada.

Online sales and shipping rules vary by province, including where you can ship and how. Check the current rules for your province and the buyer’s province before advertising delivery. We build sites on platforms that handle age confirmation, club memberships and online orders cleanly; see our ecommerce agency and website design services.

Local search and tourism: be on the route

Visitors plan wine, beer and spirits trips on Google. They search “wineries near me”, “Niagara wineries open today”, “brewery with food Toronto”, “distillery tour Okanagan” and look at maps, photos, hours and reviews. A complete Google Business Profile with accurate seasonal hours, tasting and tour details, photos, events and genuine reviews brings visitors who are already on the road. Pages for tastings, tours, private events and group visits help you rank for each.

Tourism partners multiply that reach: regional wine routes and ale trails, tourism boards, hotels and inns, tour operators and restaurants that pour your products. Listing accurately with each, and linking to them, helps people find you while they plan. Our SEO services start at CAD 1,500 a month.

Social media and content for beverage brands

Social media lets drinkers get to know the people, the place and the process: harvest and crush, brew days, barrel rooms, new releases, food pairings, events and the view from the patio. Instagram, Facebook and short video are the core channels for most producers. Content must follow alcohol advertising standards: no appeal to minors, no people who appear under age, no encouraging excessive or rapid consumption, no association with driving or dangerous activities and no suggestion that drinking brings social, sexual or professional success. Ontario producers follow the advertising standards of the Alcohol and Gaming Commission of Ontario, broadcast ads follow the CRTC Code for Broadcast Advertising of Alcoholic Beverages, and other provinces have their own rules.

Creator and influencer partnerships need clear disclosure and creators of legal drinking age who speak to an adult audience. See our social media management and influencer marketing services.

Email, clubs and releases

Email is the most profitable channel for many producers. Club members and subscribers hear first about releases, allocations, library wines, seasonal beers, limited spirits and events. A welcome series for new subscribers, release announcements, club shipment reminders, event invitations and win back messages for lapsed buyers keep sales moving year round, not just in tourist season.

Every commercial email and text must follow CASL: consent before you send, clear identification and a working unsubscribe. Collect consent properly at the tasting bar, on the website and at events. Our email marketing service builds these flows.

Paid advertising within alcohol policies

Google and Meta allow alcohol advertising in Canada with restrictions: ads must target people of legal drinking age in the regions you serve, follow platform alcohol policies and follow local law. Within those limits, paid campaigns work well for tasting room visits, tours, events, private bookings, releases and online sales where permitted. Ads should lead to matching pages and every booking and sale should be tracked. We run campaigns that respect both platform policies and provincial standards; see Google Ads management and social media advertising.

Supporting retail and licensee sales

Even when most volume sells through liquor boards, grocery and private retailers and restaurants, your marketing can create demand that pulls product off the shelf. Consumers who know your brand look for it; bars and restaurants list brands their guests ask for. Content that tells people where to find you, store locator pages where your retail data allows, and campaigns around new listings all help. Trade marketing (sell sheets, tasting notes, technical sheets and a trade page on your site) supports the sales team with buyers and sommeliers.

Related guide: marketing a wedding or event venue.

Measure what drives visits and sales

We track tasting and tour bookings, online orders, club signups, event tickets, direction requests and calls, and connect them to the channels that produced them. Seasonal patterns matter: tourism peaks, holiday gifting and release dates all shift budgets. Monthly reports show what worked and where the next dollar should go.

Start with a free marketing review of your brand, website, profiles and channels. You get a written plan and a quote, with every fee in writing. Call our 24/7 toll free line at +1 (800) 808-9235 or request a proposal below. Canada Create has helped businesses across Canada and the United States since 2008; for food service partners, see our restaurant advertising service.