Landscaping and snow removal share crews, trucks and customers, and in Canada they are two halves of the same business year. “Landscaping” draws about 18,100 searches a month and “snow removal” about 9,900, with “snow removal near me” another 3,600. Companies that smooth their revenue sell seasonal contracts early, fill the shoulder seasons and keep commercial clients on multi season agreements. This guide covers how.
The year at a glance
| Period | Sell |
|---|---|
| Late winter | Spring clean up, design and build projects for the coming season |
| Spring | Lawn care plans, planting, hardscaping and patios |
| Summer | Maintenance plans, irrigation and lighting |
| Late summer and early fall | Snow removal contracts, fall clean ups, aeration |
| Winter | Snow service delivery, holiday lighting, design consultations for spring |
We market contractors, builders and renovation companies across search, ads and websites.
Show the work
- Project galleries for patios, retaining walls, gardens and lighting, with before and after photos taken with permission.
- Drone shots of larger properties. See our drone photography.
- 3D designs for hardscaping projects so clients can picture the result.
Snow removal contracts
- Explain contract types clearly: per visit, seasonal or per event, with triggers and response times.
- Show coverage areas on a map.
- Sell early: many homeowners and businesses sign before the first snowfall.
- Commercial clients want proof of insurance, documented service logs and reliability.
Product and claim accuracy
Ontario restricts the use of pesticides for cosmetic purposes on lawns and gardens, so describe lawn care treatments accurately. “Eco friendly” or “organic” claims must be supportable.
Local search and reviews
Use accurate service areas on your Google Business Profile, build pages for each service and city, and ask for reviews at the end of each project or season. Read the Google Business Profile guide.
Systems for recurring revenue
Recurring maintenance and snow contracts need scheduling, renewals and billing reminders. A landscaping CRM keeps renewals on time and lets you upsell spring services to winter clients.
Ads by season
Run landscaping campaigns in spring and summer and snow removal campaigns in late summer and fall, with negative keywords for DIY, equipment and jobs. Landscaping clicks averaged about US$4 in our data, which makes search ads efficient.
See our landscaping marketing service and the home services marketing guide.
Frequently asked questions
How do landscaping companies get more clients?
Show real project work, sell seasonal plans early, win local search and keep renewals on schedule.
When should snow removal contracts be marketed?
In late summer and fall, before the first snowfall.
How much search demand is there for landscaping?
In our October 2026 data, landscaping drew about 18,100 searches a month in Canada.
What should a snow removal contract explain?
Contract type, triggers, response times, coverage area and what is included.
Can landscapers advertise pesticide treatments in Ontario?
Ontario restricts pesticides for cosmetic use, so describe lawn treatments accurately.
How do landscapers fill the shoulder seasons?
Sell spring clean ups and design work in late winter, and fall clean ups and snow contracts in late summer.
Do commercial snow clients need documentation?
Yes. Insurance and service logs are often required.
Are Google Ads worth it for landscapers?
Yes. Landscaping clicks averaged about US$4 in Canada in our data.
What helps sell hardscaping projects?
Galleries, drone shots and 3D designs that show the result.
Do landscapers need a CRM?
It helps manage recurring maintenance, snow contracts and renewals.
