Parents look for tutors when a report card worries them, before exams and at the start of each term. “Tutoring” draws about 14,800 searches a month in Canada at about US$7 per click, and “tutor near me” about 3,600. Tutoring and learning centres that grow show who teaches, how progress is measured and what it costs, and they market around the school calendar. This guide covers how.
Market around the school year
| Period | Parent need | Marketing focus |
|---|---|---|
| Late August and September | New school year, new subjects | Assessments, regular weekly tutoring |
| November and February | Report cards and parent teacher interviews | Catch up programs |
| December and May to June | Exams | Exam prep and intensive sessions |
| Summer | Learning loss and next year prep | Summer programs and camps |
We combine search, ads and landing pages into lead generation programs measured on real enquiries.
Show who teaches and how
- Tutor profiles with qualifications, subjects and grade levels, with consent.
- Your screening process, including police record checks where you use them.
- Your approach: assessment, learning plan, progress reports.
- Curriculum alignment for your province, such as the Ontario curriculum, IB or AP.
Honest claims about results
Avoid guaranteeing grades or test scores. Results claims must be truthful and supportable under the Competition Act. Share progress stories with written parent permission, without identifying children.
Pages that match searches
- Subject pages: math, English, French, science, coding.
- Grade and exam pages: elementary, high school, university prep, standardized tests.
- Learning support pages, written carefully and without diagnosing.
- Online and in person options, and city pages for each location.
Pricing and packages
Explain how pricing works: hourly, packages or monthly plans, with what is included and the cancellation policy. Clear pricing builds trust with parents comparing options.
Children’s privacy and advertising
- Market to parents and adult students, not children. Quebec restricts commercial advertising directed at children under 13.
- Get written parental consent before using any child’s photo, name or work.
- Collect only the information you need, and secure it.
Referrals and local partners
Schools, parent councils, libraries and community centres can share information about programs. Ask satisfied parents for reviews and referrals at the end of each term.
See our education marketing and music school marketing services, and private school enrollment marketing.
Frequently asked questions
How do tutoring centres get more students?
Market around the school calendar, show tutors and methods, explain pricing and win local search.
When do parents look for tutors?
At the start of the school year, after report cards and before exams.
Can tutoring centres guarantee better grades?
Avoid it. Results claims must be truthful and supportable.
How much search demand is there for tutoring in Canada?
In our October 2026 data, tutoring drew about 14,800 searches a month.
What should tutor profiles include?
Qualifications, subjects, grade levels and screening, with the tutor's consent.
Can centres share student success stories?
With written parent permission and without identifying the child.
Should tutoring websites list prices?
Yes. Explain pricing models, inclusions and cancellation policy.
Can tutoring centres advertise to children?
Market to parents. Quebec restricts advertising directed at children under 13.
What pages should a tutoring website have?
Subject, grade, exam, online and location pages.
Who refers students to tutoring centres?
Schools, parent councils, libraries, community centres and satisfied parents.
