Daycare and childcare marketing in Toronto

Canada Create provides daycare and childcare marketing for licensed child care centres, home child care providers, Montessori schools, preschools, before and after school programs and early learning centres. We scope SEO, advertising, websites and enquiry-management support around the programs you operate, the families you serve and the spaces you can actually offer. A written proposal sets out the deliverables, fees and responsibilities before work starts.

A centre with available toddler spaces has different needs from a full infant room, a home provider with limited capacity or an operator planning a new location. A waitlist is not an available place, and an enquiry is not an enrolment. We discuss age groups, start dates, hours, staffing and your team’s ability to respond before recommending a scope. Marketing can support informed enquiries and tours; it cannot guarantee filled spaces, enrolments or continued attendance.

The program information your marketing needs

Your operator or director supplies and approves the facts families need to assess the service. The brief should distinguish each location and program without sharing individual child or family records:

• Actual licensing or agency-oversight status, required disclosures and supported safety statements.
• Age groups, genuine room availability, expected start dates and the difference between applying and joining a waitlist.
• Program philosophy and an accurate account of daily activities, meals, outdoor time and rest.
• Educator qualifications and team information that you can substantiate and have permission to publish.
• Current fees, mandatory charges and confirmed participation in applicable fee-reduction or subsidy arrangements.
• Locations, hours, accessibility information and any material conditions families should know before requesting a tour.

You retain responsibility for care standards, admissions, staffing and the accuracy of these statements. We turn approved information into the content included in your engagement. Content review is not a licensing inspection or legal certification.

Local search and eligible Google Business Profiles

Our local SEO and SEO services can cover agreed website improvements, program content and search reporting. The proposal names the locations, content quantities and profile work included. Google Business Profile support is subject to eligibility and your authority to represent the location; home-based care does not automatically qualify. Your team verifies business details and permissions for images. Reviews must reflect genuine experiences, without incentives or filtering requests to favour positive feedback. Profile approval, rankings and enquiry volume are not guaranteed.

Advertising scope and family safeguards

Google Ads management

Our Google Ads management can be assessed against your approved offer, locations, available spaces and budget. The written scope identifies the advertising services, creative, website work and reporting included. Media spend is separate from agency fees and paid directly to the platforms. Your staff handle family questions, tours and admissions. An advertising engagement does not promise platform approval, a particular cost per enquiry or enrolments by a deadline.

Facebook and Instagram advertising

Agreed Meta advertising is planned for parents and guardians. Your team approves the offer, intended audience and creative, with appropriate permission for any child or educator images. Quebec generally prohibits commercial advertising directed at children under 13; presentation and placement matter alongside audience settings. Applicable platform restrictions also need consideration. We do not promise that no minor will see an ad, and child records are not an advertising audience resource.

Community-facing materials

Event information, open-house materials, employer-facing content and approved community communications can be separately scoped. The proposal defines quantities, channels and approval responsibilities. School, library, employer or community names and logos need permission and an accurate basis for any claimed relationship. We do not promise partnerships, referrals or enrolments from community activity.

Licensing, fees and claims to get right

Child care rules vary by province. In Ontario, distinguish a licensed centre, a home provider overseen by a licensed home child care agency, and an unlicensed provider operating within the applicable limits. Describe your actual status and any required disclosure accurately. For Canada-wide Early Learning and Child Care (CWELCC), publish your confirmed participation, eligible ages and current fees rather than promising a future $10-a-day price. Fee subsidy and CWELCC fee reductions are different programs. We draft from the information you approve; your operator or advisor confirms licensing, eligibility and fee claims.

Child images and stories need documented permission appropriate to the child, the intended use and applicable privacy requirements, including appropriate parent or guardian permission where required. Images of spaces or activities can be used without identifying children. We keep identifying child details, health information and enrolment records out of advertising tags and general web analytics. Tour and waitlist forms collect only what that step needs; fuller family records belong in an approved intake system with appropriate access controls. Permissions for one purpose do not authorize every later use or override platform restrictions.

A daycare website with defined deliverables

A website engagement may be a focused improvement or a rebuild. Our web design proposal identifies content, features, revisions, responsibilities and testing. Requirements may include:

• An approved presentation of your age groups, location, hours and ways to enquire or request a tour.
• Agreed content for the infant, toddler, preschool, kindergarten or school-age programs you actually offer.
• An accurate account of program philosophy and daily care, based on information your operator approves.
• Educator profiles with supported qualifications and permission to publish.
• Current licensing, agency oversight and health or safety information, without unsupported assurances.
• Clear current fees, applicable subsidy or fee-reduction information, and waitlist conditions.
• Tour booking or waitlist features, subject to software compatibility, access permissions and separately identified costs.
• Mobile usability, accessible navigation and form safeguards, with any required WCAG conformance, testing and ongoing responsibilities specified in the agreement.

Enquiry, waitlist and reporting responsibilities

If CS+, Canada Create’s CRM, or your child care software is part of the engagement, we confirm compatibility, permissions, costs and the work included. Your staff retain responsibility for responses, tours, room availability, waitlist decisions and admissions. Agreed reports can distinguish enquiries, attended tours, waitlist applications and enrolments using necessary, permitted business records. Sources may be incomplete; a waitlist application does not prove an available space or a marketing-generated enrolment. Promotional email and text need the applicable consent basis or exemption, sender details and unsubscribe handling where required. Tour, enrolment and billing notices are assessed separately by their actual content.

Educator recruitment as a separate scope

Staff availability can limit the spaces a centre can offer. Careers content and educator recruitment advertising can be quoted separately from family-facing marketing, with approved roles, qualifications, working conditions and employer information. Your team handles hiring, credential checks and staffing decisions. Recruitment support does not guarantee qualified applicants or that a room can open; changes in staffing may also change the family-facing marketing scope.

New centres, expansion and choosing an agency

For a new centre or additional room, share the planned opening, current approval status, staffing dependencies and confirmed availability during discovery. Website, enquiry and eligible local-profile work can be scoped around those facts without representing a planned opening as approved or certain. Ask for relevant work the agency is permitted to share. Canada Create was established in 2008 and serves businesses in Canada.

Start with a free marketing review and tell us about your programs, capacity and priorities without sending child or family records. We reply within one business day; a written proposal follows discovery. Related reading: how to market a daycare. Schools with older students can explore our education marketing and private school marketing services.