Property management companies market to two audiences at once: owners and condo boards who hire them, and tenants who fill their units. “Property management” draws about 8,100 searches a month in Canada and “property management company” about 3,600, at around US$6 per click. Firms that grow show clear credentials, transparent fees and responsive service, and use their marketing to keep vacancy low for the owners they serve. This guide covers both sides.
Credentials and licensing
In Ontario, condominium managers and condo management providers must be licensed by the Condominium Management Regulatory Authority of Ontario (CMRAO). Show licence details for condo management clearly. Residential rental management has different rules by province; describe your services accurately and follow tenancy law in every listing and policy.
Marketing to owners and boards
| Owner or board question | What your website should show |
|---|---|
| What exactly do you manage? | Services for rentals, condos, multiresidential and commercial, with clear scope |
| How do your fees work? | Fee structure explained; quoted in writing for each property |
| How fast do you respond? | Maintenance response process and after hours coverage |
| How do you report? | Owner portal, financial statements and reporting frequency |
| How do you fill vacancies? | Leasing process, screening and marketing channels |
We market agents, teams and brokerages across search, social and email.
Marketing to tenants
- Listings with real photos, floor plans, virtual tours and accurate rent and fees.
- Fair housing compliant wording: never express preferences based on protected grounds under human rights law.
- A simple online application and showing booking process.
- Neighbourhood information for each building.
See our virtual staging and virtual tours.
Reputation management
Property managers often receive tenant reviews, both fair and unfair. Reply to every review professionally, fix what can be fixed and never disclose a tenant’s personal information in replies. See how to handle reviews that break Google’s policies.
Content and SEO
- Guides for landlords on rent rules, tenant screening and maintenance planning in your province, kept current.
- Condo board guides on reserve funds, budgets and communication.
- City and neighbourhood pages for the areas you manage.
Referral sources
Realtors, real estate lawyers, mortgage brokers, accountants and investor groups refer owners. Keep them informed and make handoffs easy.
See our real estate marketing and commercial real estate CRM services, and how realtors get more listings.
Frequently asked questions
How do property management companies get more clients?
Show credentials, explain services and fees clearly, prove responsiveness and fill vacancies fast for owners.
Do condo managers need a licence in Ontario?
Yes. Condominium managers and management providers are licensed by the CMRAO.
Should property managers publish fees?
Explain the fee structure and quote each property in writing.
What should rental listings avoid?
Any preference based on protected grounds under human rights law.
How should property managers handle tenant reviews?
Reply professionally, fix what can be fixed and never disclose personal information.
How much search demand is there for property management?
In our October 2026 data, property management drew about 8,100 searches a month in Canada.
What content works for property management SEO?
Landlord guides, condo board guides and neighbourhood pages, kept current.
Do virtual tours help rentals?
Yes. They help fill units faster and reduce wasted showings.
Who refers owners to property managers?
Realtors, lawyers, mortgage brokers, accountants and investor groups.
What do owners want from reporting?
An owner portal, regular financial statements and clear maintenance updates.
