North American Private Accommodations (NAPA) is a temporary housing company that provides furnished accommodation options for individuals seeking a home away from home in Mississauga, Ontario.
They reached out to CANADA CREATE to revamp their website, create a more modern and professional brand identity, and increase their online visibility through SEO.
CUSTOM WEBSITE DESIGN
We started by analyzing their existing website and identifying areas that needed improvement. We then developed a new website for NAPA that featured an intuitive user interface, a responsive design for optimal viewing on all devices, and an online booking system that allowed users to easily search for and book their desired accommodations. The booking system was designed to be user-friendly, with clear and concise information and a streamlined checkout process.
Branding
To strengthen NAPA’s brand identity, we developed a new logo and brand colour palette that were consistent with their values and image. The logo was designed to be simple yet memorable, incorporating the company’s name and a graphic element that represented their focus on temporary housing.
SEO
To increase NAPA’s online visibility, we conducted extensive keyword research and developed a comprehensive SEO strategy. This included optimizing their website for relevant keywords, creating high-quality content, and building backlinks to improve their domain authority. We also implemented local SEO tactics to help NAPA appear in local search results for Mississauga-based queries.
