Things to Make and Sell Online in 2026: 40 Ideas, Costs and Where to Sell

The best things to make and sell online in 2026 are products with low material costs, a clear buyer, and something that sets yours apart: candles, jewellery, prints, stickers, pet accessories, knitted and crocheted goods, and digital products such as printables and templates. This guide lists 40 ideas grouped by type, explains what each one costs to start, shows how to price handmade work so it actually pays, covers the Canadian rules that apply to common products, and compares where to sell.

Quick picks: the best ideas by situation

Handmade products to make and sell

1. Candles: soy or coconut wax in jars or tins. Scent, vessel and label design are what set them apart.
2. Jewellery: beaded, wire, polymer clay or metal stamped pieces. Light to ship and easy to photograph.
3. Crochet and knitted goods: hats, scarves, bags, plush toys and baby blankets.
4. Handmade soap: cold process or melt and pour bars with natural colours.
5. Bath products: bath bombs, salts and scrubs, often sold in gift sets.
6. Pottery and ceramics: mugs, planters, ring dishes and vases. Higher startup cost if you need a kiln.
7. Woodwork: cutting boards, signs, shelves, coasters and toys.
8. Resin art: trays, coasters, bookmarks and keychains.
9. Macramé and fibre art: wall hangings, plant hangers and keychains.
10. Embroidery: hoop art, patches and custom pet or house portraits.
11. Leather goods: wallets, card holders, key fobs and journal covers.
12. Sewn accessories: scrunchies, tote bags, pouches and reusable bags.
13. Pet accessories: collars, bandanas, beds and toys.
14. Personalized gifts: name signs, engraved items and custom family prints.
15. Greeting cards and stationery: illustrated cards, notebooks and stickers.
16. Home decor: wreaths, cushions, dried flower arrangements and wall art.
17. Baked goods and treats: cookies, dog treats and preserves, subject to local food rules covered below.
18. Plants and propagations: succulents, cuttings and terrariums, usually sold locally.

Art and design products

19. Art prints: giclée or high quality prints of your illustrations and paintings.
20. Stickers: vinyl and holographic stickers, cheap to make and ship in an envelope.
21. Enamel pins: made by a manufacturer from your design, sold in small runs.
22. Custom portraits: pets, couples and homes, painted or drawn digitally.
23. Photography prints: landscapes, local cityscapes and wildlife.
24. Calendars and planners: printed or digital, sold seasonally.

Print on demand products

With print on demand, you upload a design and a supplier prints and ships each item only when it sells. Margins are thinner than handmade, but there is no inventory risk.

25. T-shirts and hoodies
26. Mugs and tumblers
27. Posters and canvas prints
28. Phone cases
29. Tote bags
30. Hats and embroidered apparel

Digital products to make and sell

Digital products are made once and sold again and again with no shipping. Our guide to the best platforms to sell digital products compares where to host and deliver them.

31. Printables: planners, checklists, wall art and colouring pages.
32. Templates: social media templates, resumes, invoices and presentation decks.
33. Spreadsheets: budget trackers, business dashboards and meal planners.
34. Photo presets and LUTs: editing presets for photographers and video creators.
35. Fonts and graphics: fonts, icon sets, clip art and illustrations.
36. Sewing, knitting and crochet patterns: sell your designs to other makers.
37. Ebooks and guides: how-to guides, recipes and niche expertise.
38. Online courses and workshops: video lessons on a skill you know well.
39. Music and sound effects: beats, loops and royalty-free tracks.
40. Stock photos and video: licensed for others to use in their content.

How to choose what to make

A good product to sell online passes four tests:

• Demand: people already search for it and buy it. Check marketplace search suggestions and best-seller lists.
• Difference: you can make a version that stands out in style, quality, personalization or niche.
• Margin: the price buyers accept covers materials, your time, fees and shipping with profit left over.
• Shipping: it is light, small and hard to break. Heavy or fragile items work better sold locally.

Start with one product line and a few variations rather than 30 different items. A focused shop is easier to photograph, describe and promote.

How to price handmade products

Underpricing is the most common reason craft businesses fail. A simple formula:

1. Materials: the cost of everything that goes into one item, including packaging.
2. Labour: your hours per item multiplied by an hourly rate you would accept.
3. Overhead: a share of tools, equipment, software and studio costs.
4. Base cost: materials plus labour plus overhead.
5. Wholesale price: roughly base cost multiplied by 2, so you can sell to shops later.
6. Retail price: roughly wholesale multiplied by 2.

Then check that marketplace fees, payment processing and shipping still leave a profit at that retail price. If the number looks too high for the market, reduce your time per item or change the product, rather than working for less than minimum wage.

Canadian rules for common handmade products

Selling from Canada brings a few rules that new makers often miss:

• Cosmetics, soap and bath products: products sold as cosmetics must meet Health Canada’s Cosmetic Regulations, including ingredient labelling, and you must notify Health Canada through a Cosmetic Notification Form within 10 days of first selling a product.
• Textiles and clothing: the Textile Labelling Act generally requires fibre content and dealer identity labels on consumer textile items.
• Children’s products and toys: items for children must meet safety rules under the Canada Consumer Product Safety Act, including limits on small parts and certain chemicals.
• Food: selling homemade food usually needs approval from your local public health unit, and rules differ by province and municipality.
• Sales tax: once taxable sales pass $30,000 over four consecutive calendar quarters, you must register for GST/HST.

Check the current rules for your specific product with the relevant agency before you launch.

Where to sell what you make

Many makers start on a marketplace to find their first buyers, then add their own store as repeat customers grow. Our comparison of Etsy alternatives covers the other marketplaces in detail.

Launch checklist

• Pick one product line and make five to ten finished samples.
• Calculate your price with the formula above.
• Take clear photos on a plain background, plus at least one lifestyle photo.
• Write titles that describe what the buyer searches for, not just a product name.
• Set shipping rates and test-pack one order to check weight and size.
• Write your shipping, returns and custom order policies.
• Check the Canadian rules for your product type.
• Open your shop and tell your existing network.
• Collect email addresses from the first sale onward.

Common mistakes

• Too many products at once: a scattered shop confuses buyers and splits your effort.
• Leaving out your time: pricing only for materials makes the business unsustainable.
• Weak photos: online buyers judge quality from images alone.
• Ignoring shipping costs: heavy items can wipe out the margin.
• Relying on one marketplace: a policy or fee change can cut sales overnight, so build an email list and your own store over time.

Bottom line

The things that sell best online in 2026 combine low costs, a clear buyer and a personal difference: candles, jewellery, prints, stickers, pet products and digital downloads lead the list. Price for your time, check the rules for your product, start on a marketplace and grow into your own store. When you are ready for a store of your own, our e-commerce website team builds online shops for makers and small brands across Canada and the US.