New home and condo projects have some of the largest marketing budgets in real estate, and some of the strictest rules. Buyers commit to a home that often does not exist yet, so visualization, trust and accurate disclosure decide sales. “Home builders” draws about 4,400 searches a month in Canada, “new homes” about 1,900 and “pre construction condos” about 320, with most project demand coming through branded and neighbourhood searches. This guide covers how builders and developers market projects in Canada.
Know the rules in Ontario
- New home builders and vendors must be licensed by the Home Construction Regulatory Authority (HCRA), and new homes are covered by the warranty program administered by Tarion.
- Buyers of new condominium units in Ontario receive a disclosure statement and have a cooling off period after signing.
- Advertising must be accurate: renderings, square footage, prices, incentives and completion dates must not mislead, under the Competition Act and provincial consumer law.
- Show your HCRA licence and the Tarion registration information where required, and check HCRA guidance on advertising.
Help buyers see the home
| Tool | Use |
|---|---|
| 3D renderings | Exteriors, amenities and interiors before construction |
| Virtual tours and model suites | Let buyers walk through floor plans |
| Drone footage | Site context, views and neighbourhood |
| Interactive site plans | Lot or unit availability and pricing |
We market agents, teams and brokerages across search, social and email.
Label renderings as artist’s concepts and keep them faithful to what will be built. See our 3D rendering and virtual tours and architectural rendering.
The project marketing timeline
- Prelaunch: project landing page, registration list, broker previews and neighbourhood content.
- Launch: event or VIP release, paid search and social, broker incentives disclosed accurately.
- Sales phase: unit availability updates, construction progress content, retargeting registrants with consent.
- Occupancy: homeowner onboarding, reviews and referral programs for the next project.
Registrations and follow up
Registration lists are the core asset. Capture consent under CASL, segment by unit type and budget, and follow up quickly with sales staff. A CRM that tracks each registrant from first visit to purchase shows which channels sell units.
Realtor and broker co operation
Many new home sales involve cooperating brokers. Give them a broker portal with floor plans, pricing, commission terms and marketing assets, and keep them updated.
Search and ads
Paid search on project names, neighbourhoods and “new homes [city]” captures active buyers. Social ads with renderings and videos build registrations. Housing ads on Meta are a special ad category with restricted targeting.
See our real estate marketing, virtual staging and real estate lead generation services.
Frequently asked questions
Who licenses new home builders in Ontario?
The Home Construction Regulatory Authority licenses builders and vendors, and Tarion administers the new home warranty program.
Do condo buyers in Ontario have a cooling off period?
Buyers of new condominium units receive a disclosure statement and a cooling off period after signing.
Can builders use renderings in ads?
Yes, labelled as artist's concepts and faithful to what will be built.
How do developers build registration lists?
Project landing pages, broker previews and paid ads, with CASL consent captured.
What do cooperating brokers need?
A broker portal with floor plans, pricing, commission terms and marketing assets.
Are there targeting limits for housing ads?
Yes. Meta treats housing as a special ad category with restricted targeting.
What must builder ads avoid?
Misleading renderings, square footage, prices, incentives or completion dates.
How much search demand is there for home builders?
In our October 2026 data, home builders drew about 4,400 searches a month in Canada.
What helps buyers visualize pre construction homes?
3D renderings, virtual tours, model suites, drone footage and interactive site plans.
How do builders track which channels sell units?
A CRM that follows each registrant from first visit to purchase.
