“Pest control” draws about 14,800 searches a month in Canada and “pest control near me” another 14,800, at about US$6 per click. Most pest calls are urgent and a little embarrassing: bed bugs, mice, cockroaches or wasps at the door. Pest control companies that grow respond fast, show they are licensed, protect customers’ privacy and turn one treatment into a recurring plan. This guide covers how.
Licensing and product rules
In Ontario, structural pest control requires an exterminator licence under the Pesticides Act, and the province restricts pesticides used for cosmetic purposes on lawns and gardens. Other provinces have their own licensing. Show your licence on your website and quotes, and keep claims about products accurate, including “eco friendly” or “safe for pets” claims, which must be supportable under the Competition Act.
Pages by pest and property
| Pest pages | Property pages |
|---|---|
| Mice and rats | Houses |
| Bed bugs | Condos and apartments |
| Cockroaches | Restaurants and food businesses |
| Ants, wasps and hornets | Offices and retail |
| Wildlife exclusion such as raccoons and squirrels | Property management portfolios |
We combine search, ads and landing pages into lead generation programs measured on real enquiries.
Each page should explain signs, what treatment involves, preparation steps and follow up visits.
Respond fast and discreetly
- Tap to call and online booking on every page.
- Same day or next day service where you can deliver it.
- Unmarked vehicle options for sensitive situations, if you offer them.
- Answer every call, including after hours, or use an AI receptionist.
Recurring service is the business
Commercial clients such as restaurants and property managers need regular inspections and documentation for health inspections. Residential clients benefit from seasonal plans. Market these plans after every treatment and track renewals in a CRM.
Local SEO and reviews
Ask for reviews after successful treatments, but respect privacy: many customers prefer not to mention the pest. Reply to every review without details. Read the Google Business Profile guide.
Seasonality
Wasps and ants peak in summer, mice and rodents move indoors in fall, and bed bugs are year round. Shift ad budgets and content to match.
Google Ads and LSAs
At around US$6 per click, search ads are efficient. Separate campaigns by pest, use call ads and test Local Services Ads where pest control is eligible. See Local Services Ads in Canada.
See the home services marketing guide and our lead generation services.
Frequently asked questions
How do pest control companies get more customers?
Respond fast, show your licence, build pages by pest and property, and turn treatments into recurring plans.
Do pest control companies need a licence in Ontario?
Yes. Structural pest control requires an exterminator licence under the Pesticides Act.
Can pest control companies claim eco friendly treatments?
Only if the claim is accurate and supportable.
How much do pest control clicks cost in Canada?
In our October 2026 data, pest control averaged about US$6 per click.
Why are recurring plans important?
Commercial clients need regular service and documentation, and residential plans smooth seasonal demand.
How should pest control companies ask for reviews?
After successful treatments, while respecting customers' privacy about the pest.
When do pest calls peak?
Wasps and ants in summer, rodents in fall, and bed bugs year round.
Are Local Services Ads available for pest control?
In many areas. Check Google's eligibility tool.
What pages should a pest control website have?
Pages by pest and by property type, with signs, treatment and preparation steps.
Do unmarked vehicles help?
Some customers value discretion, so mention it if you offer it.
