“Roofing” draws about 14,800 searches a month in Canada and “roof replacement” about 1,300 at about US$9 per click, with “roofer near me” adding about 9,900. Roofing demand is driven by age, weather and insurance claims, and homeowners are wary after hearing about storm chasers. Roofers that grow show proof of quality, make inspections easy to book and follow up every estimate. This guide covers how.
Search demand
| Search | Monthly searches in Canada | Average CPC (USD) |
|---|---|---|
| roofing | 14,800 | 6.92 |
| roofer near me | 9,900 | 7.93 |
| roof repair near me | 3,600 | 11.56 |
| roof replacement | 1,300 | 8.55 |
We help roofers rank for the jobs they want in the areas they serve.
Proof that beats storm chasers
- A local address and years in business, shown consistently.
- Insurance and WSIB coverage where applicable, explained clearly.
- Manufacturer certifications you actually hold, with warranty details.
- Project galleries by neighbourhood with before and after photos taken with permission.
- Genuine reviews, requested after every job.
Make inspections easy
Most roofing jobs start with an inspection. Offer online booking, photo upload for leaks and a clear explanation of what the inspection includes. Drone inspections can show homeowners exactly what you found. See our drone photography.
Insurance claim work, handled carefully
After storms, many homeowners need help with insurance claims. Explain the process accurately, document damage honestly and never suggest exaggerating a claim or waiving deductibles, which can be insurance fraud. Avoid door to door sales tactics that mimic storm chasers.
Pages that rank
- Roof replacement, roof repair, leak repair, flat roofing, metal roofing, skylights and eavestroughs.
- City pages for each area you serve, with local projects.
- Guides: how long a roof lasts in your climate, repair or replace, shingle versus metal, financing.
Google Ads, LSAs and seasonality
- Raise budgets after storms and in spring and fall replacement seasons.
- Separate campaigns for repair and replacement.
- Local Services Ads for roofers where available. See Local Services Ads in Canada.
- Track signed contracts from your roofing CRM.
Follow up every estimate
Roof replacements are large decisions. Send the estimate fast, follow up within days and again over the following weeks, and offer financing information where accurate.
See our roofing marketing, roofing SEO and roofing leads services, and the home services marketing guide.
Frequently asked questions
How do roofing companies get more leads?
Show local proof and reviews, make inspections easy to book, build service and city pages, and run seasonal ads with fast estimate follow up.
How much search demand is there for roofers?
In our October 2026 data, roofing drew about 14,800 searches a month and roofer near me about 9,900 in Canada.
How can roofers stand out from storm chasers?
A local address, years in business, insurance, real certifications, local project galleries and genuine reviews.
Can roofers help with insurance claims?
Yes, by explaining the process and documenting damage honestly. Never suggest exaggerating claims or waiving deductibles.
When should roofers increase ad spend?
After storms and during spring and fall replacement seasons.
Are Local Services Ads good for roofers?
Often, where roofing is eligible in your area.
Do drone inspections help sell roofing jobs?
Yes. They show homeowners exactly what was found.
What content works for roofing SEO?
Roof lifespan, repair or replace guides, material comparisons and financing.
How should roofers follow up estimates?
Send the estimate fast and follow up within days and over the following weeks.
Should roofers show before and after photos?
Yes, with the homeowner's permission.
