Home services
Home services marketing for HVAC, roofing, plumbing and trades
Local SEO, Google Ads, lead generation, websites and CRM for HVAC, roofing, plumbing, landscaping and other home service companies.
Homeowners call one of the first companies they see on Google. We make sure that is you, then help your team answer, quote and follow up on every enquiry so more calls turn into booked jobs.
Get your home services marketing plan
Tell us your trade, service area and goals. A strategist replies with next steps within one business day.
By submitting, you agree that Canada Create™ may contact you about your request.
What strong home services marketing changes
More booked jobs
Calls and quote requests from your service area, tracked to the source.
Top of the map
A Google Business Profile and reviews that win local searches.
Busy all year
Campaigns and maintenance plans that smooth out seasonal dips.
Cost per job you can see
Spend tied to booked work, not just clicks.
What our home services marketing includes
Start with the full program or the channels your company needs.
- Local SEOGoogle Business Profile, categories, photos, reviews and service areas.
- Local Services AdsSetup, verification and lead management for eligible trades.
- Google AdsEmergency and high-value campaigns with call tracking.
- SEOService and area pages that rank all year.
- Lead generationExclusive enquiries from campaigns you own.
- Website designFast mobile sites with one-tap calls and online booking.
- CRM and follow-upInstant replies, estimate chasers and review requests.
- ReportingCalls, booked jobs and revenue by channel.
How home services marketing is priced
Scope depends on your trade, service area and how many crews you need to keep busy, so every program is quoted in writing after a discovery call.
SEO and local search
From CAD 1,500/month
Companies that want steady calls from search and maps
- Google Business Profile
- Service and area pages
- Review program
- Monthly reporting
Ads and lead generation
Quoted in writing
Companies that need booked jobs quickly
- Google Ads and Local Services Ads
- Landing pages
- Call tracking
- Lead handling
Websites and CRM
Quoted in writing
Companies rebuilding their systems
- Website design
- CRM configuration
- Instant reply and estimate follow-up
- Training
Ad spend and software licences are paid to the platform and shown separately from our fees.
Home services hub
Marketing for every home service trade
Executive summary: Home services marketing is a race to the phone. When a furnace fails or a roof leaks, the homeowner calls one of the first three companies they see on Google, and the one that answers wins the job. Canada Create™ has built websites, search programs and lead systems for businesses in Canada and the United States since 2008. This hub brings together our marketing, lead generation, websites and CRM for HVAC, roofing, plumbing, landscaping, garage door, cleaning and moving companies.
Home services marketing by trade
Each page below covers one trade in depth: how homeowners and property managers search, which channels bring in profitable jobs, and how we track calls and booked work.
How homeowners choose a contractor
Most home service jobs start with a short, urgent search on a phone: furnace repair, emergency plumber, roof leak repair, garage door off track. The homeowner scans the map results, glances at star ratings and calls. Larger projects such as a new roof, a heat pump or a landscaping project take longer: people compare three quotes, read reviews, look at photos of past work and check licences and insurance. Your marketing has to win both: fast visibility and a one-tap call for urgent jobs, and proof and clear quoting for planned ones.
The channels that fill the schedule
Local SEO and your Google Business Profile decide the map results, which drive most calls for urgent jobs. Google Local Services Ads place a Google Guaranteed badge at the very top for eligible trades and charge per lead. Google Ads capture high-value searches such as furnace replacement or roof replacement, with call tracking so every dollar is tied to booked jobs. SEO builds service and area pages that rank all year, and lead generation programs deliver exclusive enquiries from campaigns you own. SEO starts from CAD 1,500/month; every other service is quoted in writing.
Planning around the seasons
Home services demand moves with the weather. Furnace calls rise with the first cold nights, air conditioning and heat pump work peaks in late spring, roofing runs from spring to late fall, landscaping books up in March and April, and snow removal contracts are signed before the first storm. We shift budget and content ahead of each peak, fill quiet months with maintenance plans and tune-ups, and keep your best technicians on the most profitable jobs.
CRM, dispatch and follow-up
Most lost revenue in the trades is a missed call or a quote nobody followed up. A CRM configured for your trade answers every enquiry with an instant text, routes jobs to the right crew, chases open estimates, books maintenance visits and asks happy customers for a Google review. We configure CS+, our own CRM, or connect your existing field service software, and tie it to your website, call tracking and ads so you can see revenue by channel.
Related services
Home service companies usually combine this work with local SEO, Local Services Ads, Google Ads management and website design. Builders and renovators will find our construction programs on the construction marketing page.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, so your next stage of growth starts now.
How a home services program starts
Four stages, each with a sign-off, so campaigns match your crews, service area and margins.
- Discovery Week 1
We learn your trade, service area, crews, best jobs and current results.
- Plan and quote Week 1 to 2
A written plan with channels, budget split, tracking and a fee in writing.
- Build and launch Week 2 to 5
Profile, pages, campaigns and call tracking built and tested with you.
- Season by season Ongoing
Monthly reporting on calls and booked jobs, with budget shifted ahead of each peak.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation, scoped and priced in writing.
Why home service companies choose Canada Create™
Since 2008
More than 18 years building websites, search programs and lead systems for businesses in Canada and the United States.
BBB Accredited, A+
A BBB Accredited Business with an A+ rating and zero complaints.
Industry research first
We study how your clients search and what your rules allow before we build anything.
Marketing and CRM in one team
The people who build your website and ads also connect them to your CRM, so lead source data is complete.
24/7 sales and support
Call +1 (800) 808-9235 any time.
Quoted in writing
Every fee is confirmed in writing before work starts. Get a proposal in one business day.
Home services marketing questions
Which home service companies do you work with?
HVAC, roofing, plumbing, landscaping and lawn care, garage door, commercial cleaning and moving companies, plus related trades across Canada and the United States.
What is the fastest way to get more calls?
Google Ads and Local Services Ads can produce calls soon after launch, while local SEO and your Google Business Profile build steady calls over the following months. Most companies run both.
Are Local Services Ads available in Canada?
Yes, for many home service categories. Google screens the business, and eligible companies show a Google Guaranteed badge and pay per lead. We handle setup, verification and lead disputes.
Do you sell shared leads?
No. Our lead generation programs run campaigns in your name, so every enquiry is yours alone.
How do you handle seasonal demand?
We plan budget and content ahead of each peak, such as furnaces in the fall and air conditioning in spring, and use maintenance plans and off-season offers to keep crews busy in quieter months.
Can you connect marketing to our CRM or field service software?
Yes. We configure CS+ or connect your existing software so every call and form arrives with its source, estimates are followed up and review requests go out after each job.
What does home services marketing cost?
SEO starts from CAD 1,500/month. Ads, lead generation, websites and CRM work are quoted in writing after a discovery call, and ad spend is always separate. You receive a proposal within one business day.
Do you work outside the Greater Toronto Area?
Yes. We work with home service companies across Canada and the United States.


The next emergency call goes to the first company on the map
A short discovery call shows where you appear today, where competitors take your calls and what to fix first.

