Orthodontist marketing
Orthodontic marketing
Orthodontic digital marketing that grows consultations and starts from parents, adults and referring dentists.
SEO, Google Ads, social media, websites and consultation follow up, written to your dental college's advertising rules.
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What orthodontic marketing changes
More new patient consultations
Parents and adults who are ready to talk about treatment, booked straight into your schedule.
Higher consultation to start rate
Clear options, costs and follow up that help undecided families say yes.
Stronger referral relationships
A referral path and updates that keep general dentists sending patients.
Clear cost per start
Consultations and starts tracked to the channel that produced them.
What orthodontic practice marketing includes
One team runs every part, written to your college's advertising standard.
- Orthodontist SEOTreatment, age group and location pages that match real searches.
- Google Ads for orthodonticsSeparate campaigns for children and adults with tight negatives.
- Google Business ProfileCategories, treatments, photos and an honest review process per location.
- Practice websiteTreatment pages, costs explained and easy consultation requests.
- Social mediaTeam, office and patient milestone content with written consent.
- Referral dentist programReferral page, updates and newsletters for referring offices.
- Consultation follow upCRM reminders and permission based messages for undecided families.
- Privacy safe trackingBookings measured with no health details sent to any platform.
Orthodontic marketing pricing
Setup, monthly management and ad spend are separate, so you always see where the money goes.
Orthodontic SEO
From CAD 1,500/month
Practices building steady consultations from search
- Treatment and location pages
- Google Business Profile
- Review process
- Monthly reporting
Paid search and social
Quoted in writing
Practices with open consultation slots
- Google Ads build and management
- Social ads
- Landing pages
- Consultation tracking
Multi location program
Quoted in writing
Groups adding locations or doctors
- Website rebuild
- SEO and paid search
- Referral dentist program
- CRM follow up
Every program is quoted in writing. Ad spend is paid directly to the platforms.
Orthodontic practice marketing
How orthodontic marketing works
Canada Create™ provides orthodontic marketing for orthodontic practices and multi location orthodontic groups across Canada. We help you grow new patient consultations and starts from the two audiences that matter most: parents looking for care for their children and teens, and adults who want straighter teeth with braces or clear aligners. Search, Google Ads, social media, your website, referral dentist relationships and your consultation follow up run as one program, written to your college’s advertising standards.
Orthodontics is a considered, often family decision. Treatment runs for months or years, involves a meaningful investment and usually starts with a free or low cost consultation. Practices that grow steadily make that first step easy, explain options and costs clearly and follow up warmly with families who are still deciding.
How orthodontic patients choose a practice
Most new patients arrive through one of four doors: a referral from their family dentist, a recommendation from a friend, a Google search (“orthodontist near me”, “braces for kids”, “clear aligners for adults”) or social media. Each door needs attention:
- Referring dentists want a practice that communicates promptly, sends patients back for regular care and makes referral easy.
- Parents want reassurance, clear explanations of timing (many orthodontists recommend a first check around age 7), payment options and convenient appointment times around school.
- Adults care about discreet options, the number of visits, total cost and whether treatment fits their work and social life.
- Everyone reads reviews, looks at the office and the team and checks whether you take their insurance and offer payment plans.
Advertising rules for orthodontic practices
Dentistry is regulated, and advertising standards apply to websites, profiles, ads and social media. In Ontario, the Royal College of Dental Surgeons of Ontario allows the word “specialist” only for dentists certified in a recognized specialty, and orthodontics and dentofacial orthopaedics is one of those specialties. Orthodontists who are certified specialists can say so; general dentists who offer clear aligners or braces should describe their services without implying they are orthodontists. Before and after photos must be genuine, typical, consented to in writing and not misleading. Claims of superiority and promised results are not allowed. Check your college’s current standard, since rules differ by province; this is general information, not regulatory advice.
Clear aligner brand names are trademarks. Only use a brand name if your practice is an authorized provider, and describe the treatment generically everywhere else.
A website that books consultations
We build orthodontic practice websites around the questions families ask: what is the right age for a first visit, what are the options (metal braces, clear braces, clear aligners, early interceptive treatment), how long does treatment take, what does it cost and how does insurance work. Each treatment gets a clear page, a page for children and teens speaks to parents, and a page for adults speaks to adults. Online consultation requests, click to call, location and parking details and a smooth mobile experience turn interest into booked visits. See our clinic website design page for more on the build.
Orthodontist SEO and Google Business Profile
Local search drives a large share of new orthodontic patients. We optimize each location’s Google Business Profile with the correct categories, treatments, hours, photos of the office and team and a steady, honest review process. Treatment and location pages target the way people search, from “braces cost” to “clear aligners or braces”. Over time, helpful articles on topics such as first visits, retainers and adult treatment build authority. If you also run a general dental practice, see our dental marketing page; orthodontic marketing needs its own pages, messages and tracking.
Google Ads for orthodontists
Orthodontic digital marketing often includes paid search for high intent queries such as “orthodontist” plus a neighbourhood, “braces for kids” and “clear aligners consultation”. We separate campaigns for children and adults, exclude job seekers, students and DIY aligner searches, and send each ad to a page that matches it. Every consultation request and call is tracked so you can see the cost per consultation and, with your practice software, the cost per start. See our dental Google Ads page for more detail on healthcare ad rules.
Social media for orthodontic practices
Orthodontics suits social media. Team introductions, office tours, what to expect at a first visit, tips for wearing elastics and celebrating debond days (with written permission from the patient, and from a parent for minors) all build familiarity in your community. Marketing to children is directed at parents, and in Quebec commercial advertising directed at children under 13 is restricted. We plan content your team can sustain and run targeted social ads where they make sense.
Referral dentist marketing
For many practices, general dentists remain the largest referral source. We help you build a referring doctor page with an easy referral form, a simple update process after each consultation and start, and a periodic newsletter for referrers with clinical updates and practice news. Referral tracking shows which offices send patients and which relationships need attention.
From consultation to start
Many families leave a consultation undecided. A clear treatment summary, a written estimate, an explanation of insurance and payment plans and a friendly follow up a few days later make the difference. We set up consultation follow up in a CRM with reminders for your treatment coordinator and permission based email or text that complies with CASL. Health details stay in your practice management system, never in analytics or ad platforms.
What orthodontic marketing costs
Costs come in three parts: setup (website or pages, tracking, profiles), monthly management (SEO, content and ad management; SEO starts from CAD 1,500 a month) and ad spend, paid directly to Google or Meta. A single location practice and a multi location group have very different needs, so every program is quoted in writing after a free review.
Related guides: getting more dental patients and dental website enquiry checklist.
How to choose an orthodontic marketing partner
- Do you know your dental college’s advertising standard, including the specialist rule?
- Will you report consultations and starts, not just clicks?
- How will you handle before and after photos, consent and minors?
- Who owns the accounts? (Your practice should own the website, profiles, ad accounts and data.)
- Will the content be written for my practice and approved by me?
Request a free marketing review and receive a proposal in one business day.
Talk to a strategist
Ready when you are!
Get a proposal in one business day.
Tell us your goals, budget and timeline. You get a plan, a price and a named strategist, so your next stage of growth starts now.
How an orthodontic marketing program starts
A clear sequence, so early consultations pay for the slower work.
- Free review Week 1
Website, profiles, ads and referrals assessed.
- Audiences and offers Week 2
Children, teens and adults prioritized.
- Tracking and CRM Weeks 2 to 4
Consultations and starts tracked.
- Pages and profiles Weeks 3 to 8
Treatment and location pages built.
- Campaigns Months 2 to 6
Search, social and referral outreach launched.
- Report and refine Monthly
Budget moved to starts.
What clients say on Google
Reviews pulled live from our Google Business Profile.
Free review
Not sure where to start? Send us what you have.
Share your current site, campaign or brief. A strategist reviews it and replies within one business day with a written recommendation, scoped and priced in writing.
Why orthodontists choose Canada Create™
One accountable team
SEO, ads, website and follow up run together.
College rules built in
Specialist wording, consent and claims handled correctly.
Your approval first
You approve every page, post and ad.
Honest proof only
Only genuine photos and verifiable facts.
Quoted in writing
Fees in writing, ad spend paid to platforms directly.
24/7 toll free line
+1 (800) 808-9235 for sales and support.
Since 2008
18+ years across Canada and the United States.
BBB A+, zero complaints
Accredited by the Better Business Bureau.
Orthodontic marketing questions
How do orthodontists get more new patients?
Through referring dentists, a strong local search presence, clear treatment pages, targeted Google Ads, social media that shows the team and office, and careful follow up after each consultation.
Can a general dentist advertise orthodontics?
A general dentist can describe the orthodontic services they provide, but should not use the word specialist or imply they are an orthodontist unless certified in that specialty. Check your college's advertising standard.
Can we show before and after photos?
Usually yes, if the photos are genuine, typical, not misleading and used with written consent, including a parent's consent for minors. Check your college's current rules.
Should we market to parents or teens?
Direct marketing for children's treatment to parents. In Quebec, commercial advertising directed at children under 13 is restricted.
Is Google Ads worth it for orthodontists?
For high intent searches with clear tracking, often yes. Separate campaigns for children and adults, strong negatives and matching landing pages keep the cost per consultation in check.
How do we improve our consultation to start rate?
Give every family a clear treatment summary, a written estimate and an explanation of insurance and payment options, then follow up warmly within a few days.
Can we use clear aligner brand names in ads?
Only if your practice is an authorized provider of that brand. Otherwise describe the treatment generically as clear aligners.
How long does orthodontic SEO take?
Profile improvements can help within weeks; treatment and location pages usually take several months to build steady rankings.
Who owns the accounts?
Your practice does: website, profiles, ad accounts and data.
Not sure where to start?
Get a free marketing review and a written plan for your orthodontic practice.
