“Moving company” draws about 18,100 searches a month in Canada and “movers” about 12,100, both at about US$11 to US$12 per click. Moving customers are nervous: they are trusting strangers with everything they own, and stories about rogue movers holding belongings for extra payment make them cautious. Movers that grow make quoting easy, prove they are legitimate and plan their marketing around the peak season. This guide covers how.
Trust comes first
- Show your real business name, address and phone number consistently everywhere.
- Show proof of insurance and valuation coverage options, explained in plain language.
- Explain how your estimates work: binding, non binding or hourly, and what can change the price.
- Show memberships you actually hold, such as a national movers’ association, and your licence where your province or city requires one.
- Collect and reply to reviews on Google.
Advertised rates must reflect what customers will really pay, including mandatory fees such as fuel or truck charges, to stay clear of misleading pricing under the Competition Act.
Make quoting effortless
| Quote option | Best for |
|---|---|
| Online form with move size, dates and addresses | Quick residential moves |
| Video walkthrough estimate | Larger homes, without a site visit |
| In home estimate | Large, complex or long distance moves |
| Phone quote | Customers who prefer to talk |
We combine search, ads and landing pages into lead generation programs measured on real enquiries.
Respond within the hour during business hours. Most people request several quotes at once.
Pages that match how people search
- Local moves, long distance moves and moves between provinces.
- Apartment and condo moves, with elevator booking guidance.
- Office and commercial moves. See our commercial moving leads.
- Packing, storage and specialty items such as pianos.
- City pages for every area you serve, with real local detail.
Plan for peak season
Moving demand in Canada peaks in summer and at month end, with July 1 a particularly busy date in Quebec. Raise ad budgets and staff capacity ahead of the peak, push off peak discounts in winter accurately and start booking peak dates early.
Google Ads and Local Services Ads
- Separate campaigns for local, long distance and commercial moves.
- Negative keywords for truck rental, boxes only and jobs.
- Track booked moves, not quote requests alone.
- Test Local Services Ads where movers are eligible. See Local Services Ads in Canada.
Partnerships
Realtors, property managers, condo concierges, storage facilities and corporate relocation teams refer moves. Build relationships with fast quotes and reliable service.
See the home services marketing guide and our lead generation services.
Frequently asked questions
How do moving companies get more customers?
Prove legitimacy, make quoting effortless, respond within the hour and plan marketing around peak season.
How much search demand is there for movers in Canada?
In our October 2026 data, moving company drew about 18,100 searches a month and movers about 12,100.
What builds trust for movers?
A consistent real business name and address, insurance and valuation options, clear estimate policies and genuine reviews.
Should movers advertise hourly rates?
Only if the rates reflect what customers will really pay, including mandatory fees.
When is moving peak season in Canada?
Summer and month end, with July 1 especially busy in Quebec.
Do video estimates work for movers?
Yes, especially for larger homes without a site visit.
Who refers moving jobs?
Realtors, property managers, condo concierges, storage facilities and relocation teams.
Are Local Services Ads available for movers?
Movers are eligible in many areas. Check Google's eligibility tool.
How fast should movers respond to quote requests?
Within the hour during business hours.
What should moving ads exclude?
Truck rental, boxes only and job searches, unless you serve them.
