Renovation and window projects are some of the most valuable jobs a homeowner buys, and the search data shows it. “Window replacement” averages about US$24 per click in Canada, “basement renovation” about US$20 and “window installation” about US$20. Homeowners take weeks to decide, collect several quotes and judge contractors on proof: finished work, reviews, warranties and how professional the quoting process feels. This guide shows how renovation and window companies win more of those projects.
Search demand and cost
| Search | Monthly searches in Canada | Average CPC (USD) |
|---|---|---|
| window replacement | 9,900 | 24.33 |
| general contractor | 8,100 | 7.61 |
| window installation | 5,400 | 19.90 |
| kitchen renovation | 5,400 | 8.13 |
| basement renovation | 2,900 | 20.16 |
| renovation contractors | 1,900 | 13.10 |
| kitchen remodel | 1,900 | 6.40 |
We market contractors, builders and renovation companies across search, ads and websites.
Show the work, project by project
Project galleries sell renovations better than any headline. Build a case study for each strong project:
- Before, during and after photos, taken with the homeowner’s permission.
- The problem, the plan, the materials and how long it took.
- The neighbourhood or city, which also helps local SEO.
- A short quote from the homeowner, if they agree and it is genuine.
Avoid stock photos of renovations you did not do. Homeowners notice, and it undermines trust.
Pages that match how homeowners search
- One page per service: basement finishing, basement underpinning, kitchens, bathrooms, additions, windows, doors.
- City pages for each area you work in, with local projects and details.
- A “how our process works” page from first call to final walkthrough.
- Financing options if you offer them, with accurate terms.
- Warranty pages that explain exactly what is covered.
- Rebate and incentive information, dated and checked, because programs change often.
Win reviews and the map pack
Ask for a review at the final walkthrough, when the homeowner is happiest. Reply to every review. Add new project photos to your Google Business Profile monthly. See our local citations guide.
Google Ads for high value jobs
- Separate campaigns for each project type, since basement, kitchen and window buyers behave differently.
- Target homeowners in neighbourhoods where your projects are profitable.
- Use lead forms that qualify: project type, timeline, budget range and postal code.
- Exclude DIY, jobs, materials and rental searches.
- Import signed contracts from your CRM so Google learns which leads become jobs.
Google Local Services Ads cover several renovation categories too. See Local Services Ads in Canada.
Turn quotes into signed contracts
| Step | What good looks like |
|---|---|
| First response | Same day call back with a booked site visit |
| Site visit | On time, professional, with a clear explanation of options |
| Quote | Detailed, branded, delivered fast, with scope and exclusions |
| Follow up | A planned sequence over two to three weeks |
| Decision | Easy online signing and deposit |
A construction CRM keeps this consistent across salespeople.
Referrals and repeat work
Past clients refer neighbours and come back for the next room. Keep in touch with a seasonal email, send a thank you for every referral and ask about the next project a year later. Realtors and interior designers are also strong referral partners.
Compliance points
Keep price, financing and warranty claims accurate and complete. Ontario’s consumer protection rules restrict certain door to door contracts for home products, so check the rules before running in home sales campaigns. Avoid claims like “best contractor” you cannot support.
See our construction marketing, construction leads, construction website design and SEO for contractors, or read the home services marketing guide.
Frequently asked questions
How do renovation contractors get more clients?
Show real project case studies, build service and city pages, collect reviews at the final walkthrough, run targeted Google Ads and follow up every quote.
Why are window replacement clicks so expensive?
Window projects are high value, so many companies bid. In our October 2026 data, window replacement averaged about US$24 per click in Canada.
Should contractors use stock photos?
Avoid stock photos of work you did not do. Real project photos build far more trust.
What should a renovation lead form ask?
Project type, timeline, budget range and postal code, so you can qualify leads quickly.
How fast should contractors respond to leads?
The same day, with a booked site visit if possible.
Do Local Services Ads work for renovation companies?
Several renovation categories are eligible in many areas. Check Google's eligibility tool.
How should contractors follow up on quotes?
With a planned sequence over two to three weeks, by phone and email.
Should renovation companies list rebates?
Yes, if accurate and dated. Rebate programs change often.
When should contractors ask for reviews?
At the final walkthrough, when the homeowner is happiest with the result.
Who refers renovation projects?
Past clients, neighbours, realtors and interior designers.
