Portfolio · Shoping & retailing

Ballroom Beauty Online Classified Website

Web design for a Shoping & retailing client, delivered by Canada Create.

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Industry
Shoping & retailing
Channels
  • Google Ads
Ballroom Beauty Online Classified Website project by Canada Create
Case study

Project overview

Ballroom Beauty is a leading **Canada-based** online marketplace for ballroom dresses. The company offers a range of high-quality ballroom dresses and accessories for dancers worldwide.

They wanted to create a custom website that would serve as a platform for ballroom dress sellers and buyers to connect and make transactions. They also wanted the website to be easy to use for both sellers and buyers, with a streamlined and intuitive interface that would facilitate transactions.

The work

What we delivered

Custom website design

Our team collaborated closely with Ballroom Beauty to create a custom website built around their needs. The website was designed with user experience in mind, featuring a sleek and modern design that was easy to navigate.

We built the website using custom code and integrated a classified ad system that allowed sellers to post their products for sale. The website also featured a search function that allowed buyers to easily find the products they were looking for. To ensure a smooth user experience, we optimized the website for mobile devices as well as desktop computers.

The website was designed with a secure payment system that allowed buyers to make purchases directly through the website. We also integrated a messaging system that allowed buyers and sellers to communicate directly with each other, facilitating a smooth transaction process.

To help Ballroom Beauty reach its target audience, we developed a digital marketing strategy that included social media marketing, search engine optimization, and email marketing. We created targeted ads on social media platforms like Facebook and Instagram to reach potential customers who were interested in ballroom dancing.

We also optimized the website for search engines by incorporating relevant keywords into the website’s content and meta tags. This helped the website rank higher in search engine results pages and attract more organic traffic.

Lastly, we developed an email marketing campaign that targeted existing customers and potential leads. We created email newsletters that showcased new products and promotions, which helped increase customer engagement and drive sales.

Logo design & branding

To further enhance Ballroom Beauty’s brand image, we also provided logo design and branding services. Our team worked closely with the client to understand their brand identity and create a logo that reflected their vision. We developed a logo with an elegant and sophisticated font and incorporated a ballroom dancer silhouette to emphasize the company’s focus on ballroom dresses.

Guidance

Online advertising for a marketplace website

A classified or marketplace site has two audiences to advertise to: sellers who list items and buyers who browse them. Online advertising for this kind of site works better when each side gets its own campaigns, because the message, the landing page and the action you want are different.

  • Seller campaigns: search and social ads aimed at people who own what the marketplace lists, sending them to a page that explains how listing works and what it involves.
  • Buyer campaigns: search ads on the item types, styles and sizes people look for, landing on filtered category pages rather than the home page.
  • Social ads by interest: Facebook and Instagram audiences built around the hobby or community the marketplace serves, with real listing photos as the creative.
  • Retargeting: reminders for visitors who viewed listings, or started a listing and did not finish it.

A new marketplace usually needs supply before demand, so seller campaigns often come first. Track listings created and messages sent between buyers and sellers, not only clicks and visits. Our paid media and Google Ads pages explain how we plan and manage campaigns like these.

Google reviews

What our clients say about us

EXCELLENT
Based on 109 reviews
Review us on Google
Maryam Neshati 2 weeks ago
Exceptional service! Creative, professional, and results-driven. Highly recommend! They did our email marketing and Google workspace setup migration as well as Hosting for over 7 years now.
Kia 2 weeks ago
I’ve used Canada Create services for my business (Venus Bakery) and I am absolutely amazed by the level of professionalism and customer service. They are the best!
Sanaz Gholami 2 weeks ago
We had a great experience working with Canada Create Advertising Company on our Google Ads and marketing for the travel industry. They understood our business and helped us reach the right audience through well-managed campaigns. The team was easy to work with, professional, and always helpful.

We also had a good experience with their YouTube ads. They helped us promote our travel products and get more visibility for our brand. Overall, we’re happy with their work and would definitely recommend them to other businesses looking for marketing support
If you’re looking for fast, reliable, professional service, Canada Create is the place! Quality service! Exceptional customer service! Amazing people! I’m so happy that I found them