Dean Jackson is a Toronto artist and furniture maker with a fresh take on interactive sculpture. His artwork generates an emotional response through intricate workmanship, nostalgic references to mechanical achievements, and a profound element of surprise. Whether sculpture or furniture, Jackson treats each project as an artistic journey that ends with a beautifully crafted and desirable object.
Dean Jackson creates elegant, custom furniture that calls for luxury branding. The new website’s main objectives are to showcase the beauty and exquisite detail of his works, convey his luxury branding consistently throughout his website and content, and provide characterizing information to increase the value of his process and products. These effective tactics would serve to increase Dean Jackson Designs’ online presence, customer interactions, and conversion rates while attracting clientele and inspiring referrals among his best customers.
PHOTO & VIDEO PRODUCTION
Our goal was to create a branding video that not only showcased the beauty of his work but also captured the essence of his story and artistic vision. Through a series of interviews and footage of his workshop, we were able to craft a compelling video that highlighted the passion and creativity behind his unique designs. The video also included stunning visuals of his finished pieces, highlighting their intricate details and fine craftsmanship. By combining the artist’s story with visuals of his work, we were able to create a powerful and memorable video that not only showcased his talent but also helped to establish his brand in the luxury furniture market.
CUSTOM WEBSITE DEVELOPMENT
Our team worked closely with the artist to understand his vision and ensure that the website accurately reflected his brand and style.
We designed a website that was both visually stunning and easy to navigate, with high-quality images of his pieces and detailed information about their materials, construction, and design. The website was designed to provide a seamless user experience, with intuitive navigation and a clean, modern layout that emphasized the beauty and luxury of the artist’s creations.
In addition to showcasing the artist’s work, we also included a detailed About section that provided insights into his creative process, inspiration, and design philosophy. We also created a section for news and updates, where the artist could share the latest developments and upcoming projects with his audience.
Dean Jackson’s digital presence saw measurable growth following the launch. The new website and branded media helped increase visibility, engagement, and inbound inquiries, while reinforcing the luxury positioning of his work.
