Digital marketing agency in Montreal

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Canada Create™ is a digital marketing agency in Montreal for businesses that want a plan they can read: our office is at 126 Willowdale Avenue in Toronto, and we plan and run SEO, Google Ads, websites, social media, email and lead follow-up for Montreal businesses. If you are comparing agencies, the useful questions are which languages your customers use, which channels bring real enquiries, and who is accountable for the numbers each month. This page explains how we approach those questions for Montreal.

Contents

• Who you are trying to reach in Montreal
• Choosing the channel mix
• Paid search and social in two languages
• Planning around the Montreal year
• Rules to plan around in Quebec
• Websites and landing pages
• Reviews and reputation
• Following up the enquiry
• Working with Montreal
• What a digital marketing plan costs
• Choosing a digital marketing agency
• Next step

Who you are trying to reach in Montreal

Marketing here starts with a decision that Toronto agencies rarely face: which language, or which two languages, your customers expect to be spoken to in. A family-owned restaurant in Rosemont, a clinic in Côte-des-Neiges, a software studio in Mile End and a supplier in Ville-Saint-Laurent do not share an audience, and a single English campaign would reach only part of any of them.

Where the customers are

The island of Montreal holds the densest part of the market, with Laval to the north and Longueuil, Brossard and the South Shore across the bridges. The West Island has its own shopping and commuting habits. Downtown and Old Montreal draw visitors and office workers, while the boroughs hold the daily trade of residents. A campaign for a plumber covering Laval and the island is built very differently from one for a boutique on Saint-Denis Street.

Who else is in the audience

• Students at McGill, Université de Montréal, Concordia, UQAM and ÉTS, many of them new to the city each September.
• Visitors and festival crowds, especially in summer.
• Buyers at aerospace, manufacturing and technology companies, who often research in English and buy in French, or the reverse.
• Newcomers to Quebec searching in the language they feel most comfortable with.

Choosing the channel mix

No business needs every channel at once. The right first move depends on how your customers decide and how fast they need an answer.

Search first for urgent and local needs

If people search when they need you, such as a dentist, locksmith, roofer or accountant, we start with your Google Business Profile and search engine optimization, with ads on top where the timing matters. Our SEO team covers this in more detail on the Montreal SEO page.

Social and email for repeat and considered purchases

Restaurants, studios, fitness and retail often win more from Instagram and Facebook, where Montreal’s food, design and event culture is very active, along with email to bring guests back. Email and text messages sent to customers fall under Canada’s anti-spam law (CASL), so consent and unsubscribe handling are built in from the start.

Business to business needs a longer path

Companies in aerospace, technology, film and professional services reach buyers through LinkedIn, specialized search terms and a website that explains capabilities clearly. The sales cycle is longer, so we track qualified enquiries, not just clicks.

Paid search and social in two languages

Google Ads in Montreal rewards careful language setup. A French campaign and an English campaign should run as separate campaigns with their own keywords, ads and landing pages, because the searches behave differently. A search for “agence de marketing numérique” does not carry the same intent, competition or cost as “digital marketing agency”, and mixing them hides which one is working.

We can set up and manage Google Ads and Local Services Ads where they are available to your type of business, with call tracking and form tracking so that you can see which ads produced enquiries. Ad spend is separate and paid to the platform directly. Our team works in French and English, with French-speaking team members, so the French ads and landing pages are written and reviewed with you. The result is a campaign that runs on your account, in your name, with budgets you control.

Location settings matter too. Targeting the whole island is not the same as targeting your four best boroughs, and the South Shore may justify its own budget.

Planning around the Montreal year

The calendar changes what customers want and when they want it. Cold winters lift demand for heating, snow clearing, tire changes and indoor entertainment. Spring is renovation and patio season. Summer brings festival crowds, including the Jazz Festival and Grand Prix weekend, and winter has its own events such as Montreal en Lumière. July 1 is moving day for many tenants, and the two week construction holiday in late July slows many trades.

We lay out the year with you in advance, set budgets to rise before each peak, and schedule new pages, ads and email campaigns to launch ahead of the season, not in the middle of it.

Rules to plan around in Quebec

Quebec’s Charter of the French Language, including the changes made by Bill 96, shapes how commercial websites and advertising are expected to treat French. Law 25 sets privacy expectations for how businesses collect and use personal information, including through forms, analytics and marketing tools. We plan campaigns, forms and tracking with these ideas in mind and expect you to confirm the details with your own lawyer.

Regulated professions such as clinics, dental offices, legal and financial firms follow the advertising rules of their professional order. This is a marketing observation, not legal advice.

Websites and landing pages

Ads and search only work if the page they send people to answers the question quickly. On a phone in the Metro or on a terrasse, a visitor wants your hours, your address, a button to call and a clear next step, in the language they searched in. A slow page, a missing phone number or a form that asks for too much costs enquiries before any marketing has a chance to work.

We review the pages that matter most for the campaign and fix what holds them back, or plan a rebuild when the site cannot carry the plan. A bilingual site needs matching page pairs, a visible language switch and the same contact details and offers in both. Our web design team builds sites for clients in every city we serve.

Reviews and reputation

Montreal customers read reviews before choosing a restaurant, clinic, contractor or studio, and they read them in both languages. A steady flow of honest reviews, replies written in the language of the reviewer and an accurate Business Profile do more for trust than most ads. We set up a request process that follows Google’s rules, never buy or invent reviews, and flag problems early. See our reputation management service for how this is handled.

Social media follows the same logic. Instagram and Facebook suit businesses with a visual product or a community, such as food, fashion, fitness, design and events. We plan a small, regular calendar that you can sustain, with posts in the language of your audience and tracking that shows which ones lead to calls, bookings or visits.

Following up the enquiry

A campaign pays only if the enquiry is answered. Missed calls, slow replies and forms that go nowhere waste ad budget. We connect calls, forms and bookings to a CRM, such as our own CS+ or the one you already use, and set reminders so that every enquiry is followed up. Our lead generation service and CRM service explain how this works.

For bilingual customers, the follow-up message should arrive in the language they used, and your team needs a plan for who handles each language. We can build the routing; you decide who answers.

Working with Montreal

Toronto is, and both cities share Eastern time, so a call at ten in the morning is a call at ten in the morning for everyone. We work with you through strategy calls and shared reports, and we visit in person when a project benefits from it.

Your project has a written plan, a named strategist and a monthly report. For the other cities and regions we work with, see the locations we serve. If your website also needs a rebuild, our team that works on website design for Montreal plans it together with the marketing.

What a digital marketing plan costs

SEO starts from CAD 1,500/month. Every other service, including Google Ads management, websites, social media, email and CRM work, is quoted in writing after a free review. The cost depends on the number of channels, the competition for your services, how many languages and areas you need to cover and how much work your website needs. Ad spend is separate and is paid to the platform directly.

We prefer a modest plan that works and grows over a large plan that spreads too thin, so the first proposal is usually a short list of priorities, not a long list of everything possible.

Choosing a digital marketing agency

Is the agency legitimate?

Look for a real address you can check, a BBB listing, live Google reviews, accounts in your name and clear answers about who does the work. We are a BBB Accredited Business with an A+ rating, and we have been in business since 2008.

Questions worth asking

• Which language will each campaign and page be written in, and who reviews it?
• Who owns the accounts? (The answer should be you.)
• How are calls, forms and bookings traced back to a channel?
• What will I see in the monthly report?
• Is ad spend paid to the platform, and can I see it?

Be careful with promises of exact rankings or a specific number of leads. Results depend on your starting point, your competition and how fast your team responds.

Next step

Ask for a free Montreal marketing review. Tell us your business, your customers and the areas you serve, and we reply within one business day. Call (416) 273-9030 in Toronto, or the 24/7 toll-free line at +1 (800) 808-9235.