One of the Vietnam SEO strategies that every business should take into account is its keyword and phrase id. As a Vietnamese local business trying to expand to the global market, being able to identify the right keywords will assist you in being able to successfully reach your target audience. If you are a small-scale retailer, trying to be visible online at a local level can be difficult without understanding the key phrases like ‘the best cafe in Toronto’ or ‘plumber near me’.
The best techniques that are out there have been compiled into this article: They include the tools required to come up with effective phrases to assist you in improving your online presence and reputation.
Why Keyword Research is Crucial for Local SEO?
Ecommerce companies can benefit significantly from keyword search tools because they help customers in finding what they have been searching for more efficiently, furthermore they are able to aid consumers in learning what products other people are trying to find. Due to the fact that emerging businesses are able to outcompete their global competitors by focusing solely on specific keywords, the importance of local condoms has never been more vital.
Look for Local Keywords: Similar to, the best cafe in Toronto.
Evaluation Of Company Intent: Keywords assist businesses with deciding whether consumers are trying to buy something or not.
Identify and Track Seasonal Trends: With the help of these tracking tools, you can seamlessly organize sales around peak seasons such as winter holiday events to assist consumers in getting what they are looking for the most.
Assess Your Competitors: Determine which words and phrases are being used by your competitors and what their ranking is in the industry for them.
That being said, successfully attaining the right tools may assist you greatly in being able to attract more and more customers to your online store.
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1- Google Keyword Planner
Google’s advertising division includes Google Keyword Planner, which provides users with basic information for free, particularly information regarding search volumes and competitiveness of keywords, along with CPC. For most small businesses, the geographical filter ensures they do not reach out to people in the wrong area, for example, targeting certain cities, neighborhoods or even a postal code.
A law firm situated in Vancouver may attempt searches for keywords such as “family lawyer in Vancouver downtown” or “real estate attorney in my area” while using this tool as well. In addition, it possesses historical data which is rather good for analyzing seasonal information.
Pros:
Completely free using a Google Ads account.
Reliable data as it sourced directly from Google.
Geographical filtering is available.
Provides related kw to broaden strategy
Includes CPC data for prioritization of high-value keywords.
Cons:
Limited scope of focus, only on paid ads with added insights on SEO.
Requires google ads account for access.
Does not include suggestions on long-tail keywords with intent.
Pro Tip: Use this tool together with Google Trends to check seasonal popularity of keywords and give priority to terms like ‘best holiday catering Toronto’ during holiday times.
2- Google Trends
With the help of Google Trends, you can ascertain when particular keywords are most popular to assist with tracking their volume over time. This aids in determining the seasonal trends and performs a comparison with other keywords. For instance, looking at patterns, a snow removal company in Calgary could monitor the frequency of queries along the lines of “snow removal services” during the winter months.
This function as well is able to correlate trends with the regions, thus being able to help you target areas with ideas that would perform well.
Pros:
Cost Efficient.
Graphs that accompany the tool are helpful and easily understand how a certain keyword is doing.
Useful trends such as seasonality and other rising searches are revealed
Two or more keywords can be entered and compared.
Localized searches can also be done.
Cons:
There is no data on search volume or competition.
Overall and in general doesn’t stand alone.
Very little in terms of valuable actionable SEO strategies.
Consider this: With the help of Google Trends, you can figure out which terms are the most competitive. For example, “gym near me” and “yoga classes in Toronto.”
3- Ubersuggest
Ubersuggest, created by Neil Patel, is great SEO software for beginners that offers keyword search suggestions, search volumes alongside their SEO difficulties. The software is greatly recommended for users targeting specific phrases likely to rank with greater ease such as “vegan pizza delivery in downtown Toronto.”
The advertised partial match domain involves machine generated content which may come in handy in the creation of blogs that try appealing to specific geographical areas.
Pros:
Exposure to less expensive services that boast of great free versions.
Presents search volumes metrics, keyword difficulty and competitive dimensions.
Provides suggestions for content creatives like blogs and landing pages.
Web mentions with detailed competitor analysis are included.
User friendly beginner interface.
Cons:
Only three searches are allowed in the free mode.
Complete data information provided by other programs, though not all, is tailored as reports by Ubersuggest.
Traffic estimations and other metrics may be fluffy.
Pro tip: Make use of the keyword ideas section, great for targeting local queries like “best outdoor patio restaurants Toronto.
4. Answer the Public
Answer the Public focuses on understanding customer intent by generating questions, prepositions, and comparisons related to your keywords. Its unique visualization feature organizes these queries into clusters, making it a great resource for creating blogs, FAQs, and educational content.
For example, a landscaping company in Toronto might generate questions like “How much does landscaping cost in Toronto?” or “What are the best shrubs for Toronto weather?”
Pros:
- Free version provides valuable insights.
- Highlights user intent, perfect for content marketing.
- Generates long-tail conversational keywords.
- Visualizes keyword clusters for easy organization.
- Simple to use and beginner-friendly.
Cons:
- Limited searches on the free version.
- Lacks traditional keyword metrics like search volume.
- Best used in combination with other tools.
Pro Tip: Use the generated questions to create engaging content, such as “5 Questions to Ask Before Hiring a Landscaper in Toronto.”
5. Google Search Console
Google Search Console is an essential tool for tracking your website’s performance in Google’s search results. It provides data on impressions, clicks, and CTR (click-through rate) for keywords that are already driving traffic to your site.
For example, a dental clinic in Calgary could notice that “emergency dentist Calgary” has high impressions but low clicks, signaling a need to optimize the meta title or description.
Pros:
- Free and directly integrated with Google.
- Tracks keyword impressions, clicks, and CTR.
- Identifies high-performing and underperforming pages.
- Highlights mobile usability issues and search visibility.
- Provides actionable data to improve rankings.
Cons:
- Limited to your website’s data.
- Does not generate new keyword ideas.
- No competitor analysis or SERP insights.
Pro Tip: Use the Performance Report to find high-impression, low-CTR keywords and refine your meta descriptions for better engagement.
6. Ahrefs Keywords Explorer
Ahrefs Keywords Explorer is a professional-grade tool that provides detailed keyword metrics, competitor analysis, and traffic potential. It’s ideal for analyzing your competitors and uncovering untapped keywords.
For instance, a real estate agent in Vancouver could analyze competitors’ websites to discover keywords like “luxury condos Vancouver” or “best neighborhoods for families in Burnaby.”
Pros:
- Comprehensive keyword metrics, including traffic potential and difficulty.
- Tracks competitors’ keywords and backlinks.
- Highlights SERP features like local packs and featured snippets.
- Offers content gap analysis to find untapped opportunities.
- Tracks keyword performance over time.
Cons:
- Expensive, starting at $99/month.
- Requires experience to navigate advanced features.
- Overkill for small businesses with limited budgets.
Pro Tip: Use the “Content Gap” feature to find keywords your competitors rank for but you don’t, then create targeted pages.
7. SEMrush
SEMrush is an all-in-one SEO tool that excels in keyword research, SEO audits, and competitive analysis. Its “Keyword Magic Tool” is particularly powerful for generating keyword variations, including long-tail keywords.
Local businesses can also track rankings in specific neighborhoods or cities, making it ideal for multi-location businesses.
Pros:
- Comprehensive features for keyword research and SEO tracking.
- Tracks keyword rankings by location.
- Offers competitor analysis and keyword gap tools.
- Provides keyword intent analysis for better targeting.
- Great for content marketing and PPC campaigns.
Cons:
- Expensive, starting at $119.95/month.
- Overwhelming for beginners due to its many features.
- Requires time investment to fully utilize.
Pro Tip: Use the “Position Tracking” feature to monitor keywords like “family-friendly hotels in downtown Vancouver.”
8. Moz Keyword Explorer
Moz Keyword Explorer simplifies keyword research with actionable metrics like search volume, opportunity score, and difficulty. It’s especially useful for local businesses that need straightforward, effective tools without a steep learning curve.
For example, a hair salon in Toronto could find terms like “affordable haircuts downtown Toronto” or “bridal hairstylist near me.”
Pros:
- Beginner-friendly and easy to use.
- Offers clear prioritization metrics like opportunity score.
- Provides related keyword suggestions.
- Affordable compared to other premium tools.
- Integrates with Moz Local for GMB optimization.
Cons:
- Smaller database compared to Ahrefs or SEMrush.
- Advanced features require higher-tier subscriptions.
- Lacks comprehensive backlink analysis.
Pro Tip: Pair Moz Keyword Explorer with Moz Local to optimize your Google My Business listing.
9. BrightLocal
BrightLocal specializes in local SEO, offering tools like local rank tracking, citation audits, and Google My Business performance monitoring. It’s a must-have for businesses targeting specific neighborhoods.
For example, a plumber could track rankings for keywords like “24-hour plumbing downtown Toronto” in different parts of the city.
Pros:
- Affordable and tailored for local SEO.
- Tracks rankings across multiple locations.
- Monitors Google My Business performance.
- Conducts citation audits for better local rankings.
- Easy-to-use interface.
Cons:
- Focused solely on local SEO with limited broader capabilities.
- Lacks advanced competitor analysis.
Pro Tip: Use BrightLocal to monitor visibility in specific postal codes or regions.
10. KWFinder
KWFinder by Mangools is an intuitive keyword research tool perfect for small businesses and SEO beginners. It offers detailed metrics on keyword difficulty, search volume, and trends while focusing on long-tail keywords for localized strategies. For instance, a florist in Toronto could uncover keywords like “wedding flowers Toronto” or “affordable flower delivery near me.”
Pros:
User-friendly and great for beginners.
Highlights keyword difficulty and local SEO metrics.
Provides long-tail keyword suggestions.
Affordable pricing compared to advanced tools.
Cons:
Limited functionality in the free version.
Smaller keyword database compared to competitors like Ahrefs.
Pro Tip: Use KWFinder’s location filter to identify niche keywords tailored to specific regions, driving targeted traffic to your business.
Last Word
Keyword research is the backbone of any successful local SEO strategy. By leveraging tools like Google Keyword Planner, Ubersuggest, and BrightLocal—and adding innovative options like KWFinder—you can unlock opportunities to connect with your audience, outpace competitors, and boost your online presence. Choose the tools that align with your goals, start exploring, and watch your business grow.
