Are you looking to transform your WooCommerce store into a reliable source of income? Implementing subscriptions can convert unpredictable one-time sales into steady monthly revenue.
However, WooCommerce does not support recurring payments by default. You will need to add this feature yourself, but it’s easier than you might think.
Regardless of whether you’re selling digital products, physical items, or services, there are simple methods to set up subscription billing effectively.
We have assisted numerous store owners in integrating these systems, and the outcomes have been impressive. In this guide, we will introduce you to three effective methods for adding subscriptions to your WooCommerce store – no coding experience necessary.
Why Should You Add Subscriptions to WooCommerce?
Incorporating subscriptions into your WooCommerce site offers numerous advantages.
Firstly, it automates the billing process, saving you significant time. You won’t need to manually send invoices to your customers every month.
By introducing subscription payments to your eCommerce business, you will experience more consistent cash flow, reduced payment errors, and fewer delays in payments.
This feature allows for greater versatility in the types of WooCommerce websites you can build. Many leading eCommerce brands have successfully adopted subscription models for their businesses in recent years.
For instance, Dollar Shave Club utilizes recurring subscriptions for physical products. Additionally, meal delivery services like Hello Fresh are becoming increasingly popular. Curated subscription box services, such as Stitch Fix, are also on the rise.
Which Subscription Method for WooCommerce is Best for You?
To assist you in making a decision, we will discuss three distinct methods.
We will begin with a completely free plugin, then examine the official paid extension, and finally delve into a more advanced option suitable for full membership sites.
Here’s a quick comparison table to highlight the key differences at a glance:
| Feature | YITH (Free) | WooCommerce Subscriptions (Premium) | MemberPress (Premium) |
|---|---|---|---|
| Price | Free | Paid (included with some hosting plans) | Paid |
| Best For | Budget-conscious stores starting out | Most WooCommerce stores | Membership and course websites |
| Automatic Renewals | PayPal Only | 25+ Payment Gateways (including Stripe) | Stripe, PayPal, Authorize.net |
| Types of Products | Only Simple Products | Simple and Variable Products (such as t-shirts available in different sizes) | It limits access to products based on the subscription plan |
Now, let’s explore how to add subscriptions to WooCommerce. Use the links below to navigate to your preferred method:
- Method 1: Adding WooCommerce Subscriptions Using a Free Plugin
- Adding WooCommerce Subscriptions (Paid Option)
- Adding WooCommerce Subscriptions for Memberships and Online Courses
- Bonus Tip: Interested in Creating a Members-Only WooCommerce Store?
Method 1: Adding WooCommerce Subscriptions Using a Free Plugin
This method is ideal for budget-conscious store owners looking to implement subscriptions in WooCommerce.
We will utilize the YITH WooCommerce Subscription plugin for this. This free plugin allows you to easily add subscriptions for simple, digital, or downloadable products.
While this is a solid starting point, it’s essential to understand its limitations. The free version only supports automatic recurring payments through PayPal Standard and does not accommodate variable products.
If you require additional payment gateways or support for product variations, you will need to upgrade to the Pro version for $199 per year.
To add subscriptions to the plugin, first install and activate it. For assistance, refer to our detailed guide on installing a WordPress plugin.
Once the plugin is installed and activated, you will see a new menu item labeled ‘YITH’ in your WordPress dashboard.
Next, let’s go to YITH » Subscriptions. Here, switch to the ‘Settings’ tab and ensure the ‘Enable Subscription’ option is set to ‘Yes.’
Now, open the product you wish to convert into a subscription by navigating to Products » All Products.
Select the product you want to offer as a subscription.
In the ‘Product data’ section, check the ‘Subscription’ box.
This will unlock new fields where you can specify the subscription price and duration.
After configuring your subscription settings, be sure to save your changes by clicking the ‘Update’ button.
Now, when customers purchase this product, they will have the option to choose a subscription payment plan.
Important Note: To offer various subscription plans at different price points, consider using YITH WooCommerce Membership. This feature enables you to implement tiered pricing, where higher-tier plans provide more exclusive benefits compared to basic membership options.
Method 2: Add WooCommerce Subscriptions (Paid Option)
This approach is straightforward and is highly recommended for most WooCommerce store owners.
For this method, we will utilize the official WooCommerce Subscriptions extension.
Developed by the WooCommerce team, this extension allows you to create and manage subscription products along with recurring payment options.
With this extension, you can set up subscriptions for both digital and physical products, create monthly subscription boxes, annual software packages, and much more.
Additionally, it supports 25 payment gateway integrations, including popular options like PayPal and Stripe, ensuring a seamless checkout experience for your customers.
Customers can opt for a manual subscription renewal method if they have unsubscribed and wish to rejoin your plan. It also supports automatic retries for failed subscription payments, helping you maintain your revenue.
The simplest way to begin with WooCommerce Subscriptions is to register for Bluehost WooCommerce hosting.
Bluehost is offering our readers an exclusive discount that includes a complimentary $199 WooCommerce subscription extension.
In addition to free WooCommerce subscriptions, this Bluehost plan provides nearly $1000 worth of premium extensions at no cost, including Online Bookings & Appointments, Jetpack Premium, and more.
This is why they rank among the top WooCommerce hosting providers on our list.
Once you register for hosting, both WooCommerce and the WooCommerce Subscriptions extension will be installed automatically.
After that, you can effortlessly add subscriptions to any WooCommerce products in your online store.
You will find an option in your WooCommerce product editing page to configure your subscription settings.
For additional assistance with WooCommerce, check out our comprehensive WooCommerce tutorial.
Method 3: Setting Up WooCommerce Subscriptions for Memberships and Online Courses
If you are developing a membership site or offering online courses, you will require a method to establish recurring subscription payments for your users. This is where MemberPress comes into play.
MemberPress is the leading membership plugin for WordPress, enabling you to sell subscriptions, secure premium content, offer digital downloads, and even create a complete online course from the ground up.
At CanadaCreate, we utilize MemberPress to manage our own free video membership section. It’s a robust and dependable tool for controlling user access and safeguarding exclusive content. For more information, check out our comprehensive MemberPress review.
Before adding subscriptions, ensure your membership site is properly set up. For detailed guidance, refer to our step-by-step tutorial on creating a WordPress membership site.
Important: Please note that MemberPress is a premium plugin and does not offer a free version.
How to Limit Access to WooCommerce Products Using MemberPress
After configuring your memberships, you can establish rules to restrict access to specific WooCommerce products. This requires users to register for a membership to view or purchase these items.
To proceed, go to MemberPress » Rules and click on ‘Add New.’
Then, in the ‘Rule Options’ section, select ‘All Products’ from the dropdown menu.
Select the membership level that grants access to the products. In this example, we are providing access exclusively to our ‘Monthly Subscription’ members.
After making these adjustments, ensure you save your changes by clicking ‘Save Rule.’
MemberPress can also function as a comprehensive Learning Management System (LMS) plugin, allowing you to create courses that can be offered through recurring subscriptions. It is recognized as the leading WordPress LMS plugin available.
Utilize the user-friendly drag-and-drop builder to design online courses that provide an engaging learning experience. With the course add-on, you can schedule content delivery to subscribers and implement engagement triggers to maintain their involvement.
The ‘Courses’ feature in MemberPress integrates flawlessly with any WordPress theme.
Our favorite feature is the classroom mode, which provides a focused and distraction-free learning environment.
When customers enroll in a membership level with MemberPress, they are automatically registered for your courses. You can also bundle courses at a discounted rate and offer access as a recurring subscription.
Bonus Tip: Interested in Creating a WooCommerce Store Exclusively for Members?
If this guide doesn’t meet your needs and you’re interested in creating a members-only WooCommerce store, we have a comprehensive guide available for you.
First, let’s clarify what a members-only WooCommerce store is.
A members-only WooCommerce store requires users to register as members in order to view and purchase products. This type of store can be entirely private or offer exclusive items to members.
Common reasons for establishing this type of store include selling wholesale products, restricting sales to paying members, providing special shipping discounts, offering unique products for different membership tiers, and granting loyal customers access to popular items.
Membership can be established through a paid subscription model or a straightforward sign-up process.
For further information on this topic, check out our guide on creating a members-only WooCommerce store.
We hope this article has assisted you in adding subscriptions to WooCommerce. You may also want to explore our list of the best WooCommerce plugins for your store and our ultimate guide to WooCommerce SEO.
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