Throughout our years of reviewing online stores, one aspect that consistently stands out is the varying customer experience, often influenced solely by the emails sent.
Some stores opt for simple, generic notifications that can easily be ignored, while others create beautifully crafted messages that feel personal and refined – these are the ones that leave a lasting impression.
Your customers likely share this sentiment. A well-crafted confirmation or shipping email can foster trust, affirm their purchase decision, and even encourage them to revisit your site.
This is why we strongly advocate for customizing your WooCommerce emails. It’s a straightforward method to differentiate your store and create a memorable impact, all without needing to modify any code.
In this guide, we will present the top WooCommerce email customizer plugins we have evaluated, enabling you to send improved emails and cultivate stronger connections with your customers.
Introduction to the Top WooCommerce Email Customizer Plugins
If you’re short on time, here’s a quick comparison of the leading WooCommerce email customizers to help you make a swift choice:
| # | Plugin | KeyFeatures | Price | Free Version |
| 🥇 | FunnelKit Automations | Automate WooCommerce emails with a user-friendly drag-and-drop email builder and sales funnel creator | Starting at $249.50 per year | Available |
| Second Place | Email Customizer for WooCommerce | Features a drag-and-drop email builder, customizable email templates, and compatibility with WPML | Starting at $39 per year | Available |
| Third Place | YayMail | Includes a visual email builder, dynamic content blocks, and shipment tracking capabilities | Starting at $59 per year | Available |
| 4 out of 5 | Spark Editor | Offers a drag-and-drop builder, customizable email templates, and the ability to test emails | Starting at $60 per year | Available |
| 5 out of 5 | Decorator | Provides multiple customization options and integrates with the WordPress theme customizer | Free of charge | Available |
| 6 out of 6 | Kadence WooCommerce Email Designer | Compatible with the theme customizer, offers live previews, and allows template imports | Free of charge | Available |
Why Should You Use a WooCommerce Email Customizer Plugin?
WooCommerce is the leading eCommerce platform for WordPress, featuring basic built-in settings for editing customer emails. However, these options are quite limited and lack advanced customization.
For example, you can only modify the font and background colors, edit the email content, and add a logo. These limited customization options can make your emails appear generic and unappealing.
Here’s an example of the default WooCommerce email layout:
A WooCommerce email customizer provides you with enhanced options and flexibility to personalize your email notifications.
You can promote additional products, offer discount coupons, or guide users to relevant articles on your WordPress blog. A plugin can also assist you in customizing the email notifications sent when a customer creates a new account, resets their password, and more.
Some tools even allow you to set up automation workflows for your online store. For instance, you can automatically send pre-written emails when a customer purchases a new product, subscribes to your newsletter, books an appointment, or abandons their shopping cart.
How We Evaluate and Review WooCommerce Email Customizer Plugins
Choosing the right email customizer is not just about aesthetics — it’s about selecting a tool that enhances our communication with customers.
Over the years, we have established numerous WooCommerce stores and understand how frustrating it can be to deal with plugins that are cumbersome, limited, or not as user-friendly as they claim to be.
We thoroughly tested each of these plugins on a live WooCommerce site to evaluate their features beyond the basics. Here’s our criteria for assessing every WooCommerce email customizer:
- User-Friendliness: We sought a genuine drag-and-drop builder that provides real-time updates. FunnelKit’s builder is the most versatile, while options like Decorator and Kadence, which utilize the WordPress Customizer, are easier to use but have some limitations.
- Automation and Marketing Capabilities: Does the plugin offer more than just email styling? We looked for essential automation features such as abandoned cart recovery, post-purchase follow-ups, and win-back emails.
- Template Collection: Starting from scratch is often not ideal, so we evaluated the quality of the included templates. We focused on modern designs that are easy to customize and fit various brand aesthetics.
- Customization Options: We examined the extent to which emails can be personalized. This included checking for the ability to add dynamic content such as the customer’s name, product recommendations, or custom fields from the checkout process.
- Cost and Value: In addition to the price, we evaluated whether the plugins provide good value for the features offered.
Our aim is to assist you in selecting the ideal tool for your store’s requirements, whether you’re just starting out or looking to elevate your email marketing strategy.
Why You Can Rely on CanadaCreate?
At CanadaCreate, we don’t merely list features; we rigorously test plugins in real-world scenarios to evaluate their actual performance.
In this guide, we set up and tested popular WooCommerce email customizer plugins such as FunnelKit, YayMail, and Email Customizer for WooCommerce, focusing on user-friendliness, compatibility with WooCommerce, and design flexibility.
This practical approach allows us to move beyond marketing promises and provide you with genuine insights based on real-life experiences.
Our suggestions are grounded in what truly works, rather than what merely appears appealing. For more details, check out our comprehensive editorial process.
Now, let’s explore some of the top WooCommerce email customizer plugins available today.
1. FunnelKit Automations
FunnelKit Automations is the premier WooCommerce email customizer and marketing automation plugin. It offers a comprehensive solution that extends well beyond email styling, enabling you to create complete marketing workflows.
It features a robust drag-and-drop email builder that provides you with full customization control.
During our testing, we discovered that adding columns, headings, images, and buttons to the email template was remarkably simple. We were able to customize the color, font, and spacing of every element, providing complete design flexibility.
For more comprehensive information, check out our full review of FunnelKit Automations.
The highlight is the ability to further personalize each element by adjusting its color, font, alignment, and more, giving you total control over the look of your WooCommerce emails.
FunnelKit Automations also includes a ready-to-use library of WooCommerce email templates.
You can effortlessly create an email sequence for your online store with just one click.
One of the key features we noticed during testing is the visual email automation builder, allowing you to tailor your workflows.
This simplifies the process of setting up automated emails, as you can select which emails to send based on user actions and the timing of those emails.
FunnelKit Automations is a companion product to FunnelKit (previously known as WooFunnels), a robust sales funnel builder designed for WooCommerce.
You can establish a complete sales funnel and utilize pre-designed templates for customized checkout pages, upsells, discount offers, and more.
Advantages of FunnelKit Automations
- Robust visual automation tool for designing personalized workflows.
- User-friendly drag-and-drop email design interface.
- Outstanding collection of ready-made templates and automation workflows.
- Comprehensive platform for email marketing and sales funnels.
- Seamlessly integrates with WooCommerce and various WordPress plugins.
Drawbacks of FunnelKit Automations
- May be excessive if you only require basic email customization.
- Pricing is higher compared to simpler email customizer plugins.
Reasons to choose FunnelKit Automations:It’s an excellent option for WooCommerce store owners aiming to leverage email for boosting sales. For advanced automation features like abandoned cart recovery, this tool is unmatched.
Cost:To access FunnelKit Automations, you’ll need to buy the Professional plan, priced at $249.50 annually.
However, there is a free version of FunnelKit Automations available with limited features to help you get started.
2. Email Customizer for WooCommerce
Email Customizer for WooCommerce by ThemeHigh is our top recommendation for store owners seeking a simple way to customize their transactional emails without the intricacies of marketing automation.
The plugin is highly regarded for its user-friendly design. It features a drag-and-drop builder that allows you to effortlessly incorporate elements such as text, images, social media icons, and buttons.
During our assessment of the tool, we found the live preview feature particularly valuable—it enables you to see exactly how the email will appear while you make adjustments. This makes it very accessible for beginners.
Additionally, the plugin includes 11 pre-designed email templates, allowing you to quickly choose any email type and personalize it to suit your requirements.
It also supports WPML compatibility, enabling you to create emails in various languages. Furthermore, it can be integrated with other plugins like WooCommerce Order Status Manager and YITH WooCommerce Gift Cards.
However, we noted that it lacks automation features similar to those offered by FunnelKit Automations. The plugin does not include a workflow builder or options for setting up automated email sequences.
Advantages of the Email Customizer for WooCommerce
- User-friendly drag-and-drop builder.
- Live preview feature displays changes instantly.
- Includes 11 pre-built templates to help you get started.
- Compatible with WPML for creating multilingual emails.
- Cost-effective pricing options.
Disadvantages of the Email Customizer for WooCommerce
- Lacks marketing automation capabilities.
- Fewer design features compared to FunnelKit Automations.
Reasons to Choose Email Customizer for WooCommerce:This plugin is ideal for beginners or store owners looking to enhance the appearance of their default WooCommerce emails without delving into complicated marketing workflows.
Pricing Information:The Email Customizer for WooCommerce starts at $39 per year for a single site, and there is also a free version available.
3. YayMail
YayMail is a fantastic WooCommerce email customizer that effectively combines user-friendliness with robust features.
Its drag-and-drop editor is highly intuitive and will feel familiar to anyone who has used a page builder like Elementor or the WordPress block editor.
We particularly appreciated that the plugin includes various widgets and dynamic blocks, allowing you to incorporate elements into your WooCommerce transactional email templates.
The visual builder also provides a real-time preview of your modifications.
In addition, the premium version of YayMail includes features such as shipment tracking, custom order statuses, a checkout field editor, and more.
YayMail Pro also offers powerful add-ons and support for WooCommerce extensions.
Advantages of YayMail
- User-friendly interface similar to popular page builders.
- Dynamic content blocks simplify the addition of personalized elements.
- Pro version offers excellent support for third-party plugins.
- Live preview feature enables easy editing.
Drawbacks of YayMail
- Lacks advanced marketing automation features.
- Many premium features are only available in the paid version.
Reasons to recommend YayMail:It’s an exceptional tool for store owners seeking an intuitive way to customize their transactional emails with dynamic content and data from third-party plugins.
Pricing:YayMail is a premium WooCommerce email customizer plugin, starting at $59 per year for a single WordPress site.
4. Spark Editor
Spark Editor is a reliable premium plugin designed to simplify the creation of custom transactional emails.
Its drag-and-drop builder allows you to customize the layout and design of your emails easily. You can add a logo, modify email content, include social icons, and more.
No need to manually edit HTML, CSS, or PHP code to change your emails’ appearance. The plugin provides basic and WooCommerce-specific elements that you can incorporate into your template.
Our review highlighted the collection of pre-designed templates, which serves as a great starting point. This feature allows you to save time by avoiding the need to create designs from scratch.
We also appreciated the ability to send test emails directly from the builder. This feature enables you to preview how your email will appear in a real inbox before sending it to customers.
However, it competes strongly with tools like YayMail and FunnelKit, which provide more advanced features and integrations at a comparable or slightly higher price point.
Advantages of Spark Editor
- User-friendly drag-and-drop builder that is easy to navigate.
- Offers a solid selection of pre-designed email templates.
- Includes a built-in feature for sending test emails.
- No coding knowledge is necessary to use this plugin.
Disadvantages of Spark Editor
- Lacks the advanced automation capabilities found in FunnelKit.
- Offers fewer unique features compared to other plugins in this comparison.
Reasons to choose Spark Editor:This plugin is an excellent option if you seek a reliable, premium solution with ready-to-use templates and an intuitive editor.
Pricing:The Spark Editor starts at $60 per year for a single site license and includes a 14-day money-back guarantee. Additionally, you can download a free version of Spark Editor from WordPress.org.
5. Decorator
Decorator is a completely free plugin that allows you to customize your WooCommerce emails using the built-in WordPress theme customizer.
This is an excellent choice if you prefer a lightweight solution without the complexity of an additional interface. Within the familiar WordPress customizer, you can adjust colors, headings, and body text, as well as incorporate a logo and social media links.
It also supports shortcodes, enabling you to display dynamic information such as the customer’s name or order details.
The Decorator plugin allows you to add shortcodes and placeholders to include extra information in your emails, such as customer names, order details, company names, order dates, and more.
Advantages of Decorator
- Completely free to use.
- Utilizes the native WordPress customizer, eliminating the need to learn a new interface.
- Lightweight and will not impact your site’s performance.
Disadvantages of Decorator
- Lacks a drag-and-drop builder.
- Offers very limited layout and customization options.
- Does not include pre-built templates.
- Does not include marketing or automation functionalities.
Reasons to choose Decorator:This plugin is ideal for those on a budget who need to make basic branding adjustments, such as changing colors and fonts in their WooCommerce emails.
PricingDecorator is a free plugin available for your WooCommerce store.
6. Kadence WooCommerce Email Designer
Kadence WooCommerce Email Designer is another outstanding free plugin that utilizes the WordPress customizer to style your emails. It is developed by the same team that created the popular Kadence theme.
Like Decorator, it offers live preview controls within the WordPress customizer, allowing you to modify headings, text styles, colors, and more.
For instance, you can easily adjust headings, subtitles, and body text using this plugin.
Additionally, Kadence WooCommerce Email Designer allows you to import pre-built email templates, a feature not available in the Decorator plugin.
However, it lacks the flexibility and customization options that other drag-and-drop email builders, such as FunnelKit Automations, offer.
Advantages of Kadence WooCommerce Email Designer
- Completely free to use.
- Allows you to import pre-designed templates for quick setup.
- Experience a live preview within the user-friendly WordPress customizer.
Drawbacks of Kadence WooCommerce Email Designer
- Lacks a true drag-and-drop interface.
- Less feature-rich compared to specialized email builder plugins.
- Does not include automation features.
Reasons to considerKadence WooCommerce Email Designer:If you are in search of a free plugin that offers stunning pre-designed templates as a foundation, Kadence WooCommerce Email Designer is the ideal option.
Cost:This plugin is completely free to use.
Bonus: WP Mail SMTP
WP Mail SMTP is the leading SMTP plugin for WordPress. While it doesn’t customize your emails, it addresses a more critical issue: ensuring your emails are delivered.
By default, WordPress employs an email sending method that many hosting providers do not support effectively.
Consequently, you may find that many emails go missing and never reach your customers. WP Mail SMTP resolves the problem of WooCommerce email delivery and enhances overall deliverability.
The best part is that WP Mail SMTP seamlessly integrates with WooFunnels and supports various mailers, including Gmail, Outlook, Sendinblue, Amazon SES, and more.
For comprehensive instructions, check out our complete guide on configuring WP Mail SMTP with any hosting provider.
Advantages of WP Mail SMTP
- Resolves the frequent problem of WordPress and WooCommerce emails failing to deliver.
- Enhances email deliverability to prevent messages from landing in spam folders.
- Features a user-friendly setup wizard for easy configuration.
- Compatible with all major SMTP mailer services, including SendGrid, Brevo, and Gmail.
- The premium version offers email logging, tracking, and notifications for delivery failures.
- A solid free version is available to meet basic requirements.
Disadvantages of WP Mail SMTP
- Does not provide email styling or design options; its primary focus is on ensuring deliverability.
- Requires registration with a third-party mailer service, adding an additional step to the process.
Reasons to Choose WP Mail SMTP:We believe WP Mail SMTP is a crucial plugin for any WordPress website, particularly for WooCommerce stores. Without it, the beautifully crafted emails you create with other plugins may not reach your customers.
Pricing:WP Mail SMTP plans start at $49 per year, and there is also a free version available for your website.
What is the Best WooCommerce Email Customizer?
For a comprehensive solution that provides WooCommerce email customization and automation, we highly recommend FunnelKit Automations.
This plugin is user-friendly and features a drag-and-drop email builder along with various email templates. You can create beautiful WooCommerce emails in just a few clicks, without needing any coding skills.
FunnelKit Automations also allows you to establish automated email workflows for your WooCommerce store. This saves you time by enabling automatic email series for new customers, recovering abandoned carts, sending promotional emails to targeted audiences, and more.
You can enhance FunnelKit Automations by integrating it with an SMTP service like WP Mail SMTP. This ensures that your emails reach your customers and do not get lost or redirected to the spam folder.
Frequently Asked Questions about WooCommerce Email Customizer Plugins
Here are some frequently asked questions regarding WooCommerce email plugins.
1. How can I customize my emails in WooCommerce?
You can easily customize your emails using a WooCommerce plugin. There are both free and paid options available. For instance, FunnelKit Automations provides a drag-and-drop email builder with ready-made templates. Simply install the plugin on your website and start personalizing your emails.
2. What is the best email editor for WooCommerce?
There are numerous email editors available for WooCommerce, both free and premium. Based on our evaluation, FunnelKit Automations stands out as the most user-friendly email customizer for WooCommerce. It features email templates, a drag-and-drop builder, and a wide range of customization options.
3. How can I modify my email layout in WooCommerce?
WooCommerce does not provide built-in options to change the email layout by default. You can only switch the email format to HTML, plain text, or multipart. However, by utilizing a WooCommerce email customizer plugin, you can effortlessly alter the layout. Many plugins provide various layouts and templates to enhance the visual appeal of your emails.
Bonus Guides to Help Your WooCommerce Store Thrive
Here’s a compilation of beginner-friendly guides that can significantly assist in scaling your WooCommerce store and increasing revenue:
- Step-by-Step Guide to Setting Up WooCommerce Conversion Tracking
- Expert Tips on Converting WooCommerce Visitors into Customers
- Simplified WooCommerce SEO – A Comprehensive Guide to Achieving #1 Ranking on Google
- How to Edit WooCommerce Pages Without Coding Skills
- Expert Tips for Enhancing WooCommerce Performance
- Effective Strategies to Boost Your WooCommerce Sales
- Optimizing the Customer Experience in Your WooCommerce Store
We trust this article has provided valuable insights into the top WooCommerce email customizer plugins. Additionally, check out our guide on adding a free shipping bar in WooCommerce and exploring the best WooCommerce dropshipping plugins.
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