Have you ever thought about an easy way to gather donations for non-profits and fundraising efforts?
While many donation platforms exist, most impose high transaction or platform fees and offer limited features, which can hinder your fundraising potential.
I am thrilled to share that we have completely redesigned WP Charitable from the ground up. It’s now simpler than ever to start a fundraising campaign, even if you are new to WordPress.
Introducing WP Charitable
WP Charitable is the premier WordPress donation plugin for non-profits. For over 9 years, Charitable has empowered more than 10,000 non-profits to raise funds for their missions without incurring extra transaction fees.
I took over the plugin in 2022 with the aim of making fundraising accessible for everyone and assisting their favorite non-profit organizations on the technical front. Most importantly, I wanted a solution that my wife could use for our Balkhi Foundation without needing my technical assistance.
With the latest update to Charitable, we have completely transformed its functionality, enabling you to raise more funds for your cause with less effort.
Let’s explore the new features below:
Design Eye-Catching Fundraising Campaigns Without Any Design Skills
Are you ready to create a professional fundraising campaign that inspires donors to contribute to your mission?
With Charitable’s intuitive drag-and-drop campaign builder, you can easily create a fundraising campaign, even if you lack technical expertise.
Charitable stands out from typical donation form plugins by offering three unique column layouts to choose from.
- Single Column Template
- Two Column Template
- Two Column Template with Header
These customizable column layouts empower you to craft an impressive fundraising campaign independently, without the need for a designer or developer.
Explore some of the customizable fields you can incorporate into your campaign.
- Campaign Title
- Campaign Description
- Personalized Donate Button
- Progress Bar: Display the amount raised and your campaign objectives
- HTML Section: Include a customizable HTML area
- Social Sharing: Integrate social sharing links directly on your campaign page
- Social Media Links: Connect your social media accounts
The best part? You can create a campaign like this in under 5 minutes!
If you’ve always dreamed of launching campaigns to gather donations for your cause, Charitable is your perfect solution.
Gain Quick Insights Into Your Fundraising Campaigns
Understanding the performance of each fundraising campaign and identifying the most successful ones is crucial.
The latest version of Charitable features an enhanced admin dashboard that provides a comprehensive overview of your campaign performance.
Here are some key features available on the dashboard.
Summary Overview – Instantly view total donations received, average donation size, number of donors, and refund totals within a specified period.
Interactive Donation Graph – Easily visualize your donation trends over time with a user-friendly timeline.
Recent Donations – Access a list of recent donations along with a brief description of each.
Top Performing Campaigns – Identify which campaigns are leading in total donations, number of donors, and other key metrics.
Comprehensive Reports That Benefit Your Organization
Your campaign data is only valuable when it provides actionable insights.
That’s why we’ve introduced several in-depth reports that are essential for your organization.
Breakdown of DonationsThis feature provides a comprehensive overview of your campaign performance on a daily basis, allowing you to download the data in a CSV format.
Campaign ActivityThis report presents a chronological overview of current activities on your site, enabling you to quickly identify if a specific campaign is gaining traction or receiving donations, so you can respond effectively.
Top DonorsIdentify your top donors to express your gratitude and maintain communication with them.
Payment MethodsGain insights into your most frequently used payment methods, including options for manual or offline donations.
Zero Transaction Fees
Many online donation platforms impose transaction fees, often referred to as platform fees, which can reach up to 4% of the total donation amount.
Remember that transaction fees are in addition to processing fees typically charged by payment processors like Stripe or PayPal, which are around 3%.
Charitable does not impose transaction fees on any of its premium plans. The only fee you will incur is the processing fee, which goes directly to the payment gateway you select, such as Stripe.
Peer-to-Peer Fundraising or Crowdfunding
Peer-to-peer fundraising is an effective strategy for large campaigns, where dedicated individuals create personal fundraising initiatives to support a nonprofit organization.
With the Charitable Ambassadors add-on, you can quickly convert your website into a peer-to-peer fundraising platform or your own crowdfunding site, similar to GoFundMe or Indiegogo. This feature empowers your most dedicated supporters with the tools they need to champion your cause.
For instance, you can allow your supporters to create their own fundraising pages and even require them to have an account and be logged in to submit a campaign.
By enabling the Personal Cause Campaigns feature, you can transform your site into a crowdfunding platform, allowing individuals to raise funds for their own initiatives.
Recurring Donations Made Simple
Accepting recurring donations helps you establish a steady and predictable stream of contributions.
With Charitable, you can effortlessly integrate the option for recurring donations into your online forms, complete with suggested donation amounts.
By enabling recurring donations, your supporters can contribute smaller amounts on a monthly, quarterly, semi-annual, or annual basis, rather than making a large one-time donation. They can also easily cancel their contributions directly from their account.
Link Donors to Your Email List
Charitable allows you to effortlessly add a newsletter subscription option to your fundraising campaign. When activated, this feature automatically enrolls your donors in your email list, transforming them into long-term supporters.
The plugin currently integrates smoothly with popular email marketing platforms such as MailChimp, Campaign Monitor, MailerLite, ActiveCampaign, Mailster, and MailPoet.
Easily Incorporate Campaigns Throughout Your WordPress Site
Charitable simplifies the process of adding your fundraising campaigns to any part of your WordPress website.
It includes the Charitable block feature.
Just edit any post or page in WordPress and insert the Charitable block where you’d like your campaign to appear. It’s that simple!
Now, you can save or publish your changes and preview the post or page. You’ll see your campaign displayed on the page.
If you have several campaigns, you might want to showcase them as a collection within your posts or pages.
Diverse Payment Options Available
Looking for various payment methods to accept donations?
Charitable has you covered with support for all major payment service providers, including Stripe, PayPal, Authorize.net, Square, Braintree, and more.
The free version of Charitable includes support for both Stripe and PayPal.
This feature simplifies the process for free version users to accept credit card donations.
Additional Features That Make Charitable Unique
Charitable offers several unique features that set it apart from its competitors. Here are some highlights.
Gift Aid for UK Charities
If you’re a registered charity or non-profit in the UK, you can enhance your donations by 25% through Gift Aid, a tax incentive for UK charities. When Gift Aid is activated in your Charity plugin, a Gift Aid declaration will be included in all your campaigns.
Seamless Integration with Easy Digital Downloads
Charitable integrates effortlessly with Easy Digital Downloads, allowing you to accept donations through any of their payment gateways.
Additionally, you can sell digital products to raise funds for your organization.
Enable Anonymous Donations
Enable your donors to contribute to your cause while keeping their identities private. As the site administrator, you can access the details of anonymous donors, but their names and photos will remain concealed in the Donors widget.
Cover the Transaction Fees
Increase your fundraising potential by allowing your donors to opt-in to cover the transaction fees associated with their donations.
Experience Charitable Today
I am thrilled with the advancements we have achieved with Charitable so far.
I am also very happy with the positive feedback from the community; everyone is enjoying the new features.
I encourage you to give Charitable a try. You can even download the free Charitable plugin from WordPress.org, which provides essential fundraising capabilities.
