Euro Home Decor is the largest wall decor retailer in Canada, offering both online shopping experience and spacious outlet with a 60000 square feet warehouse
hey had a decent social media following, but their website’s landing page was outdated, confusing, and unappealing. They wanted us to design a new landing page that would convert visitors into customers and run social media ads to drive traffic to the page.
LANDING PAGE DESIGN
Our team’s goal was to design a new landing page that would address these issues and create a seamless user experience for visitors. We also planned to run social media ads on Facebook and Instagram to drive traffic to the landing page.
We started the design process by conducting thorough research into the company’s target audience and competitors. This allowed us to identify the key features and benefits that would resonate with potential customers. We then created wireframes and mockups for the new landing page, focusing on a clean and modern design that would highlight the company’s products and value proposition.
The final design featured large, high-quality images of the company’s wallpaper products, clear calls to action, and a streamlined checkout process. We also added customer reviews and testimonials to build social proof and credibility.
SALES INCREASE
To drive traffic to the new landing page, we created a social media ad campaign on Facebook and Instagram. We used targeted demographics and interests to reach the company’s ideal customers and promoted the new landing page with a clear value proposition.
The social media ads featured eye-catching images of the company’s products and highlighted the benefits of purchasing from the company. We also used retargeting ads to reach people who had previously visited the website but had not made a purchase.
The new landing page and social media ad campaign generated impressive results for the company. The new landing page had a 62% increase in conversions compared to the old landing page, and the average order value increased by 20%. The social media ad campaign drove a 75% increase in website traffic and a 50% increase in sales.
