Portfolio · Health & Beauty

Metro Pharmacy Branding, Logo, Video

Branding, Video and photography for a Health & Beauty client, delivered by Canada Create.

  • BBB A+ accredited
  • 18 years in business
  • Mon to Fri 9 to 6, Sat 10 to 2

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Case study

Project overview

Located in North York Civic Centre, Trillium Specialty Pharmacy offers professional prescription services and medical consultation to patients with all needs and backgrounds. We believe that pharmaceutical healthcare is more than just a service, it’s a trust-based, ongoing relationship. Our medical specialists are pledged to support you as we help you enjoy a healthy life with the people you love.

Our pharmacy client was looking to enhance their brand image and marketing efforts. The client approached us to create a landing page, and video, design a new logo, and develop business cards and flyers that would help increase brand awareness and attract new customers.

The work

What we delivered

Landing page design

We created a landing page that was consistent with the new brand image. The landing page was designed to be visually appealing and user-friendly, with a clear message and a strong call to action. We also incorporated elements of the pharmacy’s branding and messaging into the landing page design, creating a cohesive and effective marketing strategy.

Brand identity

We developed business cards and flyers that were consistent with the new brand image. The business cards featured the new logo, contact information, and a brief description of the pharmacy’s services. The flyers were designed to attract potential customers and promote the pharmacy’s products and services.

We started by conducting research to understand the client’s brand and the target audience. Based on our findings, we developed a brand strategy that included a new logo, business cards, flyers, and a landing page that would appeal to the target audience.

We designed a logo that was modern, sleek, and memorable. We incorporated elements of the pharmacy’s mission and values into the logo design, creating a visual representation of the brand.

Video commercial

The video was carefully edited, incorporating graphics and other visual elements to enhance its impact. We ensured that the final video was of the highest quality and accurately reflected the client’s brand image.

The final video was well received by the client and the target audience. It effectively showcased the pharmacy’s products and services, highlighting their unique aspects, such as their customer service, expertise, and commitment to patient care. The video was engaging, informative, and professional, creating a lasting impression on potential customers.

The new branding, marketing materials, and landing page were well received by the client and the target audience. The new logo and branding helped the pharmacy stand out from their competitors and create a more professional and modern image. The landing page was effective in increasing customer engagement and driving conversions. The business cards and flyers promote the pharmacy’s products and services.

Guidance

Video marketing for a pharmacy

A short video can explain what a pharmacy offers faster than a page of text: the services at the counter, who the pharmacists are, where the store is and how to transfer a prescription. Video marketing for a pharmacy or health retailer usually puts the same footage to work in several places.

  • Website and landing pages: a short introduction near the top of the page, with captions so it works with the sound off.
  • Google Business Profile and YouTube: a store walk through and service explainers that help nearby people recognise the store and know what to expect when they visit.
  • Social media: short vertical clips on seasonal topics such as vaccination clinics or travel health consultations, where the pharmacy offers them.
  • In store screens: the same clips looping at the counter or in the window.

Pharmacies are regulated, so check your provincial college’s advertising rules before anything is published. Keep claims factual, avoid patient testimonials and anything that promises a health result, and get written consent from everyone who appears on camera. Our video production page explains how we plan, film and edit this kind of content.

Google reviews

What our clients say about us

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