When users submit forms on WordPress sites, they often receive a simple ‘success’ message. However, a more effective approach is to redirect them to a specific page, keeping them engaged. At CanadaCreate, we recommend this strategy.
For instance, you could redirect users to a page featuring your most popular posts or encourage them to join your Facebook group. This way, instead of hitting a dead end, you guide visitors toward your most valuable content or community.
Additionally, we have observed that this strategy can significantly enhance email list growth, increase social media followers, and encourage users to explore more of your site.
In this tutorial, we will guide you through the process of setting up custom form redirections in WordPress. Let’s transform a typical form submission into an opportunity for deeper user engagement! 🔁
Why Should You Redirect Users After Form Submission?
When a user submits a form on your website, many business owners may view this as the conclusion of the interaction. However, you can leverage WordPress forms to boost user engagement and drive additional conversions.
For example, you can redirect users to a thank-you page after they submit a form, showcasing your high-converting articles. This strategy not only increases pageviews for your best content but also helps drive more sales.
In an online store, you can enhance sales by upselling products and providing incentives such as discounts and free shipping when a visitor submits a form.
You can also redirect users to a page where they can download a complimentary resource after submitting the form. For instance, you can create a lead magnet that allows people to fill out a form in exchange for valuable resources like an eBook, podcast, media file, or PDF.
Now, let’s explore four effective methods to easily redirect users after form submission in WordPress. Click the links below to jump to your desired section:
- Tip 1: Redirect Users After Form Submission in WordPress
- Tip 2: Redirect Users Based on Their Responses After Form Submission
- Tip 3: Redirect Users After Comment Submission in WordPress
- Tip 4: Redirect Users After Registration Form Submission
- Bonus Tip: Track Redirects as Conversions in Google Analytics 📊
- Video Tutorial
Let’s get started!
Tip 1: Redirect Users After Form Submission in WordPress
The simplest way to redirect users after they complete a form is by using WPForms. This is the leading contact form plugin for WordPress, utilized by over 6 million professionals to create various types of forms for their websites, including ours.
✋ We utilize WPFormsto create contact forms and handle site migration requests, among other functionalities. Our experience has been excellent, and we encourage you to read our comprehensive WPForms review to understand why we highly endorse it!
WPForms includes a convenient built-in option that allows you to select whether to display a thank you message, redirect to a specific page, or send users to another URL. Additionally, it features a user-friendly drag-and-drop form builder for easy customization.
In this tutorial, we will use the free WPForms Lite version, which allows you to redirect users after form submission with just a few clicks. There is also a WPForms Pro version available, offering over 2,000 pre-built form templates, extensive customization options, and powerful add-ons.
You can also leverage AI to streamline your form-building process. Simply provide a description to the AI form builder, and it will generate the form in mere seconds.
First, you need to install and activate the WPForms plugin. For detailed instructions, please refer to our guide on how to install a WordPress plugin.
Once activated, you will see the WPForms welcome page in your WordPress dashboard. Click on the ‘Create Your First Form’ button to get started.
Next, you can decide how to create your forms – by using AI, starting from scratch, or selecting a pre-designed template.
In this tutorial, we will choose a template for our form.
Begin by naming your form at the top of the page. Then, hover over any template and click the ‘Use Template’ button to select it. For instance, we will select the ‘Simple Contact Form’ template.
After choosing a template, the WPForms form builder will open.
Here, you can personalize your form and add new fields from the menu on the left. Just drag and drop the fields you wish to include, and you can rearrange their order as needed.
If you want to include advanced fields such as a website URL, phone number, address, file upload option, and more, we recommend upgrading to the WPForms Pro license.
You can also customize the existing fields in the template. For additional information, please refer to our guide on creating a contact form in WordPress.
Configure the Redirect URL After Form Submission
Once you have customized your contact form, navigate to Settings » Confirmations within the form builder.
In the Confirmation Type setting, click the dropdown menu and select the ‘Go to URL (Redirect)’ option.
Next, enter a link in the ‘Confirmation Redirect URL’ field to specify where you want to redirect users after they submit the form.
How to Embed Your Form in WordPress
After adding a redirect URL, the next step is to embed the form on your website.
Click the ‘Save’ button at the top to save your form settings, then click the ‘Embed’ button next to it.
WPForms will ask if you want to embed the form on an existing page or create a new page.
For this tutorial, we will select the ‘Create New Page’ option.
Next, enter a name for your new page.
After entering the name, click the ‘Let’s Go’ button.
The plugin will automatically add your form to the WordPress content editor within the WPForms block.
When you’re ready, click the ‘Publish’ button at the top.
Tip 2: Redirect Users Based on Their Responses After Form Submission
WPForms allows you to set up conditional logic that redirects users to different pages based on their responses when submitting a form.
For instance, if you have different teams handling user inquiries such as billing, technical support, and general questions, you can redirect users to a specific URL based on their selected option in the form.
To utilize the conditional logic feature, you will need a WPForms Pro license. This version also provides additional form fields for your template and allows you to use addons like User Journey to analyze user interactions with your forms.
Begin by adding a multiple-choice, checkbox, or any other field that enables users to select various options. In this tutorial, we will incorporate a ‘Multiple Choice’ field.
Next, you can modify the options in the ‘Multiple Choice’ form field by clicking on the fields in the template on the right.
For example, as shown in the image below, we have renamed the options to correspond with different departments responsible for handling specific inquiries.
🧑💻 Pro Tip:Need assistance? Use AI to automatically generate multiple choices!
Click the ‘Generate Choices’ button in WPForms to access ready-made prompts or input your own ideas.
WPForms will quickly create a list of choices for you, saving both time and effort!
Afterward, navigate to Settings » Confirmations in the form builder.
Now, click the ‘Add New Confirmation’ button to configure conditional logic.
Next, enter a specific name for your new redirect to make tracking easier.
Simply click the ‘OK’ button when you have finished.
In this tutorial, we will guide you on how to redirect users to specific pages based on the department they choose in the form.
Begin by selecting ‘Go to URL (Redirect)’ from the Confirmation Type dropdown menu, then enter the link to the relevant page in the ‘Confirmation Redirect URL’ field.
Next, click the ‘Enable Conditional Logic’ toggle. This will reveal additional options.
Select ‘Use’ this confirmation if ‘Multiple Choice’ is set to ‘Billing’ in the conditional logic settings. This action will redirect users to a URL containing more details about billing after they submit the form.
That’s it! Just save the form, and the WPForms block you added earlier will automatically redirect users to the designated URL based on their selections.
You can repeat this process for other multiple-choice options in the form to create new confirmation notifications with conditional logic.
Tip 3: Redirect Users After Comment Submission in WordPress
Did you know that you can redirect users to different pages for first-time commenters on your WordPress site?
For instance, you can display a simple thank you page featuring an email signup form, encouraging users to subscribe to your newsletter after they leave a comment. Likewise, you can redirect visitors to a page showcasing your social media links to help grow your follower base.
Redirecting users after they submit a comment can also enhance page views and conversions. You can guide commenters to your most popular blog posts, present a special offer or coupon page, or showcase a lead magnet page to increase conversion rates.
The simplest method to set up comment redirects is by using the Comment Hacks plugin. For further details, refer to our comprehensive guide on installing a WordPress plugin.
This plugin allows you to select which page to display after a first-time user submits a comment.
To get started, simply go to Settings »Comments Hacks in your WordPress admin dashboard. Then, choose the specific page you want to redirect them to using the ‘Redirect to’ dropdown menu.
Make sure to save your changes to ensure your settings are applied.
For more information, please check our guide on how to effectively redirect users’ attention with a comment redirect.
Tip 4: Redirect Users After They Register on Your Site
If your website allows user registration, implementing redirects can be very beneficial.
For example, if you operate a membership site or offer online courses, you can direct users to their account area or dashboard immediately after they submit a registration form. This allows users to easily access their download files, license keys, course materials, curriculums, and more.
With MemberPress, you can effortlessly manage access to various sections of your website. It is the top membership plugin for WordPress, enabling you to establish multiple membership tiers.
✋ Interested in seeing MemberPress in action?We utilize MemberPress to power our free video site! It enables us to provide 100% free access through a membership program that requires user registration. Check out our comprehensive MemberPress review for more information about the plugin.
Using MemberPress, you can also design a pricing page with one of the plugin’s pre-designed templates. If an unregistered user attempts to access restricted content, you can redirect them to the pricing page.
After creating a custom pricing page, simply input the URL in the ‘Unauthorized Access’ section of MemberPress to redirect unregistered users to your pricing or registration page.
For additional customization options, we suggest using a page builder like SeedProd. This user-friendly drag-and-drop page builder allows you to easily modify the layout and design of any page.
✋ SeedProd is undoubtedly the top choice for building pages and themes.Our business partners have successfully used it to create their WordPress sites, and they are very satisfied. Check out our comprehensive SeedProd review to discover more about this powerful plugin.
You can incorporate elements such as a ‘Pricing Table’ on the page to which users are redirected. For further information, please refer to our guide on adding an attractive pricing table in WordPress.
The default WordPress registration page is quite basic, featuring only the WordPress logo and branding.
You can enhance its appeal by utilizing a SeedProd template and adding a ‘Pricing Table’ block to develop a customized login and registration page.
If you require assistance, please consult our guide on creating a custom user registration form in WordPress.
Bonus Tip: Monitor Redirects as Conversions in Google Analytics 📊
If your form directs users to a thank-you page, you can track this as a conversion in Google Analytics. This allows you to evaluate the effectiveness of your forms, particularly when collecting leads or executing advertising campaigns.
We suggest using MonsterInsights for a more streamlined setup.
✋ At CanadaCreate, we utilize MonsterInsights to monitor essential site metrics, including form conversion rates. Curious about its benefits? Check out our comprehensive MonsterInsights review!
With the Forms addon, this plugin allows you to easily access your form statistics directly from your WordPress dashboard. On the ‘Forms Report’ page, you will find:
- Conversion Rate – The percentage indicating how effectively your form is converting visitors
- Impressions – The total number of views your form received
- Conversions – The number of users who successfully completed the form
Need assistance getting started? Refer to our complete guide on setting up WordPress form tracking in Google Analytics.
We hope this article has helped you understand how to redirect users after form submission in WordPress. You might also be interested in our guide on creating multilingual forms in WordPress and our expert recommendations for the best online form builders.
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