When we began creating WordPress websites for small businesses, we observed that many faced a common issue: developing a polished services section.
They often ended up with a simple text list or incurred high costs hiring developers for tailored solutions.
Through our experience at CanadaCreate assisting numerous business owners, we’ve learned that crafting an impactful services section can be both straightforward and budget-friendly.
In fact, you can create a professional-looking services section without any coding skills.
Today, we will guide you through two easy methods to build a services section in WordPress that effectively highlights your offerings.
Why Should You Create a Services Section in WordPress?
A services section is a specific part of your website dedicated to displaying the services your business offers.
It usually features a concise description of each service, often accompanied by icons or images, along with a link for more information. A well-crafted services section is crucial for several reasons:
- Builds Trust: A professional design conveys to visitors that you are committed to your business, enhancing your credibility.
- Improves Clarity: It clearly communicates what you offer and how you can assist potential customers.
- Establishes Expertise:This section serves as a showcase of your expertise, establishing your business as a leader in your industry.
Now, let’s explore two easy methods for displaying services in WordPress, which you can easily add to any page on your business website. Use the quick links below to navigate to your preferred method:
- Method 1: Build a Services Section Using SeedProd (Recommended)
- Method 2: Build a Services Section Using Service Box Showcase (Free)
- Discover How to Convert More Visitors Into Leads and Customers
How to Select the Best Method for Your Needs?
Both methods outlined in this guide are effective, but they cater to different requirements. Here’s a brief comparison to assist you in choosing the most suitable option for your website.
- Opt for SeedProd if:You seek the most powerful and versatile solution to create a comprehensive landing page for your services.
- Opt for Service Box Showcase if:You have a limited budget, need to add a straightforward services section to an existing page, and do not need advanced design features.
Method 1: Build a Services Section Using SeedProd (Recommended)
Creating a professionally designed services section is easiest with a page builder. A quality page builder plugin allows you to showcase multiple services in an attractive and user-friendly layout.
Enhance visitor engagement by incorporating calls to action (CTAs), links, buttons, and other interactive elements to encourage them to explore your services further.
Among all the drag-and-drop page builders we’ve tested, SeedProd stands out as the best option. We’ve utilized it to design custom pages for CanadaCreate and landing pages for our partner sites. Check out our SeedProd review for more information.
This plugin offers over 300 professional web page design templates and pre-built sections, making it ideal for creating an effective services section.
It also integrates seamlessly with many popular tools you might already be using, including leading email marketing services for growing your email list, WooCommerce for product sales, and Google Analytics for monitoring your website’s performance.
Step 1: Install and Activate SeedProd
Begin by installing and activating the SeedProd plugin. For detailed instructions, refer to our step-by-step guide on how to install a WordPress plugin.
Note:There is a free version of SeedProd available, but we recommend using SeedProd Pro for access to more templates and design blocks.
After activating the plugin, SeedProd will prompt you to enter your license key.
You can locate this information in your SeedProd account. Once you enter the license key, click on ‘Verify Key’ to proceed.
Step 2: Select a Professionally Designed Template
Next, create a new page where you will add the services section block. To do this, navigate to SeedProd » Landing Pagesin your WordPress dashboard.
Once you’ve completed that, click on the ‘Add New Landing Page’ button.
You can now select from a variety of pre-designed templates offered by SeedProd.
For instance, you’ll discover templates tailored for capturing emails, selling products, generating leads, or launching a new site.
You can filter templates by campaign type by clicking the tabs at the top of the screen.
If you prefer to create a design from scratch, SeedProd also provides a Blank Template that contains no default content or design elements.
To preview a design, simply hover your mouse over the template and click on the magnifying glass icon.
When you find a layout you like, click on ‘Choose This Template.’ We are using the ‘Masterclass Sales Page’ template in all our images, but feel free to select any template you prefer.
After selecting a template, enter a name for your custom page. SeedProd will automatically generate a URL based on the title, but you can modify it if desired.
A clear and descriptive URL helps search engines understand the content of your page, making it easier for users to find your information during their searches.
To enhance your page’s visibility in search results, consider incorporating relevant keywords into the URL. This can significantly boost your WordPress SEO.
Once you are satisfied with the information you’ve provided, click the ‘Save and Start Editing the Page’ button.
Step 3: Design Your Custom Page
You will now see SeedProd’s intuitive drag-and-drop page builder. A preview of your page will appear on the right, with various settings available on the left.
Most SeedProd templates come pre-loaded with blocks, which are essential components of any SeedProd layout.
To modify a block, simply click on it. The menu on the left will display all available settings for editing the block, including options to adjust the font size.
If you wish to remove a block from the page template, just click on that block.
Then, click the small trash icon in the floating toolbar to delete it.
To enhance your design, simply click on a block from the left-hand menu and drag it into the editor.
After adding a block, click on it to customize your options in the left-hand menu.
You can follow these steps repeatedly to build any type of page.
Step 4: Create a Services Section
SeedProd includes ‘Sections,’ which are pre-designed combinations of rows and blocks that work well together. For instance, SeedProd offers sections for FAQs, footers, headers, and customer testimonials.
It also provides various sections ideal for building a services section in WordPress. To explore the available sections, click on the ‘Sections’ tab.
These mini templates are categorized for easy navigation. To create a services section, we suggest checking out the ‘Features’ category.
In this category, you’ll find sections that incorporate paragraphs, subheadings, and images in an appealing layout.
In the image below, you can see the ‘Features 3’ section, which resembles a feature box with icons. To transform this into a services section, just add your own text and images.
You might also want to explore the ‘Call To Action’ category, which contains various sections, including several options for promoting your services.
The image below showcases the ‘Call To Action 6’ section, which is designed to accommodate three services.
To preview a section, simply hover your mouse over it and click the magnifying glass icon that appears.
When you find a section you wish to use, hover over it and click the small ‘+’ icon.
This action adds the section to the bottom of your page, and you can rearrange sections and blocks in your design using drag and drop.
After adding a section, click on any block within that section to customize it. Start by entering information about your services.
To do this, click on any Text, Headline, or similar block, then type in the text field that appears in the left-hand menu.
You can also format the text just like you would in the WordPress content editor.
Adding links is a great idea so that visitors can learn more about the services offered.
Another option is to include a ‘Call to Action’ button. Even if the section lacks built-in buttons, you can easily add them.
In the left-hand menu, click on the ‘Blocks’ icon, which is represented by a cluster of small dots.
You can then drag and drop a ‘Button’ block into your section.
To customize a ‘Button’ block, simply click on it and make your adjustments using the options in the left-hand menu, just like you would with any other block.
You can add additional blocks by following the same steps outlined previously.
For instance, you can utilize ‘Image’ blocks to visually display each service in action.
Pro Tip:When you upload images, remember to complete the ‘alt text’ field. A brief description of the image aids search engines in understanding your content and enhances accessibility for users with screen readers.
You can also incorporate CSS animations to make your services section truly eye-catching.
Step 5: Publish Your Page
Once you’re satisfied with the appearance of your page, proceed to publish it by clicking the dropdown arrow next to the ‘Save’ button.
Then, choose the ‘Publish’ option.
Your page will now be live on your WordPress website, allowing visitors to view all your services at a glance.
Looking for more tips and tricks for using SeedProd on your business website? Explore these guides:
- How to Create a High-Converting Sales Page in WordPress
- How to Create an Effective Thank You Page in WordPress
Method 2: Build a Services Section Using the Free Service Box Showcase
You can create a services section using the free Service Box Showcase plugin and easily incorporate it into any page or post with a shortcode.
This method utilizes one of the plugin’s pre-designed service section layouts, which may limit customization options.
Nonetheless, the plugin allows you to build a service section using the user-friendly WordPress block editor, making the process quick and straightforward.
Step 1: Install and Activate the Service Box Showcase Plugin
Begin by installing and activating the free Service Box Showcase plugin.
For detailed instructions, refer to our comprehensive guide on how to install a WordPress plugin.
Step 2: Create a New Service Box and Select a Layout
After activation, navigate toService Box » Add New Service Box.
Start by entering a title for your services section. This title will be visible only in the dashboard and not on your website, so feel free to choose any title you like.
Next, locate the layout you wish to use and click the ‘Select’ button.
Step 3: Add Your Services and Content
Then, scroll down to ‘Add Service Box,’ which comes with two default services.
To include additional services in the section, simply click on ‘Add New Service Box.’
After completing that step, you can enter a title for each service along with a detailed description.
This is the information that your visitors will see, so ensure you provide them with all the necessary details.
By default, the plugin assigns the same icon to every service. It’s advisable to customize these icons to reflect the uniqueness of each service.
To explore the available icons, click on the ‘Service Icon’ field. A popup will appear, allowing you to browse through various images and select your preferred one.
Additionally, consider including a link to a page where visitors can find more information about each service, a page with an order form, or even a ‘Buy Now’ button.
To add this link, simply enter it in the ‘Add Your Service Or Read More Link Here’ field.
Step 4: Personalize the Service Box Settings
Once you’ve added your content, you can modify the appearance of your service section using the ‘Service Box Settings.’
Most of these settings are quite simple. For instance, you can adjust the font size and style, as well as change the colors of the links, titles, descriptions, and more.
If you prefer not to use icons in the services section, you can disable them by toggling the ‘Display Icon’ switch.
There are many different settings available, and the appearance may vary based on your WordPress theme.
If you’re not satisfied with the appearance of the services section on your website, you can return to the ‘Service Box Settings’ to make adjustments.
Once you’re pleased with the setup of the services box, click the ‘Publish’ button at the top of the page to save your changes.
You can now incorporate the services section into your eCommerce website using a shortcode. Just scroll to ‘ServiceBox Shortcode’ and copy the provided code.
To include it on a page, edit the page and add a new ‘Shortcode’ block. Then, paste the copied code into that block.
You are now prepared to add the services box to any post, page, or widget-ready area. For more information on additional placements, refer to our guide on adding a shortcode in WordPress.
At this stage, you might want to make some modifications, such as changing the background color or adding more services.
To edit the section, simply navigate to Service Box » All Service Box. Locate the service box and click on its ‘Edit’ link.
Now, make your desired changes using the ‘Service Box Settings’ and other relevant sections.
Step 5: Publish and Integrate the Services Section into Your Website
Once you are satisfied with your modifications, remember to click on ‘Update’ to save your changes.
Now, when you navigate to the page or post where you added the services box, you will see your updates reflected.
Discover How to Convert More Visitors into Leads and Customers
Creating a services section on your business website is an excellent way to highlight what your business offers and how it can benefit your target audience.
To elevate your website’s performance, consider adding additional elements that can transform your visitors into leads. Here are some suggestions to explore:
- Utilizing FOMO on Your WordPress Site to Boost Conversions
- Strategies to Convert WooCommerce Visitors into Paying Customers
- Incredible eCommerce Statistics That Will Surprise You
- Steps to Create a Customer Reviews Page in WordPress
- How to Showcase Trustpilot Reviews on Your WordPress Site
We hope this article has guided you in creating a services section in WordPress. You may also find our article on the top WordPress PayPal plugins for payment acceptance and how to create attractive pricing tables in WordPress useful.
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