Google Optimize was a tool that allowed users to conduct experiments on their websites. However, the service was discontinued in September 2023.
This has prompted many business owners and marketers to urgently seek alternatives to Google Optimize for their A/B testing requirements.
To identify the best alternatives, we evaluated numerous WordPress plugins and conducted various A/B tests. Our findings revealed that Thrive Optimize, OptinMonster, VWO, and FunnelKit are excellent choices for executing split tests on your site.
In this article, we will present the top alternatives to Google Optimize, enabling you to select the solution that best suits your needs. We will also share the options we transitioned to for our websites.
Our Top Recommendations for Google Optimize Alternatives
Short on time? Here’s a quick overview of the leading A/B testing and optimization tools:
| Tool | Best For | Starting PricePrice | |
| 🥇 | Thrive Optimize | A/B testing tailored for WordPress | $199 per year |
| 🥈 | OptinMonster | Testing for popups and lead generation | $19 per month |
| 🥉 | VWO Testing | Comprehensive testing solution | Free |
| 4 | FunnelKit | Optimization for WooCommerce | $197.50 per year |
| 5 | UserFeedback | Collect user feedback and visualize data with heatmaps | $49.50 per year |
| 6 | Convert.com | Quick and seamless A/B testing without flickering | $99 per month |
| 7 | Crazy Egg | Utilize heatmaps alongside A/B testing | $29 per month |
| 8 | Adobe Target | Robust testing for enterprise-level applications | Custom pricing |
| 9 | Optimizely | Cutting-edge experimentation tools | Custom pricing |
Our Approach to Testing Google Optimize Alternatives
After Google announced the discontinuation of Optimize, our team rigorously tested numerous alternatives to identify suitable solutions for our websites.
At CanadaCreate and our affiliated sites, we actively utilize several of these tools, including Thrive Optimize and OptinMonster, to enhance our pages and boost conversion rates.
While we haven’t implemented every tool on this list on our own websites, we have comprehensively tested each one on our demo sites to provide you with reliable recommendations based on genuine experience.
During our evaluation of these A/B testing tools, we considered the following criteria:
- Easy Setup:Can a non-technical user quickly set up tests? Does it integrate seamlessly with WordPress?
- Testing Capabilities:How extensive are the testing features? Can you test multiple elements simultaneously? Are the results dependable?
- Website Performance:Does the tool impact page loading speeds? Is there any visible flickering? Does it function effectively on mobile devices?
- Price Value:Does the platform provide good value for its features? Are the pricing plans appropriate for various business sizes? Is there a free version available?
- Reporting & Analytics:How clear and actionable are the test results? Can you easily monitor conversions and objectives?
- User Reviews:What are other marketers saying about this tool? Are there recurring issues or complaints? How does it perform in practical, real-world situations?
Why Trust CanadaCreate’s Recommendations?
At CanadaCreate, our team has collectively built, managed, and optimized hundreds of WordPress websites over the last decade.
We have conducted thousands of split tests and dedicated countless hours to evaluating platforms to determine what works best in various scenarios. Therefore, each tool featured in this article has been rigorously tested under real-world conditions.
We also consistently update our recommendations based on changes in features, performance, and reliability to ensure you receive the most current and practical advice.
Interested in understanding our evaluation process for tools? Explore our detailed editorial guidelines.
What Is Google Optimize and Why Consider Alternatives?
Google Optimize was a free tool from Google designed for A/B testing on WordPress sites to enhance user experience.
With this tool, you could conduct conversion experiments to determine if modifications to a landing page could boost conversions. For instance, you could A/B test two variations of a sales page, experiment with different headlines, or alter the color of call-to-action (CTA) buttons to identify the most effective option.
Unfortunately, Google announced the discontinuation of Google Optimize, effective September 30, 2023. As a result, the tool is no longer accessible, and all your experiments and customizations ceased on that date.
You can explore alternatives to Google Optimize to keep testing and optimizing your site. Numerous tools facilitate A/B testing without requiring coding skills and come equipped with robust features.
Let’s explore the top alternatives to Google Optimize, particularly those that integrate smoothly with WordPress, while many of these competitors are compatible with all website platforms.
1. Thrive Optimize
Thrive Optimize stands out as the top alternative to Google Optimize for WordPress users, offering an intuitive interface. It is part of the Thrive Themes collection, a suite of WordPress plugins designed to enhance your site’s conversion rates.
With Thrive Optimize, you can effortlessly conduct experiments and A/B test your landing pages without any coding knowledge. You can start running tests almost immediately.
Simply design a landing page using the visual builder, create a variant, and select a conversion goal such as page visits, opt-in form submissions, or revenue generation. Once set up, you can easily initiate the test.
One of the standout features is the ability to view your experiment results without needing to switch between different tabs or windows. In contrast, Google Optimize requires you to navigate back and forth to check results.
Thrive Optimize provides a comprehensive report directly within your WordPress dashboard, allowing you to quickly identify which variant is performing best. Additionally, you can create multiple variations of a landing page for testing, and the plugin will automatically determine the winning variant.
Reasons to Choose Thrive Optimize:In our experience, Thrive Optimize is the best alternative because it is user-friendly for beginners. There is no requirement to insert code snippets into your website.
Pricing:Thrive Optimize is included in the Thrive Themes package, which costs $299 annually and provides access to nine additional powerful conversion tools. Alternatively, you can buy the Thrive Optimize bundle for $199 per year.
For more information, check out our comprehensive Thrive Themes review.
2. OptinMonster
OptinMonster is the leading WordPress popup plugin and lead generation software available. It allows you to create various campaigns such as floating bars, welcome mats, and popups to expand your email list, boost conversions, and generate more leads.
OptinMonster features an A/B testing tool that enables you to test different popup and modal campaigns. It serves as an excellent alternative to Google Optimize due to its user-friendly interface. The drag-and-drop campaign builder lets you easily customize and create multiple variants. At CanadaCreate, we also utilize OptinMonster to run various campaigns and conduct split tests to enhance conversions.
After setting up a split test, OptinMonster will randomly display the different variations to your visitors and determine the most effective one. You can then access detailed statistics on conversions directly from your WordPress dashboard to identify which campaign yields the best results.
Reasons to Choose OptinMonster: If you’re looking to determine which popup design will yield the highest conversion rates, OptinMonster’s integrated A/B testing tool is essential for any website owner. It’s user-friendly, allowing you to create multiple variations for testing.
Pricing:To access the A/B testing feature, you need the OptinMonster Plus plan or a higher tier, with prices starting at $19 per month.
3. VWO Testing
VWO Testing is a widely used A/B testing tool and an excellent alternative to Google Optimize. It offers more features, enabling you to conduct multiple experiments across your website, products, apps, and server-side environments.
The platform includes a visual builder that allows you to modify various elements on your webpage, such as text, images, shapes, backgrounds, and more. After making adjustments, you can run split tests to determine which variant performs best.
VWO Testing also features an AI-powered copywriting tool, enabling you to automatically select different headlines, call-to-action texts, and product descriptions for testing.
Additionally, it allows you to conduct tests based on user segments and behaviors. For example, you can target an audience based on the time spent on a page, scroll depth, exit intent, and clicks on specific elements.
Reasons to Choose VWO:In our evaluation, VWO stood out as a top alternative to Google Optimize, providing a wide range of features and the ability to conduct experiments across various channels. It’s an effective tool to enhance your website’s performance.
Pricing:VWO provides a free plan suitable for up to 50,000 users each month. For those with larger user bases, premium plans are available for an upgrade.
4. FunnelKit
FunnelKit, previously known as WooFunnels, is the leading sales funnel plugin for WordPress and WooCommerce. This plugin enables you to build funnels that capture leads, facilitate smooth checkouts, implement one-click upsells, and more.
FunnelKit is another viable alternative to Google Optimize, featuring A/B testing capabilities specifically designed for WooCommerce. You can easily split-test product prices, page layouts, messages, designs, and funnels without the need for coding.
In addition, FunnelKit includes various other functionalities. For instance, it features FunnelKit Automations, which lets you create automated email and SMS marketing campaigns.
Reasons for Choosing FunnelKit:Based on our experience, this plugin is user-friendly and enables you to set up experiments in just a few minutes. You can test various elements such as headlines, images, prices, product descriptions, and any other component on a webpage. FunnelKit also assists in determining a winner once sufficient data is collected to identify which funnel achieves the highest conversion rate.
Pricing:FunnelKit provides several pricing options. To access the A/B Testing feature, you will need to subscribe to the Plus plan, which costs $179.50 annually.
5. UserFeedback
UserFeedback is an effective plugin that allows you to gather genuine feedback from your website visitors in real time. Unlike conventional analytics, this direct feedback gives insight into what your visitors are thinking and what they desire from your site.
For instance, you can inquire about what information is lacking on your site, the reasons behind a visitor’s decision not to purchase a product, the type of content they wish to see, and more. This helps you gain a deeper understanding of user intent and make meaningful improvements to your website.
UserFeedback is incredibly user-friendly and includes pre-designed templates to help you swiftly create popup feedback surveys.
You can create open-ended questions, multiple-choice questions, and gather email addresses and star ratings. It includes features such as built-in reporting, page-level targeting, and integrations with Google Analytics and MonsterInsights, among others.
Additionally, UserFeedback has recently introduced heatmap tracking, which visually displays where visitors click, scroll, and focus their attention on your pages. This visual data enhances survey feedback by illustrating how users actually engage with your site.
Reasons to Choose UserFeedback:The integration of visitor feedback and heatmap tracking provides a comprehensive view of user interactions. You can observe how visitors navigate your pages while also receiving their direct feedback, making it simpler to identify and resolve any issues on your site.
Pricing Information:UserFeedback is available starting at $49.50 per year. To utilize the heatmap feature, you will need the Elite plan, which is priced at $149.50 per year. There is also a free version of UserFeedback available for initial use.
6. Convert.com
Convert.com is a reliable A/B testing tool designed to increase conversions. It offers a quick and seamless A/B testing experience and is recognized for its speed.
This is an excellent alternative to Google Optimize, providing all the familiar features plus additional enhancements.
Convert allows for seamless integration of your tests with Google Analytics and other tools such as Hotjar, Heap, Segment, HubSpot, and more.
While the onboarding process may take some time, once you’re set up, you can create unlimited tests and implement changes quickly.
Reasons to Choose Convert.com:What sets Convert.com apart is its speed. It guarantees fast load times through flicker-free testing and Akamai CDNs, ensuring accurate results without delays in presenting different variants to users.
Pricing Information:Convert.com offers plans starting at $99 per month, along with a 15-day free trial.
7. Crazy Egg
Crazy Egg is a well-known heatmap tool that allows you to analyze user behavior on your website, including clicks, mouse movements, and scrolling patterns.
Crazy Egg also provides an A/B testing tool to conduct experiments on your website and increase conversions, making it a strong alternative to Google Optimize with its additional features.
Gain insights with heatmaps, visitor recordings, error tracking, surveys, and traffic analytics. Additionally, you can set it up without needing to edit any code, which is a limitation with Google Optimize.
Crazy Egg features a multivariate testing engine that allows you to simply select the elements you wish to test and input your ideas. The engine then takes care of the testing process for you.
One of its key advantages is seamless integration with popular website builders like WordPress, Shopify, Squarespace, Wix, and others.
Reasons to Choose Crazy Egg:We recommend Crazy Egg as a viable alternative to Google Optimize due to its extensive features. It provides heatmaps, visitor recordings, error tracking, and much more.
Pricing:Crazy Egg offers various pricing plans starting at $29 per month, which includes unlimited A/B tests in each plan, along with a 30-day free trial to help you get started.
8. Adobe Target
Adobe Target is a robust enterprise-level solution for conducting split tests on websites and is part of the Adobe Marketing Cloud. It surpasses Google Optimize in capabilities and provides an omnichannel approach to A/B testing.
Adobe Target enables you to conduct tests across all channels rather than just in isolation. This allows you to analyze user behavior with various variants from different sources, including social media, organic traffic, and paid search.
The software is user-friendly and easy to set up. Additionally, its AI-driven automation allows you to test multiple experiences and tailor them for each individual visitor.
However, Adobe Analytics is only accessible to users who already have Adobe Analytics. If you need a comprehensive marketing solution that includes A/B testing, consider using Thrive Optimize instead.
Reasons to Choose Adobe Analytics:It is an excellent choice for large enterprises and corporations already utilizing Adobe products. It provides a robust A/B testing solution that conducts experiments using an omnichannel strategy.
Pricing:You will need to request a quote to receive Adobe Target pricing tailored to your specific business requirements.
9. Optimizely
Optimizely stands out as one of the leading alternatives to Google Optimize. Their digital experience platform enables you to design a wide range of A/B testing experiments for your website.
Utilize their visual editor combined with advanced targeting features to enhance your A/B testing campaigns. Optimizely is compatible with all website platforms and is widely favored by numerous large brands.
We previously used Optimizely when they offered a free plan, and it proved to be an incredibly powerful tool. However, their pricing is no longer affordable for small businesses.
Reasons to Choose Optimizely:In our experience, Optimizely is ideal for various types of websites, including blogs, online stores, agency sites, and membership platforms. Their tools facilitate seamless split testing.
Pricing Information:Optimizely no longer discloses its pricing publicly and requires users to fill out a form to receive a personalized quote.
Featured Alternative: Kameleoon
Kameleoon is the final alternative to Google Optimize on our list. It provides robust solutions and enables you to conduct various types of experiments.
You can start by running web experiments and A/B testing for both your website and mobile applications. Assign specific business goals to your tests to identify which variant boosts conversions, retention, or engagement.
Kameleoon provides advanced A/B testing capabilities tailored for developers. You can conduct server-side experiments to enhance your product, and it seamlessly integrates with various programming languages and frameworks, including PHP, Java, Ruby, Flutter, and others.
Additionally, it features AI-driven personalization, allowing you to create customized experiences for each visitor, target specific segments for testing, and adhere to privacy regulations such as GDPR and CCPA.
Reasons to Choose Kameleoon:If you’re seeking a Google Optimize alternative that operates on the server side, Kameleoon is an excellent choice. It accommodates multiple programming languages and empowers developers to execute A/B tests effectively.
Pricing Information:To find out about Kameleoon’s pricing, you’ll need to request a demo and receive a personalized quote.
What is the Top Google Optimize Alternative? (Expert Recommendation)
The leading alternatives to Google Optimize include Thrive Optimize, OptinMonster, VWO Testing, and FunnelKit.
For those in need of a WordPress A/B testing solution, Thrive Optimize is our top recommendation. It offers a comprehensive set of powerful features at an affordable price. As part of the Thrive Suite, it also includes additional tools like a quiz builder, popup form builder, WordPress page builder, and more.
OptinMonster is an excellent tool for increasing conversions on your website and conducting split tests. With it, you can A/B test various campaigns, create different versions, and determine which one yields the best results.
For those seeking a comprehensive SaaS alternative to Google Optimize that is compatible with all platforms, we recommend VWO Testing. They offer a generous free plan that is ideal for most small business owners.
If you own an eCommerce store and are searching for the top Google Optimize alternative for WooCommerce, FunnelKit is highly recommended. It integrates seamlessly with WooCommerce, allowing you to customize every stage of the sales funnel, including the addition of custom one-click upsells, order bumps, and more to enhance your average order value.
Frequently Asked Questions About Google Optimize Alternatives
Here are some common questions regarding alternatives to Google Optimize that many users have.
1. Is Google Optimize Free?
Google Optimize was a free tool provided by Google that enabled users to conduct experiments on their websites. It allowed for A/B testing of landing pages and making adjustments to identify the most effective variant.
2. What is replacing Google Optimize?
Google Optimize has been replaced by a Google Analytics 4 integration that includes popular A/B testing features.
3. Why did Google discontinue Optimize?
Google Optimize and Optimize 360 lacked many of the features and services that users sought for effective experimentation testing. Consequently, Google decided to discontinue Optimize rather than invest in developing the most beneficial solutions and integrations for its users.
4. Is Google Optimize still usable?
No, Google Optimize is no longer operational. It was officially discontinued in September 2023.
We hope this article has helped you discover the best alternatives to Google Optimize. You might also find our guide on boosting landing page conversions or enhancing organic click-through rates useful.
If you enjoyed this article, please subscribe to our YouTube Channel for WordPress video tutorials. You can also connect with us on Twitter and Facebook.
