Unlock Customer Loyalty: Top 7 WooCommerce Points and Rewards Plugins (Free & Paid)

Leading brands such as Sephora and Starbucks have demonstrated the effectiveness of loyalty programs.

The great news is that you can establish a similarly engaging rewards system for your WooCommerce store by selecting the right plugin.

After reviewing and implementing various loyalty solutions for online stores, we can confirm that not all points and rewards plugins are equal.

Some plugins offer greater flexibility, others deliver an exceptional user experience, and a few excel in both areas.

In this guide, we will present the most effective WooCommerce points and rewards plugins.

We have assessed each option based on key factors such as ease of installation, customization options, and customer engagement features to assist you in making an informed decision for your store.

Summary of the Best WooCommerce Points and Rewards Plugins

Short on time? Here are our top recommendations to help you quickly select the ideal WooCommerce points and rewards plugin for your website.

Our Testing and Review Process for WooCommerce Points and Rewards Plugins

A WooCommerce points and rewards plugin enables you to provide incentives to customers by awarding points for their purchases and actions. These points can be exchanged for various rewards such as free products, discounts, free shipping, and additional perks.

Choosing the right plugin for your WooCommerce store can be challenging due to the multitude of options available. To assist you, we have tested and reviewed some of the top WooCommerce rewards plugins based on the following criteria:

• Practical testing – Over the past 16+ years, we have evaluated thousands of WooCommerce plugins. We examined numerous WooCommerce points and rewards plugins and selected the 7 best options.
• User-friendlinessDuring our evaluation of the plugins, we focused on their ease of use and setup. We prioritized options that are user-friendly, feature a straightforward installation process, and do not require any coding skills.
• Key Features and BenefitsIn addition to providing a rewards system for your WooCommerce store, we also assessed additional features and benefits. This included aspects such as gamification, ready-to-use campaign templates, A/B testing capabilities, personalized points systems, and more.
• Customer FeedbackAnother important factor in our plugin evaluation was customer feedback. We reviewed numerous comments on the WordPress.org site, analyzing both positive and negative experiences shared by users.
• Cost ConsiderationsWhen selecting a WooCommerce points plugin, it’s essential to evaluate the pricing. We examined the pricing structures of each plugin and verified whether they offered any free versions.

Now, let’s explore some of the top WooCommerce rewards and points plugins available.

1. RewardsWP

RewardsWP is a robust refer-a-friend plugin designed for WooCommerce. It enables you to establish referral-based loyalty programs where both the referrer and their friend can earn rewards, boosting sales while fostering repeat business.

In our experience, unlike conventional loyalty programs, refer-a-friend campaigns feel more personal and trustworthy because recommendations come directly from friends and family.

This plugin is developed by the same reliable team behind AffiliateWP, one of the top affiliate plugins we personally use and recommend. Therefore, we were confident that RewardsWP would offer the same level of reliability and quality.

Our testing revealed that RewardsWP is very user-friendly for beginners. You begin by choosing your settings, including reward types like discounts, free shipping, store credit, or complimentary products, as well as the minimum order amount and reward expiration dates.

With just a few clicks, the plugin will generate a referral widget for your online store automatically.

After the widget is created, you can personalize its placement, colors, text, and display style to align with your store’s design and branding.

RewardsWP features one-click social sharing, allowing your customers to effortlessly share their unique referral links on Facebook, Twitter (X), or via email with no additional steps required.

You can even provide pre-written messages for them, simplifying the promotion of your products and boosting the chances of acquiring new referrals.

Benefits of using RewardsWP:

• Easy installation and setup (under 10 minutes)
• Dual reward system for both the referrer and their friend
• Customizable ‘Refer Your Friends’ widget
• One-click social sharing on Facebook, X, and email
• Versatile reward options (discounts, free products, store credit)
• Automatic and precise referral tracking with support for multiple devices
• Real-time analytics to monitor top referrers, total referral revenue, and more
• Effortless integration with WooCommerce and Easy Digital Downloads

Drawbacks of RewardsWP:

• No free version is offered

Reasons to Choose RewardsWP:RewardsWP is our top recommendation for WooCommerce points and rewards plugins because it simplifies the process of rewarding word-of-mouth referrals. It is user-friendly and includes features such as dual rewards and automatic tracking, making it the perfect solution for transforming satisfied customers into loyal advocates.

Pricing Information:The RewardsWP plugin is available starting at $79.60 per year.

2. Loyalty Program by Advanced Coupons

The Loyalty Program by Advanced Coupons is another excellent points and rewards plugin for WooCommerce. It facilitates easy incentives for customers to buy more products from your online store.

During our testing, we discovered that the plugin was very straightforward to set up. The best feature is that you can utilize the default settings right away and launch a rewards program in just a few minutes.

For more information about its features, check out our comprehensive Advanced Coupons review.

The plugin also allows customers to effortlessly track the points they have accumulated.

You can add customizable notifications to inform customers about their points, explain how the rewards system operates, and guide them on how to easily redeem their points at any time.

One notable feature we discovered during our testing is the various methods available for customers to earn points.

With just one click, you can reward customers for making purchases, leaving reviews, commenting on blog posts, and more.

Advanced Coupons also provides additional features, including free gift coupons, buy one get one (BOGO) deals, shipping discounts, and more.

It even allows you to implement conditional logic so that a coupon can be automatically applied based on items in the cart, product categories, or recently added products., or recently added products.

To begin, check out our tutorial on building customer loyalty in WordPress through gamification.

Advantages of the Loyalty Program by Advanced Coupons:

• Establish a loyalty program in just a few minutes.
• Choose how customers can earn points.
• Display personalized notifications for points earned.
• Enable customers to easily redeem their points.
• Access reports on points earned and redeemed.
• Compatible with multilingual plugins like WPML.
• Set an expiration date for unused points to encourage timely redemptions.
• Set up loyalty points to be applicable only to designated user roles

Drawbacks of the Loyalty Program by Advanced Coupons:

• The loyalty program feature is not included in the free version

Reasons to Choose the Loyalty Program by Advanced Coupons:After evaluating various points and rewards plugins for WooCommerce, we discovered that the Loyalty Program by Advanced Coupons is an excellent choice for all online stores. It is user-friendly and offers a wide range of features compared to other options available.

Pricing Information:The starting price for the Loyalty Program by Advanced Coupons is $79.50 per year.

3. FunnelKit Cart

FunnelKit Cart (previously known as WooFunnels) is an intuitive sales funnel builder for WooCommerce. It allows you to create high-converting landing pages, upsell offers, and checkout pages, while also providing rewards to customers to enhance sales.

We appreciate how easily you can gamify the shopping journey for customers.

When a customer adds products to their cart, they can unlock a special gift once their total reaches a specific amount.

Essentially, it enables you to implement milestone-based rewards and incentives within your WooCommerce cart.

For instance, when a customer adds products totaling $25, they qualify for free shipping. If their order reaches $50 or more, they receive an extra 10% discount.

During our evaluation of the plugin, we discovered that it provides three types of rewards: free shipping, discount coupons, and gifts.

In addition, FunnelKit includes various features designed to enhance sales in your online store. These features consist of a template library, pre-built automation options, A/B testing, conversion pixel tracking, integrations, and more.

Advantages of FunnelKit Cart:

• Incorporate rewards into your shopping cart
• Easily optimize your sales funnel for higher conversions
• User-friendly for both beginners and setup
• Smooth integration with other plugins and themes
• Conduct A/B tests on your sales funnels
• Provide one-click upsell options within the cart
• Establish dynamic cart goals
• Include live product recommendations based on user behavior

Disadvantages of FunnelKit Cart:

• Upsell and cross-sell features are not included in the free version
• The free version offers a limited selection of templates

Reasons to Choose FunnelKit Cart:If you are in search of a WooCommerce plugin that allows you to optimize your sales funnel and integrate a rewards system into your cart pages, we strongly recommend FunnelKit Cart.

Pricing:FunnelKit Cart pricing starts at $99.50 per year, and there is also a free version available to help you get started.

4. YITH WooCommerce Points and Rewards

YITH WooCommerce Points and Rewards is a powerful plugin that enables you to establish a loyalty program for your online store, rewarding customers for their various actions.

Initially, we thought the plugin might be complex to navigate, but it is surprisingly user-friendly and provides various settings to tailor the points system to your needs.

For example, you can automatically award points for every purchase or manually grant points to specific customers.

You can choose from four types of points: assigning a fixed number of points, setting a percentage of the purchase amount, calculating points based on product price, or opting not to assign any points at all.

Additionally, YITH WooCommerce Points and Rewards includes several extra options for earning points.

You can reward customers for actions such as registering, making their first login, or signing up through a referral link. You can even give them points on their birthday.

The plugin also features custom banners designed to motivate users to spend more and earn additional points.

Advantages of YITH WooCommerce Points and Rewards:

• Automatically grant points to your customers
• Display custom banners to motivate customers to earn more points
• Notify customers via email about their rewards
• Enable customers to view and redeem their accumulated points
• Effortlessly monitor users and their earned points
• Reward additional points based on customer interactions

Drawbacks of YITH WooCommerce Points and Rewards:

• There is no free version available

Reasons to ChooseYITH WooCommerce Points and Rewards:This plugin is ideal for anyone looking to implement a rewards program in their WooCommerce store. It is user-friendly and provides numerous customization options for the points system.

Pricing:YITH WooCommerce Points and Rewards is a premium plugin priced at $139.99 per year.

5. Points and Rewards for WooCommerce

Points and Rewards for WooCommerce is a free plugin that includes nearly all the features of a premium plugin, allowing you to establish a loyalty program for your online store.

During our review, we found that you can award points to customers for various actions, such as signing up, clicking a referral link, spending over a certain amount, purchasing specific products, and more.

A standout feature of this plugin is the ability for store owners to award points for previous orders placed before the plugin was installed. This functionality is an excellent way to enhance customer loyalty and drive sales.

Additionally, the plugin provides various user levels and badges for customers. It even includes a spin-to-win feature, allowing users to earn extra points.

Advantages of the Points and Rewards for WooCommerce plugin:

• User-friendly and straightforward plugin
• Smooth integration with WooCommerce
• Ability to assign points for past orders
• Customers can redeem points during checkout or in their cart
• Membership system offering exclusive deals

Disadvantages of the Points and Rewards for WooCommerce plugin:

• Lacks personalized banners
• Points expiration and product purchase options are not included in the free version

Reasons to Choose Points and Rewards for WooCommerce:If you’re looking for a free plugin to implement a points and rewards system in WooCommerce, this is the top choice. It includes impressive features typically found in various premium plugins.

Pricing Information:The Points and Rewards for WooCommerce plugin is available at no cost.

6. WPLoyalty

WPLoyalty is an effective WooCommerce plugin for rewards and points, enabling you to design personalized loyalty programs. It includes numerous features that allow you to reward customers for various actions.

One standout feature is the ability to create customized campaigns and rewards. The plugin provides pre-designed campaigns that can be easily implemented in your WooCommerce store.

For instance, you can establish campaigns that reward points for purchases, offer incentives based on spending, encourage reviews, celebrate birthdays, and more.

Additionally, customizing each campaign and configuring the point system is straightforward.

WPLoyalty allows you to introduce different tiers within the loyalty program, set expiration dates, send email notifications, and integrate with multi-currency plugins.

The highlight is the variety of reward options available, including percentage discounts, free shipping, complimentary products, and more.

Advantages of WPLoyalty:

• Design personalized loyalty programs
• Select from pre-designed campaigns
• User-friendly for beginners
• Establish expiration dates for campaigns
• Reward customers for various actions
• Easily manage customers and points with an intuitive dashboard

Disadvantages of WPLoyalty:

• The free version offers limited features
• Users have experienced performance challenges on larger websites.

Reasons to Choose WPLoyalty:WPLoyalty is an ideal plugin for new WooCommerce stores seeking a premium points and rewards solution. It comes with a variety of features and offers competitive pricing options, including a free version.

Pricing Information:WPLoyalty’s pricing starts at $79 per year, and there is also a free WooCommerce loyalty plugin available to help you get started.

7. WooCommerce Points and Rewards

WooCommerce Points and Rewards is an extension that allows you to reward customers with points for their purchases and other actions. This straightforward plugin makes it easy to establish a loyalty program.

During our evaluation, we discovered that points can only be redeemed for discounts. Unlike other WooCommerce points and rewards plugins, it does not provide options for offering additional incentives to customers.

However, you can set the value of points for each purchase and action.

It also allows you to set a maximum discount that can be applied to the cart or individual products.

Additionally, the plugin provides a log of all points earned by customers and enables you to manage them directly from the WordPress dashboard.

Advantages of WooCommerce Points and Rewards:

• User-friendly plugin suitable for beginners
• Provide points that can be exchanged for discounts
• Manage customer points easily from your dashboard
• Grant points for various customer actions
• Adjust the value of points and discounts

Drawbacks of WooCommerce Points and Rewards:

• Lacks some features available in other premium plugins
• Higher pricing structure

Reasons to Choose WooCommerce Points and Rewards:This plugin is ideal for WooCommerce store owners looking to offer points that can only be redeemed for discounts.

Pricing Information:The cost of WooCommerce Points and Rewards is $179 per year.

Which WooCommerce Points and Rewards Plugin is the Best?

In our assessment, RewardsWP stands out as the top WooCommerce points and rewards plugin for referral-based loyalty programs.

Its dual rewards system allows you to reward both the customer who shares your store and the friend they refer, facilitating word-of-mouth marketing, boosting repeat purchases, and increasing sales.

Additionally, RewardsWP is easy to use, can be set up in just a few minutes, enables fully customizable referral campaigns, and provides automatic tracking for all referrals.

The Loyalty Program by Advanced Coupons is a fantastic option, providing complete control over points earned through various user activities like purchases, reviews, and comments. You can also offer diverse rewards such as free shipping, discounts, buy-one-get-one deals, and more.

With its extensive features, competitive pricing, and a free version available, the Loyalty Program by Advanced Coupons is a compelling choice for those seeking a traditional points-based loyalty program.

Frequently Asked Questions about WooCommerce Points and Rewards Plugins

Here are some common inquiries regarding points and rewards plugins for WooCommerce.

1. How can I add reward points in WooCommerce?

There are numerous WooCommerce plugins available to help you create a loyalty program and award points to customers. These points can be redeemed for various actions or used to purchase products.

If your aim is to reward users for referring friends, we suggest using RewardsWP, as it simplifies the setup of refer-a-friend programs effectively.

For other types of rewards, such as points for purchases, reviews, or other actions, the Loyalty Program by Advanced Coupons is an outstanding choice due to its comprehensive features and user-friendly interface.

2. How can I boost sales in WooCommerce?

There are various strategies to increase sales in WooCommerce, including offering discounts, hosting flash sales or giveaways, and providing points that customers can redeem for free rewards.

Essential Guides for Your WooCommerce Store

Explore these additional resources to elevate your WooCommerce store:

• Guide to Setting Up Abandoned Cart Emails in WooCommerce
• Step-by-Step Guide to Creating an Order Bump for WooCommerce
• Comparison of the Best WooCommerce Dropshipping Plugins
• Strategies to Convert WooCommerce Visitors into Paying Customers
• How to Enable Customer Tracking in WooCommerce Using Google Analytics
• Top WooCommerce Automations to Boost Sales
• Quick and Easy Guide to Adding Product Badges in WooCommerce

We hope this article has helped you discover the top WooCommerce points and rewards plugins. You might also find our guide on setting up installment payments in WooCommerce and the best WooCommerce email customizer plugins useful.

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