Are you looking to significantly increase traffic to your website?
Imagine if we told you thatyou can effortlessly attract hundreds, if not thousands,of additional returning visitors to your website every month.
It may seem unbelievable, especially since reliable traffic sources like SEO are becoming more unpredictable, but it’s true!
A major issue with most traffic sources, such as search engines and social media platforms, is that you lack control over their algorithms.
To consistently attract a large number of visitors to your site, you need to have complete control over your traffic source.
One effective solution that has worked wonders for us is push notifications. They provide direct access to your audience and allow you to re-engage visitors without depending on unreliable algorithms.
We have experienced firsthand how push notifications can consistently bring back traffic. By using them strategically, we have gained hundreds, even thousands, of returning visitors each month.
In this article, we will explain how we utilize push notifications, the results we have achieved, and provide tips for setting them up on your WordPress site. These insights can empower you to take full control of your traffic and expand your audience.
Important Note:This article is part of our CanadaCreate Insider series, where we share the strategies we use to grow our business.
Gain Complete Control Over a Traffic Source and Attract Significant Traffic
We have explored various methods to establish dependable traffic sources that we can fully manage. Here are some strategies that have proven effective for us:
- Creating an Email List
- Launching a Mobile Application
- Establishing a Subscriber List (such as push notifications)
Each approach has its advantages and disadvantages, but we have discovered that push notifications are the easiest way to generate consistent traffic. On CanadaCreate, this method brings in approximately 10,000 extra visitors each month.
1. Create an Email List
Email lists are among the most effective ways to encourage repeat visitors to your website. Services like Constant Contact provide the necessary tools to get started, with plans available from $12 per month after a 60-day free trial.
While we highly recommend building an email list, it does require both a financial investment and time to consistently create and send engaging emails. If this isn’t feasible for you, there may be more suitable alternatives.
2. Launch a Mobile Application
Creating a mobile app may seem attractive, but it’s usually not the best choice unless you’re a major brand like Amazon. Most users are unlikely to download your app, and even if they do, they often uninstall it quickly.
Additionally, developing a mobile app from the ground up and maintaining it can be expensive and time-consuming. If you’re still considering this route, here are some WordPress plugins that can help convert your website into an app.
3. Build a subscriber list (like push notifications)
Push notifications are a simple and cost-effective method to create a subscriber list. They provide an excellent way to bring your audience back to your website without the need for lengthy emails. It’s a fast and direct method for re-engaging your visitors.
In contrast to email lists, push notifications are budget-friendly and require minimal management while still delivering impressive results.
🏆 The winner:Push notifications are the easiest and most affordable way to encourage repeat visits. Since you manage your subscriber list, you won’t have to stress about algorithm changes or fluctuations in traffic.
What Are Push Notifications?
Push notifications are brief, clickable messages delivered directly to users’ web browsers. Visitors can choose to opt-in, providing you with a direct method to reconnect with them.
Based on our experience, these notifications are highly effective for sharing updates or directing traffic back to your website. For instance, when a user visits your site, you can display a modal popup inviting them to subscribe. Once they opt-in, they’ll receive timely updates from you through push notifications.
You have likely encountered push notifications on your smartphone.
These are the small messages that appear on your screen, encouraging you to visit a website or app.
These notifications are fantastic because they can be fully customized and personalized. This makes them exceptionally effective at capturing attention and encouraging repeat visits to your site. We have observed that even minor adjustments to these messages can greatly enhance user engagement with your content.
To begin sending push notifications, you can utilize a trustworthy push notification service. These services streamline the management of subscriptions, message delivery, and the use of automation to personalize your communications.
By segmenting your audience and automating notifications, you can ensure your messages are timely and relevant, significantly enhancing their effectiveness in driving traffic.
The Benefits of Using Push Notifications to Increase Website Traffic
In today’s digital landscape, marketers face the challenge of standing out amidst an overwhelming amount of content vying for audience attention.
Push notifications provide a competitive advantage by functioning seamlessly across all platforms and devices. These targeted messages are highly effective in encouraging users to return to your website.
Key Benefits of Implementing Push Notifications on Your WordPress Site
- Increase Subscribers Without Requiring Personal InformationUnlike email or SMS marketing, push notification sign-ups do not require any personal details. This approach effectively addresses growing privacy concerns among online users.
- Accelerate Your Subscriber GrowthWith an average opt-in rate exceeding 6%, push notifications demonstrate a much higher engagement level compared to other methods, especially when email marketing’s opt-in rate hovers around 3%.
- Encourage Repeat Visits to Your WebsiteMany first-time visitors, up to 95%, may not be ready to make a purchase immediately. This is where push notifications excel, as they can gently prompt these visitors to return to your site multiple times, guiding them closer to a buying decision.
- Higher Click-Through Rate Compared to EmailsPush notifications boast an average click rate of 28%, significantly surpassing the 1-2% click rate of emails. This makes them a more effective tool for capturing user attention and driving traffic back to your website.
- Receive Instant EngagementUnlike emails, which typically take about 6.5 hours for a response, push notifications often elicit immediate reactions. They grab users’ attention right away, making them ideal for generating quick responses.
- Simple to Set Up and ManagePush notifications are designed for ease of use, making them an accessible marketing tool for professionals without extensive technical expertise.
- The Most Cost-Effective Marketing StrategyPush notifications provide a budget-friendly alternative to traditional marketing methods, making them a smart choice for businesses of any size.
Now, let’s explore how we implement push notifications at CanadaCreate.
Our Approach to Push Notificationsat CanadaCreate
At CanadaCreate, we utilize PushEngage, the leading push notification software on the market. It allows us to engage and retain visitors long after they have left our website.
⭐ Ready to implement this tool on your own site? Use our PushEngage coupon code to enjoy a 35% discount.
We have selected PushEngage for a variety of compelling reasons:
- The platform is user-friendly and features an intuitive interface, making it easy to create and schedule campaigns for both novices and seasoned professionals.
- PushEngage offers powerful segmentation and personalization options, enabling us to deliver the right message to the right user at the right moment, significantly enhancing the effectiveness of our campaigns.
- The platform supports various campaign types, autoresponders, retargeting, and more, which allows us to create notifications that are both engaging and impactful.
For more information, check out our in-depth PushEngage review. If you choose to go with PushEngage, you can also follow our comprehensive tutorial on adding push notifications to your WordPress site.
At CanadaCreate, our objective extends beyond simply increasing traffic; we aim to enhance user experience by ensuring that push notifications are delivered in a non-intrusive manner.
In conclusion, we prioritize creating notifications that are effective, efficient, and beneficial. This strategy enhances user engagement and ensures a higher return on investment (ROI) while providing value to our audience.
Here are the different types of push notifications we utilize to reach these objectives:
Two-Step Opt-in Notifications
There are two primary types of sign-up boxes you can implement for users to subscribe to your notifications. The first is the standard single-step opt-in, which is a good starting point, but many visitors tend to overlook it easily.
This type of request is so common across various websites that users often stop paying attention to it.
Major browsers like Safari and Chrome only present two options: Allow or Block. If users select Block, you cannot display the opt-in popup again unless they reset their browser settings, which is something users rarely do.
Additionally, browser-based opt-ins cannot be customized, rendering them nearly ineffective.
The second type is the two-step opt-in. This method requires users to take an extra step to subscribe, but it offers a high level of customization.
We personally use a specialized two-step opt-in through PushEngage. It’s an excellent way to capture the user’s attention and provide a significantly improved experience when they choose to subscribe.
This type of opt-in popup is less intrusive, allowing visitors to decline politely while giving us the opportunity to follow up with them later.
This method allows users to select specific topics they are interested in, making notifications more relevant. For example, they can opt to receive updates on WordPress SEO, eCommerce, or email marketing, while excluding plugins and themes.
After users select their preferred notification topics, we present them with the standard Allow/Block popup. This enables them to make an informed decision to Allow notifications instead of automatically clicking Block, which often occurs when visitors are unsure of what they are agreeing to.
Drip Autoresponders for New Subscribers
We implement autoresponders to welcome new subscribers with a series of onboarding drip notifications.
Unlike traditional autoresponders, a drip setup allows you to schedule a sequence of notifications to be sent to users automatically at predetermined times. This is an excellent way to gradually introduce new subscribers to your content.
We utilize this feature to deliver a series of onboarding notifications aimed at directing new subscribers to the most valuable resources on our website.
By categorizing users during the signup process, we can deliver tailored and personalized messages. This ensures that notifications are highly relevant to each user’s preferences, making them more valuable and engaging.
Our automated drip notifications guide users to discover resources gradually, with each message sent at intervals that make the information easier to digest.
We offer a comprehensive guide that walks you through the process of setting up automated drip notifications. This tutorial provides detailed, step-by-step instructions.
Broadcast Notifications
To attract more visitors to our website, we distribute broadcast notifications every other day. These messages highlight the latest blog posts published on CanadaCreate.
Broadcast notifications are manually created messages that share important news or updates from your website. We schedule these notifications to align perfectly with our weekly content plan, keeping our audience informed and engaged.
These notifications are effective because they inform users about new articles they may have missed otherwise.
Our messages consistently achieve a high click-through rate, bringing a substantial number of visitors back to our website. This ensures our readers stay updated with the latest news and valuable information from our site.
Broadcast push notifications allow us to tailor messages about new articles specifically for our users. They are sent at an optimal frequency and are highly relevant, making them both useful and advantageous for our audience.
Alternative Approaches to Push Notifications
Every website has unique goals and requirements, which may differ from those of CanadaCreate.
With this in mind, here are some alternative types of push notifications we have successfully implemented on our partner sites.
RSS Auto-Push Campaigns
If setting up manual broadcasts feels overwhelming, you can simplify your process by automating push notifications with RSS Auto Push.
This tool enables you to send automatic notifications for newly published articles by pulling data directly from your RSS feed.
Users who opt in for notifications are genuinely interested in your upcoming content. By receiving updates directly from your website, they can stay fully informed about your latest posts. Without these notifications, these engaged readers may need to manually check your site, which can be inconvenient.
To get started, log into your PushEngage account dashboard and navigate to theCampaign » RSS Auto Pushpage. Click on the ‘Create New Campaign’ button.
Next, enter your blog’s RSS feed URL and select the timing and frequency for sending notifications.
You can choose either ‘At Fixed Interval’ or ‘Specify Day and Time’.
Additionally, you can decide how many of the latest items from your feed to include and set the time between each notification. In the advanced options, you can further customize settings, such as adjusting the character limit, adding an image, including a large image, and more.
By crafting compelling headlines and engaging content, you can greatly increase the number of clicks on your push notifications.
Once you’re done, remember to activate your Auto Push campaign.
Triggered Automated Push Notifications
In addition to drip notifications and RSS feed options, PushEngage offers a wide range of automation features.
With PushEngage, you can send automated messages effortlessly.These messages can also be tailored to individual users.This level of personalization enhances relevance and engagement for your audience, resulting in a more successful campaign.
You can explore these automation features in your PushEngage dashboard by navigating to Campaign » Triggered Campaigns.
For example, if you operate an online store, you may face challenges with abandoned carts. Research indicates that the average cart abandonment rate was an astonishing 70.19% last year.
The good news is that you can utilize push notifications to encourage users who abandon their carts to return and complete their purchases.
Simply click ‘Create’ under the Cart Abandonment campaign. PushEngage will automatically populate key details such as the product name, URL, image, and large image using dynamic tags.
You can then personalize the notification message, select the timing for sending it, and more.
💡 Interested in discovering even more effective strategies? Explore additional methods to recover lost cart sales.
Push Notifications vs. Email Marketing: Which Strategy Should You Choose?
At CanadaCreate, we leverage both email marketing and push notifications to increase our website traffic and engage returning visitors.
In a previous CanadaCreate Insider article, we detailed the strategies we implement to expand our email subscriber list.
As a marketer, both tools offer unique opportunities to connect with your audience. Instead of selecting one over the other, we suggest integrating both methods for optimal results.
While email marketing is effective for transactional messages, push notifications excel in areas like quick subscriptions, creating urgency, achieving higher click-through rates, and offering personalized experiences.
For an in-depth analysis of this subject, check out our comparison of push notifications and email marketing, including their advantages, disadvantages, and applicable scenarios for each platform.
Additional Resources
Here are some more valuable resources for generating consistent traffic to your website:
- How I Conduct Giveaways to Double Traffic and Conversions (Case Study)
- Tips for Attracting More Global Visitors (International SEO for WordPress)
- Strategies to Double Your SEO Traffic in 6 Months (Including Case Studies)
- Using Google Trends to Enhance SEO and Expand Your Business
We trust that this article has provided valuable insights into the push notification strategies we implement at CanadaCreate. Additionally, consider exploring our tutorial on email marketing automation or discovering how to set up automated workflows in WordPress for your daily website management tasks.
If you enjoyed this article, we invite you to subscribe to our YouTube Channel for informative WordPress video tutorials. You can also connect with us on Twitter and Facebook.
