Transform Your WooCommerce Checkout Page: A Simple Customization Guide

The checkout page is a crucial component of any WooCommerce store, as it represents the final step where customers finalize their purchases or abandon their carts. Even minor enhancements can significantly boost your revenue.

Many store owners aim to streamline the checkout process, incorporate custom fields, or modify the layout but may feel uncertain about how to begin. Fortunately, WooCommerce provides various options to customize the checkout page to suit your business needs.

We have assisted numerous users in refining their checkout processes and have witnessed how effective modifications can enhance speed, clarity, and trustworthiness for customers.

In this guide, we will provide you with a step-by-step approach to customizing your WooCommerce checkout page. These straightforward techniques are designed to help you create a seamless checkout experience while maintaining the reliability of your store.

Reasons to Customize Your WooCommerce Checkout Page

The primary motivation for customizing your WooCommerce checkout page is to minimize cart abandonment and boost sales. The standard checkout design is quite basic and not tailored to effectively convert shoppers into paying customers.

By designing a custom checkout page, you can introduce powerful features that the default version lacks.

This includes integrating trust signals like customer reviews, optimizing the layout for a faster checkout process, and promoting related products through upselling.

An inadequately optimized checkout process is a significant factor contributing to the nearly 70% average cart abandonment rate. This statistic indicates that most customers leave your store at the final step without making a purchase.

By swapping out this generic design for a custom one, you can foster trust and streamline the buying experience.

For instance, you can incorporate social proof such as testimonials and star ratings to reassure potential customers.

Now, let’s explore how you can effortlessly customize your WooCommerce checkout page to enhance revenue from your online store.

Use the quick links below to navigate directly to your preferred customization method:

• Method 1: Customize Your WooCommerce Checkout Page with FunnelKit Builder
• Method 2: Personalize Your Checkout Page Using SeedProd
• Bonus: Tips to Decrease Checkout Page Abandonment
  • Implement Abandoned Cart Push Notifications
• Common Questions About Customizing WooCommerce Checkout

Method 1: Customize Your WooCommerce Checkout Page with FunnelKit Builder

The simplest way to design a custom WooCommerce checkout page is by utilizing FunnelKit Builder. This plugin offers pre-designed checkout templates and forms.

It also includes built-in optimizations aimed at increasing your sales. Our thorough testing confirms that the plugin is very user-friendly for beginners.

Step 1: Install and Activate the FunnelKit Builder Plugin

Begin by installing and activating the FunnelKit Builder plugin. For detailed instructions, refer to our step-by-step guide on installing a WordPress plugin.

Step 2: Select a Professionally Designed Template

After activating the plugin, navigate to FunnelKit » Store Checkout. Click the ‘Create Store Checkout’ button on this page.

You can choose from a variety of professionally designed checkout page templates offered by FunnelKit, or you can opt to ‘Start from scratch.’ We recommend selecting a template to efficiently create a high-converting checkout page.

To view a template in detail, hover over it and click the ‘Preview’ button when it appears.

In our examples, we are using the Hific template, which includes a section for showcasing your offerings and another for displaying customer testimonials.

Once you find a template you wish to use, click on ‘Import This Funnel.’

At this stage, FunnelKit may prompt you to install additional plugins, such as the SlingBlocks plugin for the block editor.

If you receive this prompt, click ‘Activate’ to install the necessary plugins.

Next, enter a name for your store’s checkout page. This name is for your reference, so choose something that will help you easily identify the page in the WordPress dashboard.

Once you’ve done that, click the ‘Add’ button.

On the following screen, you’ll see all the steps included in this template. You can unlock additional steps by upgrading to FunnelKit Pro.

Since you’re using the free version of FunnelKit, the template comes with a Checkout page and a custom WooCommerce thank you page.

Step 3: Design Your Custom Checkout Page

To customize the checkout page, click on the ‘Edit’ link.

Now, click on ‘Edit Template’ to open the template in the WordPress block editor.

Important Note: If you are using a page builder plugin, FunnelKit may open the template in a different editor. In that case, click on ‘Switch to WordPress editor’ instead of ‘Edit Template.’

You can now customize the template just like you would with any WordPress page. Simply click on any block and adjust it using the settings in the right-hand menu and the mini toolbar.

Start by replacing the default logo with your own custom logo. To do this, select the Image block and click ‘Replace’ in the mini toolbar.

Next, you can either open the Media Library to choose an image from your WordPress media collection or click ‘Upload’ to select a file from your computer.

Once you’ve selected an image, you can add alt text, adjust the width, and even apply rounded corners using the settings in the right-hand menu.

Don’t forget to update the placeholder text with details about your online store and customer reviews. Click on any text block to edit it, just like you would in the standard WordPress block editor.

After that, you can style the text using options in the right-hand menu. You can add borders and box shadows for emphasis, change the font family, or modify the text color within WordPress.

Repeat these steps to customize all the standard blocks in the FunnelKit Builder template. You can also add new blocks by clicking the ‘+’ icon or remove any blocks that are unnecessary.

You will recognize most of these blocks, but FunnelKit includes some unique custom blocks. Since you are working with a checkout template, it will already feature a FunnelKit Checkout block. Click to select this block.

On the right-hand menu, you will find a list of various sections within the Checkout block, including Form Header, Coupon, and Payment Gateways.

Simply click to expand each section and make your desired modifications.

Generally, if a section contains a heading, subheading, or button label, you can easily change it by entering the new text.

Some sections are optional, allowing you to enable or disable them using a toggle switch.

For instance, you might want to include a collapsible order summary so that customers can view all the items in their cart.

You have the option to add additional fields to the checkout form or remove any that are unnecessary. For example, if you are using WooCommerce to sell digital downloads, you typically do not need to collect shipping information.

Step 4: Personalize the Checkout Form

Once you are satisfied with the appearance of the checkout page, it’s time to review the form fields and make any necessary adjustments.

To proceed, click on ‘Update’ to save your changes, then select ‘Back to checkout page.’

Click on the ‘Fields’ tab to view all the sections and fields that comprise the checkout form.

You can easily reorder these fields by dragging and dropping them.

To add additional fields, simply drag them from the right-hand section and drop them onto your form.

You can also group these fields into sections by clicking the ‘Add Section’ button.

In the popup that appears, enter a name for the section. Since this will be visible to customers, it’s best to use a clear and descriptive heading.

Once you’ve done that, click on ‘Add.’

You can now add fields to the section by dragging and dropping them.

If you want to remove a field from the checkout form, hover over the field and click the red ‘x’ icon that appears.

To customize any FunnelKit fields, simply click on the desired field.

The settings available may differ based on the field, but you can usually change its label, add a placeholder text, or mark the field as mandatory by checking the ‘Required’ box.

When you are satisfied with the configuration of the checkout fields, remember to click on ‘Save Changes’ to apply your settings.

Step 5: Boost Your Sales with FunnelKit Optimizations

To boost your sales, consider activating some of FunnelKit’s optimizations by selecting the ‘Optimizations’ tab.

Here, you will find various optimizations designed to streamline the checkout process.

The free FunnelKit plugin offers express checkout buttons for all major WooCommerce payment gateways, allowing customers to quickly pay using their existing accounts, much like a ‘Buy Now’ button.

By eliminating the need for customers to complete a checkout form, this feature can significantly lower cart abandonment rates and increase your sales.

To enable express checkout, navigate to ‘Express Checkout Buttons’ in the left-hand menu. Click the ‘Enable’ button and use the ‘Choose Position’ dropdown to select the button’s location on the checkout page.

Keep in mind that you must activate Payment Request Buttons in your Stripe gateway settings within WooCommerce to utilize the Apple Pay option.

Next, consider enabling the enhanced phone field. When customers enter their shipping address, FunnelKit can display a country flag next to the phone field.

This feature helps reassure shoppers that they have entered the correct address.

To enable this feature, navigate to ‘Enhanced Phone Field’ in the left-hand menu and click the ‘Yes’ button next to ‘Enable.’

On this screen, you can also verify the phone number based on the customer’s chosen country, ensuring that the entered phone number is valid.

To activate this verification, simply click the ‘Yes’ button next to ‘Validate Phone Number.’

You can also decide whether to store the phone number with or without the country code. If you cater to an international audience, it is generally advisable to choose ‘With country code.’

Once you are satisfied with the optimization settings, click on ‘Save changes.’

FunnelKit offers numerous additional optimizations to help boost your sales, such as autocompleting billing and shipping addresses, automatically applying coupons, and pre-filling the checkout form for returning customers.

To access these powerful WooCommerce enhancements, you will need to upgrade to FunnelKit Builder Pro.

Step 6: Publish Your Customized WooCommerce Checkout Page

The free FunnelKit plugin includes many more settings and features to help you design a high-converting checkout page, but this guide provides everything you need to create a custom WooCommerce checkout page.

Once you are satisfied with the setup of your checkout page, go ahead and make it live by clicking the ‘Draft’ button.

To see a preview of the page before it goes live, click on ‘Preview.’ This will open the custom checkout page in a new tab.

To publish the page, simply change its status from ‘Draft’ to ‘Published’ and click the ‘Update’ button. Now, when you visit your WordPress website, the custom checkout page will be live.

FunnelKit will automatically take over the default WooCommerce checkout page, eliminating the need for any additional settings adjustments.

Method 2: Customize Your Checkout Page with SeedProd

You can also design a custom WooCommerce checkout page using SeedProd.

SeedProd is the leading landing page builder, utilized by over 1 million websites, featuring more than 180 professionally designed templates, including eCommerce options for creating sales and lead capture pages.

Additionally, SeedProd fully supports WooCommerce and includes specialized WooCommerce blocks that allow you to quickly create a custom checkout page.

Many of our partner brands have built their entire websites with SeedProd and have praised its user-friendly interface. For more information, check out our SeedProd review.

SeedProd is an excellent option for customizing various pages, including creating a unique WordPress theme for your online store.

Step 1: Install and Activate the SeedProd Plugin

Begin by installing and activating the SeedProd plugin. For detailed instructions, refer to our comprehensive guide on installing a WordPress plugin.

After activation, navigate to SeedProd » Settings and input your license key.

You can find your license key in your account on the SeedProd website. Once you’ve entered the key, click the ‘Verify Key’ button.

Step 2: Choose a SeedProd Template

Next, go to SeedProd » Landing Pages and select ‘Add New Landing Page.’

Now, you need to select a template for your customized checkout page.

SeedProd offers a variety of templates categorized by campaign types, including options for coming soon pages and 404 error pages. You can easily filter these templates by clicking on the tabs located at the top of the screen.

Selecting a design that aligns with the specific type of page you want to create can expedite the page-building process. However, every template is fully customizable, allowing you to adjust the design to better suit your online store.

For this tutorial, choose the ‘Blank Template’ to begin with a fresh layout.

To choose a template, simply hover over it and click the ‘Checkmark’ icon.

Next, enter a name for your custom checkout page. SeedProd will automatically generate a URL based on the title you provide.

You can modify this URL to whatever you prefer. We suggest keeping it straightforward and descriptive, such as ‘checkout’ or ‘complete-your-order’.

Once you are satisfied with the information you have entered, click on the ‘Save and Start Editing the Page’ button.

This action will direct you to the drag-and-drop editor, where you can create your custom WooCommerce checkout page.

Step 3: Create an Effective Checkout Page

The SeedProd editor displays a live preview of your checkout page on the right side, while block settings are available on the left.

Begin by creating a customized header that reflects your brand.

You can utilize a section, which is a group of blocks commonly used together. Click on the ‘Sections’ tab and choose the ‘Header’ category.

Next, hover over the ‘Header 1’ section and click the ‘Plus’ icon to add it.

This action will insert a Header section into your layout.

Start by replacing the placeholder text ‘Your Logo’ by selecting that block.

Then, click on the ‘Select Image’ icon located in the left-hand menu.

You can now either select an image from your media library or upload a new file from your computer.

The Header 1 section includes a navigation menu. To minimize distractions and keep your customers focused on completing their purchase, we suggest removing this menu to guide them directly to the checkout button.

To remove the Nav Menu block, select it and click on the ‘Delete Block’ option.

After that, click on the call to action button.

It’s beneficial to provide shoppers with an option to return to the cart page to add more items or adjust quantities. Consider using a call to action like ‘View Cart’ for this button.

First, enter the URL of your WooCommerce cart page in the ‘Link’ field.

Customers can now access the cart page by clicking this button.

Incorporate Upsell and Cross-Sell Offers

Next, select a layout for the remainder of your checkout page.

Displaying recommended products in a sidebar is beneficial, as it encourages customers to add more items to their cart. To do this, click on the content and sidebar layout option under ‘Choose your layout.’

After that, locate the ‘Checkout’ block in the left-hand menu and drag it into your layout.

You can fully customize the appearance of your checkout using the settings in the left-hand menu, including options for color schemes, font selections, link colors, buttons, and more.

Once you’re satisfied with the checkout section’s appearance, it’s time to add a section for popular or recommended products. This can help increase sales by showcasing additional items that customers may wish to purchase.

To set up this section, simply drag a ‘Best Selling Products’ block onto your page.

You can now customize this block using the settings in the left-hand menu. For further information, please refer to our guide on displaying popular products in WooCommerce.

Start by adding a headline above the popular products section. Drag the ‘Headline’ block to your page and position it above the popular products block.

Next, click on the ‘Headline’ block and enter your desired heading.

Showcase Customer Reviews and Ratings

After that, enhance your page’s credibility by adding a customer testimonials block. Locate the ‘Testimonials’ block and drag it into your layout.

You can customize the appearance of the testimonials on your online store.

For instance, in the left-hand menu, you can adjust the color of the comment bubble, change the alignment, and add additional customer testimonials.

Consider displaying a star rating below your testimonials, especially if you have received numerous positive reviews.

To achieve this, simply find the ‘Star Rating’ block and position it beneath the testimonials block.

Step 4: Publish Your WooCommerce Checkout Page

Once you’re satisfied with the design of your WooCommerce checkout page, publish it by clicking the dropdown arrow next to ‘Save.’

Then, choose the ‘Publish’ option.

Now, when you visit your store, you will see the live checkout page.

Pro Tip:Utilizing conversion tracking allows you to identify what elements of your checkout page are effective and which ones need improvement. This valuable information can help you optimize your checkout experience using SeedProd. For a comprehensive guide on setting up WooCommerce conversion tracking, check out our detailed resource.

Step 5: Link Your Custom Checkout Page to WooCommerce

Now that you’ve published your custom checkout page, your WordPress site is still displaying the default layout. To redirect customers to your new checkout page, you need to update the default URL settings.

To accomplish this, navigate to WooCommerce » Settings and select the ‘Advanced’ tab.

Next, locate the ‘Checkout page’ dropdown menu and begin typing the URL of the custom checkout page you created.

Once the correct page appears, click to select it.

After making your selection, scroll down to the bottom of the page and click ‘Save changes’ to apply your settings. WooCommerce will now direct customers to your custom checkout page.

Tip: Strategies to Decrease Checkout Page Abandonment

Designing a custom, user-friendly checkout page is an excellent initial step to minimize cart abandonment. However, the layout is just one aspect of the overall solution.

In this section, we will share effective strategies to optimize your checkout process and encourage more customers to complete their purchases.

Avoid Unexpected Checkout Fees

Customers expect the total price at checkout to align closely with the product price. If they encounter unexpected taxes, high shipping fees, or additional charges, they may abandon their purchase.

While some customers may proceed if they perceive the costs as reasonable, it’s best to be transparent about pricing so they know what to expect.

If you have multiple additional fees, consider incorporating them into your product prices. This approach reduces confusion for customers.

Whenever possible, offering free shipping is highly recommended.

Make Account Creation Optional or Easier

Requiring customers to create an account during checkout can create friction in the buying process and lead to higher abandonment rates.

You can enable user registration on your WordPress site, but it should not be mandatory. Instead, allow customers to check out as guests and offer them a coupon code as an incentive to create an account.

This approach enables you to capture leads and expand your email list while maximizing sales opportunities.

Provide a Variety of Payment Options at Checkout

Customers often have a preferred payment method, whether it’s a PayPal account saved on their device or a credit card readily available.

If you don’t accommodate their preferred payment method, shoppers may abandon their carts. While it’s not feasible to support every option, strive to include the most popular payment methods.

For further information, check out our comprehensive list of the top WooCommerce payment gateways for WordPress.

Implement a Timed Popup

A timed popup can also help decrease cart abandonment rates.

OptinMonster is the leading WordPress popup plugin, featuring innovative Exit-Intent® technology that triggers popups right when a shopper is about to exit the checkout page.

You can even use OptinMonster to provide shoppers with a special discount code if they finalize their purchase immediately.

Configure Push Notifications for Abandoned Carts

Another effective strategy to minimize cart abandonment is by enabling web push notifications.

These notifications appear on users’ mobile and desktop browsers, even when they are not visiting your website. This makes it easy to engage shoppers and remind them to complete their purchases.

PushEngage is trusted by over 25,000 savvy business owners and is recognized as the leading web push notification software available. It enables you to effortlessly create campaigns for WooCommerce cart abandonment.

You can also establish campaigns for browse abandonment, price drop notifications, new product launches, inventory updates, and more.

Design a Custom WooCommerce Cart Page

Once you have optimized your WooCommerce checkout page, consider customizing your WooCommerce cart page as well.

By enhancing both the cart and checkout pages, you can streamline the entire purchasing process, ensuring you don’t miss any sales opportunities. Additionally, you can align the design of both pages to maintain consistent branding for visitors.

For comprehensive step-by-step guidance, refer to our tutorial on creating a custom WooCommerce cart page.

Common Questions About Customizing WooCommerce Checkout

Here are some frequently asked questions from our readers regarding enhancements to their WooCommerce checkout page:

How can I add a custom field to the WooCommerce checkout?

The simplest way to add a custom field to your checkout page is by using a checkout editor plugin such as FunnelKit Builder. This plugin offers a user-friendly, drag-and-drop interface that allows you to easily add, remove, and rearrange fields on your checkout form without any coding skills.

How can I customize WooCommerce pages?

The most effective way to customize any WooCommerce page, including the shop, cart, or checkout, is by using a page builder plugin like SeedProd. This tool enables you to design fully customized layouts and aesthetics with a drag-and-drop editor, giving you total control over the appearance of your online store.

For further information, please refer to our beginner’s guide on editing WooCommerce pages.

How can I modify the text on my WooCommerce checkout page?

You can easily modify text on the checkout page, including headings and button labels, by using a plugin like FunnelKit Builder.

Its editor allows you to simply click on and edit the text elements directly. For more advanced modifications, you can also use a translation plugin to locate and replace specific text strings.

How do I edit the WooCommerce checkout shortcode?

Direct editing of the [woocommerce_checkout] shortcode is not possible, as its content is generated by WooCommerce template files.

To enhance your WooCommerce checkout page, consider using a plugin like FunnelKit or SeedProd to design a new layout that will replace the standard shortcode output.

We trust this guide has made it simple for you to customize your WooCommerce checkout page. Additionally, check out our tutorial on creating a WooCommerce popup to boost sales, as well as our expert recommendations for the best WooCommerce plugins for your online store.

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