Editing videos can be daunting, especially when you’re not sure which video editing software suits your needs.
Choosing the right video editing tool can enable you to create professional-quality content for your WordPress site, YouTube channel, and social media platforms. With numerous options available, it’s easy to select software that may be too complex or lacking essential features.
Some software options have steep learning curves or come with high costs, while others may be user-friendly but miss key functionalities like multi-track editing or advanced visual effects.
At CanadaCreate, we operate our own YouTube channel and consistently evaluate video editing software to produce high-quality content. Through our hands-on testing, we’ve identified tools that cater to creators with diverse needs and skill levels. While Adobe Premiere Pro emerged as our top recommendation, Camtasia and Promo are also fantastic options for many users.
In this guide, we will present our top 6 video editing tools to help you create stunning videos with ease.
Quick Overview: The Best Video Editing Software for WordPress Users
Looking to choose video editing software quickly? Here’s a convenient table comparing our top 6 selections:
| # | Video Editing Tool | Ideal For | Pricing |
| 🥇 | Adobe Premiere Pro | Film, television, and serious YouTube professionals | Starting at $22.99 per month (standalone version) |
| 🥈 | Camtasia | Online course creators and educators Creators of tutorial and instructional videos | $299.99 (one-time purchase) |
| 🥉 | Promo | Business owners, marketers, and non-technical users creating promotional videos | Starting at $29 per month (Basic plan) |
| 4 | Filmora by Wondershare | Beginners and casual video editors | Free version available with a watermark $49.99 per year (cross-platform subscription) |
| 5 | Final Cut Pro | Professional video editing for Mac users | $299.99 (one-time purchase) |
| 6 | CyberLink PowerDirector 365 | Users seeking advanced features at an affordable price | Starting at $54.99 per year |
Why Is It Important to Choose the Best Video Editing Software?
Video content is increasingly dominating the digital landscape.
We frequently use streaming platforms like Netflix and video-centric social media such as TikTok, IGTV, and Snapchat. Additionally, YouTube stands as the second-largest search engine globally.
The right video editing software can benefit you in numerous ways:
- Launch a YouTube channel and generate income online.
- Integrate videos into your WordPress site to enhance reader engagement.
- Produce eye-catching videos for social media to expand your audience.
- Develop captivating video advertisements for social media platforms.
Choosing the right video editing software and mastering its features can elevate your WordPress site and online visibility.
Utilize it to produce high-quality videos for your YouTube channel, Facebook ads, Instagram account, and more.
Over the past 17 years, we have explored various popular video editing software to enhance our YouTube channels, leading to the CanadaCreate channel amassing over 1 million subscribers.
We also managed another channel that grew to 2.5 million subscribers and achieved 500 million views before we sold it in 2018.
Although we are not professional videographers, we have gained valuable insights over the years. Here are the key factors to consider when selecting the best video editing software:
- The types of videos you plan to create
- The operating system of your computer (Apple or Windows)
- The video file formats you will be editing
- The transitions and effects you wish to implement
- Your current skills in video editing
Our Approach to Testing and Reviewing Video Editing Software
In our video editing software reviews, we prioritize essential factors to provide you with the most valuable insights. Here’s our evaluation checklist for each tool:
- User-Friendliness and Learning Curve: We seek video editing software that is beginner-friendly while also offering advanced features such as multi-track editing and motion effects, ensuring that experienced users can explore deeper functionalities without difficulty.
- Performance and Compatibility: We assess the software’s performance, particularly with high-resolution videos like 4K and 8K. This includes evaluating rendering speeds and the software’s ability to handle various formats across different platforms (Windows, Mac, etc.).
- Essential Editing Features: We examine fundamental tools such as trimming, color correction, audio editing, and multi-track timelines to determine the level of creative flexibility available.
- Advanced Tools and Integrations: We look for unique features such as motion tracking, green-screen capabilities, and multi-camera editing. Additionally, we evaluate how well the software integrates with other applications or plugins, especially for users who utilize popular software like Photoshop or After Effects.
- Exporting Options and Sharing CapabilitiesWe evaluate the ease of exporting your projects, the supported formats, and whether you can share your videos directly to platforms like YouTube or social media without any difficulties.
- Value for MoneyWe assess whether the video editing software is available as a one-time purchase or subscription, and if the features provided justify the price. Our goal is to ensure you receive the best value for your needs.
Why You Can Trust CanadaCreate
At CanadaCreate, we bring over 16 years of expertise in managing WordPress websites, along with our own YouTube channel.
For this review, we didn’t just glance at features. We rigorously tested each video editing tool to identify its strengths, weaknesses, and ideal applications. Our team also experimented with many of these tools to pinpoint the best options for video creation, enabling us to provide practical insights for both beginners and experienced users.
To find out more, you can explore our comprehensive editorial process.
With that said, let’s explore some of the top video editing software available today.
1. Adobe Premiere Pro
Adobe Premiere Pro is the leading all-in-one video editing software. It is the industry standard used by professionals in Hollywood and television, and it is also favored by many popular YouTubers.
The primary benefit of using Premiere Pro is its collection of generative AI tools powered by Adobe Firefly.
One of our favorite time-saving features is ‘Text-Based Editing,’ which generates a transcript of your footage, allowing you to remove video sections simply by highlighting and deleting the text. Additionally, you can use ‘Generative Extend’ to add extra frames to the start or end of a clip if it was cut too short, or utilize ‘Enhance Speech’ to instantly eliminate background noise, making amateur recordings sound professional.
At CanadaCreate, we rely on the Adobe Creative Cloud suite for all our creative projects. This hands-on experience allows us to confidently recommend this tool, as we understand its strengths and limitations from personal use.
Adobe Premiere Pro is compatible with both Mac and Windows operating systems.
Another advantage is that if you’re already using other Adobe products like Photoshop, After Effects, or Adobe Stock, Premiere Pro is an excellent choice because it integrates seamlessly with these applications.
We have thoroughly tested this software with various video formats, ensuring compatibility with the latest 4K, 8K, and even VR formats. It seamlessly manages multi-angle shots, providing you with extensive creative flexibility. Additionally, it features advanced trimming and editing tools that offer exceptional control over your projects.
Adobe Premiere Pro excels in color grading, correction, and compositing tasks. This software includes chroma key options, making it easy to remove backgrounds for green screen videos.
In our experience, these features alone make the software a worthwhile investment.
You can now import videos from nearly any source or format, and enjoy an unlimited number of video tracks to unleash your creativity. The software also includes automated tools powered by Adobe Sensei technology, designed to streamline the editing process.
Finally, there are numerous exporting options available. You can effortlessly export your projects directly to platforms like YouTube or Vimeo, among others.
In addition to video editing capabilities, there is a comprehensive suite of audio editing tools. The sound panel is equipped with features and effects such as reverb, compression, amplification, stereo balance, and more.
Advantages of Adobe Premiere Pro:
- A leading industry-standard tool favored by professionals.
- A versatile cross-platform tool compatible with both Mac and Windows.
- Smooth integration with other Adobe applications
- Compatible with 4K, 8K, and VR video formats
- Comprehensive tools for trimming, editing, color grading, and chroma keying
- Unlimited video tracks and automated editing features
- Robust audio editing capabilities
- Simple exporting options for platforms like YouTube and Vimeo
Drawbacks of Adobe Premiere Pro:
- Challenging for beginners to learn
- Monthly subscription can be expensive
- Demands a high-performance computer for optimal operation
Pricing Details:You can subscribe to Adobe Premiere Pro individually for $22.99 per month, or opt for the complete Creative Cloud suite at $59.99 per month, which includes access to over 20 Adobe applications such as Premiere Pro, Photoshop, Illustrator, XD, a collection of Adobe Pro fonts, and collaboration tools.
Reasons to choose Adobe Premiere Pro:We consider Adobe Premiere Pro to be the top video editing software available. It provides exceptional flexibility, powerful editing capabilities, seamless integration with other Adobe applications, support for a variety of video formats, and advanced features. It’s a dependable option for both professionals and aspiring creators.
Alternative Options:For those seeking an affordable and user-friendly video editing solution, Adobe Premiere Elements is an excellent option.
2. Camtasia
Camtasia is an exceptional video editing software ideal for producing online courses, tutorials, and instructional videos. It is best known for its robust screen recording capabilities, along with its powerful video editing tools.
Many of our team members utilize Camtasia to create screencast tutorial videos for our products. Based on our experiences, we highly recommend it as one of the top video editing tools available.
The integration of screen recording and editing features makes Camtasia an ideal choice for developing YouTube tutorials, online course modules, instructional videos, product reviews, and more.
During our evaluation, we discovered that it was incredibly effective for producing comprehensive tutorials effortlessly. Its user-friendly interface allowed us to easily capture screen recordings and edit them into polished, professional-quality videos.
While exploring this software, we found a collection of video templates that enable you to create the exact type of video you envision. This simplifies the video editing process significantly.
We also valued the ease of using the drag-and-drop editor to trim clips, add animations, and integrate transition effects.
The software offers seamless integration with PowerPoint, making it easy to create engaging presentations and tutorials. You can also incorporate interactive elements like quizzes into your videos.
You can utilize the iPhone app to capture videos directly on your phone and edit them with the software. We found this particularly useful for mobile tutorial videos, allowing for convenient editing on the go.
Advantages of Camtasia:
- Ideal for developing online courses, tutorials, and instructional videos.
- Robust screen recording and video editing capabilities.
- User-friendly interface featuring a drag-and-drop editor.
- A diverse collection of video templates.
- Integration with PowerPoint for enhanced presentation creation.
- Mobile application available for recording and editing videos anywhere.
- Includes interactive features such as quizzes.
- Compatible with both Windows and Mac operating systems.
Disadvantages of Camtasia:
- The one-time purchase price may be a financial burden for some users.
- Mainly focused on tutorial and educational content, which might not meet all video editing requirements.
Pricing Information: Camtasia provides an individual plan priced at $299.99, granting full access to all features and compatibility with both Windows and Mac operating systems. Larger teams can opt for the business license, and discounts are available for educational institutions, government agencies, and nonprofit organizations.
Reasons to choose Camtasia:Camtasia is our top recommendation for video editing software, especially for online course creators and how-to video editors. It seamlessly combines robust screen recording and video editing capabilities. The integration with PowerPoint and the option to incorporate interactive elements, such as quizzes, make it an exceptional choice for producing captivating content.
3. Promo
Promo is an excellent online video editor designed for creating marketing videos. If you find it challenging to generate ideas for Instagram videos or ads for Facebook and YouTube, this tool is ideal for you.
In contrast to resource-intensive software like Adobe Premiere or Final Cut Pro, Promo is a fully browser-based (cloud) application.
This offers a significant advantage if you’re using a Chromebook or an older laptop that may struggle with demanding desktop applications. Since the processing is handled on Promo’s servers, you can produce high-quality content without your computer experiencing slowdowns or overheating.
Although we don’t use this tool daily, our testing revealed that it is remarkably user-friendly. Even those without technical skills can quickly and easily create promotional content.
This tool allows you to create engaging videos for online sharing in just a few clicks. It’s incredibly simple: select your campaign type or industry, choose from over 5 million templates, and customize with animations, video clips, and text. You can also preview your edits in real time.
We discovered a wide variety of templates across various sectors, including business, real estate, marketing, eCommerce, recruiting, travel, and HR. Additionally, there are specialized templates for marketing purposes like promotional videos, Facebook ads, Instagram ads, YouTube ads, and LinkedIn ads.
For users seeking greater creative freedom, there is an option to start with a blank template.
Advantages of Promo:
- No installation needed; operates entirely within your web browser
- Perfect for producing marketing videos and advertisements
- Extremely user-friendly
- Access to over 5 million templates across diverse industries
- Templates tailored for specific marketing objectives
- Real-time previews of your edits
- Ability to create from scratch with a blank template for enhanced creative flexibility
Drawbacks of Promo:
- Mainly designed for marketing videos
- Limited advanced editing features
- Requires a reliable internet connection for the cloud-based editor
Pricing Details:Promo’s Basic plan is priced at $29 per month. However, for those who frequently create marketing videos, the Standard plan at $59 per month is recommended. This plan offers unlimited access to premium clips and video downloads, the ability to add watermarks to your videos, and unlocks the PromoAI Videos feature.
Reasons to Choose Promo:After evaluating this tool, we recommend Promo as one of the top video editors due to its user-friendly interface and efficient creation of marketing videos, particularly with its AI features. With millions of templates and customizable options for platforms such as Instagram, Facebook, and YouTube, Promo simplifies the process of producing professional videos in just a few clicks.
4. Wondershare Filmora
Wondershare Filmora is a user-friendly video editing software that is perfect for beginners and those new to video editing. Its minimal learning curve makes it an excellent option for individuals just starting their video editing journey.
Whether you’re a beginner or have never used video editing software before, you can easily create your first video with this user-friendly editor. As you gain experience, you can explore the advanced editing features that enhance your projects.
In our testing, we found the noise removal, speed control, and color adjustment options to be invaluable, allowing us to refine our videos for a polished, professional appearance.
The software includes a comprehensive library of visual effects and pre-designed titles tailored for YouTubers. Additionally, the collection of royalty-free music and sound effects proved to be extremely beneficial for elevating video quality.
We discovered that the latest version introduced exciting features such as motion graphics, color matching tools, and a keyboard shortcut editor to streamline your editing process.
A notable update is Filmora’s enhanced ‘Cloud Workspace.’ While primary editing is done on your desktop, you can now sync your projects to the cloud, enabling you to continue editing on the mobile app. This feature is ideal for starting a project on your office computer and finishing it on your phone while you’re on the move.
Filmora offers impressive features such as ‘AI Smart Cutout,’ which allows you to effortlessly remove people or objects from your background with just one click, and ‘AI Silence Detection,’ which automatically identifies and removes awkward pauses in your talking-head videos.
These automated tools enable beginners to achieve professional-quality results in just minutes instead of hours.
Advantages of Filmora:
- User-friendly interface with a quick learning curve
- Extensive library of visual effects, built-in titles, and royalty-free music
- Recent updates have introduced advanced features like motion graphics, color matching, and a keyboard shortcut editor
- Faster rendering speeds compared to many other desktop video editors
- Free mobile app for editing on the go
- Easy uploads to Instagram and YouTube
Disadvantages of Filmora:
- Advanced users might find this software too restrictive
- The free version includes a noticeable branded watermark on all exports
- Some features may offer limited customization options
Pricing:The premium subscription is priced at $49.99 per year, providing a cross-platform plan that works on Windows, Mac, Android, and iOS. You can begin with the free version, which includes all the features of the paid plan, but your videos will display the company’s watermark.
Reasons to Choose Wondershare Filmora:Wondershare Filmora is highly recommended for its user-friendly interface, making it ideal for beginners. Its advanced features, such as noise removal, speed control, and motion graphics, enable you to produce professional-quality videos. Additionally, its extensive library of visual effects, music, and a mobile app for editing on the go enhance its functionality.
5. Final Cut Pro
Final Cut Pro is the leading video editing software for macOS, with over 2 million users. Based on our experience, it is user-friendly despite its robust features, making it suitable for both novices and experienced editors.
We have compared Final Cut Pro with Adobe Premiere Pro. While both offer similar features, Final Cut Pro excels for macOS users, providing a more seamless and optimized experience.
A standout feature we discovered during our evaluation is the Smart Conform cropping tool. This functionality guarantees that important scenes remain intact, particularly when dealing with various aspect ratios. It can significantly reduce your editing time.
The software’s grouping tools, organizational capabilities, and extensive library of video effects are valuable assets. Additionally, the integrated audio editing features enhance the sound refinement process.
The export feature is a major time-saver for video posting. It automatically optimizes and adjusts the aspect ratio for platforms like Facebook and YouTube, making the uploading and sharing process much more efficient.
Advantages of Final Cut Pro:
- Ideal for both novice and experienced editors
- Smart Conform cropping guarantees that important scenes are preserved
- Excellent grouping tools, organizational features, and a wide range of video effects
- Integrated audio editing capabilities
- Automatic export options for social media platforms
Disadvantages of Final Cut Pro:
- Not compatible with Windows operating systems
- May be excessive for casual users who only require basic editing tools
Pricing: Final Cut Pro features a straightforward pricing structure, requiring only a one-time payment of $299.99, granting you lifetime access to the software.
Reasons to Choose Final Cut Pro:We recommend Final Cut Pro for its powerful and intuitive video editing features on MacOS, catering to both novice and experienced editors. It provides a seamless, optimized experience that distinguishes it from other software options. Additionally, content creators benefit from automatic exports tailored for social media platforms.
6. CyberLink PowerDirector 365
CyberLink PowerDirector 365 provides a comprehensive suite of professional video editing tools at a competitive price, making it accessible without compromising quality.
Our testing revealed an impressive 100-track timeline and advanced features such as motion tracking, multi-camera editing, and stabilization, which are especially beneficial for editing GoPro footage.
We also examined its capabilities for 360-degree video editing, which functioned seamlessly. Its broad compatibility with nearly all file formats and types is a significant advantage, simplifying the process of working with diverse media sources.
Furthermore, the video correction tools performed exceptionally well. During our tests, we were able to make quick adjustments effortlessly.
In addition to standard video editing capabilities, we discovered extra templates for creating engaging slideshows, professional DVD menus, and convenient screen recordings.
Advantages of PowerDirector:
- Packed with professional-grade video editing tools at an affordable price.
- Offers a 100-track timeline, motion tracking, multi-camera editing, and stabilization features for sophisticated editing.
- Supports 360-degree video editing for GoPro footage.
- Compatible with almost all file formats.
- Includes effective video correction tools for quick adjustments.
- Provides additional templates for slideshows, DVD menus, and screen recordings.
Disadvantages of PowerDirector:
- May not be the easiest option for beginners and could require some time to learn.
- Certain advanced features might be daunting for casual users or those new to video editing.
Pricing:The software is available starting at $54.99 per year, which breaks down to $4.58 per month.
Reasons to choose CyberLink PowerDirector 365:CyberLink PowerDirector 365 is a fantastic option for users looking for advanced video editing features without breaking the bank. While it may not be the most user-friendly for beginners, the comprehensive library of video tutorials makes it easy to learn and master the software quickly.
What is the best video editing software?
After thorough research and testing of the leading software options, we have determined that Adobe Premiere Pro stands out as the top video editing software available today.
Adobe Premiere Pro is the premier software utilized for a wide range of projects, from Hollywood films to YouTube content and everything in between. It offers an extensive array of features and numerous tutorials tailored for beginners.
For those interested in creating instructional video tutorials, including screencasts and video, Camtasia is the top cross-platform video editing software ideal for screen recording.
If you need a user-friendly tool for producing promotional videos for social media ads or marketing campaigns, Promo offers a variety of templates. It is designed for marketers and individuals without technical expertise.
In addition to the top video editing software featured in our list, we also considered other options such as Corel VideoStudio, DaVinci Resolve, Pinnacle Studio, Lightworks, VSDC, Shotcut, and HitFilm Express. However, we chose not to include them to simplify your decision-making process and prevent overwhelming choices.
Frequently Asked Questions about Video Editing Software
We have addressed numerous inquiries while assisting thousands of users in finding the ideal video editing software tailored to their requirements.
Here are some of the most frequently asked questions we have received regarding video editing software providers.
What is the top free video editing application?
The top free video editing application is iMovie. This software is typically pre-installed on most Mac computers and is highly user-friendly, offering a variety of special effects to enhance your videos. It also functions smoothly on iPads, making it convenient for editing while on the move.
For Windows users, the direct counterpart to iMovie is Microsoft Clipchamp. This application comes pre-installed on Windows 11 and is available through the Microsoft Store for Windows 10, making it the most accessible native option for PC users.
Unlike many other so-called ‘free’ tools, Clipchamp allows you to export videos in 1080p resolution without any watermarks, making it ideal for small businesses seeking a professional appearance without incurring additional costs.
What is the best video editing software for beginners?
The best video editing software for beginners is Filmora. It’s intuitive and user-friendly, featuring filters, overlays, transitions, motion elements, and much more.
Filmora also includes an ‘Easy Mode’ that enables you to create simple edits by selecting a theme and easily dragging and dropping clips and presets.
Adobe Premiere Elements is another excellent option that is quite beginner-friendly.
If you’re aiming to create promotional videos, Promo.com is the simplest video editing software for non-technical users and marketers.
What video editing software do most YouTubers prefer?
Many YouTubers choose well-known video editing programs such as Final Cut Pro, Adobe Premiere Pro, and iMovie. However, most video editing applications offer comparable features overall.
If you’re launching a YouTube channel, the ideal video editing software is one that suits your needs and budget. As your channel expands, you can enhance your skills and invest in more advanced video editing tools.
We hope this article has helped you discover the best video editing software for your WordPress site. You might also want to check out our guide on adding featured video thumbnails and optimizing your site performance by lazy-loading your videos.
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