Mailchimp is a widely-used email marketing platform that enables you to design email campaigns, send automated messages, and more. By utilizing the right plugin, you can effectively expand your email list, streamline workflows, and maximize the benefits of the service.
Since the inception of CanadaCreate, users have been inquiring about how to integrate Mailchimp with their WordPress sites and which plugins are the most effective for this purpose.
Through our comprehensive testing, we have identified some of the top plugins for integrating Mailchimp, including WPForms, Uncanny Automator, WP WooCommerce Mailchimp, OptinMonster, and MC4WP.
In this article, we will present the best Mailchimp plugins for WordPress that can enhance your business operations.
Looking for our top recommendations? Here’s a quick overview to help you get started:
| # | Plugin | Best For | Pricing |
| 🏅 | WPForms | Creating Mailchimp signup forms | $99.50/year |
| 🏅 | Uncanny Automator | Automating Mailchimp workflows | $149/year |
| 🏅 | WP WooCommerce Mailchimp | Adding customers to Mailchimp | Free |
| 🏅 | OptinMonster | Creating lead generation campaigns | $7/month |
| 🏅 | Mailchimp for WordPress | Creating simple signup forms | Free |
Benefits of Using Mailchimp Plugins for WordPress
If you’re new to email marketing, you’ve likely heard of Mailchimp. It’s one of the leading email marketing platforms available, and you can start using it at no cost, sending up to 1,000 emails each month.
Mailchimp allows you to easily set up emails, create marketing campaigns, and manage your subscriber lists. It also seamlessly integrates with various third-party plugins and tools designed for WordPress.
For example, you can pair it with lead generation software to expand your email list. Additionally, you can connect it to a WordPress contact form plugin to automatically gather email addresses in Mailchimp.
You can even automate tasks with Mailchimp by using the appropriate plugin. For instance, you can configure it to send an email automatically whenever you publish a new blog post, ensuring your audience is promptly informed about new content, updates, announcements, and promotions.
Our Methodology for Evaluating WordPress Mailchimp Plugins
To ensure we recommend only the best WordPress Mailchimp plugins, we thoroughly tested a range of popular options.
We assessed how well these plugins integrated with Mailchimp and their effectiveness in achieving various objectives, such as enhancing email list growth, streamlining workflows, and boosting overall marketing performance.
Here’s an overview of our testing methodology:
- Simple Installation:We evaluated how straightforward it was to install each plugin and connect it to Mailchimp. We assessed the clarity of the instructions and the ease of getting started, even for those new to WordPress.
- Features and Functionalities:We examined the various capabilities of each plugin, including the ability to create signup forms, implement popups, automate email campaigns, and track performance metrics.
- WordPress Compatibility:We tested each plugin’s compatibility with various WordPress themes and other plugins, such as WooCommerce and contact forms, to ensure seamless integration without issues.
- Cost and Value Assessment:We analyzed the pricing of each plugin and determined whether the features justified the cost, considering both free and premium options.
Why You Can Rely on CanadaCreate:
At CanadaCreate, our team of WordPress specialists brings over 16 years of expertise in SEO, web development, design, troubleshooting, hosting, and more. To identify the top WordPress Mailchimp plugin, our experts conducted thorough research and detailed reviews of each option.
For more information about our comprehensive review process, please visit our editorial process page.
Now, let’s explore some of the top Mailchimp plugins available for your business.
1. WPForms
WPForms is the leading form builder plugin for WordPress, allowing you to effortlessly create a Mailchimp signup form using its intuitive drag-and-drop interface.
With the Mailchimp addon, you can easily design a newsletter signup form and choose which audience or group subscribers will be added to in Mailchimp. This simplifies the process of saving form entries and incorporating them into your email list.
Additionally, you have options for unsubscribing, archiving, deleting, and recording events. The Mailchimp addon also enables you to designate subscribers as VIPs, helping you identify your most valuable customers.
By connecting Mailchimp with WPForms, you can assign tags to subscribers for better segmentation. You can also use WPForms smart tags to store extra information about subscribers in their Mailchimp profiles.
Advantages:
- User-friendly plugin with a drag-and-drop builder
- Over 2,000 pre-designed form templates
- Intelligent conditional logic
- Seamless integration with Mailchimp
- Built-in protection against spam
- Automated workflow capabilities
Disadvantages:
- Includes a Lite version that is free but has limited features
- The Lite version does not support Mailchimp integration; it only works with Constant Contact.
Benefits of Using This PluginIf you want to create various WordPress forms and gather subscriber contact details in Mailchimp, WPForms is the ideal plugin.
Pricing Information:WPForms pricing starts at $49.50 per year. To access the Mailchimp addon, you’ll need the Plus plan, which costs $99.50 annually. There is also a free version of WPForms available.
2. Uncanny Automator
Uncanny Automator is the top automation plugin for WordPress, similar to Zapier but designed specifically for WordPress. It provides various recipes to automate workflows with Mailchimp.
You can select from thousands of actions and triggers to build an automated recipe, enabling communication between two or more WordPress plugins.
For instance, if a user cancels their membership on MemberPress, they will automatically be unsubscribed from the Mailchimp audience. Likewise, when a user completes an online course on LifterLMS, a tag will be automatically added to their Mailchimp profile.
In addition to Mailchimp, Uncanny Automator connects with over 185 plugins and social media applications. Its intuitive recipe builder allows you to create automation without any coding skills.
Advantages:
- User-friendly recipe builder
- Integrates with more than 185 applications, including Mailchimp
- Offers over 700 triggers and 520 actions to choose from
- Automate processes without needing to code
Disadvantages:
- The premium version may be pricey for startups or businesses with limited budgets
Why Choose This Plugin:If you’re seeking to streamline your workflows between Mailchimp and other plugins on your WordPress site, Uncanny Automator is an ideal choice.
Pricing:Uncanny Automator starts at $149 per year.
3. WP WooCommerce Mailchimp
WP WooCommerce Mailchimp is a free plugin for WordPress that integrates with Mailchimp. It automatically adds customers to your email list.
You can specify which Mailchimp list to add subscribers to and choose when to collect customers’ email addresses, such as during order placement, order processing, or order completion.
The plugin also allows you to request customer consent for subscribing to your email list, customize the text in the opt-in fields, and more.
Advantages:
- A user-friendly and free plugin.
- Automatically enroll customers into your Mailchimp email list.
- Incorporate interest groups to better categorize your customers.
- Various opt-in configurations available.
Disadvantages:
- Limited options for customizing the opt-in process.
Reasons to Use This Plugin:If you operate a WooCommerce store, the WP WooCommerce Mailchimp plugin is an excellent choice for automatically adding customers to designated email lists. This allows you to create tailored email campaigns for different customer segments and deliver personalized communications.
Cost:WP WooCommerce Mailchimp is available as a free WordPress plugin.
4. OptinMonster
OptinMonster is the leading software for lead generation and conversion optimization. It helps you acquire more leads, expand your email list, and increase conversion rates.
OptinMonster seamlessly integrates with Mailchimp, enabling you to collect email addresses through various campaigns within your Mailchimp account.
OptinMonster allows you to design a variety of campaign types, including popups, floating bars, full-screen welcome mats, and more. It offers numerous pre-designed templates to choose from, and you can easily personalize your campaigns using its intuitive drag-and-drop builder.
Additionally, it features advanced display rules that enable you to present tailored messages based on user interactions. Discover more by checking out our comprehensive guide on integrating Mailchimp with WordPress.
For example, you can trigger a campaign when a user is about to exit your site with an exit-intent popup, or display campaigns based on the duration a user spends on a page, visits specific pages, and other criteria.
Advantages:
- User-friendly drag-and-drop campaign builder
- Ready-made campaign templates with customization options
- Advanced display rules for targeted campaigns
- Seamless integration with Mailchimp and other email marketing platforms
- Mobile-responsive popups
Disadvantages:
- The free version has limited functionalities
Reasons to Choose This Plugin: Combining OptinMonster with Mailchimp creates a powerful tool for your website. This plugin is ideal for anyone looking to design appealing and unobtrusive popup campaigns while collecting email addresses through Mailchimp.
Pricing:OptinMonster offers pricing plans starting at $9 per month when billed annually.
5. MC4WP: Mailchimp for WordPress
MC4WP: Mailchimp for WordPress is a free plugin that allows you to add signup forms to your WordPress site. It seamlessly integrates with Mailchimp to collect email addresses from the signup form.
The plugin is user-friendly and straightforward. It also works well with other form builders and plugins such as WooCommerce, WPForms, AffiliateWP, and more.
Although the plugin is free, it lacks the extensive customization options and form templates available in other form plugins like WPForms. There are only a few form fields to select from and limited customization features.
Pros:
- User-friendly interface that is easy to navigate
- Seamless integration with Mailchimp
- Completely free to use
- Compatible with other form plugins
Cons:
- Limited options for customization
- No available form templates
Why Use This Plugin: This plugin is ideal for anyone seeking a free WordPress solution for creating basic signup forms that integrate with Mailchimp.
Pricing:MC4WP: Mailchimp for WordPress is available at no cost.
6. SeedProd
SeedProd is the top WordPress website builder that allows you to design custom themes and landing pages without the need for coding or hiring a developer.
SeedProd integrates seamlessly with Mailchimp, enabling you to create tailored landing pages with subscription forms to collect email addresses directly in Mailchimp.
Additionally, you can choose specific segments or groups to add your subscribers to in Mailchimp, enable double opt-in, and more.
SeedProd also offers features like a drag-and-drop theme builder, pre-designed theme and landing page templates, extensive customization options, and more.
Advantages:
- User-friendly interface
- Intuitive drag-and-drop theme and landing page builder
- Seamless Mailchimp integration
- Wide range of customization options
Disadvantages:
- The free version has limited customization features
Why Choose This Plugin:If you’re seeking a plugin that enables you to design custom landing pages and integrates effortlessly with Mailchimp, SeedProd is the ideal choice.
Pricing:To utilize Mailchimp integration, you will need at least the Plus plan from SeedProd, which costs $99.50 per year.
7. Another Mailchimp Widget
The Another Mailchimp Widget is a straightforward plugin for WordPress that allows you to easily integrate simple sign-up forms into your website.
You can display the sign-up form using a shortcode or a widget. This plugin also allows you to showcase different lists from your Mailchimp account. You can choose a specific list and group to enroll new subscribers.
However, it offers limited customization options and templates. You can only modify the labels for first and last names and display success or failure messages. The form is basic, including only three fields: first name, last name, and email address.
Advantages:
- User-friendly and lightweight plugin
- Automatically adds subscribers to Mailchimp lists and groups
- Easily insert sign-up forms using shortcodes
- Completely free to use
Disadvantages:
- Few customization options available
- No ability to add extra fields to the form
Why Choose This Plugin:This plugin is ideal for those seeking a free and simple solution for Mailchimp sign-up forms. Its lightweight design allows for easy placement anywhere on your site using shortcodes.
Cost:The Another Mailchimp Widget is entirely free to use.
8. Thrive Themes
Thrive Themes provides robust tools for creating high-converting WordPress websites without the need for coding. This comprehensive suite of plugins enables you to build, convert, sell, and engage effectively.
The Thrive Themes suite features popular tools such as Thrive Leads, Thrive Architect, Thrive Theme Builder, Thrive Quiz Builder, Thrive Ovation, and more.
You can seamlessly integrate Mailchimp with Thrive Themes, allowing you to utilize the email marketing software alongside various tools in the suite.
For example, you can connect Mailchimp’s API with Thrive Themes and utilize Thrive Leads to collect email addresses. Additionally, you can use Thrive Apprentice to create online courses and integrate it with Mailchimp for all your email marketing needs.
Advantages:
- Includes 9 powerful tools for diverse marketing purposes
- User-friendly setup and operation
- Mailchimp integrates effortlessly with various tools
- 24/7 customer support available
Disadvantages:
- The Thrive Themes suite is exclusively designed for WordPress
Why Choose This Plugin:This plugin is ideal for anyone seeking a comprehensive marketing toolkit for their WordPress site, especially if they want to integrate Mailchimp. Thrive Themes offers a wide range of functionalities, from creating landing pages to developing online courses, popups, quizzes, and much more.
For more information, check out our comprehensive review of Thrive Themes.
Pricing Information:The Thrive Themes package is available for $299 annually.
9. MemberPress
MemberPress is the leading membership plugin for WordPress, designed for ease of use, even for beginners. It enables you to build a membership site, restrict content based on user roles, implement content dripping, sell online courses, and much more.
MemberPress seamlessly integrates with various email marketing platforms, including Mailchimp. This feature allows you to add your members to Mailchimp and categorize them according to their membership levels, enabling you to create targeted email campaigns for each group.
MemberPress also allows you to send custom fields to Mailchimp and include additional user information. By default, it sends only the email address and first name to Mailchimp, but you can adjust the settings to include other fields as well.
Advantages:
- User-friendly setup and operation
- Create unlimited membership tiers
- Seamless integration with Mailchimp
- Robust content access controls
- Includes a drag-and-drop course builder for online courses
Disadvantages:
- Limited payment processing options
- Custom field mapping in Mailchimp may be challenging for beginners
Reasons to Choose This PluginMemberPress is one of the top Mailchimp plugins available, making it simple to create a membership site. It efficiently manages all your email marketing needs by seamlessly integrating with Mailchimp.
Pricing:MemberPress is a premium plugin, with pricing starting at $179.50 per year.
10. RafflePress
RafflePress is the leading WordPress giveaway plugin that enables you to run viral giveaways, helping you increase your email subscribers, social media followers, and website traffic.
The plugin integrates smoothly with Mailchimp, allowing you to include an option in your giveaway for participants to subscribe to your email newsletter. When users enter their email addresses, they are automatically added to your Mailchimp list.
Additionally, RafflePress features a user-friendly drag-and-drop giveaway builder, pre-designed templates, social media integration, a customizable giveaway landing page, and more.
Pros:
- User-friendly drag-and-drop giveaway builder
- Access to pre-designed giveaway templates
- Fraud protection features
- Seamless integration with Mailchimp
Cons:
- The free version lacks Mailchimp integration
- Limited customization options in the free version
Reasons to Use This PluginThis plugin is ideal for anyone looking to host a viral giveaway and gather email addresses through Mailchimp. The integration between both plugins is seamless.
Pricing:To access email integrations, you will need the RafflePress Pro plan, which costs $99.50 annually.
For more information about RafflePress, check out our comprehensive RafflePress review.
11. Formidable Forms
Formidable Forms is a widely-used contact form plugin for WordPress that also provides a Mailchimp add-on. It allows you to create sophisticated forms without needing to write any code.
For example, you can design advanced calculators such as mortgage calculators, time sheet forms, amortization calculators, registration forms, content download forms, web applications, and more.
With the Mailchimp add-on, you can automatically transfer contacts collected from the form to Mailchimp. Additionally, you can categorize leads using tags and groups in Mailchimp.
Other features include the ability to choose between single or double opt-in, prompting users to update their information when completing the form, and more.
Pros:
- Create intricate forms and web applications
- User-friendly drag and drop form builder
- Numerous customization options
- Effortless Mailchimp Integration
- Design Various Types of WordPress Forms
Drawbacks:
- Steep learning curve for building intricate forms
- The free version lacks Mailchimp integration
Reasons to Choose This Plugin:Are you looking to create sophisticated WordPress forms and manage your leads through Mailchimp? If so, Formidable Forms is the ideal solution for you. It provides ready-to-use form templates, an intuitive drag-and-drop builder, extensive customization features, and more.
Cost:Formidable Forms is a premium WordPress plugin. To access Mailchimp integration, you will need at least the Plus plan, which costs $99.50 annually.
12. MailChimp Forms by MailMunch
MailChimp Forms by MailMunch ranks among the top free Mailchimp plugins for WordPress. This plugin seamlessly integrates with Mailchimp, allowing you to create stunning opt-in forms for your website, online store, or blog.
With a variety of opt-in forms, you can capture user interest and expand your email list. MailChimp Forms by MailMunch enables you to design opt-in forms such as popups with exit intent, sidebar widgets, top bars, scroll boxes, landing pages, and embedded forms.
Additionally, Mailchimp allows you to gather more information about your subscribers. You can collect details such as first and last names, email addresses, phone numbers, birthdays, and more.
The plugin includes several other features. For example, you can conduct A/B tests on Mailchimp opt-in forms, activate welcome emails, and more. However, MailChimp Forms by MailMunch offers fewer display rules and templates compared to OptinMonster.
Advantages:
- A user-friendly free plugin
- Seamlessly integrates with Mailchimp
- Conduct A/B tests on opt-in forms
- Includes Google reCAPTCHA for protection
- Complies with GDPR regulations
Disadvantages:
- Limited options for opt-in forms
- Display rules are somewhat basic
- Fewer customization options available
Reasons to Use This Plugin:If you’re seeking a free Mailchimp plugin for WordPress to create opt-in forms and expand your email list, MailChimp Forms by MailMunch is one of the top free options available.
Pricing:MailChimp Forms by MailMunch is available as a free WordPress plugin.
13. Easy Digital Downloads
Easy Digital Downloads (EDD) is one of the top eCommerce plugins for WordPress, enabling you to sell digital products seamlessly. This plugin is equipped with robust features that allow you to create stunning digital storefronts.
We utilize Easy Digital Downloads to sell our software products, including WPForms and MonsterInsights. Therefore, we confidently recommend it as the best eCommerce platform for your website.
Easy Digital Downloads provides various extensions, including a Mailchimp integration. This feature allows you to connect your Mailchimp email lists with Easy Digital Downloads. When a customer makes a purchase and submits their email address, it is automatically added to your Mailchimp list.
You can also display different email lists at the checkout, allowing customers to select their preferred list for subscription. Additionally, EDD supports Mailchimp’s eCommerce tracking, which identifies the products that generate the most subscribers.
If you are using the Free Downloads extension in Easy Digital Downloads, you can integrate it with Mailchimp to accelerate your email list growth by offering free downloads.
Furthermore, you can utilize Mailchimp’s email templates to conduct email campaigns, perform A/B testing on different email versions, and enhance email deliverability.
Advantages:
- User-friendly for beginners
- Compatible with any WordPress theme
- Facilitates software licensing and allows you to sell various digital products
- Seamlessly integrates with Mailchimp
Drawbacks:
- Selling physical products can be challenging
- Requires third-party solutions to sell external or affiliate products
Reasons to Choose This Plugin:Easy Digital Downloads simplifies the process of selling digital products. It stands out as the top Mailchimp plugin for WordPress, enabling you to enhance your eCommerce site significantly. For example, you can automatically enroll customers in email lists, send targeted communications, create customer segments, and much more.
Cost:Easy Digital Downloads offers pricing plans starting at $99.50 per year.
14. MC4WP: Mailchimp Top Bar
MC4WP: Mailchimp Top Bar is a WordPress plugin that allows you to add a customizable sign-up bar at the top of your website.
You can display an attractive sign-up bar at the top of the page to capture user interest. The best feature is its automatic connection to your Mailchimp account, adding new subscribers to your chosen list or group.
The plugin provides solid customization options, allowing you to modify the bar’s color and text, edit the message and button text, and more.
Advantages:
- Design eye-catching sign-up bars
- Seamlessly integrates with Mailchimp
- Select your Mailchimp lists and groups
- Basic customization features available
- This plugin is completely free
Drawbacks:
- Restricted to creating sign-up bars only
- Lacks additional display rules
Reasons to Choose This Plugin:If you need a plugin solely for adding a sign-up bar, this is the ideal choice. It’s free and enables users to quickly input their email addresses to subscribe to your newsletters.
Cost:You can use the MC4WP: Mailchimp Top Bar plugin at no cost.
15. Featured Images in RSS for Mailchimp & More
Featured Images in RSS for Mailchimp & More is a free plugin that allows you to include featured images in your RSS feed.
The plugin is user-friendly and provides various image size options, alignment settings, padding between images and text, and more. It can also be integrated with your WooCommerce store to display product images in Mailchimp RSS campaigns.
Advantages:
- User-friendly and straightforward
- Display featured images in the Mailchimp RSS feed
- Free to use
Disadvantages:
- Limited customization features in the free version
- The free version does not allow for custom image size adjustments.
Reasons to Use This Plugin:If you want your blog post featured images to show up in the RSS feed, this plugin is essential. It allows you to specify a custom image size and personalize how the image appears in the feed.
Pricing Information:The Featured Images in RSS for Mailchimp & More plugin is available for free on WordPress.
16. MonsterInsights
MonsterInsights is the top Google Analytics plugin for WordPress, enabling Mailchimp form tracking directly within your site. It simplifies the setup of Google Analytics without the need for coding or hiring a developer.
For example, you can utilize its Forms addon to monitor Mailchimp signup forms on your website. The plugin provides reports directly in your WordPress dashboard, allowing you to access data without leaving your site.
You can identify which Mailchimp form is performing best, enabling you to enhance low-converting forms while further promoting those that are already successful.
Advantages:
- Easily set up Google Analytics on your WordPress site
- Access dashboard reports for informed decision-making
- Track conversions from Mailchimp forms
- Implement advanced tracking features such as eCommerce tracking
Disadvantages:
- The Forms addon is not included in the free version of MonsterInsights Lite.
Reasons to Use This Plugin:If you want to track Mailchimp forms on your website and analyze the performance of your campaigns, MonsterInsights is the ideal solution. It is user-friendly and allows you to set up tracking without needing to write any code.
Pricing Information:The MonsterInsights Forms addon is part of the Pro plan, priced at $199.50 per year. There is also a free version, MonsterInsights Lite, but it does not include the Forms addon.
17. Brave
Brave is a free WordPress plugin that enables you to create popups, opt-in forms, lead generation forms, sticky bars, and sidebars. It seamlessly integrates with Mailchimp and other email marketing platforms.
Additionally, it can be used to create modals, lightboxes, and notification boxes. Brave Builder features a drag-and-drop editor, making it easy for users to design these popups without any coding skills.
The free version of Brave Builder offers numerous features, including ten beautifully designed elements, the capability to create various types of popups, advanced forms, WooCommerce integration, easy targeting options, custom goal settings, and the ability to control display frequency.
Advantages:
- User-friendly and intuitive interface
- Seamlessly connect your Mailchimp mailing lists
- Ready-to-use templates
- Excellent customer support
Drawbacks:
- Users may experience occasional bugs
- Some integrations may not function smoothly on mobile devices
Reasons to Choose This Plugin:If you’re seeking a Mailchimp plugin that allows you to gather email addresses through popups, Brave is an excellent choice.
Cost:Brave is completely free to use.
Which Mailchimp Plugin for WordPress Should You Select?
Selecting the ideal Mailchimp WordPress plugin depends on your specific requirements after reviewing various options. You can combine multiple plugins to integrate Mailchimp with your website.
For example, if you want to add various forms to your site and collect email addresses, WPForms is the top plugin. It offers numerous form templates, a user-friendly drag-and-drop builder, extensive customization options, and straightforward Mailchimp integration.
Conversely, if your goal is to increase your Mailchimp email subscribers, we suggest OptinMonster. It provides ready-made templates, a wide range of campaign options, and robust display rules.
You can integrate Uncanny Automator with Mailchimp and other plugins on your website, allowing you to automate various tasks effortlessly.
We trust this article has guided you in selecting the ideal Mailchimp plugin for WordPress. Additionally, check out our recommendations for the top WooCommerce plugins and learn how to set up a free business email address.
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