If you’re reading this article, you likely understand that thank you pages are essential and not just an afterthought. You’re absolutely correct!
When utilized effectively, a thank you page becomes one of the most valuable elements of your website. It provides an opportunity to engage with visitors at their peak interest, transform first-time buyers into loyal customers, and enhance your sales through effective follow-up techniques.
We have successfully implemented thank you pages for both form submissions and post-purchase interactions, significantly improving customer relationships and driving repeat sales.
In this guide, we will walk you through the process of creating compelling thank you pages in WordPress and share proven tactics for optimizing their use for the greatest effect.
What Is a Thank You Page in WordPress and Why Is It Important? 👀
A thank you page is a dedicated web page displayed to users after they complete an action or task on your WordPress site.
But why is it necessary in the first place?
First and foremost, it’s a courteous gesture!
It’s important to continuously engage with individuals who have accepted your offer, whether it’s a lead magnet or a purchase.
Don’t miss out on this valuable opportunity. By implementing this design feature in WordPress, you can encourage users to further engage with your brand. This could potentially lead to increased sales.
It’s important to understand that a thank you page is different from a landing page, which is where visitors arrive after clicking on a social media post or ad. A thank you page typically appears after someone subscribes to your email list or makes a purchase.
For instance, you can display a custom thank you page in your online store after a customer completes a purchase. This provides an opportunity to cross-sell and upsell your top products and offer exclusive discounts for future purchases.
Additionally, a thank you page can assist in building your email list and expanding your social media following. You can include social sharing buttons to promote your Facebook, Twitter, LinkedIn, and other social media platforms.
This feature is also beneficial when a user submits a form or leaves a comment on your website. You can highlight your most popular posts on the thank you page, driving more traffic to your key blog articles.
With this in mind, we will guide you through the process of easily creating a thank you page in WordPress and how to trigger it in various scenarios. Click the links below to navigate to your desired section:
- Our Essential Tool for Crafting a Thank You Page in WordPress
- Creating a Thank You Page After Form Submission in WordPress
- Setting Up a Post-Purchase Thank You Page in WooCommerce
- How to Create a Custom Thank You Page for Your Membership Site
- Displaying a Thank You Page After Comment Submission
- Remember to Test Your Thank You Page in WordPress
- Essential Best Practices for Thank You Pages in WordPress
- Common Questions and Answers (FAQ)
Are You Ready? Let’s Begin!
Our Recommended Tool for Designing Thank You Pages in WordPress
After evaluating numerous WordPress page builders, we consistently endorse SeedProd as the top landing page builder plugin.
We use SeedProd here at CanadaCreate, and it has proven to be the most dependable solution for crafting effective custom thank you pages.
While you can create a thank you page using the block editor, accessing advanced features such as conversion tracking or specific integrations typically requires multiple additional plugins.
A page builder like SeedProd simplifies this process by providing all these features within a single, user-friendly interface.
SeedProd stands out not only for its intuitive drag-and-drop interface but also for its seamless integration of features. With a wide range of customization options and ready-made templates, you can design professional thank you pages in just minutes.
In this tutorial, we will utilize the SeedProd Pro version, as it provides a greater selection of pre-built templates, email integrations, WooCommerce blocks, and additional features. However, you can also opt for the free SeedProd Lite version.
To get started, you’ll need to install and activate SeedProd. If you require assistance, please refer to our guide on installing a WordPress plugin.
Once activated, navigate to SeedProd » Settings in your WordPress admin panel. Here, simply enter your license key and click the ‘Verify key’ button.
You can locate your license key in your SeedProd account area.
After verification, let’s proceed to SeedProd » Landing Pages in the WordPress dashboard and click the ‘Create New Landing Page’ button.
On the following screen, SeedProd will present you with various page templates.
You can filter the options at the top to display thank you page templates. Simply hover over a design you wish to use and click the orange checkmark button.
A popup window will appear. Please enter a name and URL for your thank you page.
Once you have completed that, click the ‘Save and Start Editing the Page’ button.
This will open the SeedProd drag-and-drop page builder.
You can now personalize your thank you page by adding new blocks from the left menu or rearranging the existing ones.
For example, you can choose blocks for images, text, headlines, videos, contact forms, social media profiles, and more.
By clicking on a block in the template, you will see additional customization options.
For instance, you can modify the text, adjusting its font, size, spacing, color, and more.
After making your changes, remember to click the ‘Save’ button at the top.
Next, click on the ‘Connect’ tab to integrate your email marketing services. This is especially useful if you have added a contact form to your thank you page and want to gather leads from customers.
After that, navigate to the ‘Page Settings’ tab at the top.
From this section, click the ‘Page Status’ toggle to switch it from ‘Draft’ to ‘Publish.’
Note:Publishing the page makes it live at the URL you specified, but it won’t automatically be visible to users. In the following steps, we will guide you on how to link it to your forms and other actions on your site.
Remember to click the ‘Save’ button at the top once you have finished.
Be sure to click the ‘Save’ button at the top when you are done.
You can now visit your website to see your thank you page in action.
Next, let’s explore various scenarios in which you can trigger the WordPress thank you page to ensure your visitors see it.
How to Display a Thank You Page After Form Submission in WordPress
After setting up a custom thank you page, you can display it whenever a user submits a form.
For instance, you can showcase social media icons when a visitor subscribes to your email newsletter via a form. This allows them to follow you on various social platforms and contribute to growing your audience.
Similarly, if a user completes a feedback form, you can display helpful guides, videos, or promote your top content on the thank you page.
With WPForms, you can easily create all types of forms on your website and present a custom thank you page. It is the leading WordPress contact form plugin, offering pre-built templates and extensive customization options.
For more information, please refer to our comprehensive guide on creating a contact form in WordPress.
To set up your custom thank you page, edit a form in WPForms. In the form builder, navigate to the Settings » Confirmations section.
In the ‘Confirmation Type’ dropdown menu, select the ‘Go to URL (Redirect)’ option.
Then, input the URL of your thank you page in the ‘Confirmation Redirect URL’ field.
Once a user submits a form on your website, they will be directed to the custom thank you page you created.
How to Display a Post-Purchase Thank You Page in WooCommerce
If you operate a WooCommerce store, you can showcase your custom thank you page when a customer completes a purchase.
WooCommerce provides a default thank you page, but it is not optimized for conversions. You can replace it with your own to boost sales.
For example, you can upsell additional products, provide exclusive discounts, and showcase the latest promotional offers.
For instance, after a customer purchases a camera, your custom thank you page could feature a special 15% discount on memory cards and camera bags, encouraging them to make a second purchase right away.
Discover our comprehensive guide on creating custom WooCommerce thank you pages, designed to guide you through each step of the process effortlessly.
How to Display a Custom Thank You Page on Your Membership Site
You can showcase your thank you page on a membership site when a user purchases a subscription for exclusive content or enrolls in an online course.
With MemberPress, setting up a membership site is a breeze. It is the top WordPress membership plugin, allowing you to sell premium content, subscriptions, digital downloads, and much more.
For more information, check out our ultimate guide to creating a WordPress membership site.
After setting up your memberships, simply navigate toMemberPress » Settingsin your WordPress dashboard and select the ‘Pages’ tab.
From this section, you can click on the ‘MemberPress Thank You Page’ dropdown menu to choose your custom thank you page.
This ensures that customers are redirected to your thank you page upon completing the registration or subscription process.
How to Display a Thank You Page After Comment Submission
Another scenario where a custom thank you page is useful is following the submission of a comment.
When a visitor leaves a comment on your WordPress blog, you can utilize this moment to showcase your most popular articles or timeless content through a thank you page.
First, install and activate the Comment Experience by Progress Planner plugin. For detailed instructions, refer to our guide on installing a WordPress plugin.
After activation, navigate to Settings » Comment Hacks in your WordPress dashboard.
Next, scroll down to the ‘Redirect first-time commenters’ section. Here, click the ‘Redirect to’ dropdown menu and choose your custom thank you page.
Simply save your settings, and the thank you page you selected will be displayed whenever a visitor comments for the first time.
For further information, check out our comprehensive guide on redirecting users after form submissions in WordPress.
Remember to Test Your Thank You Page in WordPress
Before launching your thank you page, conduct several tests to ensure an optimal user experience. Here are the aspects you should test:
- Page Speed: The loading speed of your webpage can be influenced by factors such as large image files, excessive plugins, or poorly optimized code. Utilize tools like the MonsterInsights Site Speed report to assess your page’s loading speed and receive recommendations for improvement.
- Mobile Responsiveness: Ensure your webpage is visually appealing across all devices, including smartphones and desktops, by resizing your browser window to test its adaptability. For more insights, explore our expert tips on creating a mobile-friendly WordPress site.
- Hyperlinks: Thoroughly verify all links on your ‘Thank You’ page to ensure they direct users to the correct destinations. This includes buttons, menu links, image links, text links, and your logo. If you’re offering a digital download, confirm that the customer successfully receives the product.
- Acknowledgment Message: Ensure that users receive a confirmation email acknowledging their purchase. The email should include a message such as, ‘Thank you for your order!’
Regularly test your ‘Thank You’ page, especially after making updates to your website, to ensure everything functions correctly.
Essential Tips for Creating Effective Thank You Pages in WordPress
Creating an effective thank you page is essential for maximizing post-purchase engagement and guiding users toward further interaction.
Consider these effective strategies:
- Direct users to related content:Ensure your thank you page serves as a gateway. For instance, if someone subscribes to your SEO newsletter, include links to your top SEO tutorials.
- Encourage followers on social media:Incorporate buttons that link to your social media accounts (such as Facebook, Twitter, or YouTube) to welcome new followers into your community.
- Highlight social proof:Include customer testimonials to enhance credibility and build trust.
Frequently Asked Questions (FAQ)
Here are some of the most common inquiries regarding the creation of effective thank you pages in WordPress.
What should I include on a thank you page?
An effective thank you page should first confirm that the user’s action was successful.
Additionally, it can provide clear next steps, such as links to your social media profiles, exclusive discounts on other products, or a selection of your most popular blog posts to encourage continued engagement.
How can I track conversions on a thank you page?
You can effectively monitor conversions by implementing goal tracking in Google Analytics. Using a plugin like MonsterInsights makes this process much easier.
Every time a visitor arrives at your thank you page, it indicates a completed action, enabling you to evaluate the effectiveness of your forms and sales funnels.
Is a plugin necessary to create a thank you page in WordPress?
While you can utilize the default editor to set up a basic page, a specialized page builder plugin like SeedProd provides significantly more functionality.
It offers professional templates and a user-friendly drag-and-drop builder, allowing you to design a high-converting page effortlessly, without any coding skills.
What distinguishes a thank you page from a landing page?
A landing page is an independent page specifically designed to encourage visitors to take a particular action, such as signing up or making a purchase.
A thank you page is displayed immediately after a visitor completes that action. Its main purpose is to confirm the submission and direct them to the next step.
We hope this article has helped you understand how to create a thank you page in WordPress. You might also find our guides on creating a services section in WordPress and displaying Trustpilot reviews on your WordPress site useful.
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