How to Backorder a Domain Name: A Complete Guide

I once watched a friend miss out on their dream domain name. They had been waiting for months, only to see someone else register it the second it became available.

That feeling of frustration is something no new website owner should have to experience. It can feel like your big idea is gone before it even starts.

Having helped plenty of CanadaCreate readers secure their ideal domains, I’ve learned the exact steps to get ahead. Backordering a domain can give you a real advantage when done right.

In this guide, I’ll walk you through how the process works and share the best ways to increase your chances of securing that perfect name.

What Is Domain Backordering and Why Use It?

Did you know that thousands of valuable domain names expire and become available again every single day? Yet many people don’t realize there’s a systematic way to claim these domains before someone else snatches them up.

That’s where domain backordering comes into play.

What Is Domain Backordering?

A domain backorder is essentially a service that attempts to register a domain name the moment it becomes available. When you use a backorder service, you are placing a reservation on a domain that’s currently registered to someone else.

It’s like standing first in line for a ticket to a sold-out show, hoping someone cancels so you can grab their spot.

And trust me, the thrill of finally acquiring that ideal domain is unbeatable.

Why Would You Backorder a Domain?

Occasionally, you might conceive the ideal domain for your website or e-commerce platform, only to discover it’s already registered. Perhaps it’s inactive, or simply parked without active development. In these instances, domain backordering can prove extremely useful.

Consider backordering a domain for reasons such as:

• You have a chance to acquire a high-value domain name that’s already registered by someone else.
• It can be cheaper than directly purchasing from the current registrant, who may ask a high price.
• Expert help is available to assist you in getting the domain as soon as it becomes available, saving you effort.
• Employing several backorder services can increase your likelihood of success.

Challenges of Domain Backordering

Domain backordering has limitations. Some potential challenges and risks exist.

Specifically, there’s no assurance you’ll get the domain, as others may also be interested. If numerous people backorder the same domain, it may proceed to an auction, possibly raising the cost beyond your budget.

Also, some services may charge you even if they fail to get the backorder. The present owner could also renew the domain at the last moment, restarting the process and returning you to the beginning.

If you are okay with the possibility that it might not succeed, continue reading.

What have you got to lose?

The domain backordering process might appear daunting initially, but I have personally navigated it many times, both independently and to assist friends.

The key topics covered in this article are as follows:

This guide details everything about domain backordering, including strategies to enhance your odds of acquiring the domain name you desire.

Understanding the Domain Registration Life Cycle

In domain backordering, timing is critical. Determining the optimal time to submit your backorder is crucial.

To determine the ideal timing, grasp the stages a domain name goes through. These are the primary phases:

• Domain Registration Periods: Each domain name is registered for a specific duration, typically from 1 to 10 years. Throughout this period, the owner possesses complete authority to utilize and renew the domain as desired.
• Expiration and Grace PeriodsWhen a domain name’s registration lapses without renewal, it does not immediately become publicly available. Instead, it enters a Grace Period, generally lasting 30 to 45 days. Throughout this time, the current owner retains the option to renew at the standard rate, free from added fees.
• Redemption PeriodIf the domain remains unrenewed through the Grace Period, it transitions to the Redemption Period, typically lasting about 30 days. During this period, the original owner can still recover the domain but will incur substantial redemption fees, occasionally reaching $200.
• Pending Delete StatusFollowing the Redemption Period, the domain enters the Pending Delete phase, which spans approximately 5 days. At this stage, the domain is scheduled for deletion, preventing the original owner from renewing it. During this time, no registrations or modifications are permitted.

Following the deletion of its registration status, the domain is released for public registration.

The Domain Drop is like the starting gun for a fast, automated race. Numerous backorder services deploy sophisticated systems aiming to register the domain within milliseconds of its release. This intense competition means success is not assured.

Here’s a visual representation to better understand the domain lifecycle:

If your ideal domain is in redemption or pending delete, act fast. However, if it’s not expiring for 9 years, consider waiting or exploring alternative domains.

The subsequent section details how to track a domain’s status, which helps in determining if backordering is a worthwhile option.

Doing Your Research Before Backordering a Domain Name

Prior to backordering a domain name currently owned by another party, conducting preliminary research is vital.

Experience has taught me that domains vary significantly. Certain domains could infringe on copyrights or trademarks, have facilitated malware or spam distribution, or been implicated in other harmful actions. Steer clear of these scenarios.

Fortunately, numerous resources exist to assist you in your research efforts.

Monitoring the Domain’s Status

A WHOIS lookup tool is your starting point, showing you the current registration details for a domain name, including its expiration date and status.

For a deeper look into a domain’s past ownership, you can use specialized services like DomainTools, which offer historical WHOIS records that can reveal how many times the domain has changed hands.

This helps you see when a domain name was created, when it was last renewed, when DNS changes were made, and other historical data.

By reviewing the historical WHOIS records, you can spot any red flags, such as frequent ownership changes, which might indicate issues.

Here are some tools I’ve found particularly helpful for monitoring a domain’s lifecycle:

• ICANN WHOIS Lookup: The official ICANN WHOIS lookup tool offers authoritative data directly from the domain’s registry. It displays important dates like creation, expiration, and last updated, as well as the domain’s current status codes.
• DomainTools: This website provides comprehensive WHOIS records along with historical data. It can help you track changes over time and see if the domain has gone through multiple expiration cycles.
• ExpiredDomains.net: This platform lists domains that are expired, pending deletion, or available soon. It’s a valuable resource for monitoring domains approaching the end of their lifecycle and identifying potential backorder opportunities.

By using these tools, you can keep a close eye on your desired domain’s status and be ready to place a backorder at the optimal time.

In my experience, integrating domain monitoring tools with backorder services noticeably improves the odds of successfully acquiring desired domains.

Trademark Verification

The subsequent step involves confirming that the domain name respects existing trademark protections.

ICANN regulations state that trademark infringement allows the trademark holder to claim or demand the domain’s removal. I’ve personally witnessed such cases, which are best avoided.

Conduct a trademark search using the United States Patent and Trademark Office database. Enter your prospective domain name in the search field to identify potential matches.

Reviewing Prior Domain Applications

Assessing the domain’s historical usage is also crucial. What types of sites were associated with it previously? Was it involved in questionable conduct?

I routinely investigate a domain’s background before moving forward.

The Wayback Machine offers a straightforward method for this. It functions as a vast digital archive, storing website snapshots at regular intervals.

By entering the domain name, you can see past versions of the website and get a sense of its previous content.

Performing a Domain Health Assessment

Finally, ensure the domain wasn’t involved in spamming, cyberattacks, or malware distribution. I’ve found that inheriting a domain with a negative history can create significant problems later.

You can use tools like MxToolBox’s domain health tool to check for any red flags. Simply enter the domain name, and the tool will run a series of checks to identify potential problems.

Choosing the Right Backordering Service

Selecting the right domain backordering service can make all the difference when you’re trying to secure that perfect domain name.

Not all backordering services are created equal. Some clearly show their prices and are helpful when you have questions. Others make it hard to get the information you need when you need it.

In my experience, here are the key criteria you should look for in a backordering service:

• Transparent Pricing and Policies: You don’t want any surprise fees popping up.
• Track Record: A service with a history of successful backorders increases your chances of securing that perfect domain.
• Good Customer Support: When questions arise, responsive support is very important.
• Clear Communication: Receiving timely updates keeps you in the loop.

Now, let’s dive into some of the popular domain backordering services I’ve encountered. I’ll highlight their key features to help you make an informed decision.

1. Network Solutions

Network Solutions is the world’s first domain registrar, established in 1979. With decades of experience, they’ve helped many users secure hard-to-get domain names, especially in competitive or niche industries.

This is what I like about Network Solutions:

• They actively monitor expiring domains over extended periods, improving your chances of getting the name you want.
• They offer legacy domains and industry-specific domains that newer registrars may overlook.
• Their team is knowledgeable and available to help you navigate more complex backorders.
• Their long-standing reputation means they have deep relationships and insight into the domain space.

While their pricing may be on the higher side and the interface isn’t the most modern, I’ve found their persistence and expertise worth it, especially if you need a specific or premium domain name.

2. Namecheap

Namecheap offers a user-friendly backordering experience. I think it’s an especially good option if you’re on a tight budget.

This is what I like about Namecheap:

• You only pay if the backorder is successful.
• You stay informed throughout the process with up-to-the-minute information.
• If the domain goes to auction, then it’s all handled seamlessly within their system.
• The platform is straightforward to navigate, even if you’re new to backordering.

I’ve appreciated their straightforward approach. However, I’ve also found that they might have less aggressive drop-catching capabilities compared to some larger services.

3. GoDaddy

GoDaddy‘s backorder service is popular because it is closely integrated into its comprehensive domain marketplace.

This is what I like about GoDaddy:

• Access to professional brokers who can assist if the domain doesn’t drop.
• They don’t just try once. They make several attempts to secure the domain.
• They carefully monitor your desired domain’s status.
• With a vast user base, they have a track record of successful acquisitions.

But one downside I’ve noticed is that competition can be fierce on GoDaddy. If multiple users backorder the same domain, then it could go to auction, potentially driving up the price beyond what you’re comfortable paying.

GoDaddy also offers a Premium Backorder service for a higher fee. This service gives your request higher priority and leverages more of GoDaddy’s resources to monitor and attempt to capture the domain, which can increase your chances for highly competitive names.

4. DropCatch

DropCatch has proven to be one of the most powerful backorder services available, especially for high-value and highly competitive domains.

This is what I like about DropCatch:

• By partnering with a vast network of ICANN-accredited registrars, they can send a massive number of simultaneous registration requests the moment a domain drops. This gives them a significant advantage in catching competitive domains.
• They’ve invested heavily in their drop-catching systems, making them incredibly quick.
• Managing backorders is straightforward with their clean dashboard.
• If multiple users backorder the same domain, then they hold a public auction.

One thing to note is that the base price is higher than that of some competitors. Also, popular domains can end up in competitive auctions, driving up the final price.

An Overview of the Top Domain Backordering Services

You can use this table to compare the pricing and key features of each domain backordering service:

My Recommendations & Experiences

I have learned it is best to use a few backordering companies at the same time. This raises your chances, especially for important domains where there is a lot of competition.

Also, no service can guarantee success. It’s key to measure costs against the domain’s value to you. If you have questions, don’t be afraid to ask customer support.

Choosing the right service depends on your needs, budget, and target domain. Understanding each service and how it fits your aims will help you get that domain.

How to Correctly Place a Domain Backorder

After picking a backordering service, make an account if needed.

This means giving contact details and payment info. I prefer to do this early, so I am ready when the time arrives.

Next, you should use the backordering service’s search function to locate the domain you want to backorder. Confirm that the domain is eligible for backordering and note any specific conditions or auction processes that may apply.

Simply follow the prompts to place your backorder. This typically involves agreeing to terms and conditions and making the necessary payment.

Some services only charge you if the backorder is successful, while others may require an upfront fee. I appreciate services that offer transparent pricing with no hidden fees.

Monitoring the Domain Backorder Progress

When you place your backorder, make sure you enable notifications so you receive updates about its status. In my experience, staying informed is key, especially if the domain goes to auction or if additional action is required on my part.

Once your backorder is in place, it’s a bit of a waiting game. The domain will move through its expiration phases, and your backordering service will monitor it closely.

I recommend checking in from time to time to stay updated. If your service offers a dashboard, then use it to track the domain’s status.

Remember, patience is part of the process. Domains can take weeks or even months to become available, depending on where they are in the lifecycle. I like to set reminders for myself so I don’t become too fixated, but still stay on top of any developments.

Potential Domain Backorder Outcomes

When you place a domain backorder, there are a few possible outcomes. I’ve experienced all of them at one point or another. Understanding these outcomes can help you prepare for each scenario and decide your best course of action.

Outcome 1: Your Domain Backorder Is Successful

If your backorder is successful, you should celebrate!

But first, you’ll need to complete the registration process to officially secure the domain. This usually involves confirming your contact details and agreeing to any registrar terms. I like to double-check everything at this stage to ensure there are no hiccups.

Once registered, don’t forget to set up auto-renewal if you plan to keep the domain long-term. I’ve learned from experience that it’s easy to forget renewal dates, and auto-renewal provides peace of mind.

Outcome 2: The Domain Backorder Goes Up for Auction

Sometimes, several users will place backorders on the same domain. In such cases, the domain often goes to auction.

I’ve been through a few of these, and while they can be intense, having a strategy helps.

Here are some tips if you find yourself in a domain auction:

• Decide beforehand the highest amount you’re willing to pay and stick to it. It’s easy to get caught up in the moment, but you’ll thank yourself later.
• Some auctions are public, while others are private among the interested backorder parties. Knowing the rules can give you an edge.
• Auctions have time limits. Keep an eye on deadlines to ensure you don’t miss out.

I’ve found that staying level-headed during auctions helps. In my opinion, it’s better to walk away than overextend your budget for a domain that’s not absolutely critical.

Outcome 3: Your Domain Backorder Is Unsuccessful

Sometimes, despite your best efforts, your domain backorder may be unsuccessful. It’s disappointing, but don’t give up. There are alternative paths you can take.

I’ll cover these alternatives in the next section, so keep reading for further guidance.

Alternatives to Domain Backordering

Don’t lose hope if your backorder attempt doesn’t pan out. I’ve helped many friends secure their desired domains through alternative methods that can be just as effective.

Exploring Expired Domain Auctions

Sometimes, the best domains don’t make it back to the open market. Instead, registrars catch them and list them on their own auction marketplaces, like GoDaddy Auctions.

These platforms allow you to bid on valuable expired domains. While this is often more expensive than a successful backorder, it gives you another chance to acquire a great domain that you might have otherwise missed.

Contacting the Current Domain Owner

Sometimes, the direct approach is the most straightforward. If the domain you want is already taken, then reaching out to the current owner might be your best bet.

First, you’ll need to perform a WHOIS lookup to find the owner’s contact information. I show you how to do this in my guide on how to find out who actually owns the domain name.

When reaching out, keep your communication professional and courteous. Introduce yourself and express genuine interest in purchasing the domain.

I’ve found that being transparent about our intentions helps build trust. You might say something like:

“Hello, I’m interested in acquiring your domain example.com for my upcoming project. Would you be open to discussing a potential sale?”

Be prepared to negotiate on price. The owner might have a specific value in mind, or they may ask you to make an offer. It’s wise to have a budget in place and know how much the domain is worth to you.

In my experience, starting with a fair offer can move the conversation along more smoothly.

Considering Different Domain Extensions

If acquiring the exact domain name isn’t possible, then exploring alternative domain extensions can be a solid Plan B.

I’ve had friends who initially wanted a .com but found success with other top-level domains (TLDs) like .net, .org, or even newer extensions like .io or .co.

Here are some things to consider:

• Relevance: Choose an extension that makes sense for your industry or audience. For example, .org is commonly associated with non-profits.
• Availability: Alternative TLDs often have more availability, increasing your chances of finding the perfect name.
• Brand Consistency: Make sure that the new extension doesn’t confuse your audience. I’ve found that clear communication in marketing materials helps avoid this.

While .com is still the most recognized TLD, alternative extensions can offer a unique touch to your brand. In my opinion, it’s better to have a memorable domain with a different extension than an overly complex .com that no one can remember.

Modifying Your Desired Domain Name

Another option is to slightly modify your desired domain name. This could involve adding a keyword, using abbreviations, or incorporating your location.

Some strategies I’ve seen work well include:

• Adding Action Words: If ‘example.com’ is taken, consider ‘getexample.com’ or ‘tryexample.com’.
• Including Your Niche: Tailor the domain to your industry, like ‘examplemedia.com’ or ‘exampletech.com.
• Using Shortened Versions: Abbreviations or acronyms can make your domain concise and memorable.

Just make sure that any modifications still align with your branding goals. Consistency is key, and you want your domain to reflect your business accurately.

I’ve seen companies successfully rebrand around a modified domain, turning it into a unique asset rather than a compromise.

Considering Subdomains

Using a subdomain is another creative solution. If you already own a primary domain, then you can create a subdomain for your new project. For instance, if you already own ‘example.com,’ you could try ‘blog.example.com,’ or ‘store.example.com.’

While subdomains might not be ideal for standalone brands, they can be effective for different sections of your website or for launching new initiatives under an existing brand umbrella.

Final Thoughts

Missing out on a backordered domain can be frustrating, but it’s not the end of the road. I’ve navigated these challenges before and found that with a bit of creativity and persistence, you can secure a domain that works for you.

Remember:

• Be open to alternatives and consider how they might even offer new opportunities.
• Whatever route you choose, ensure it aligns with your overall brand strategy.
• The digital landscape moves quickly. Acting promptly increases your chances of securing the domain you want.

At the end of the day, your domain is just one piece of the puzzle. It’s important, yes, but what you build on that domain is what truly counts.

So keep moving forward, and don’t let a minor setback derail your plans.

Frequently Asked Questions About Domain Backorders

I’ve covered a lot of ground on domain backordering, but you might still have some questions. Here are answers to some of the most common queries I’ve been asked.

1. What exactly is a domain backorder?

A domain backorder is a service that allows you to ‘reserve’ a domain name that’s currently registered to someone else.

If that domain becomes available because the current owner doesn’t renew it, then the backorder service attempts to register it on your behalf the moment it drops.

2. Is there a guarantee I’ll get the domain I backorder?

No, there’s no guarantee. I’ve found that while backordering improves your chances, it doesn’t ensure success.

Other people might also backorder the same domain, or the current owner might renew it at the last minute. But using a reputable backordering service certainly gives you a fighting chance.

3. What happens if multiple people backorder the same domain?

If several people place a backorder on the same domain, the backorder service will typically place it into an auction. These auctions are often public, meaning anyone can bid on the domain, not just the people who placed the original backorder. The domain is then awarded to the highest bidder.

I recommend setting a clear budget before you start bidding.

4. Do I have to pay if the backorder isn’t successful?

It depends on the service. Some, like Namecheap, only charge you if they successfully secure the domain. Others might have non-refundable fees or processing charges.

I always read the fine print to understand any potential costs upfront.

5. How long does the backordering process take?

The timeline can vary. It depends on where the domain is in its lifecycle. It could take as little as 30 days if the domain is near expiration or several months if it’s just been renewed.

I’ve learned to be patient and keep tabs on the domain’s status through our backordering service.

6. Can I backorder a domain that’s already expired?

Yes, you can. If a domain has expired but isn’t yet deleted, then it’s often in the redemption or pending delete phase. This is a prime time to place a backorder.

In my experience, acting quickly during this window can improve your chances of success.

7. What if the current owner wants to sell the domain?

If the owner is open to selling, then you might consider reaching out directly to negotiate a purchase. I’ve sometimes found this to be a quicker route.

However, be prepared for the owner to ask for a premium price, especially if the domain has significant value.

8. Is backordering legal and ethical?

Absolutely. Domain backordering is a legitimate service offered by many accredited registrars. It’s a first-come, first-served system once a domain becomes available.

I always make sure I’m not infringing on trademarks or engaging in cybersquatting, which can lead to legal issues.

9. Can I cancel a backorder after placing it?

Policies on cancellations vary by service. Some allow you to cancel and get a refund if the domain hasn’t been secured yet. Others might not offer refunds.

I make it a habit to thoroughly review cancellation policies before placing a backorder.

10.What if the domain I want is in an auction?

If the domain is already in an auction, then you won’t be able to backorder it. Instead, you’ll need to participate in the auction to bid on the domain.

I’ve found that auctions can be competitive, so it’s important to set a budget beforehand.

11. Can I use multiple backordering services for the same domain?

Yes, and I often do. Using multiple services can increase your chances since different services might have different levels of success in capturing the domain. Just keep in mind that if more than one service succeeds, you might end up in multiple auctions.

Related Guides: Domains & How to Buy Them

I hope this tutorial helped you learn what a domain backorder is and how to place one properly. If you’re looking for more useful information about domain management, check out these guides:

• Beginner’s Guide: What Is a Domain Name and How Do Domains Work?
• How to Check Domain Name Availability (Easy Domain Search Tools)
• Best Places to Find Premium Domain Names for Sale (+ Expert Tips)
• How To Buy a Domain Name Anonymously (Easy Ways)
• Should You Choose a New Domain Extension for Your Website?
• What’s the Difference Between Domain Name and Web Hosting (Explained)
• The Best Domain Name Registrars (Compared)

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.